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Global Research on Economy, Business, Communication, and Information
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : -     EISSN : 30258626     DOI : https://doi.org/10.46806/grebuci.v1i1.921
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
Global Research on Economy, Business, Communication, and Information (GREBUCI, ISSN No. 3025-8626) diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM), Institut Bisnis dan Informatika Kwik Kian Gie, Jakarta. Sebagai jurnal akses terbuka, GREBUCI menerbitkan artikel penelitian, artikel review, dan studi kasus pada bidang ekonomi, manajemen pemasaran, kewirausahaan, bisnis keluarga, perilaku konsumen, manajemen keuangan, manajemen sumber daya manusia, manajemen strategik, komunikasi pemasaran, broadcasting, teknologi informasi, perancangan sistem dan sistem informasi. Naskah bisa berupa artikel riset kuantitatif, artikel riset kualitatif, artikel review, short communication, metoda riset dan rancangan sistem, dengan syarat memiliki kebaruan dan bermanfaat secara praktis dan akademis.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 27 Documents
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Mengaplikasikan SERVQUAL pada Konser Musik: Dimensi Tangibles dan Dimensi Reliabilitas Menjelaskan 92 % Kepuasan Konsumen Wakari, Tesalonika Sifren; Simamora, Bilson
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 1 (2024): Mei - Oktober 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i1.1350

Abstract

TThe success of a concert is determined not only by the presence of musicians but also how  the concert promoter is managed. Service quality plays a crucial role in shaping consumer satisfaction. Chosing Dyandra Global Edutainment, this study utilize two dimensions of SERVQUAL perceived as the most suitable for a concert: Tangibility and Reliability. The study aims to investigate their role in creating consumers satisfaction. Therefore, the authors collect the data with questionnaire distributed via Google Forms shared on the social media platform X to 100 respondents. Data analysis with Structural Equation Modeling (SEM)  supported by SmartPLS 4 reveals that the tangibles and reliability dimensions positively influence customer satisfaction with the determination of 92%. The result suggest that event organizers should prioritize tangible and reliability dimensions. This study has not investigated the influence of the quality of celebrity image on consumer satisfaction. Future studies can investigate that issue.
Pengaruh E-Learning terhadap Motivasi Belajar Mahasiswa Ilmu Komunikasi IBI Kwik Kian Gie Kristianto, Raymond; Nuraryo, Imam
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 2 (2024): November 2024 - April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i2.1377

Abstract

The development of information technology in the digital era has driven a transformation in learning from traditional face-to-face methods to more flexible and innovative approaches, one of which is e-learning. This study aims to examine the effect of using e-learning as a learning communication medium on students’ learning motivation. The study is grounded in Stimulus–Response theory as its theoretical framework. A quantitative method with a survey approach was employed by distributing questionnaires to students of the Communication Science Program at the Kwik Kian Gie Institute of Business and Informatics (IBI Kwik Kian Gie) who use e-learning in the learning process. The data were analyzed using regression techniques with the assistance of SPSS software. The results show a coefficient of determination of 0.645, indicating that the use of e-learning accounts for 64.5% of the variance in students’ learning motivation. These findings indicate that e-learning as a learning communication medium has a significant and effective influence on enhancing the intrinsic learning motivation of Communication Science students at IBI Kwik Kian Gie.
Pengaruh Konten @nex.carlos terhadap Pemenuhan Kebutuhan Informasi Wisata Kuliner di TikTok Nisa, Nauryn; Siti Meisyaroh
Global Research on Economy, Business, Communication, and Information Vol. 3 No. 1 (2025): Mei - Oktober 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v3i1.1535

Abstract

Social media development provides not only entertainment but also information tailored to TikTok users’ needs, including the culinary tourism content of @nex.carlos. This study aims to examine the impact of food vlogger Nex Carlos’ TikTok content on fulfilling culinary information needs among users. The research employs New Media theory and information needs theory to explain interactive, two-way digital communication and users’ efforts to seek information through the internet. A quantitative explanatory method was used, with data collected through a survey questionnaire distributed to Communication Science students of IBI Kwik Kian Gie. Fifty-seven respondents were selected using purposive sampling. Data were analyzed using normality, linearity, correlation, simple linear regression, coefficient of determination, and hypothesis tests. The results show a very strong and positive correlation, indicating that Nex Carlos’ food vlogger content significantly influences the fulfillment of culinary information needs of TikTok users.
Faktor-faktor yang Mempengaruhi Tax Avoidance pada Perusahaan Properti dan Real Estate di Bursa Efek Indonesia Periode 2019 – 2022 Bonita, Brigitta Valencia; Suhartono, Sugi
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 1 (2024): Mei - Oktober 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i1.1752

