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STRATEGIC EXPORT MARKETING PLAN OF DEAKIN UNIVERSITY Cut Aprilia
Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 2, No 1 (2012)
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v2i1.337

This is a case study of Deakin University that will expand their education service to Turkey. Turkey is located in Southeastern Europe and Southwestern Asia with a strong growing economy, population and demand for tertiary education. It presents a good opportunity for Deakin University to expand its education services in and increase its market share globally. Considering the high level interests amongst Turkish students in the field of Business, Deakin will offer a Business degree in Commerce where students can further specialize in various fields. In doing so, Deakin will be in partnership with a local university called Koc University.Â Located in Istanbul, where the majority of the target market is concentrated, Koc University has the facilities that Deakin can use in providing education services in Turkey.Â On the other hand, Deakin will provide the information technology equipments, Deakin Student Online (DSO) systems and learning resources such as access to Journals, online live conference etc. Highly qualified lecturers, both from Australia and local teachers will be help to ensure the quality of teaching learning process provided by Deakin.Â In addition, Deakin has an extensive experience in providing education services abroad through partnerships, often called offshore programs, and will use its experience for its expansion to the education market in Turkey. Despite having seven agents in Turkey, Deakin is currently relatively unknown to the Turkish education market.Â In order to promote the marketing activities in Turkey as well as support the students enrolled at the offshore program, Deakin will open a representative office. Considering the large market in the high school student segment and the education situation in Turkey where there is more demand of tertiary education than university places, there is a high opportunity of success for Deakin in Turkey.Â Keywords: Deakin University, Turkey, International Marketing, Education service

Indonesian Marine Tourism: Developing a Favorable Tourism Destination to Attract International Sailors Syafruddin Chan; Cut Aprilia; Zaida Rizki Zainul
Proceedings of AICS - Social Sciences Vol 8 (2018): the 8th AIC on Social Sciences, Syiah Kuala University
Publisher : Proceedings of AICS - Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.067 KB)

This paper is to identify the Strength, Weakness, Opportunity, and Threat (SWOT) of Sailing Yacht tourism based on empirical evidence, mainly on demand aspects. The results will be very useful for decision-makers to design, launch and control marketing strategies and policies including promotional aspects to increase the awareness of the yacht sailors from various parts of the world, arouse their intention to come, increase spending and length of stay in Sabang as a free trade zone in west part of Indonesia. Data collection was conducted qualitatively by using Focus Group Discussion (FGD) technique conducted in 4 (four) sessions. Each session involves 10 (ten) sailors that serve as respondents. The data were then analyzed using both score and weight associated with IFAS and EFAS aspects. The output is mapped in Cartesian graphs. The finding of this study is that the strategy that must be implemented by Sabang is an Aggressive strategy, which uses the Strength to seize the profitable Opportunities. This is in line with the combined strategy that recommends Strength Opportunity (SO) as a priority strategy because it has the highest value of 16.92. In sequence, the next strategy is Weakness Opportunities (WO) that is to fix the Weakness in other to be able to grab the profitable Opportunities so that untapped opportunities can be utilized for the benefit of the sailors and tour operators. Then ST and WT strategies will be implemented to complete all 4 strategies recommended. With the implementation of these four strategies based on the priority scale, it is expected to maximize the utilization of limited resources, but also at the same time maximize the efforts made to achieve the goal of increasing the number of sailor visits to Sabang and increasing their length of stay.Keywords: yacht, marine tourism, Sabang, Phuket, Langkawi, travel destinations, sports tourism, Pulau Weh, marina.

Rancang Bangun Untuk Kontruksi Dinding Rumah dengan Bahan Bata Interlok Hayati, Yulia; Sabri; Aprilia, Cut; Malahayati, Nurul; Asyifa, Cut Nella; Munirwansyah; Afifuddin, Mochammad
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2024): March
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v3i1.208

The type of material, mixture composition, and production process are among the factors that influence the strength of interlock bricks. In this study, interlocking bricks are used for the construction of residential wall structures. The interlocking brick mixture consists of cement, fly ash, sand, and water. The fly ash and sand used have a maximum diameter of 4.75 mm and are not subjected to calcination. Interlocking bricks measuring 30 cm x 20 cm x 10 cm are molded using a manual hydraulic press and cured for up to 28 days before being cut into test specimens measuring 5 cm x 5 cm x 5 cm. A total of 150 test specimens from 5 mix designs using water-cement ratios (WCR) of 0.3, 0.4, and 0.5 were utilized in this study. The objective of this research is to determine the quality levels of interlocking bricks based on compressive strength tests at 28 days of age. The quality levels are determined according to the Indonesian National Standard, SNI 03-0349-1989. Based on the compressive strength results, it was found that the average interlocking bricks with fly ash mixture achieved class III quality, indicating that they can only be used for non-structural wall applications.

