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The Eastasouth Journal of Social Science and Humanities
Published by Eastasouth Institute
ISSN : 30317770     EISSN : 30265592     DOI : https://doi.org/10.58812/esssh
Core Subject : Humanities, Social,
Humanities Social Sciences
ESSSH - The Eastasouth Journal of Social Science and Humanities is a peer-reviewed journal and open access three times a year (February, June, October) published by Eastasouth Institute. ESSSH aims to publish articles in the field of Sociology and Social Sciences, Anthropology, Psychology, Political Science, Economics, Education, Linguistics and Language Studies, History, Philosophy, Cultural Studies. ESSSH accepts manuscripts of both quantitative and qualitative research. ESSSH publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 109 Documents
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Strategy for Building an Elderly School Education Brand Using the Hexahelix Model (Implementation of the Program to Prepare Resilient Elderly People at the Fatmawati Elderly School in South Jakarta) Hasmana, Uci; Tomasowa, Gloria Angelita
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.776

Abstract

This study aims to analyze the strategy for developing the educational brand of the Fatmawati Elderly School in South Jakarta through the Hexa Helix Model approach, which is integrated with persuasive communication and Word of Mouth (WOM). This model emphasizes collaboration between six key actors, namely the government, academics, the business world, the community, the media, and the elderly, in creating social innovation in the field of non-formal education. A descriptive qualitative approach was used to understand how the synergy between these actors contributes to strengthening the image of the Elderly School as an inclusive, participatory, and sustainable educational institution. The results show that persuasive communication plays an important role in instilling the values of independence, health, and happiness in the elderly, while WOM is an effective means of spreading information naturally through the positive experiences of participants. The integration of the two within the Hexa Helix framework has succeeded in forming a social communication ecosystem that encourages community participation and strengthens the reputation of the Fatmawati Elderly School as a model for empowering the elderly towards an active ageing society.
Conversational Analysis: The Sociology of Talk Among Gorontalonese Speaker Aryati Hamzah; Siti Afrianty H. Kundji
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.916

Abstract

This study examines everyday conversational practices among Gorontalonese speakers through the perspective of Conversation Analysis as a branch of discourse analysis. The research focuses on how social interaction is organized in natural talk, particularly in terms of turn-taking, adjacency pairs, and overlap. The data were collected through field research by recording spontaneous conversations among Gorontalo community members in various informal settings, complemented by library research to support theoretical grounding. The findings reveal that Gorontalonese conversations are characterized by flexible turn-taking mechanisms, frequent self-selection, and extensive use of cooperative overlap. Adjacency pairs such as question–answer, offer–rejection, and information–acknowledgement appear consistently, although they are often delayed or embedded within insertion sequences. In addition, back-channel signals and choral repetition are commonly used to express attentiveness, agreement, and social solidarity. These interactional features reflect the cultural norms of familiarity, closeness, and mutual engagement within the Gorontalo community. The study concludes that conversation among Gorontalonese speakers functions not only as a means of exchanging information but also as a social practice that reinforces interpersonal relationships and communal cohesion.
Leveraging Technopreneurship and Office and Information Management Programme for Sustainable Development in The Digital Economy Munirat Opeyemi Adeyeye
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.921

Abstract

This paper explores the extent to which technopreneurship with office and information management (OIM) practices can inclusively enhance economic growth and social responsibility. There is a mutual relationship between digital development and entrepreneurship, which, if utilized, can spur a nation into high level of prosperity. Combining information management, technology and entrepreneur with office management will heighten the level of productivity and innovation from employees, hence enabling organizations to contribute their quota to sustainable national development. This paper recognizes the critical need for integrating technopreneurship into office and information management programme in the economic landscape in order to enhance national development. It dives into the concept of technopreneurship in context of digital economy, role of technopreneurship in driving innovation in digital economy, technologies used in office and information management, and challenges and prospects of leveraging technopreneurial culture for sustainability. By utilizing new technologies with efficient information management put in place and imbibing technopreneurial culture, organizations will be able to contribute immensely to sustainable national development. The paper recommends among others that: Government intervention should be comprehensively analyzed and carefully designed to focus on developing technologies; The management of institutions should equip the laboratories and make them to be accessible to students for constant practice on technological tools to acquire the required skills for both technopreneurship and digital economy; Individual office and information management students must be prepared for ongoing learning and upskilling that can enhance self reliance after graduation from school.
Undergraduates Perception of Accountability, Transparency and Participation in Civic Activities in Nigeran South Western States Ogunbayo Oluwasegun
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.925

