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Student Journal of Business and Management (SJBM)
Published by Universitas Bengkulu
ISSN : -     EISSN : 30266165     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Student Journal of Business and Management (SJBM) e-ISSN : 3026-6165 is an open access journal that publishes the results of writing scientific papers, as a forum for research publications and academic review results in the field of Management and Business. Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main aim of this publication is to enhance theory, concepts and practice in management and business. Research dissemination will enable young researchers, and practitioners to present and share their empirical scientific findings. We will be a bridge between theory and practice in management and business. This journal is intended for researchers, lecturers, undergraduate and graduate students, and practitioners. Prepare your articles, SJBM editors will immediately accept articles for the next issue of the journal. Focus and Scope The focus of published journal articles is journal articles related to economics, business, management. The scope of writing journal articles within the scope of financial management, marketing management, business practices, human resource management, operations management, innovation and production, and financial management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 91 Documents
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Orientasi Kerja Karyawan PT Gans Energi Indonesia Kota Bengkulu Qingwen, Huang
Student Journal of Business and Management Vol. 8 No. 2 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v8i2.45550

Abstract

The study explored the work orientation of the employees who worked at PT Gans Energi Indonesia in Bengkulu City. In particular, it assessed their perceptions and examined how the perceptions differ based on the classification of employees’ status, which are Chinese and Indonesian as the company operating and managing by Chinese. All employees who had the job contracts were chosen as the sample for the study. The study was conducted using a framework derived from the five dimensions model of work orientation. The work orientation questionnaire with the 25 items was used in the survey. Data were collected using an online survey, and 219 questionnaires were obtained. The results showed that the calling, job, career, social embeddedness and busyness orientations reflected very highly scores on the employees’ perceptions. Individually, Chinese employees tended to be oriented to the calling, job and social embeddedness dimension, and the domestic employees inclined to the career and busyness orientations. Statistically, there was significant differences were found among the work orientations with Chinese respondents tending to hold the calling, job, and social embeddedness orientations, and Indonesian employees inclining to the career and busyness orientations. This study is the first to examine the perception of work orientation. Further, the findings were totally opposite from the demographic data and the condition of workplace. They seem that the concept of the work orientation has to take care carefully. The work culture of each nation and the individual values have to take into account. The discussions, implications and suggestions are discussed.
Pengaruh Human Capital Terhadap Kinerja Aparatur Sipil Negara Nazaldi, Honest; Wardi, Jeni; Supeno, Bambang
Student Journal of Business and Management Vol. 8 No. 2 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v8i2.49356

Abstract

Good performance management of state civil servants requires reliable human capital, which has knowledge, expertise, abilities, and skills for carrying out its main tasks and functions. However, problems with its implementation still involve complaints from the public regarding the performance of the state civil apparatus, especially in Bantan District, Bengkalis Regency. The aim of this research is to analyze the influence of human capital on the performance of state civil servants. The research method is quantitative and descriptive, with a sample of 37 state civil servants and data processing using linear regression. Research findings show that knowledge partially has a negative effect on the performance of state civil servants, and expertise, abilities, and skills partially have a positive effect on the performance of state civil servants. Simultaneously, knowledge, expertise, abilities, and skills have a positive influence on the performance of the state civil apparatus. The implication of these findings is that the leadership of Bantan District, Bengkalis Regency, needs to improve the performance of state civil servants in public services and teamwork in achieving work effectiveness and efficiency.
PENGARUH DISKON TANGGAL KEMBAR DAN GRATIS ONGKOS KIRIM DI SHOPEE TERHADAP KEPUTUSAN PEMBELIAN IMPLUSIF MAHASISWA Ospariadi, Amanda Salsabila; Nailah, Balqis; Ghassani, Fakhrunnisa Naura; Suciati, Kumala; Gusti Asyafa, Meilla; Eryani, Ririn
Student Journal of Business and Management Vol. 9 No. 1 (2026)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v9i1.48932