Knowledge Sharing Between Universiti Kebangsaan Malaysia And Universitas Syiah Kuala: Universitys Role In Creating Future Entrepreneur Nizam, Ahmad; Farid, Farid; Harmen, Hamdi; Aprilia, Cut; Suryani, Ade Irma; Rakhmawati, Lenny; Jannah, Rauzatul; Rizqi, Muhammad Fauzil; Nabilah, Nabilah; Adnan, Muhd; Yaacob, Salmy Edawati; Ismail, Adawiyah
Jurnal Pengabdian Bakti Akademisi Vol 1, No 3 (2024): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v1i3.38979

Knowledge sharing session between Universiti Kebangsaan Malaysia and Universitas Syiah Kuala was aimed to exchange knowledge about creating future entrepreneur. The event was held on 21-22 November 2022 at Universiti Kebangsaan Malaysia with 30 people in attendance. It used the public lecture method where both universities share their ideas about the issues and the students also share their involvement in universities entrepreneurship program. The following recommendations were made in response to the issues raised by this activity: student activity units on entrepreneurship should not only teach students about business but also help them develop their entrepreneurial personalities, enhance instructional strategies that inspire students to think creatively, and design events that connect them with students from different universities.

Rancang Bangun Untuk Kontruksi Dinding Rumah dengan Bahan Bata Interlok Hayati, Yulia; Sabri; Aprilia, Cut; Malahayati, Nurul; Asyifa, Cut Nella; Munirwansyah; Afifuddin, Mochammad
Kawanad : Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2024): March
Publisher : Yayasan Kawanad

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56347/kjpkm.v3i1.208

The type of material, mixture composition, and production process are among the factors that influence the strength of interlock bricks. In this study, interlocking bricks are used for the construction of residential wall structures. The interlocking brick mixture consists of cement, fly ash, sand, and water. The fly ash and sand used have a maximum diameter of 4.75 mm and are not subjected to calcination. Interlocking bricks measuring 30 cm x 20 cm x 10 cm are molded using a manual hydraulic press and cured for up to 28 days before being cut into test specimens measuring 5 cm x 5 cm x 5 cm. A total of 150 test specimens from 5 mix designs using water-cement ratios (WCR) of 0.3, 0.4, and 0.5 were utilized in this study. The objective of this research is to determine the quality levels of interlocking bricks based on compressive strength tests at 28 days of age. The quality levels are determined according to the Indonesian National Standard, SNI 03-0349-1989. Based on the compressive strength results, it was found that the average interlocking bricks with fly ash mixture achieved class III quality, indicating that they can only be used for non-structural wall applications.

Pengembangan Potensi Ampas Kopi Gayo Robusta dan Bunga Kenanga Sebagai Body Scrub Antioksidan Di Kabupaten Aceh Besar Untuk Meningkatkan Pendapatan Masyarakat Suci Nasution, Embun; Ronaldo Tanjung, Hari; Sari, Febia; Aprilia, Cut
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024): Edisi Januari 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v4i1.779

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memberikan edukasi dan workshop kepada masyarakat di desa Lampuuk, kecamatan Darussalam, kabupaten Aceh Besar, terkait inovasi dan strategi yang dapat dilakukan guna meningkatkan dan mengembangkan potensi bahan alam melalui workshop pembuatan body scrub antioksidan dari ampas kopi robusta gayo dan bunga kenanga, serta edukasi tentang branding profesi apoteker, antioksidan dan khasiatnya, marketing dan business plan sehingga masyarakat dapat mengembangkan produk dan menjualnya sebagai upaya peningkatan pendapatan masyarakat. Metode yang digunakan pada pengabdian ini adalah metode modifikasi Community Based Interactive Approach (CBIA) dimana peserta yang merupakan perwakilan masyarakat secara aktif terlibat selama kegiatan berlangsung. Kegiatan ini dievaluasi melalui hasil pre-test dan post-test. Dari hasil analisis pre-test dan post-test diketahui bahwa terdapat peningkatan pengetahuan dan keterampilan masyarakat. Edukasi dan workshop yang diberikan mampu meningkatkan pengetahuan dan keterampilan mengenai profesi apoteker, cara pembuatan body scrub, antioksidan dan khasiatnya, serta marketing dan business plan.

