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The Eastasouth Journal of Social Science and Humanities
Published by Eastasouth Institute
ISSN : 30317770     EISSN : 30265592     DOI : https://doi.org/10.58812/esssh
Core Subject : Humanities, Social,
Humanities Social Sciences
ESSSH - The Eastasouth Journal of Social Science and Humanities is a peer-reviewed journal and open access three times a year (February, June, October) published by Eastasouth Institute. ESSSH aims to publish articles in the field of Sociology and Social Sciences, Anthropology, Psychology, Political Science, Economics, Education, Linguistics and Language Studies, History, Philosophy, Cultural Studies. ESSSH accepts manuscripts of both quantitative and qualitative research. ESSSH publishes papers: 1) review papers, 2) basic research papers, and 3) case study papers.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 91 Documents
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Animals as Parables in the Qur'an in the Context of Human Behavior in the Modern Era Hidayat, Fajar; Elhady, Aminullah; Faizin, Khoirul
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.747

Abstract

This study aims to examine animals used as parables in the Qur'an and their relevance to human behavior in the modern era. The method used is thematic interpretation by compiling verses containing animal metaphors, then analyzing their meanings and moral messages, and relating them to contemporary social phenomena. The results show that the Qur'an presents parables through various animals such as mosquitoes, dogs, livestock, flies, spiders, and donkeys. Each animal symbolizes human behavior, for example, dogs represent greedy and dissatisfied people, while spiders symbolize the fragility of relying on anything other than Allah. In the modern context, these parables can be linked to phenomena such as hedonism, moral decadence, consumerist lifestyles, the fragility of social media relationships, and the importance of productivity and discipline. Thus, this study confirms that animal parables in the Qur'an are not only relevant at the time of their revelation but also serve as a mirror for modern human behavior, as well as a reminder to make the Qur'an a guide for life that is relevant throughout the ages.
Revitalization of Regional Language as Cultural Identity in the Digital Era Ida Bagus Rai Putra; Desak Nyoman Alit Sudiarthi; Ni Putu N. Widarsini; I Wayan Teguh; I Ketut Nama; I Gede Bagus Wisnu Bayu Temaja
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.760

Abstract

Local languages represent a vital pillar of cultural identity, yet they currently face serious challenges due to globalization, urbanization, and the dominance of national and foreign languages. This study aims to analyze strategies for revitalizing local languages in the digital era as an effort to preserve their existence and strengthen Indonesia’s cultural identity. The research employs a qualitative descriptive method with data collected through literature review, digital content analysis, and examination of revitalization practices conducted by communities, educational institutions, and government agencies. The findings indicate that digital technology, particularly social media, language learning applications, and creative platforms, offers significant opportunities for sustaining local languages. Revitalization efforts, however, require not only technological innovation but also multi-stakeholder collaboration among policymakers, academics, and communities. The study concludes that local languages hold great potential to thrive within digital spaces, thereby reinforcing cultural identity among younger generations amidst global cultural homogenization.
The Challenges of Dignifying Bahasa Indonesia in the Bali Tourism Area I Made Suparta; I Wayan Mawa
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.761

Abstract

The elevation of the Bahasa Indonesia as the national language in public spaces faces serious challenges, particularly in international tourism areas such as Bali. This study aims to identify and analyze the various challenges hindering the optimal use of Bahasa Indonesia in Bali’s tourism sphere. The research employs a descriptive qualitative approach using data collected through field observation, interviews with tourism stakeholders, and documentation of language use in public media. The findings reveal a dominant use of foreign languages in signage, restaurant menus, and tourism promotions, illustrating the diminishing presence of Bahasa Indonesia in public domains. Economic factors, global market demands, limited linguistic supervision, and low awareness among tourism actors regarding language regulations are key contributing issues. Nevertheless, strategic opportunities exist through local government policy, enhanced roles of the Language Agency, and community empowerment to reintegrate Bahasa Indonesia into the tourism ecosystem. The study recommends inclusive language education, regular language audits, and cross-sector collaboration to reinforce national identity through language amid globalizing forces.
The Impact of TikTok Social Media on Communication Patterns: A Case Study of Generation Z Students at Universitas ‘Aisyiyah Yogyakarta and Their Parents Alifiya, Diah Ayu; Kusumo, Herlambang Jati
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.766

