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Desy Lusiyana
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INDONESIA
Journal Of Economic Sciences (Ekuisci)
Published by Ann Publisher
ISSN : 3046837X     EISSN : 30470579     DOI : https://10.62885/ekuisci.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
is a peer-reviewed journal that publishes scientific articles in the field of economics. Articles published in the Ekuisci Journal include original scientific research results (top priority), new scientific review articles (not priority), and the results of studies in the field of economics.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 92 Documents
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The Influence of E-Service Quality and Brand Image on Customer E-Loyalty Through Customer E-Satisfaction Among PLN Mobile Users in PT. PLN UIW Bangka Belitung Rahmat Abdul Kharisma; Heppy Millanyani
Jurnal Ekuisci Vol 3 No 4 (2026): Vol 3 No 4 March 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i4.1126

Abstract

Background. This study examines the determinants of digital customer loyalty in public utility services through The Influence of E-Service Quality and Brand Image on Customer E-Loyalty Through Customer E-Satisfaction Among PLN Mobile Users in PT. PLN UIW Bangka Belitung. Despite high installation rates of PLN Mobile, active user engagement remains relatively low, indicating a gap between adoption and sustained usage behavior. Methods. A quantitative explanatory research design was employed using purposive sampling of 437 PLN Mobile users in PT. PLN UIW Bangka Belitung. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling based on Partial Least Squares to evaluate measurement and structural relationships. Results. The findings indicate that e-service quality and brand image significantly and positively influence customer e-satisfaction. Customer e-satisfaction demonstrates the strongest direct effect on customer e-loyalty. The total effect analysis confirms that e-service quality and brand image exert significant overall influence on customer e-loyalty through both direct and mediated pathways. The structural model shows substantial explanatory power in predicting digital loyalty behavior within a public utility context. Conclusions. This study confirms that e-service quality and brand image exert significant total effects on customer e-loyalty through the mediating role of customer e-satisfaction. Customer e-satisfaction serves as the primary explanatory mechanism that converts digital service performance and brand perception into sustained loyalty behavior within a public utility context. The findings imply that strengthening application reliability, personalization features, and brand credibility is essential to enhance long-term digital engagement and retention in public sector service platforms.
Supply Chain Implementation Strategy InThe SPPG Kitchen Network Area AsA Solution To SPPG Problems In Indonesia Nabaraj Bhowmik; Dipangshu Dev Chowdhury; Andri Hermawan
Jurnal Ekuisci Vol 3 No 4 (2026): Vol 3 No 4 March 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i4.1144

Abstract

Background.The SPPG Kitchen Program has been running for more than a year as an effort to meet the food needs of the beneficiary communities. Although it has shown various progress, its implementation still faces a number of obstacles that have an impact on service quality, including the suspension of around 1500 SPPG units. Aims.This research aims to analyze problems in the implementation of SPPG and formulate effective supply chain implementation strategies.Methods.The methodology used includes stakeholder mapping, food safety, and K3 knowledge gap analysis, and cause-and-effect analysis. In addition, the SCOR (Supply Chain Operations Reference) model approach and SWOT analysis are used to deepen the evaluation of supply chain systems.Result.The results of the study show that the main problems lie in the disintegration of the supply chain, differences in stakeholder interests, and low human resource capacity. Recommended strategies include system integration, process simplification, human resource capacity building, and strengthening local ecosystems. Implementation.The implementation of this strategy is expected to improve the efficiency, stability, and quality of SPPG services.
Methodology of Management Strategy Changes for Digitalization of Business Processes for Community Services in Indonesia Kartono Kartono; Nabaraj Bhowmik; Andri Hermawan
Jurnal Ekuisci Vol 3 No 4 (2026): Vol 3 No 4 March 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i4.1145

Abstract

Background. Digital transformation in the public sector in Indonesia is a strategic need to improve the quality of public services. Purpose. This research aims to analyze change management strategies in the digitalization of business processes and their impact on the effectiveness of public services. Method. The research methodology uses a qualitative approach with literature studies and policy analysis. Results. The results of the study show that the success of digital transformation is influenced by leadership, organizational readiness, technological infrastructure, and community participation. Implementation. This research provides strategic recommendations for government agencies in implementing digitalization effectively.
Indonesia's Downstream Strategy As An Economic Geopolitics Andri Hermawan; Imas Trimayanti
Jurnal Ekuisci Vol 3 No 5 (2026): Vol 3 No 5 May 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i5.1203