Abstract

This study examined undergraduates’ perception of accountability and transparency and participation in civic activities in Nigeran Southwestern States. Descriptive research design of the survey type was used in this study. The population of this study consisted of 872,100 undergraduate students, universities in Southwest, Nigeria. The sample for this study consisted of 1522 university undergraduates selected using multistage sampling procedure that include simple random, stratified and purposive sampling techniques. ‘Undergraduates Perception of Accountability and Transparency and Civic Activities Questionnaire’ (UPATCAQ) was used to collect data. Face and content validity of the instrument, were ensured by experts in the fields of Social Studies Education, and Tests and Measurement in the Faculty of education, Ekiti State University, Ado-Ekiti. Reliability of the instrument was ensured through test-retest method and a reliability coefficient of 0.88 was obtained. Data were analysed with descriptive and inferential statistics such as frequency counts, means, standard deviations, and percentages; and PPMC. It was reported that undergraduate have positive perception of accountability and transparency but their level of participation in civic activities was low. A significant relationship between perception of accountability and transparency and participation in civic activities. It was inferred that there was a general appreciation for the principle accountability and accountability among undergraduate students in Southwest, Nigeria Universities. It was recommended among others that Universities and relevant government agencies should institutionalize transparent governance practices within higher education systems.
Teachers’ Factors as Determinant of Pre-Primary School Children Reading Skills in Ekiti State Ruth Morenike Odewumi
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.926

Abstract

The level of preschool children reading skills is declining gradually and this could affect both reading fluency and comprehension of preschool children. There may be a connection between this phenomenon and the country’s falling education. This study therefore examined Teachers’ factors as determinant of reading skills in pre-primary schools in Ijero local government area of Ekiti State. The study was anchored on the recognition of early childhood education as the foundation of lifelong learning, particularly in language and literacy development. A survey research design was adopted, and the population comprised all pre-primary school teachers in the study area. A sample of one hundred (100) teachers drawn from ten pre-primary schools was selected using simple random sampling. Two research instruments Teachers’ Personality Questionnaire (TPQ) and Teachers’ Leadership Questionnaire (TLQ) were used for data collection. The instruments were validated by experts in early childhood education and measurement and evaluation, and their reliability coefficients were established using Cronbach’s alpha. Data collected were analyzed using frequency counts and percentages. Findings revealed that teachers’ personality traits such as patience, enthusiasm, and positive attitude significantly influence pupils’ reading skills. The study also found that teachers’ leadership roles, including motivation, provision of reading materials, and encouragement of independent reading, play a crucial role in enhancing reading fluency and comprehension among pre-primary pupils. The study concludes that effective reading skill acquisition at the pre-primary level depends largely on teachers who possess sound personality attributes and strong leadership qualities. Based on the findings, the study recommended that teachers with sound leadership skills should teach in preschools, Government should encourage the professional teachers especially in preschools through incentives and worthwhile allowance.
The Islamic Perspective of Economic Development: The Challenges in Nigeria Yisa Olorunda Balogun
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.927

Abstract

Economic development is a very important factor in any given society. The onerous of the development lies on government and individual scholars, both within and outside a given country. The evaluation of economic development enables the government to know the position of the economy of a given country. This assists in finding means of improving the economy; guide on policy formulation, fostering accountability, transparency, sustainable growth and development. It guides the country on how to improve on her Gross Domestic Product (GDP). The paper examines the concept of economic development, characteristics of economic development such as increment in national income, improved standard of living and structural transformation. It discusses the significance of economic alleviation of poverty through Zakat, Mirat and Ajo Adako (periodic thrift). Different economic developmental challenges in Nigeria like poverty, politics, and tribalism were also discussed. Our recommendations include eradication of corruption, stabilization of democratic system and avoidance of religious biased, most especially in Nigerian politics.
Morality, a Necessity for Conflict Resolution in Nigeria: the Islamic Perspective Yisa Olorunda Balogun
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.930

Abstract

Morality is an indispensable in the modern society. It is through it that the world can record peaceful coexistence. There are positive and negative moralities. Positive morality leads to peaceful coexistence. Negative morality leads to conflict. Conflict resolution is an integral part of every society. Conflict do happen between parents and children, mosques, societies, states, country and the world. Each of the conflict must be resolved if we what peace to reign supreme in Nigeria. The objectives of the write up are to add to the existing literatures on conflict resolution in Nigeria and make people staying away from those things that can lead to conflict. The write up gives the clarification of morality, conflict and resolution, and its methods. Findings revealed that the two dominant religions in Nigeria are Islam and Christianity, constructive and destructive moralities, different resolutions. The negative effects of conflict include fighting, killing/assassination, oppression, suppression, displacement. The settlement of dispute is incumbent upon the Muslim leaders and state functionaries. Our recommendations include that the Muslims should stay away from any kind of killing, discourage it in totality, there should be no discrimination against other religions. However, the tenets of their religion are to be sustained.
Destination Brand Storytelling Strategy: Narrative Analysis of the @dewitinalah Tourism Village Instagram Account in Kulon Progo Regency Maryami, Maryami; Alifahmi, Hifni
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.911