Abstract

This study aims to determine the effect of using the social media platform TikTok on the communication patterns of Generation Z students with their parents at Universitas ‘Aisyiyah Yogyakarta. The research background arises from the increasing intensity of TikTok use among teenagers and students, which may affect family interaction. This study used a quantitative descriptive method with data collected through questionnaires from 100 active students. The Pearson Product Moment correlation test showed a coefficient value of 0.749, indicating a strong and positive relationship between TikTok use and communication patterns. Meanwhile, the simple linear regression test showed a determination coefficient (R²) of 0.561, meaning TikTok use contributes 56.1% to changes in communication patterns between students and their parents. The study concludes that the higher the intensity of TikTok use, the greater the change in communication patterns between Generation Z students and their parents.
A Comprehensive Bibliometric Review of Indigenous Knowledge Research Judijanto, Loso; Gumelar, Sangaji Cokro
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.769

Abstract

This study presents a comprehensive bibliometric review of Indigenous knowledge research from 2000 to 2025, using data retrieved from the Scopus database. Through quantitative mapping with VOSviewer and Bibliometrix, the study examines publication trends, collaboration networks, and thematic developments within the global research landscape. Results reveal three dominant clusters: environmental sustainability and climate resilience; ethnobotany and traditional medicine; and Indigenous health, gender, and social well-being. Australia, Canada, and the United States emerge as leading contributors, while growing participation from Africa, Asia, and Latin America reflects a gradual diversification of epistemic voices. The findings highlight a paradigm shift from descriptive documentation of Indigenous practices to integrative and decolonial research frameworks emphasizing sustainability, equity, and community empowerment. This study contributes to understanding the intellectual evolution of Indigenous knowledge research and provides evidence-based insights for fostering inclusive, cross-cultural collaboration and ethical engagement with Indigenous communities in future scholarship.
Articulating Power: Strategic Narratives and Indonesia’s Imagined Role in a Multipolar World Endiartia, Jacob Junian
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.770

Abstract

This article investigates how strategic narratives articulated by domestic political elites shape national role conceptions in emerging powers. Focusing on the case of Indonesian political figure Anis Matta, the study employs an integrated framework combining Role Theory and Strategic Narrative Theory. Through textual analysis of Matta’s speeches and writings between 2014 and 2024, the article reveals a coherent narrative that reimagines Indonesia as a “peacemaker of civilisation” amid global disruption. It finds that narrative framing, moral positioning, and ideological continuity enable ideational elites to project new international roles prior to formal policy adoption. The study contributes to Foreign Policy Analysis by highlighting the discursive agency of non-executive actors in the pre-policy phase, offering insights into how emerging powers construct their foreign policy identities in an evolving multipolar order.
A Systematic Bibliometric Review of Cultural Heritage Conservation Research Judijanto, Loso; Malik, Abdul Hadi
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.771

Abstract

This study does a comprehensive bibliometric analysis of international research on cultural heritage preservation from 2000 to 2025, utilizing data from Scopus and Web of Science. We used VOSviewer and Bibliometrix (R package) to do a bibliometric study that showed publishing patterns, research themes, and collaboration networks. The results indicate that the discipline has transitioned from conventional preservation methods to sustainability-focused and technology-driven conservation. Heritage conservation, historic preservation, sustainable development, and urban planning are some of the main issues. Newer fields include preventive conservation, digital heritage recording, and adapting to climate change. Europe, especially Italy and Spain, is the most productive region for research, but China, Australia, and Latin America are also contributing more. The visualizations show that conservation research, environmental preservation, and cultural tourism are becoming more connected across disciplines. The paper offers a thorough examination of the intellectual framework of the profession and emphasizes the transition towards data-driven, sustainable, and internationally collaborative methodologies in cultural asset conservation.
Trends and Patterns in Political Communication Research: A Bibliometric Analysis of Scopus-Indexed Articles Judijanto, Loso; Haryadi, Haryadi
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.772

