cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Riza Faishol
Contact Email
riza@iaiibrahimy.ac.id
Phone
+6281358900484
Journal Mail Official
riza@iaiibrahimy.ac.id
Editorial Address
Jl. Frontage Ahmad Yani Siwalankerto No.117, Jemur Wonosari, Wonocolo, Kota SBY, Jawa Timur 60237, Indonesia
Location
Unknown,
Unknown
INDONESIA
Commodities, Journal of Economic and Business
Published by Forum Komunikasi Dosen Peneliti
ISSN : -     EISSN : 27236544     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The journal focused on primary studies at management, finance, accounting, banks and halal markets, has initiated the development of global economic advantages. Commodities, Journal of Economic and Business is dedicated to provide an intellectual space of scholarly discussion how the economic able to create the new global formation of economics, business and similar issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 5 No. 1 (2024): July 2024" : 5 Documents clear
Meningkatkan Loyalitas Pelanggan melalui Kualitas Pelayanan, Harga, dan Promosi Purba, Ijah Sani; Amelia, Ocdy
Commodities, Journal of Economic and Business Vol. 5 No. 1 (2024): July 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i1.999

Abstract

In the competitive retail industry, understanding the factors that influence customer loyalty is crucial for business success. This study aims to explore the impact of Service Quality, Price, and Promotion on customer loyalty. As retail businesses face increasing complexity and the need to meet evolving consumer demands, identifying the right strategies to maintain and enhance customer loyalty becomes essential. This research adopts a quantitative descriptive approach, utilizing a sample of 54 respondents to examine these relationships. The findings reveal that Service Quality significantly and positively influences customer loyalty, with a t-value of 2.163, which exceeds the t-table value of 2.00856, and a significance level of 0.035 (<0.05). Similarly, Price has a significant and positive partial effect on customer loyalty, as indicated by a t-value of 2.528 and a significance level of 0.015 (<0.05). Promotion also demonstrates a significant and positive partial effect, with a t-value of 2.872 and a significance level of 0.006 (<0.05). When considered together, Service Quality, Price, and Promotion have a significant effect on customer loyalty, as reflected by an F-value of 21.332, which is greater than the F-table value of 2.79, with a significance level of 0.000 (<0.05). These results underscore the importance of developing and implementing strategies that focus on service excellence, competitive pricing, and effective promotions to foster customer loyalty in the retail sector.
Strategi Penanganan Pembiayaan Bermasalah pada Produk Pembiayaan Rosiana, Inne; Nasrudin, Solihin; Sutrisno, Hadi; Putera, Alifi Restu; Hajarudin, Hajarudin
Commodities, Journal of Economic and Business Vol. 5 No. 1 (2024): July 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i1.1006

Abstract

Problematic financing is non-current financing given by BMT to members who cannot fulfill the requirements or the obligation to repay funds that have been loaned before on the due date. Handling of troubled financing must be carried out by all financial institutions, because BMT will experience losses if it turns out that the quality of financing that has been channeled is not good. The objectives of this research are: 1) To find out what are the factors that cause problem financing in the BMT NU Cabang Kesamben. 2) To take appropriate steps and strategies in handling problem financing in the BMT NU Cabang Kesamben. This study uses qualitative methods and takes location in the BMT NU Cabang Kesamben. The focus in this study is the Problematic Financing Management Strategy on Financing Products. The data sources in this study are the Chairperson and Marketing of the BMT NU Cabang Kesamben and Problematic Financing data. Data collection methods used are observation, interviews and documentation. The results of this study indicate that: first, the factors that led to the emergence of problematic financing in BMT NU Cabang Kesamben consists of internal factors arising from the BMT, as well as external factors that arise from the customer itself. Secondly, the handling strategy at the NU BMT Cabang Kesamben has been quite effective, as evidenced by the problematic financing data which has decreased every year. In handling troubled financing, the strategies used by BMT NU Cabang Kesamben are by doing it (re-survey, friendship, giving warning letters, billing after the due date, and finally doing rescheduling / rescheduling).
Strategi Promosi dalam Menghadapi Persaingan Global Ditinjau dari Etika Bisnis Islam Jazuli, Khanif; Fauza, Nilna; Saefullah, Aep; Suharmanto, Suharmanto
Commodities, Journal of Economic and Business Vol. 5 No. 1 (2024): July 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i1.1007