Abstract

The development of social media has changed the communication strategy of tourist destinations, from an informative promotional approach to a digital narrative that builds the meaning and identity of the destination. Instagram no longer functions solely as a visual promotional medium, but rather as a digital storytelling space that shapes tourist perceptions and experiences. This study aims to analyze the Destination Brand Storytelling strategy of Tinalah Tourism Village through the Instagram content of @dewitinalah and examine the agreement in building Destination Branding based on nature, culture, and history. This study uses a qualitative approach with a narrative analysis method. The object of the study is the Instagram content of @dewitinalah for the period 2024–2025 which includes six selected posts based on thematic purposive sampling, namely the themes of nature, culture, and history. The research data is strengthened through semi-structured interviews with two key informants, namely the Manager of Tinalah Tourism Village and the Admin of Instagram @dewitinalah. The framework analysis integrates Walter Fisher's Narrative Paradigm through the concepts of Narrative Coherence and Narrative Fidelity, Zimand-Sheiner's Four Dimensions of Brand Storytelling, and Balakrishnan's Destination Branding strategy. The results of this study indicate that the Instagram content of @dewitinalah creates a relatively coherent digital storytelling that aligns with socio-cultural realities and practices of village tourism management. The themes of nature and culture display strong narrative consistency, while the historical theme enriches the destination's identity through historical dimensions and collective memory. The digital storytelling not only supports destination promotion but also plays a strategic role in shaping the image and identity of Tinalah Tourism Village. This study concludes that Destination Brand Storytelling through Instagram is an effective communication strategy for developing community-based village tourism and contributes to strengthening the identity and passion of the destination brand.
The Role of Logos in Conveying Organizational Personality: A Case Study of the Ministry of Tourism and Creative Economy of the Republic of Indonesia Saputra, Ilham; Morissan, Morissan
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.922

Abstract

Logo changes in public institutions are not only related to aesthetic aspects but also carry strategic meanings, cultural identity, and organizational representation. This study aims to analyze employee perceptions of the new logo of the Ministry of Tourism and Creative Economy (Kemenparekraf) and examine the role of visual identity as a representation of organizational identity. The research employed a mixed-methods approach with data collection through questionnaires (N=104) and in-depth interviews. Quantitative data were analyzed using reliability tests, descriptive statistics, normality tests, Pearson correlation, and ANOVA with the help of SPSS, while qualitative data were analyzed thematically. The results indicated that the research instrument was reliable (Cronbach's Alpha = 0.934), employees' perceptions of the new logo were generally positive (X mean = 24.19; Y mean = 28.85), and there was a very strong positive correlation between visual identity perceptions and organizational identity representation (r = 0.750; p < 0.001). The ANOVA analysis also revealed significant differences across respondent groups (F = 7.838; p < 0.001). Qualitative findings emphasize that the logo change was driven by rebranding needs, visual continuity from the previous logo, and the demands of creative economic globalization. This study concludes that the new Kemenparekraf logo serves as a strategic visual instrument that not only builds organizational image but also strengthens internal organizational support.
Transformation of Ibn 'Arabi's Spiritual Values in Contemporary Life Kholidah, Haqiqatullah; Fathiyaturrahmah, Fathiyaturrahmah; Jannah, Siti Raudhatul
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 02 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i02.929

Abstract

The development of science and technology in the contemporary era has brought significant convenience to human life, yet it has also triggered a spiritual crisis marked by weakening moral values, growing materialism, and psychological anxiety. The dominance of rationalism distances individuals from the transcendental dimension, leading to a loss of life’s deeper meaning. This situation highlights the urgency of a spiritual approach capable of balancing intellectual advancement with inner fulfillment. This study explores the spiritual values in Al-Futūḥāt Al-Makkiyyah by Ibn ‘Arabi as a response to the spiritual challenges of modern society. The objectives are: (1) to analyze the concept of spiritual values in the work; (2) to examine the social settings influencing Ibn ‘Arabi’s thought; and (3) to investigate the transformation of these values in contemporary life. The research employs a qualitative approach using a character study through library research. Data are collected through symbolic and semantic reading and analyzed using Margrit Schreier’s theory. The findings reveal key spiritual concepts: Wahdat al-Wujud, Insan Kamil, and al-Hubb al-Ilahi. Influencing social factors include class, social roles, cultural norms, religiosity, and political-economic conditions. In modern life, these values transform into moral formation, spiritual awareness, meaningful living, and harmonious relationships between humans, nature, and God

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