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Sagita Academia Journal
Published by Yayasan Sagita Akademia Maju
ISSN : 30258790     EISSN : 30312477     DOI : https://doi.org/10.61579/sagita
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media
Sagita Academia Journal is an open-access, single blind reviewed journal and is rated according to international publication standards published by Yayasan Sagita Akademia Maju, Indonesia. Sagita Academia Journal is dedicated to developing studies of academics with multidisciplinary research backed by solid empirical evidence. It is hoped that it will provide a reference and guidance to improve and disseminate scientific knowledge and academic potential. Sagita Academia Journal is expected to have a positive impact on individuals and society
Arjuna Subject : Umum - Umum
Articles 52 Documents
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The Determinant Factors of Behavior Intention and Trust in Digital-Only Bank: Gen-Z Perspective Alfirdausi, Cindy; Aprilia, Cut
Sagita Academia Journal Vol. 3 No. 4 (2025): Sagita Academia Journal
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/sagita.v3i4.817

Abstract

This study aims to examine the driving factor of trust and behavior intention toward digital-only banks from a Gen-Z perspective. It investigates the effect of perceived security, awareness, and trust on the intention to adopt the digital-only bank. It also investigates the influence of perceived security and awareness on trust in digital-only banks. The sample used was 170 respondents of Management Department students at the University of Syiah Kuala. The data was collected using an online questionnaire. PLS-SEM was used for data analysis. The result showed that perceived security and trust influence users’ intention to adopt digital-only banking. This study also found that trust is influenced by perceived security. Although awareness does not influence users’ intentions, it contributes to creating users' trust in digital-only bank leading them to adopt the service. Therefore, it is suggested that the bank educate the targetted users about the benefits and security system of digital-only banks
Enhancing Repurchase Intentions of Sie Reuboh Goreng Aceh Through Brand Image and Product Innovation Fitriani, Anggi; Amalia, Rizki
Sagita Academia Journal Vol. 3 No. 4 (2025): Sagita Academia Journal
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/sagita.v3i4.818

Abstract

The study aim to measure the influence of Brand Image and Product Innovation on Repurchase Intention mediated by Customer Satisfaction. Data obtained through a survey from 150 customer as a sample representing the research population using questionnaire as data collection instrument. Statistical Package for the Social Science (SPSS) was used as an analysis tools to determine the influence between the variables involved. The results indicate that Brand Image did not significantly affect Repurchase Intention, while Product Innovation had a significant effect on Repurchase Intention. Brand Image and Product Innovation had a significant effect on Customer Satisfaction. The indirect effect of Customer Satisfaction was able to significantly mediate the effect of Brand Image and Product Innovation on Repurchase Intention.

Page 6 of 6 | Total Record : 52

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