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Conference Proceedings International Conference on Education Innovation and Social Science
Published by Universitas Muhammadiyah Surakarta
ISSN : 29619602     EISSN : -     DOI : -
Core Subject : Education, Social,
Education Social Sciences
International Conference on Education Innovation and Social Science (ICEISS) is organized by the Accounting Education Study Program, Faculty of Education, Universitas Muhammadiyah Surakarta, Indonesia. The aim of the conference is to provide a platform for the researchers, education practitioners, governments, NGOs, and research institutes in sharing cutting edge progress in education innovation and social science
Arjuna Subject : Umum - Umum
Articles 260 Documents
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The Influence of Ease of Transactions using ShopeePay, Promotion and Hedonism Lifestyle on Consumptive Behavior of Accounting Education Students Muhammadiyah University Surakarta Aprilliyanti, Riska Sendy; Asmawan, Moh. Chairil
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose ofthis reseach: (1) the effect of the ease of transactions using shopeepay on student consumptive behavior. (2) the effect of promotion on student consumptive behavior. (3) the influence of hedonism lifestyle on consumptive behavior. (4) the joint effect of the ease of transactions using shopeepay, promotions, and hedonism lifestyle on student consumptive behavior. This type of research uses quantitative research with a correlation research design. Population used Accounting Education Students in semester 1 to semester 7 with a total of 374 students. The samples were 177 students based on the Issac and Michael tables using the random sampling. Data collection techniques using online questionnaires google form with data analysis techniques multiple linear regression analysis. The results obtained are: 1) The ease of transactions using Shopeepay has no effect on student consumptive behavior. Based on the t test value 0,905 0,05 with an effective contribution of 1,4%. 2) Promotion has an effect on student consumptive behavior. Based on t test 2,383 > t table 1,973. A significance value of ,018 <0,05 with an effective contribution of 6,78%. 3) The hedonism lifestyle influences student consumptive behavior. Based on t test 5,534 > t table 1.973. A significance value of 0,000 <0,05 with an effective contribution of 19.15%. 4) The ease of transactions using shopeepay, promotions and hedonism lifestyles together influence student consumptive behavior. Based on the results of the significance F test with an F table value of 2.66. With a calculated F value of21,784. So that the independent variable affects the dependent variable. The coefficient of determination (R2) is 27,4%.
Implementation of Hijab Business Strategy to Increase Sales and Consumer Loyalty in "Myluv.Hijab" in Wonogiri District Yuniati, Rizka; Fuadi, Djalal
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research intends to describe the the implementation of the myluv.hijab business strategy as well as the internal and external elements involved in the strategy's implementation. The qualitative case ethnographic design is used in this type of research. Techniques for gathering data include observation, documentation, and interviews. The data's validity was determined using method triangulation and source triangulation. The data analysis approach employs SWOT analysis during the data collecting phases of data reduction, data presentation, conclusion, and verification. According to the findings of this study, (1) S - O strategy: Improving product quality with clean stitches to fulfill rising market demand, particularly during Ramadan. W - O approach: using an excellent content marketing strategy to catch customers' attention, increase the dwindling number of TikTok watchers. S - T strategy: generating low-cost product improvements in order to reduce product design similarities with rivals. W - T strategy: attempting to enhance product supply by hiring competent seamstresses. (2) internal variables that comprise Strengths (strengths) and Weaknesses (weaknesses), with the first being Strengths (strengths): high product quality, friendly service, and product innovation. Second, flaws (flaws): low product stock and product delivery faults. External influences include Opportunities (opportunities) and Threats (threats), with the first being Opportunities (opportunities): increased market demand during Ramadan and collaboration with raw material suppliers for fabrics. Second, Threats (threats): fierce rivalry in the same hijab company, similar hijab designs among competitors, and a labor shortage in the sewing department.
Implementation of SKS in the Independent Learning Curriculum in Improving the Quality of Student Output at SMA Muhammadiyah 1 Karanganyar Sari, Fifi Aswita Mandala; Rohmah, Wafrotur
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to describe: (1) SKS planning and compatibility with the Independent Learning Curriculum; (2) the implementation of the SKS program in the Independent Learning Curriculum in improving the quality of student output; (3) SKS program evaluation; (4) constraints and solutions for implementing SKS in the Independent Learning Curriculum. This type of research is descriptive qualitative research with a case study design. Observation data collection techniques, in-depth interviews and documentation. The object of this study is credits on the independent learning curriculum to improve student quality. The research subjects were the Principal, Deputy Head of Curriculum, SKS management teachers and students. The data validation technique uses source and technique triangulation. Data analysis techniques use the Miles and Huberman analysis model, namely data collection, data reduction, data presentation, and conclusion. The results of the study show (1) the SKS planning carries out various preparations and other supports, as well as the compatibility between the independent curriculum and the SKS; (2) the implementation of the credits in the Independent Curriculum to improve the quality of the output is proven by students who undergo the credits study program being accepted at PTN or PTS; (3) the evaluation of the credit program looks at the achievement of the credit program in serving students; (4) the obstacle in implementing the SKS program lies in the lack of understanding of students, parents, and teacher commitment. The solution is to hold discussions and evaluate things that need to be addressed in the future.