Abstract

Background. Indonesia entered the 2020s with an ambitious economic geopolitical strategy unprecedented in scale: an industrial downstream processing (downstream) program based on raw material export bans that mandates domestic processing investment. This policy, aggressively pursued since the Joko Widodo administration through the 2020 nickel export ban and extended to bauxite, copper, and other commodities, represents a paradigm shift from Indonesia as a raw material exporter to an exporter of high-value-added products. Aims. This study comprehensively analyzes the downstream processing program's impact on: (1) global supply chain reconfiguration—particularly electric vehicle battery, steel, and aluminum supply chains; (2) Indonesia's economic growth and national industrial restructuring; (3) geopolitical dynamics and responses from trading partner nations; and (4) quantitative projections and economic growth scenarios for Indonesia over the next 10–20 years if the downstream processing program is sustained consistently. Methods. Using a mixed-methods approach integrating macroeconomic data analysis, Global Value Chain (GVC) simulation, and prospective scenario modeling, this study finds that consistent downstream processing has the potential to propel Indonesia's GDP from USD 1.33 trillion (2024) toward USD 3.2–4.8 trillion by 2035 and USD 5.5–8.2 trillion by 2045—positioning Indonesia among the world's 4th to 6th largest economies. Conclusion. However, realizing this potential requires coherent policy execution, massive infrastructure investment, strengthened human resource capabilities, and astute management of geopolitical risk.
Map of Indonesia's Human Resources Needs In Supporting the Transformation of the Downstream Industry Andri Hermawan; Lilis Suharti; Muangsal Muangsal
Jurnal Ekuisci Vol 3 No 5 (2026): Vol 3 No 5 May 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i5.1204

Abstract

Background. Indonesia's downstream industrialization (downstreaming) program—transforming from a raw material exporter to a producer of high-value-added products—represents one of the most significant structural changes in Indonesia's modern economic history. The success of this transformation fundamentally depends on having human resources (HR) with the right competencies, in adequate quantities, and at the right times. However, Indonesia currently faces a substantial HR gap between the exponentially growing needs of the downstream industry and existing industrial HR production capacity. Aims. This study aims to quantitatively and systematically analyze Indonesia's HR needs to support the industrial downstream program over 2025–2045. Using an Occupational Demand Modeling (ODM) methodology combined with Global Value Chain (GVC) analysis and Labor Market Intelligence, this research identifies 12 critical competency areas most needed in Indonesia's downstream industrial ecosystem, quantitatively projects HR requirements per field, identifies gaps between current educational supply capacity and projected industry demand, and formulates structured HR development policy recommendations. Result. Key findings indicate that Indonesia requires at least an additional 4.8 million skilled workers in critical downstream fields during 2025–2035, with the largest deficits in metallurgy and materials engineering (680,000 deficit), chemical process engineering (540,000), electrical engineering and industrial automation (720,000), and supply chain management (390,000). In 2036–2045, cumulative needs increase to 12.6 million additional HR as downstream expansion enters new sectors. Conclusion. The study emphasizes that without systemic acceleration in industrial HR production—through higher education and vocational curriculum reform, massive reskilling programs, and industry-university partnerships—Indonesia's downstream transformation potential cannot be optimally realized.
Understanding Impulse Buying in Online Shopping: A Systematic Review of Behavioral Drivers and Consumer Decision Mechanisms Ika Tirta Candra Rini; Budi Astuti
Jurnal Ekuisci Vol 3 No 5 (2026): Vol 3 No 5 May 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i5.1205