Abstract

This study aims to analyze the effect of double date discounts and free shipping promotions on impulse buying behavior among university students. The research focuses on students of the Management Study Program at Universitas Bengkulu as respondents. The method used in this study is a quantitative approach with a survey technique through questionnaires distributed online. The sampling technique applied is purposive sampling, with data measured using a Likert scale. Data analysis was conducted using SPSS, including validity, reliability, t-test (partial), F-test (simultaneous), and coefficient of determination (R²). The results of this study indicate that double date discounts have a positive and significant effect on impulse buying, as evidenced by a t-value of 4.221 with a significance value of less than 0.001. Meanwhile, free shipping does not have a significant effect on impulse buying, with a t-value of 0.218 and a significance value of 0.828. However, simultaneously, double date discounts and free shipping have a significant effect on impulse buying, as shown by an F-value of 30.133 and a significance value of less than 0.001. The coefficient of determination (R²) shows that 43.3% of impulse buying behavior can be explained by these variables, while the remaining 56.7% is influenced by other factors outside this study. These findings suggest that time-limited promotional strategies, particularly double date discounts, are more effective in encouraging impulse buying behavior among consumers.
Pengaruh Cashback Dan Promosi Langsung E-Wallet Terhadap Keputusan Pengeluaran Generasi Z di Kota Bengkulu Nayla Julia; Safitri, Nazwa Okta; Rahmadanisa, Naailah; Isnaini, Cahaya Sukma ; Manulang, Lasro ; Akbar, Muhammad Danial; Erzyanda, Gio
Student Journal of Business and Management Vol. 9 No. 1 (2026)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v9i1.48938

Abstract

This study aims to analyze the effect of Cashback and direct E-Wallet promotions, including discounts and flash sales, on the spending decisions of Generation Z in Bengkulu City. The study utilized a quantitative method with purposive sampling, engaging 150 respondents aged 17–28 who are active E-Wallet users. Data were gathered באמצעות a Likert-scale questionnaire and processed using IBM SPSS Statistics version 31.0.2.0. The analytical procedures included validity and reliability testing, classical assumption checks, multiple linear regression analysis, and hypothesis testing through t-tests and F-tests. The results indicate that partially, Cashback does not have a significant effect on Generation Z’s spending decisions, while direct E-Wallet promotions have a significant effect. Simultaneously, Cashback and direct E-Wallet promotions have a significant influence on spending decisions, contributing 53.9%, while the remaining variance is explained by other factors outside this study. These findings highlight that digital promotion strategies based on E-Wallets, particularly direct promotional programs such as discounts and flash sales, play an important role in shaping the consumptive behavior of Generation Z and should be prioritized in the digital marketing strategies of E-Wallet service providers.
MENENTUKAN PERAN PAY LATER DAN MOTIVASI HEDONIK TERHADAP KEPUASAN PELANGGAN YANG DIMEDIASI OLEH PEMBELIAN IMPULSIVE Al Afif Nurizki; Putra Dumadi, Muhammad Rezky; Robert, Muhammad Zecca; Nabila Nur Ihya Ussunah; Mardatillah, Jehan Aulia; Nabilah Asyqar; Siti Desti Sekar Sari
Student Journal of Business and Management Vol. 9 No. 1 (2026)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v9i1.49098

Abstract

 This study examines the impact of pay-later adoption and hedonic shopping motivation on customer satisfaction, with impulsive buying as a mediator. Findings reveal that pay-later enhances access and flexibility but reduces satisfaction by triggering impulsive purchases, leading to financial strain and regret. Conversely, hedonic motivation shows no significant effect on satisfaction. The novelty lies in identifying a “satisfaction paradox”: pay-later offers short-term benefits yet undermines long-term well-being. E-commerce platforms and pay-later providers must manage impulsive risks to foster healthier, more sustainable shopping experiences that optimize genuine consumer satisfaction.
IMPLEMENTASI QRIS SEBAGAI STRATEGI PEMASARAN UMKM DALAM MENARIK KONSUMEN GEN Z DI BALAI BUNTAR Tono, Supratman; Prasesa, Bela Julia; frasetyo, frasetyo; Harapan, Putri Mayang Sari; Aulia, Alifa Qezi; Ivanov, Alin
Student Journal of Business and Management Vol. 9 No. 1 (2026)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v9i1.49105