Abstract

In response to the increasingly competitive and uncertain business environment, promotional strategies are crucial for companies to sustain and grow. This study aims to analyze the promotional strategies implemented by TPKU Jombang in facing global competition, with a focus on the application of Islamic business ethics. A qualitative descriptive method with a case study approach was employed, involving data collection through interviews, participant observation, and document analysis. The findings reveal that TPKU relies on word-of-mouth promotion as its main strategy, which has proven effective in attracting and retaining customers. However, the company faces challenges in utilizing digital technology to expand its promotional reach, primarily due to limited technological knowledge among its employees. Additionally, the application of Islamic business ethics principles, such as honesty and transparency, plays a crucial role in building consumer trust and maintaining the company's reputation. Therefore, to remain competitive in the global market, TPKU should consider integrating digital technology into its promotional strategies while upholding Islamic ethical principles.
Analisis Motivasi Kerja, Disiplin Kerja, dan Kompensasi terhadap Kinerja Karyawan Ardyansyah, Surya; Widodo, Slamet
Commodities, Journal of Economic and Business Vol. 5 No. 1 (2024): July 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i1.1009

Abstract

The success of a company is highly influenced by the competence of its human resources. Optimal employee performance is a crucial factor in achieving the company's targets and vision. However, factors such as work motivation, work discipline, and compensation often play a key role in determining performance. This study aims to analyze the influence of work motivation, work discipline, and compensation on employee performance. This research employs a quantitative method with a descriptive approach. The sample consists of 50 employees selected using a total sampling technique. Data were analyzed using multiple linear regression with the help of SPSS software. The results of the study indicate that work motivation, work discipline, and compensation significantly affect employee performance both partially and simultaneously. These findings suggest that improvements in motivation, discipline, and compensation can enhance overall employee performance.
Pengaruh Lokasi, Harga, dan Promosi terhadap Keputusan Pembelian Pambudi, Firman Tulus; Ambarwati, Diana; Akbar, Taufik; Lestari, Veronika Nugraheni Sri; Nurmawati, Nurmawati; Sutariyono, Sutariyono
Commodities, Journal of Economic and Business Vol. 5 No. 1 (2024): July 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i1.1014

Abstract

This study discusses the influence of location, price, promotion and purchasing decisions at the Kharisma Agung supermarket. This study aims to determine the effect partially and simultaneously of, Price, Promotion on Purchasing Decisions at Kharisma Agung Supermarkets. To achieve this goal, the research method used is quantitative. The sampling technique used was proportionate stratified random sampling and the number of samples used was 100 respondents. The analysis technique uses multiple linear regression. The independent variables in this study are Location, Price, Promotion of Purchase Decisions while Purchasing Decisions as the dependent variable. The research data was obtained through a questionnaire given to customers who made purchases at Kharisma Agung Supermarkets on August 1 - 10, 2020, who were> 20 years old and <55 years old. The results show that Location, Price, and Promotion partially and simultaneously affect the Purchase Decision at Kharisma Agung Supermarkets. In this regard, Kharisma Agung Trenggalek Supermarkets should improve the location again because it has been proven to be able to influence the Purchase Decision of Kharisma Agung Supermarkets, Prices are also well maintained by supermarkets and increase the material provided in the Promotion to support customers in determining Purchasing Decisions.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol 5 No 3 (2025): January 2025 Vol. 5 No. 3 (2025): January 2025 Vol. 5 No. 2 (2024): October 2024 Vol 5 No 2 (2024): October 2024 Vol. 5 No. 1 (2024): July 2024 Vol 5 No 1 (2024): July 2024 Vol 4 No 4 (2024): April 2024 Vol. 4 No. 4 (2024): April 2024 Vol. 4 No. 3 (2024): January 2024 Vol 4 No 3 (2024): January 2024 Vol 4 No 2 (2023): October 2023 Vol. 4 No. 2 (2023): October 2023 Vol. 4 No. 1 (2023): July 2023 Vol 4 No 1 (2023): July 2023 Vol 3 No 4 (2023): April 2023 Vol. 3 No. 4 (2023): April 2023 Vol. 3 No. 3 (2023): January 2023 Vol 3 No 3 (2023): January 2023 Vol 3 No 2 (2022): October 2022 Vol. 3 No. 2 (2022): October 2022 Vol 3 No 1 (2022): July 2022 Vol. 3 No. 1 (2022): July 2022 Vol. 1 No. 4 (2021): April 2021 Vol 1 No 4 (2021): April 2021 Vol 1 No 3 (2021): January 2021 Vol 1 No 2 (2020): October 2020 Vol 1 No 1 (2020): July 2020 More Issue