Abstract

This study delineates the global landscape of sustainopreneurship research from 2000 to 2025 by bibliometric analysis utilizing the Scopus and Web of Science databases. We used VOSviewer and Biblioshiny to look over 320 texts to find the intellectual, social, and conceptual frameworks of the topic. The results show that sustainopreneurship has grown into a field that combines sustainability, innovation, and entrepreneurship. Major research clusters focus on subjects including social innovation, sustainable development, the circular economy, and entrepreneurship education. Newer areas include digital entrepreneurship and using AI for sustainability. Collaboration networks show that India, the United States, China, Germany, and Spain are the biggest donors. This is made possible by strong institutional links across countries in Asia, Europe, and Africa. The research advances theoretical frameworks by establishing sustainopreneurship as a hybrid construct that integrates corporate innovation with sustainable development. It tells policymakers and educators about the latest trends in global collaboration and the most important areas for sustainable entrepreneurship education and investment.
Analysis of Communication Services of the CNP LP3I Jakarta Depok Campus Division on Final Year Students in Understanding the Program for Preparing to Enter the World of Work Wahyuningtias, Dinda Dwimanda; Tomasowa, Gloria Angelita
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.774

Abstract

This study aims to analyze the communication of the Cooperation and Placement Division (CNP) of the LP3I Polytechnic Jakarta Depok Campus to final year students in understanding the program to prepare them for entering the world of work using a qualitative approach through case study methods. Data was collected through interviews, observations, and documentation, then analyzed using the Service-Dominant Logic (SDL) theory by Vargo and Lusch and Joseph A. DeVito's interpersonal communication theory. The results of the study show that the CNP Division's service communication is effective through a combination of digital and face-to-face communication that is two-way, dynamic, and adaptive to student needs, with the main stages being information delivery, personal assistance, structured training, and service evaluation. The implementation of SDL principles is evident in the collaboration between CNP, students, alumni, and industry partners as co-creators of value in creating service value oriented towards work readiness. Interpersonal communication elements such as openness, empathy, support, positive attitude, and equality are important factors that strengthen the relationship between CNP staff and students. Communication barriers such as time constraints, differences in understanding, and low student motivation can be minimized through a personal approach and empathetic communication. In conclusion, the CNP Division plays a strategic role in building an integrative service communication ecosystem between the world of education and the world of work, where effective communication not only increases students' understanding of career preparation programs but also strengthens their interpersonal skills, professionalism, and confidence. It can also serve as a reference for other vocational education institutions in developing a collaborative and value-based service communication model to produce competent graduates who are ready to compete in the world of work.
Cross-Cultural Communication Strategy of Kristal Hotel Management in Adapting to the Cultural Shock of Expatriates as Customers of Satu Lagi Bar Lena, Pratika Martha; Alifahmi, Hifni
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.775

Abstract

The aim of this research is to analyze the cross-cultural communication strategy employed by the Hotel Kristal Jakarta management in managing the cultural shock phenomenon among regular expatriate customers of Satu Lagi Bar. Employing a qualitative descriptive approach, data were collected using in-depth interviews, observation, and documentation from expatriates, hotel staff, and hotel management representatives. The study employs Edward T. Hall's High-Context and Low-Context Cultures theoretical notion, Berry's Acculturation Strategy, as well as the W-Curve Model of cultural adaptation. The findings reveal that Hotel Kristal's management has formulated three key strategies: (1) staff cultural sensitivity training to develop intercultural awareness and communication competence; (2) staff communication strategies—verbal and non-verbal—employed to successfully communicate with expatriates; and (3) creation of a Third Culture Space at Satu Lagi Bar where foreign and local communities' values are reconciled. With these approaches, cultural shock in expatriates was significantly reduced, leading to easier social adjustment, emotional ease, and long-term customer loyalty. The study asserts that Hotel Kristal's cross-cultural communication approach is successful because it manages to make the bar a point of social integration where inclusiveness and intercultural sensitivity are possible within a multicultural hospitality environment.

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