Online Shop Entrepreneurship Soul Analysis to Improve The Creativity of Accounting Education Students Muhammadiyah Surakarta University in The Millennial Era Wijayanti, Susi; Rohmah, Wafrotur
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Becoming an entrepreneur among students is indeed important, because by deciding to become an entrepreneur students will also reduce the unemployment rate in Indonesia after completing their studies. Entrepreneurs in Indonesia are still at 3.47% and that is still quite low compared to entrepreneurs from other countries. The purpose of this study is to find out how much students have an entrepreneurial spirit and increase their creativity in the millennial era. This study uses qualitative research with informants who are still actively studying at the Muhammadiyah University of Surakarta and have an online shop entrepreneur. The results of this study, students choose to do online entrepreneurship because they want to create their own jobs that are not bound by companies, and can increase their creativity through online shop entrepreneurship. Starting an entrepreneur must also have strong intentions and determination because if they stop in the middle of the road, they will think again and remember the goals to be achieved. To increase their creativity, students can do this by thinking of new interesting ideas, broadening their horizons, and creating attractive promotional strategies. In this millennial era, technology has also become increasingly sophisticated, making it easier for students to take advantage of technology in online entrepreneurship. To increase their creativity, students can do this by thinking of new interesting ideas, broadening their horizons, and creating attractive promotional strategies. In this millennial era, technology has also become increasingly sophisticated, making it easier for students to take advantage of technology in online entrepreneurship. To increase their creativity, students can do this by thinking of new interesting ideas, broadening their horizons, and creating attractive promotional strategies. In this millennial era, technology has also become increasingly sophisticated, making it easier for students to take advantage of technology in online entrepreneurship.
The Application of Discounted Cash Flow Valuation Method Towards Adaptive Fashion Company in Indonesia Maulana, Rizki Firman; Irawan, Atika
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

People with disabilities (PWDs) often experience difficulties in carrying goods, moreover there are issues related to inclusiveness in the field of fashion which may limit their space for expression in this field. For this reason, a startup company called Beyond is here to address this issue by providing fashionable adaptive bags for wheelchair users in Indonesia. With the booming trend for local businesses and the high rate of habitual buying of goods and accessories owned by Indonesians, Beyond has a huge opportunity in the market. However, this company does not yet know the valuation even though this is very necessary to increase capital for Beyond's business continuity. As a result of this research, the valuation of Beyond is measurable, namely IDR 510,736,887 equivalent to 1021.47% of the initial investment value.
Effect Influencing Factor Toward Brand Loyalty in Online Platform Laundry Service Febriyan, Aris; Putro, Utomo Sarjono
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The laundry industry in Indonesia has been undergoing a significant transformation in recent years, largely driven by the increasing use of social media as a marketing and engagement tool. The massive laundry industry in Indonesia causes entrepreneurs in the laundry sector to face the challenge of securing their customers so they don't switch to using the same services offered by competitors. Therefore, this research was conducted to identify the factors that influence brand loyalty and provide recommendations for development plans to increase brand loyalty which is the object of this study. This study uses quantitative methods, online surveys as instruments and uses PLS-SEM analysis. This study used 151 respondents who are users of laundry services who live in the city of Bandung. This study reveals that Brand Trust has a positive relationship toward Brand Loyalty, Customer Engagement has a positive relationship toward Brand Loyalty, and Relationship Marketing Orientation has a positive relationship toward Brand Loyalty and Customer Engagement. The findings of this study provide recommendations to the company regarding the object of this research to develop development plans and strategies for increasing brand loyalty based on the identified factors that significantly influence brand loyalty which will have an impact on increasing sales.
Analysis of Students Difficulties in Completing The Service Company Accounting Cycle Learning in Class X and XI AKL Students of SMK Muhammadiyah 2 Karanganyar Putri, Vernanda Wigia; Budiyanto, Sapta Mei
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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The purpose of this study was to describe the learning difficulties of class X and XI akl students in completing service company accounting learning at smk muhammadiyah 2 karanganyar, as well as to describe the impact of accounting learning difficulties and describe the efforts made to reduce students' learning difficulties. The method in this study uses qualitative research. The research design used is ethnography. The data collection techniques used in this research are interviews, observation and documentation. The data sources used in this study were subject teachers and students in grades X and XI. Data analysis techniques use data reduction, data presentation and conclusion making. Data validity techniques in this study used triangulation, researchers used 3 types of triangulation, namely source triangulation, method triangulation and time triangulation. The results showed that there were several difficulties experienced by students in completing the accounting cycle learning, namely difficulties in analysing journal transactions and difficulties when calculating journal transactions. From some of these difficulties, the impact that occurs is that students get unsatisfactory grades either on tests or doing assignments. However, from the impact that occurs, there is a solution that is used as a way out to reduce this learning difficulty, according to the teacher, the solution that will be done is to evaluate students such as conducting daily tests, asking again about material that has not been fully understood by students and explaining it again. As for the solutions that will be carried out by students to reduce these learning difficulties are to study the material provided again, ask the teacher for material that has not been understood, and do group study.