The Acceptance Technology of E-Vehicles in Medan City Syauqi, Teuku Muhammad; Aprilia, Cut
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.1989

The purpose of this study is to investigate the acceptance of electric vehicle (EV) technology in Medan City, focusing on aspects that drive public adoption. The Unified Theory of Acceptance and Use of Technology (UTAUT) and Lazy User (LUM) models are used to understand these dynamics. A survey was conducted with 411 respondents from several sub-districts in Medan City. The questionnaire included demographic information, driving habits, electric car expectations, purchase intentions, and Likert scale items related to the UTAUT constructs. Data analysis was performed using Structural Equation Modeling (SEM) with the PLS method. Effort Expectancy and Facilitating Conditions significantly influenced Behavioral Intention and Use Behavior, while Performance Expectancy and Social Influence showed inconsistent effects. LUM was supported, indicating that Effort Expectancy influenced the preference for the behavior with the least effort.

The Determinant Factors of Behavior Intention and Trust in Digital-Only Bank: Gen-Z Perspective Alfirdausi, Cindy; Aprilia, Cut
Sagita Academia Journal Vol. 3 No. 4 (2025): Sagita Academia Journal
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/sagita.v3i4.817

This study aims to examine the driving factor of trust and behavior intention toward digital-only banks from a Gen-Z perspective. It investigates the effect of perceived security, awareness, and trust on the intention to adopt the digital-only bank. It also investigates the influence of perceived security and awareness on trust in digital-only banks. The sample used was 170 respondents of Management Department students at the University of Syiah Kuala. The data was collected using an online questionnaire. PLS-SEM was used for data analysis. The result showed that perceived security and trust influence users’ intention to adopt digital-only banking. This study also found that trust is influenced by perceived security. Although awareness does not influence users’ intentions, it contributes to creating users' trust in digital-only bank leading them to adopt the service. Therefore, it is suggested that the bank educate the targetted users about the benefits and security system of digital-only banks

How Perceived Security Influences Continuance Intention to Use Mobile Wallet Aprilia, Cut; Amalia, Rizki
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 9 No 2 (2022): December (in progress)
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v9i2.30083

This study's primary goal is to examine the effect of perceived security on mobile wallet users’ continuance intention using the Cognitive Model. A survey was conducted, and 230 responses from mobile wallet users were collected through the distribution of online-questionnaire. The data was analyzed using Partial Least Square- Structural Equation Model (PLS-SEM). This study revealed that perceived security directly correlates with satisfaction and attitude but not with users’ continuance intention. However, perceived safety still has a critical role in users’ decision to continue using the mobile wallet since this study found that satisfaction and attitude lead to users’ continuance intention. Moreover, happiness is also the predictor of users’ perspectives.

PENGARUH E-SERVICE QUALITY DAN E-PROMOTION TERHADAP E-CUSTOMER LOYALTY YANG DIMEDIASI OLEH PERCEIVED VALUE PADA PELANGGAN APLIKASI GOFOOD DI BANDA ACEH Nabillah, Jihan; Aprilia, Cut
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 10, No 1 (2026): Jurnal Bisnis Dan Kajian Strategi Manajemen
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbksm.v10i1.14725

Abstrak: Dengan nilai yang dirasakan sebagai variabel perantara, penelitian ini bertujuan untuk menguji hubungan antara kualitas e-service, e-promosi, dan loyalitas pelanggan digital di kalangan pengguna aplikasi GoFood di Kota Banda Aceh. Partisipan dalam penelitian ini adalah seluruh penduduk Banda Aceh yang menggunakan aplikasi GoFood. Pendekatan purposive sampling digunakan untuk memilih sampel, dengan ketentuan bahwa responden harus telah menggunakan layanan GoFood minimal tiga kali. Sesuai dengan indikator model penelitian, 210 responden dimasukkan untuk analisis. Dengan bantuan SmartPLS versi 4, metode Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) digunakan dalam operasi analisis data. Hasil penelitian menunjukkan bahwa e-promosi dan e-service berkualitas tinggi secara signifikan mempengaruhi loyalitas pelanggan digital. Lebih lanjut, terdapat bukti empiris bahwa karakteristik ini secara substansial dan positif berkontribusi pada peningkatan nilai yang dirasakan konsumen. Selain itu, sebagian besar yang membuat pembeli online loyal adalah bagaimana perasaan mereka tentang nilai yang mereka dapatkan. Di antara pengguna aplikasi GoFood di Banda Aceh, nilai yang dirasakan memediasi hubungan antara kualitas e-layanan dan e-promosi terhadap loyalitas pelanggan. Hal ini didukung oleh temuan studi mediasi. Kata Kunci: E-Service Quality, E-Promotion, Perceived Value, E-Customer Loyalty, GoFood

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