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Conference Proceedings International Conference on Education Innovation and Social Science
Published by Universitas Muhammadiyah Surakarta
ISSN : 29619602     EISSN : -     DOI : -
Core Subject : Education, Social,
Education Social Sciences
International Conference on Education Innovation and Social Science (ICEISS) is organized by the Accounting Education Study Program, Faculty of Education, Universitas Muhammadiyah Surakarta, Indonesia. The aim of the conference is to provide a platform for the researchers, education practitioners, governments, NGOs, and research institutes in sharing cutting edge progress in education innovation and social science
Arjuna Subject : Umum - Umum
Articles 260 Documents
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Readiness of Indonesian Language Teachers for Implementing The Independent Learning Curriculum in High Schools Pramadhanti, Dhelinta Fitri; Gusty, Nency
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to describe the readiness of high school teachers to implement the Independent Learning Curriculum. This readiness includes the teacher's understanding of the curriculum and the ability to prepare the learning tools that are included in the learning module. facilities and infrastructure that also support the implementation of the Merdeka Learning curriculum. This type of research is descriptive with a survey approach. The subjects of this study were Indonesian language teachers at SMA Negeri 3 Surakarta. The data collection used questionnaires and interviews, which were then analyzed descriptively through categorization based on each characteristic. The results of the study show that Indonesian language teachers are ready to apply to the Free Learning Curriculum. This readiness can be seen in: (1) understanding of curriculum content (80.83%); (2) teacher readiness in lesson planning (80.17); (3) teacher readiness in implementing learning (74.43%); and (4) teacher's understanding of evaluation and learning completeness (68.75%); and (5) facilities and infrastructure that support the learning process (100%). To increase readiness to implement the Free Learning Curriculum, it is necessary to do more socialization and training in the preparation of learning modules.
Understanding an Excellence Financial Strategy using Feasibility Study Towards FNB Startup: A Case Study of SYFO Wijayanto, Kevin Nurizky; Irawan, Atika
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

SYFO is an emerging company in the food and beverage sector that offers households and career women throughout Indonesia with SYFOin, a ready-to-cook product that simplifies their daily culinary activities. Prior to implementing a go-to-market strategy, a financial feasibility study was necessary. This study employed quantitative methodology, acquiring primary data from SYFOin and secondary data from industry peers. This investigation's feasibility study was evaluated employing Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR), along with scenario evaluation, in order to assess and reduce the business's financial risks. The SYFO feasibility analysis consisted of three scenarios: the most probable, the pessimistic, and the optimistic. The findings of the financial feasibility analyze indicate that SYFO is financially viable as a FnB startup company with a payback period of 2.54 years achieved before the end of the project life (5 years), with a favorable total NPV of IDR 892,696,221 and an IRR value of 42.06%, which is greater than the pessimistic and optimistic scenarios.
The Impact of Promotion Strategies in GoFood Platform to Customer Decision: Case Study of Eatzy Indonesia Dakhilullah, Hafizh Ahmad; Qastharin, Annisa Rahmani
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The growth of internet users in Indonesia is increasing from year to year, almost half of the Indonesian population are internet users. With this data, many entrepreneurs are adapting to existing developments by carrying out their business activities or selling by utilizing developing technology, especially the internet or what we often refer to as online activities. From the data obtained, Indonesia has a high transaction value for the online food industry which reaches 78.4 trillion rupiah. There are 3 major players in the online food industry in Indonesia, and GoFood is one of the largest online food delivery platforms in Indonesia that has many users. Eatzy Indonesia as a company engaged in the food industry wants to expand its sales channels to online means. Seeing the potential, Eatzy Indonesia partnered with GoFood to sell its retail food products through the platform. As a new partner of GoFood, Eatzy Indonesia needs to know effective ways to get sales, one of which is by utilizing the promotional features provided by GoFood. Therefore, this study aims to analyze the effect of promotional strategies on customer decisions for GoFood's new partner, Eatzy Indonesia. This study will analyze 144 respondents using quantitative methods with Multiple Linear Regression as a data processing method using SPSS software. The result is that the promotional strategies provided by GoFood (GoFood Search Ads, GoFood Category Ads, and GoFood Menu Discounts) have a positive influence on customer decisions.