Abstract

Background. The rapid expansion of digital commerce ecosystems has significantly transformed consumer purchasing behavior and intensified the prevalence of impulse buying in online shopping environments. Existing studies have examined various antecedents of online impulse buying behavior, including emotional arousal, shopping enjoyment, trust, social influence, hedonic value, and cognitive factors. However, the current literature remains theoretically fragmented and predominantly variable-centered, resulting in limited integrative understanding regarding how behavioral and psychological drivers collectively shape consumer decision mechanisms in digitally mediated shopping contexts. Aims. Accordingly, this study aims to develop a more integrative understanding of online impulse buying behavior through a systematic literature review approach. Methods. This study employed a Systematic Literature Review (SLR) method following a PRISMA-oriented procedure. Literature retrieval was conducted in Scopus via Publish or Perish using the search keywords (“impulse buying” OR “impulsive buying”) AND (“online shopping” OR “e-commerce” OR “digital commerce”). The initial search identified 200 articles; 135 met the inclusion and eligibility criteria and were included in the final review. The selected studies were analyzed using a thematic synthesis approach to identify dominant theoretical perspectives, behavioral drivers, consumer decision-making mechanisms, and emerging research gaps in the online impulse buying literature. Result. The findings reveal that online impulse buying behavior should no longer be understood merely as spontaneous purchasing behavior driven by emotional urgency. Instead, the reviewed literature indicates that online impulse buying reflects a digitally mediated behavioral architecture that emerges from the interaction among emotional stimulation, cognitive simplification, socially mediated influence, and gratification-oriented shopping values. The review further demonstrates that the existing literature remains fragmented and heavily focused on isolated antecedents, thereby limiting broader conceptual understanding of the interactions among behavioral mechanisms underlying online impulse buying. Conclusion. This study contributes to the online consumer behavior literature by offering an integrative synthesis of the behavioral and psychological mechanisms underlying online impulse buying. Implementation. The review also advances a broader conceptual understanding of digitally mediated consumer decision-making processes and highlights future research opportunities concerning emerging digital commerce technologies and ethically responsible online shopping environments.
Interactive Shopping Behavior and Its Influence on Consumer Purchasing Decisions: A Systematic Literature Review Yusak Taufan
Jurnal Ekuisci Vol 3 No 5 (2026): Vol 3 No 5 May 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i5.1206

Abstract

Background. The shift in the global market paradigm from a conventional one-way transaction model to a highly dynamic digital ecosystem has forced business organizations to re-evaluate their brand messaging delivery mechanisms. Aims. This study aims to deconstruct the dynamics of interactive shopping behavior on consumer purchasing decisions in the era of digital transformation. Methods. Through the Systematic Literature Review (SLR) method that adopts the PRISMA protocol, as many as 35 articles from reputable international journals in the range of 2020-2026 were identified, extracted, and synthesized thematically. Result. The results show that the latest shopping technologies (such as live-streaming, AI marketing, and Augmented Reality) have been shown to speed up the transaction cycle by mitigating the functional risks of pre-purchases, although their effectiveness remains dependent on the platform's trust factor. Furthermore, in processing online review information, consumer cognition is governed by the negativity bias, whereby negative reviews from fellow consumers are processed faster and trigger greater cognitive conflict than positive reviews from experts. This research also reveals the existence of an attitude-behavior gap (green gap), where consumers' intention to buy green products or healthy foods is often canceled due to premium price barriers, mental burdens, and daily mental fatigue at the retail level. Conclusion. In conclusion, the purchasing decisions of contemporary consumers are no longer linear but rather a non-linear estuary of convergence among the axes of platform sophistication, the validity of social information signals, and economic compromise calculations. Implementation. This research makes a theoretical contribution in reconceptualizing conventional consumer behavior theory and provides practical guidance for the industry to mitigate reputational risks through a solution-oriented post-purchase operational policy.
When Risk Becomes Normal: Risk-Normalizing Behavior and Consumer Behavior Deviance in Excessive Consumption Gilang Mukti Prabowo; Natiq Al Aksar
Jurnal Ekuisci Vol 3 No 5 (2026): Vol 3 No 5 May 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i5.1207