Influence Micro Teaching and PLP II on Interest in Becoming A Teacher Students of Accounting Education Muhammadiyah University Surakarta Sari, Nanda Mita; Rohmah, Wafrotur
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The purpose of this study was to determine: (1) the effect of micro teaching on the interest in becoming a teacher, (2) the effect of the introduction of the school field II (PLP II) on the interest in becoming a teacher, (3) the effect of micro teaching and the introduction of the school field II (PLP II) ) on the interest in becoming a teacher for Accounting Education students at the Muhammadiyah University of Surakarta. This research was conducted at the Muhammadiyah University of Surakarta which is located at Jl. A. Yani Tromol Post 1, Pabelan, Kartasura, Surakarta. This research method uses quantitative methods with a survey design. The population in this study were all 148 students of the Accounting Education Study Program class of 2019 Muhammadiyah University of Surakarta. The sample is 108 students with simple random sampling technique. The data collection technique uses a questionnaire with the help of Google from. The data analysis technique used is multiple linear regression, t test, F test, test the coefficient of determination, effective contribution (SE) and relative contribution (SR). The results of this study indicate that: 1) Micro teaching has a positive and significant effect on the interest in becoming a teacher. This can be seen from the calculation results which show that 2.343 > 1.659 and a significance value < 0.05, namely 0.008; 2) The introduction of schooling field II (PLP II) has a positive and significant effect on the interest in becoming a teacher. This can be seen from the calculation results which show that 2.594 > 1.659 and a significance value < 0.05, namely 0.001; 3) Micro teaching and introduction to the field of schooling II (PLP II) simultaneously influence the interest in becoming a teacher. This can be seen from the calculation results which show that 10.473 > 3.08 and a significance value < 0.05, which is 0.000.
The Effect of Flash Sale and Free Shipping Tagline on Interest to Buy at Shopee at Students of Muhammadiyah University Surakarta Nafisa, Adinda Alfin; Suranto, S
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This study aims to analyze the effect of flash sales and the free shipping tagline on buying interest at Shopee among Muhammadiyah University students in Surakarta. The population in this study is Muhammadiyah University Surakarta students who use the Shopee application. The type of research used is quantitative research using a survey design, the sample used in this study amounted to 100 respondents. Data collection techniques and instruments in this study used a questionnaire conducted via the Google form . The data analysis technique used is multiple linear regression analysis, t test, f test, coefficient of determination. The results of the data analysis revealed that the flash sale variable had a significant effect on the purchase intention of students at the Muhammadiyah University of Surakarta. This can be proven from the results of the t test where the t count value is 4.733 greater than t table 1.985. The tagline variable has no significant effect on buying interest in Muhammadiyah Surakarta University students. This can be proven from the results of the t test where the t count value is 1.776 which is smaller than the t table 1.985. Flash sale variables and taglines have an effect on buying interest among Muhammadiyah Surakarta University students. This is evidenced by the results of the f test where the sign value is 0.000 <0.05 and the calculated f value is 112.000 > 3.09 . Study This prove that the flash sale and the tagline have role positive in increase Power buy student University Surakarta Muhammadiyah.
Improving Business Performance Using Financial Planning Toward Electrical & Mechanical Industry: Case Study of CV. Jogi Teknik Samantha, Afra
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The Micro, Small and Medium Enterprise (MSMEs) sector which is engaged in the service, maintenance and installation of boilers often faces a series of challenges that hinder its growth and sustainability. The main challenge faced by MSMEs in this industry is the lack of access to finance (Board of Governors of the Federal Reserve System, 2019). CV. Jogi Teknik has experienced a decrease as shown by the gross profit margin on CV. Jogi Teknik is 24.9% in 2020, with an increase of 10.1% in 2021. Unfortunately, the conditions did not last long, where CV. Jogi Teknik experienced a significant decrease in Gross Profit Margin of up to 7.8%. According to NYU Stern School of Business data for 2023, CV has a gross profit margin. Currently the gross profit margin from CV. Jogi Teknik is lower than the electricity industry average. Researchers used a quantitative approach by processing data on the financial history of CV. Jogi Teknik and secondary data from journals, books, articles, and literature reviews. In generating data, researchers used an analysis of internal business conditions with financial reports, SWOT analysis, and business model canvas analysis. Meanwhile, to analyse the external conditions of the business using competitor analysis and competitor mapping. The results of this study want to show that CV. Jogi Teknik has low financial performance in 2022. After conducting an evaluation, to improve CV. Jogi Teknik financial performance, this company is feasible in three scenarios based on the NPV, IRR, and payback period that can be used as an optimal plan to run this business for the next five years.

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