Tradition of Public Society of Muara Bungo Jambi in Social and Economic Analysis Widia, Umi
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The aims of this research are (1) to describe the implementation of the Punjungan Tradition in Karya Harapan Mukti Village, Muara Bungo Regency, Jambi Province; (2) To describe the Social Analysis of the implementation of the Punjungan Tradition in Karya Harapan Mukti Village, Muara Bungo Regency, Jambi Province; (3) To describe the Economic Analysis of the implementation of the Punjungan Tradition in Karya Harapan Mukti Village, Muara Bungo Regency, Jambi Province. The type of research used is a qualitative approach with ethnographic methods. This research was conducted in Karya Harapan Mukti Village, Kuamang Kuning 19, Pelepat Ilir District, Muara Bungo Regency, Province Jambi was carried out for about 3 months. Data collection techniques included interviews, observation, and documentation. The results show that the pavilion tradition of the people of Muara Bungo Jambi is a tradition that has been carried out for generations by the people of Muara Bungo Jambi. This tradition is carried out as a sign of invitation from the host who wants to hold a celebration party, be it a wedding, circumcision, or thanksgiving for the birth of a child. It can be concluded that the Punjungan Tradition creates a close bond of friendship between the people, it can be seen from the results showing that every time you get an adulation from someone, one day that person will be obliged to return or pay back that person. and also thanksgiving for the birth of a child.
Analysis of Batik Business Development Strategy in Kliwonan Batik Tourist Village, Masaran District, Sragen District Putri, Windy Mahardhika; Suranto, S
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to describe the development strategy used by batik businesses in the Kliwonan Batik Tourism Village, Masaran District, Sragen Regency. This type of research is qualitative with a case study design. The object of research is the strategy of developing a batik business and the subjects in this study are batik business owners, batik business actors, and industrial and trade extension workers in the Kliwonan Batik Tourism Village, Masaran District, Sragen Regency. Data collection is done by interviews, observation and documentation. The validity of the data using source triangulation analysis and method triangulation. The analysis technique uses data collection, data reduction and data presentation. The results showed that the development strategy used by the batik business in Kliwonan Batik Tourism Village, Masaran District, Sragen Regency included factors of internal strategy and external strategy. The results of the SWOT analysis of alternative strategies for developing one's own business, maintaining product quality and product variety according to people's purchasing power, developing product variations according to customer demand, product innovation thereby increasing the variety of products presented to customers, improving service to customers, fostering good relations with customers, collaborating with batik traders, promoting through online media or social media as well as offering group products and adding distribution channels such as agents and resellers.
Understanding Reluctance to Seek Professional Help for Mental Health Issues and Recommendations for Mental Health Startup: Case Study of Ashwa Poerwanto, Zenden Kurniawan; Qastharin, Annisa Rahmani
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Mental health issues are starting to surface because the pandemic has made many people feel lonely, stressed, depressed, and to the point of doing self-harm and suicidal. A mental health platform is developed hoping to help solve this problem. However, study discovered that young adults between 18 and 24 years old were the least likely to receive mental health care. This research will focus on finding why adolescents are reluctant to seek professional help and recommendations for mental health startups. Qualitative methods will be used in this research, with data collected by semi-structured interviews towards the adolescents and psychologist expert and analyzed using the three step coding and triangulation. This research is expected to find the barriers in seeking professional help in young adults that affects the uses of a professional mental health service platform.
Silk Fabric Market Segment Expansion Strategy of Kampoeng BNI Program (Case Study in Sengkang Bugis Silk Craftsman Center, Wajo District, Selatan Sulawesi) Sari, Seli Arum; Suranto, S
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to analyze segmentation strategies, determine targeting, and determine positioning in Kampoeng BNI (Bugis Sengkang Silk Craftsmen Center). The type of research used is qualitative research with a case study design. Data collection techniques with observation, interviews and documentation. The validity of the data contained in this study uses a triangulation technique. Data analysis techniques by detailing data, presenting data, and drawing conclusions. The results of the study show that: 1) the segmentation strategy in Kampoeng BNI (Sengkang Bugis Silk Craftsmen Center) uses a geographic, demographic, psychographic, and behavioral segmentation approach. Geographical segmentation includes Makassar City, Bone Regency, Soppeng Regency and Tana Toraja. Demographic segmentation includes women aged 25 to 40 years. Psychographic segmentation targets the social class of consumers with income from the upper middle class. Behavioral segmentation is seen from the attitudes and responses of consumers who buy products at that place. 2) Targeting in Kampoeng BNI (Bugis Sengkang Silk Craftsmen Center), namely women who need references to fashion trends and use silk fabrics for everyday use. Product sales are also targeted at local communities who still use woven fabrics as everyday clothes or for traditional events. 3) The positioning in Kampoeng BNI (Bugis sengkang silk craftsman center) is the many variations of motifs with various colors provided with 2 types of fabric, namely silk and non-silk.