Abstract

This study aims to analyze the effect of perceived ease of use, digital promotion attributes, and perceived trust on the purchase decisions of Generation Z consumers using QRIS at micro, small, and medium enterprises (MSMEs) in the Balai Buntar area. A quantitative approach was employed using multiple linear regression analysis on 100 respondents. The findings reveal that perceived ease of use and perceived trust have a positive and significant effect on purchase decisions, while digital promotion attributes do not show a significant impact. Simultaneously, the three variables account for 53.5% of the variation in purchase decisions. This study confirms that trust is the most dominant factor driving Generation Z to transact using QRIS at local MSMEs. Keywords: digital promotion attributes; ease of use; Generation Z; purchase decision; QRIS
EFFECT OF DIVIDEND POLICY ON FIRM VALUE WITH MANAGERIAL OWNERSHIP MODERATION Ferinda Malasari; Fitri Santi; Muhammad Rusdi
Student Journal of Business and Management Vol. 8 No. 3 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract : The value of the company can be influenced by the dividend policy, because in essence the value of the company can be maximized by the dividend policy. However, until now, the business decisions taken by the Manager acting as an agent of the shareholders are inconsistent so that managers often have different goals from The value of the company can be influenced by the dividend policy, because in essence the value of the company can be maximized by the dividend policy. This study was conducted to obtain information about the moderating effect of managerial ownership on the effect of dividend policy on firm value. The method used is statistical descriptive analysis with panel data techniques (time series). Research results Based on the data and the reality that happened, in conventional and sharia in Indonesia from 2018 to 2021, bank ownership by management, both directors and commissioners, is less than 5%. However, until now, the business decisions taken by the manager acting as an agent of the shareholders have been inconsistent so that managers often have different goals from shareholders.Managerial ownership is a variable that can moderate the effect of dividend policy on the value of banking firms. This means that the managerial role of bank ownership has an effect on dividend policy making by management and of course has an impact on the value of the banking industry company.reholders. Key words : Dividen policy, Firm value, and Managerial ownership Abstrak: Nilai perusahaan dapat dipengaruhi oleh kebijakan dividen, karena pada hakekatnya nilai perusahaan dapat dimaksimalkan dengan kebijakan dividen. Namun hingga saat ini keputusan bisnis yang diambil oleh Manajer yang bertindak sebagai agen pemegang saham tidak konsisten sehingga seringkali manajer memiliki tujuan yang berbeda dari Nilai perusahaan dapat dipengaruhi oleh kebijakan dividen, karena pada hakikatnya nilai perusahaan dapat dimaksimalkan dengan kebijakan dividen. Penelitian ini dilakukan untuk memperoleh informasi tentang efek moderasi kepemilikan manajerial terhadap pengaruh kebijakan dividen terhadap nilai perusahaan. Metode yang digunakan adalah analisis deskriptif statistik dengan teknik data panel (time series). Hasil Penelitian Berdasarkan data dan realita yang terjadi, secara konvensional dan syariah di Indonesia dari Tahun 2018 hingga 2021, kepemilikan bank oleh manajemen baik direksi maupun komisaris kurang dari 5%. Namun hingga saat ini keputusan bisnis yang diambil oleh manajer yang bertindak sebagai agen pemegang saham tidak konsisten sehingga seringkali manajer memiliki tujuan yang berbeda dengan pemegang saham. Kepemilikan manajerial merupakan variabel yang dapat memoderasi pengaruh kebijakan dividen terhadap nilai perbankan. perusahaan. Artinya peran manajerial kepemilikan bank berpengaruh terhadap pengambilan kebijakan dividen oleh manajemen dan tentunya berdampak pada nilai pemegang saham perusahaan industri perbankan. Kata Kunci : Kebijakan Dividen, Nilai Perusahaan, dan Kepemilikan Manajerial
Penggunaan Artificial Intelligence (AI) pada Platform Shopee dengan Pendekatan Modifikasi TAM Agus Deprian
Student Journal of Business and Management Vol. 8 No. 3 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v8i3.45548

