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Desy Lusiyana
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journalekuisci@gmail.com
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Jl. Rajawali Gg.Elang 5 No.1 Drono, Sardonoharjo, Ngaglik, Sleman, DIY, Indonesia
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Daerah istimewa yogyakarta
INDONESIA
Journal Of Economic Sciences (Ekuisci)
Published by Ann Publisher
ISSN : 3046837X     EISSN : 30470579     DOI : https://10.62885/ekuisci.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
is a peer-reviewed journal that publishes scientific articles in the field of economics. Articles published in the Ekuisci Journal include original scientific research results (top priority), new scientific review articles (not priority), and the results of studies in the field of economics.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 83 Documents
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The Influence of E-Service Quality and Brand Image on Customer E-Loyalty Through Customer E-Satisfaction Among PLN Mobile Users in PT. PLN UIW Bangka Belitung Kharisma, Rahmat Abdul; Millanyani, Heppy
Jurnal Ekuisci Vol 3 No 4 (2026): Vol 3 No 4 March 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i4.1126

Abstract

Background. This study examines the determinants of digital customer loyalty in public utility services through The Influence of E-Service Quality and Brand Image on Customer E-Loyalty Through Customer E-Satisfaction Among PLN Mobile Users in PT. PLN UIW Bangka Belitung. Despite high installation rates of PLN Mobile, active user engagement remains relatively low, indicating a gap between adoption and sustained usage behavior. Methods. A quantitative explanatory research design was employed using purposive sampling of 437 PLN Mobile users in PT. PLN UIW Bangka Belitung. Data were collected through structured questionnaires and analyzed using Structural Equation Modeling based on Partial Least Squares to evaluate measurement and structural relationships. Results. The findings indicate that e-service quality and brand image significantly and positively influence customer e-satisfaction. Customer e-satisfaction demonstrates the strongest direct effect on customer e-loyalty. The total effect analysis confirms that e-service quality and brand image exert significant overall influence on customer e-loyalty through both direct and mediated pathways. The structural model shows substantial explanatory power in predicting digital loyalty behavior within a public utility context. Conclusions. This study confirms that e-service quality and brand image exert significant total effects on customer e-loyalty through the mediating role of customer e-satisfaction. Customer e-satisfaction serves as the primary explanatory mechanism that converts digital service performance and brand perception into sustained loyalty behavior within a public utility context. The findings imply that strengthening application reliability, personalization features, and brand credibility is essential to enhance long-term digital engagement and retention in public sector service platforms.
Supply Chain Implementation Strategy InThe SPPG Kitchen Network Area AsA Solution To SPPG Problems In Indonesia Bhowmik, Nabaraj; Chowdhury, Dipangshu Dev; Hermawan, Andri
Jurnal Ekuisci Vol 3 No 4 (2026): Vol 3 No 4 March 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i4.1144

Abstract

Background.The SPPG Kitchen Program has been running for more than a year as an effort to meet the food needs of the beneficiary communities. Although it has shown various progress, its implementation still faces a number of obstacles that have an impact on service quality, including the suspension of around 1500 SPPG units. Aims.This research aims to analyze problems in the implementation of SPPG and formulate effective supply chain implementation strategies.Methods.The methodology used includes stakeholder mapping, food safety, and K3 knowledge gap analysis, and cause-and-effect analysis. In addition, the SCOR (Supply Chain Operations Reference) model approach and SWOT analysis are used to deepen the evaluation of supply chain systems.Result.The results of the study show that the main problems lie in the disintegration of the supply chain, differences in stakeholder interests, and low human resource capacity. Recommended strategies include system integration, process simplification, human resource capacity building, and strengthening local ecosystems. Implementation.The implementation of this strategy is expected to improve the efficiency, stability, and quality of SPPG services.
Methodology of Management Strategy Changes for Digitalization of Business Processes for Community Services in Indonesia Kartono, Kartono; Bhowmik, Nabaraj; Hermawan, Andri
Jurnal Ekuisci Vol 3 No 4 (2026): Vol 3 No 4 March 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i4.1145

Abstract

Background. Digital transformation in the public sector in Indonesia is a strategic need to improve the quality of public services. Purpose. This research aims to analyze change management strategies in the digitalization of business processes and their impact on the effectiveness of public services. Method. The research methodology uses a qualitative approach with literature studies and policy analysis. Results. The results of the study show that the success of digital transformation is influenced by leadership, organizational readiness, technological infrastructure, and community participation. Implementation. This research provides strategic recommendations for government agencies in implementing digitalization effectively.

Page 9 of 9 | Total Record : 83

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