Improving Program Quality and Competitiveness through House of Quality Driven Service in Wellness Startup Syifa, Naufal Dhamiri; Basri, Mursyid Hasan
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Wellness is a fundamental aspect that every human must achieve to become substantially human. The wellness industry itself, predicted to grow significantly for the next few years. Sadly, many people, particularly millennial workers, are unaware of wellness, including their own. Many millennial workers suffer from stress, sadness and anxiety. This is made even more worse by post-COVID-19 conditions that force workers to work from home, making it increasingly difficult for them to be able to separate their professional and personal lives. To solve the problem, Mealth is present by bringing programs and activities that aim to spread awareness about wellness itself and also implementing wellness into their lives. However, wellness itself has eight dimensions and Mealth has only adapted a few programs related to one of those dimensions. The aim of this study is to establish a new program so that Mealth can develop its program into other wellness dimensions according to customer preferences using the House of Quality framework. This study will use a qualitative approach, by selecting the informant sampling from Mealth customers and wellness enthusiasts through a semi-structured interview method. The result of the interview will be analyzed using the House of Quality framework as a tool to develop new Mealth services. This research finds that the new program that Mealth want to develop is related into three aspects, which is sport community partnership, environmental workshop & education, and creativity & new skill workshop.
The Performance Analysis of Business Improvement Strategies using Financial Feasibility Approach Towards Education Startup: A Case Study of Compress Club Hariadi, Rosihunal Ilmi
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Educated unemployment is becoming bigger every year in Indonesia. Soft skills and experience are preferred over educational background, but students lack those areas. Therefore, a skill development platform suitable to solve mismatching employment needs. Compress Club was established in 2021 as an education startup centered around its innovative mentoring system which incorporates interactive and progressive value, hoping to help high-achiever students gain a better soft skill and faster career preparation. Compress Club differentiated products to participate in programmes that students can to join; first year, middle year, and final year programmes during the university study. Based on the company's financial history from 2021 to 2023, the number of consumers fluctuated and decreased sometime, inconsistency happens through customer preference change based on market trends. This situation indicates Compress Club to create improvement strategies starting from forecasting appropriate programmes innovation until the readiness of strategies implementation in the future. For this reason, feasibility study is carried out from a financial perspective, analysing Payback Period (PP), Net Present Value (NPV), and Internal Rate of Return (IRR), completed with risk assessment as a readiness of the business improvement strategies. The result concludes that Compress Club has the ability to perform with 5 years projection by implementing the programmes innovation as valid strategies in improving business performance. There is optimism that payback period reached within 11 months with an NPV of IDR1,850,499,938 and IRR of 130.15% surpass business feasibility criteria greater than Weighted Cost of Capital (WACC) value of 7.66%.
Analysis of Financial Literacy of Students Receiving KIP Scholarships in Universitas Muhammadiyah Surakarta Hartanti, Adelita Putri; Wahyudi, Tri Nur
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Students as the millennial generation will encounter increasing complexity in terms of goods, services, and the financial sector. The source of student finance in this research is scholarships. The KIP (Kartu Indonesia Pintar) program in tertiary institutions also aims to break the cycle of financial limitations among economically disadvantaged families, and reduce unemployment in the future. This research will focus on students' understanding of financial literacy, then this research also aims to explore the role of financial literacy in the financial management of students receiving KIP college scholarships and the factors that influence them to implement financial literacy. This type of research is a qualitative research with an ethnographic design. Data collection techniques were carried out using interviews, observation, and documentation. The data analysis technique used in this research is using steps consisting of four activities, namely data collection, data reduction, data display, verification and confirmation of conclusions. The results showed that the understanding of financial literacy and the role of financial literacy in the financial management of KIP recipient students at the Universitas Muhammadiyah Surakarta was classified as very good and was in the Well Literate category. Then this study also shows that the factors that influence financial literacy are technological factors, parents' income, age, gender, and parents' educational level.

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