Abstract

The purpose of this study was to determine and analyze the effects of perceived usefulness, perceived ease of use, performance risk, and perceived benefit on actual use, with attitude use as a mediating variable. This research employed a quantitative method, and primary data were collected through an online questionnaire. The population of the study consisted of Shopee users, with a total sample of 400 respondents from Indonesia. A non-probability sampling technique was applied using the accidental sampling method. The data were analyzed using Partial Least Squares (PLS) with a variance-based structural equation modeling (SEM) approach, and data processing was conducted using SmartPLS version 3.2.9. The results of the study indicate that perceived usefulness and perceived ease of use have a positive and significant effect on attitude toward. In contrast, performance risk has a negative effect on attitude toward, while perceived benefit shows a positive and significant influence. Furthermore, attitude toward has a significant positive effect on actual use. Perceived ease of use also positively and significantly influences perceived usefulness. Both perceived usefulness and perceived ease of use have a significant positive effect on actual use, whereas performance risk shows a negative effect. Moreover, the mediation analysis revealed that perceived usefulness and perceived ease of use have a positive and significant effect on actual use through the mediation of attitude toward. Similarly, perceived benefit also has a positive and significant mediated effect, while performance risk negatively affects actual use through the same mediating variable. Additionally, perceived ease of use positively and significantly influences attitude toward through perceived usefulness.
Determinan Niat Beli Konsumen Lampu Sensor Cahaya Berbasis Produk Ramah Lingkungan Rafhensyi Harssilah
Student Journal of Business and Management Vol. 8 No. 3 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v8i3.45549

Abstract

This study aims to investigate the influence of green products and product quality on consumer purchase intention, with brand image serving as a mediating variable. Focusing on environmentally friendly lighting products in Bengkulu City, Indonesia, the study explores both the direct and indirect effects of green product attributes and perceived product quality on consumers' intention to purchase. A quantitative research approach was employed, with data collected through a structured online questionnaire distributed to 220 qualified respondents using a non-probability sampling technique. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software version 4.1.1.4. The results indicate that green products, product quality, and brand image all have a significant positive effect on purchase intention. Furthermore, the findings confirm that brand image plays a significant mediating role in the relationship between green products and purchase intention, as well as between product quality and purchase intention. These findings underscore the strategic importance of enhancing brand image to strengthen the impact of environmentally sustainable product strategies.
Pengaruh Augmented Reality (Skin Cam) dan Live Streaming Terhadap Purchase Intention dimediasi Customer Engagement pada Konsumen Produk Kecantikan E-commerce Shopee Yola Tri Agustin
Student Journal of Business and Management Vol. 8 No. 3 (2025)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/sjbm.v8i3.45551

Abstract

This study aims to investigate how purchase intention is influenced by Augmented Reality (AR) of vividness and interactivity as well as live streaming. Moreover, it also examined the customer engagement's role as a mediator. A convenience sampling technique was used, employing a total of 300 Shopee consumers in Indonesia. They participated in this survey-based study. Data were analyzed using structural equation modeling with partial least square (SEM-PLS).  The findings reveal that AR vividness and interactivity, together with customer engagement, significantly and positively affect purchase intention for beauty products on Shopee Indonesia. In contrast, live streaming does not have a significant impact on purchase intention. However, both AR vividness and interactivity, as well as live streaming, were found to significantly enhance customer engagement. Mediation analysis indicates that customer engagement partially and complementarily mediates the correlation between AR vividness and interactivity (Skincam) and purchase intention, while serving as a full mediator between live streaming and purchase intention.

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