Abstract

Background. Excessive consumption has increasingly become embedded in everyday consumer life through digital marketplaces, social media trends, installment-based payments, flash sales, and lifestyle-oriented consumption. Aims. Prior studies have discussed maladaptive consumption, compulsive buying, and perceived risk, but have paid limited attention to how consumers reinterpret risk until excessive consumption appears normal. Methods. The research was conducted through a narrative literature review of studies on maladaptive consumption, compulsive buying, perceived risk, behavioral decision-making, social influence, risk normalization, and the normalization of deviance. Relevant literature was identified from peer-reviewed journal articles, theoretical works, and recent studies discussing consumer behavior, overconsumption, and digital consumption. Result. This conceptual paper introduces Risk-Normalizing Behavior as a mechanism explaining how consumption-related risk becomes acceptable, manageable, or worth taking on. Based on the literature on these mechanisms, this paper develops a conceptual framework linking distorted risk perception, risk-normalizing behavior, and consumer behavior deviance. Conclusion. This paper contributes to consumer behavior literature by extending perceived risk from risk evaluation toward risk normalization and by offering Risk-Normalizing Behavior as a conceptual bridge for understanding excessive consumption practices.
AI Search Exposure And Behavioral Intentions: Toward A Conceptual Framework For SME Marketing In Indonesia Ahmed H A Albawwab
Jurnal Ekuisci Vol 3 No 6 (2026): Vol 3 No 6 July 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i6.1230

Abstract

Background. The rapid proliferation of AI-mediated search tools has fundamentally transformed how consumers discover and evaluate products online. Aims. Despite growing evidence of AI's influence on digital consumer behavior, a significant conceptual gap persists regarding how AI search exposure shapes behavioral intentions—particularly purchase and recommendation intentions—among consumers encountering Small and Medium Enterprise (SME) products. Methods. This systematic literature review synthesizes 20 scholarly sources published between 2020 and 2026, including peer-reviewed journal articles, institutional reports, and working papers, retrieved from Scopus and Google Scholar databases, to examine the relationship between AI search exposure and consumer behavioral intentions in SME marketing contexts. Following PRISMA 2020 guidelines, this review identifies three key themes: (1) AI search as a novel consumer touchpoint that reshapes discovery and evaluation processes; (2) trust and perceived credibility as central mechanisms linking AI exposure to behavioral outcomes; and (3) the unique vulnerabilities and opportunities that AI-mediated search presents for SMEs operating in digital markets. Result. This paper proposes a conceptual framework positioning AI search exposure as an antecedent of purchase and recommendation intention, mediated by consumer trust and perceived AI credibility. Conclusion. Theoretical propositions are developed to guide future empirical research. Implication. Implications for SME marketing strategy in Indonesia are discussed, with particular attention to E-E-A-T optimization strategies.
Digital Marketing Communication In Building The Image Of Local Cuisine Products @ter.dimsum.dimsum Dema Guhaningtias; Siti Khumayah; Aghnia Dian Lestari
Jurnal Ekuisci Vol 3 No 6 (2026): Vol 3 No 6 July 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i6.1231

Abstract

Background. The development of digital technology has encouraged MSMEs to utilize social media as a primary marketing tool, particularly Instagram, which is visual and interactive. Aims. This study aims to analyze the digital marketing communication strategies on the Instagram account @ter.dimsum.dimsum in building the image of local culinary products. Methods. The method used is descriptive qualitative method, with data collection techniques of interviews with business owners, observation of Instagram content, and documentation. The data were analyzed through the stages of reduction, presentation, and drawing conclusions. Result. The results indicate that @ter.dimsum.dimsum primarily leverages visual content, simple narratives, and two-way interaction. From a digital marketing perspective, the "product" element is highlighted through appetizing food photos and videos; "price" is communicated transparently; "place" is realized through Instagram’s role as a digital space integrated with delivery services; and "promotion" is conducted organically via the feed, Stories, and Reels. Supporting factors include the product’s visual appeal, a communicative writing style, and responsiveness to consumers. Limiting factors include resource constraints, the absence of a structured posting schedule, limited content variety, and suboptimal follow-up promotion. Conclusion. This study concludes that digital marketing communication plays a significant role in building the image of local culinary products, but still requires strengthening in terms of planning and strategic consistency.

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