Abstract

Taxes for companies are a burden that can reduce company profits, while taxes for the state are revenues that will be used to finance state spending. This difference in interests causes managers to avoid taxes. The aim of this research is to determine the effect of profitability, capital intensity, inventory intensity, leverage, and company size on tax avoidance in property and real estate sector companies listed on the Indonesia Stock Exchange in the 2019 - 2022 period. There are 11 property and real estate companies who meet the criteria for taking samples for testing. This research uses SPSS 26 to carry out data analysis such as descriptive statistical analysis, pooling test, classical assumption test, multiple liner regression test, and hypothesis testing. The conclusion in this research is that profitability, capital intensity and inventory intensity have no effect on tax avoidance, leverage and company size have an effect on tax avoidance.
Pengaruh Fraud Diamond terhadap Potensi Kecurangan Laporan Keuangan Perusahaan Sektor Barang Baku yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2022 Wiguna, Natasya; Prasetyo, Ari Hadi
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 1 (2024): Mei - Oktober 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i1.1754

Abstract

Financial reports include the company's financial performance and other information used to make decisions. So companies compete to produce good financial reports and even allow management to manipulate financial reports to make them look good. Therefore, this research aims to examine the effect of fraud diamonds on financial statement fraud. Fraud diamond consists of Pressure which consists of financial stability, external pressure, and financial targets, Opportunity which consists of ineffective monitoring and nature of industry, Rationalization, and Capability. The population of this research is raw goods sector companies listed on the Indonesia Stock Exchange for the 2020-2022 period. 99 sample data were obtained during 3 years of observation with the sampling technique used was the purposive judgment sampling method. The analytical method used is logistic regression analysis using the SPSS version 26 program. The conclusion of this research shows that the variables ineffective monitoring, change in auditor, and change of director have a significant positive effect on the tendency of financial statement fraud. Meanwhile, the variables financial stability, external pressure, financial targets, nature of industry do not have a significant effect on the tendency for financial statement fraud.
Marketing Communication Strategy Through Social Media Instagram @tntbeautyofficial Velia, Natasha; Nuraryo, Imam
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 1 (2024): Mei - Oktober 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i1.1756

Abstract

On these days, technology has a significant progress which caused the business competition is also getting tougher. To be able to compete with other business, they need a good marketing communication strategy by utilizing the technology development itself. The research was conducted to determine the role of marketing communication strategies in forming a well-known business. Based on internet marketing theory, they used internet in order to promote their business and maintain long relationship with consumers. This research method is descriptive qualitative and data collection technique from observation, documentation, and direct interview. The results of the research shows that marketing communication strategies which has been carried out by TnT Beauty Shop through social media Instagram @tntbeautyofficial are personal selling, sales promotion, and public relations. They actively create various contents such as informative content, promotional content, and other content in order to make their followers feel more confident in buying the products. So it was concluded that the role of marketing communication strategies through social media Instagram has become one of important tools to carry out TnT Beauty Shop.
Analisis Komparasi Algoritma Support Vector Machine dan K-Nearest Neighbor pada Klasifikasi Kualitas Udara Kota Jakarta Sani, Yudha Aryadi; Wasito, Budi
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 1 (2024): Mei - Oktober 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i1.1757

Abstract

Air pollution has become one of the biggest environmental challenges worldwide, and Jakarta, the capital city of Indonesia, is no exception. Jakarta, as one of the most populous cities in the world, faces serious problems in ensuring healthy air quality for its residents. The impact of this air pollution is not only limited to human health, but also damages the environment as a whole, including plants and aquatic ecosystems. In an effort to address this issue, many studies have been conducted to develop prediction models that can provide estimates of air quality levels in Jakarta City. Two modeling models that can be used in this context are Support Vector Machine (SVM) and K-Nearest Neighbors (KNN). This study aims to compare the performance of the SVM algorithm model with the KNN algorithm in the classification of air quality in Jakarta City. Data mining is the art and science of discovering knowledge, insights, and patterns in data based on the CRISP -DM (Cross Industry Standard Process For Data Mining) methodology. The data source in this study is the Jakarta air pollution standard index (ISPU) data obtained on the satudata.jakarta.go.id website. This study compares the accuracy of the Jakarta City air quality classification on the Support vector Machine (SVM) and K-Nearest Neighbor (KNN) algorithms using python. Comparison results are determined by the level of accuracy and score of the confusion matrix. Classification results are presented in the form of a Graphic User Interface with media interface. The comparison of classification algorithms on two models in data mining shows that the Support Vector Machine (SVM) algorithm is superior to K-Nearest Neighbor (KNN). This is evident from the higher accuracy rate in SVM, especially with the use of the Rbf kernel which reaches 97.05%, compared to KNN which has an accuracy of 94.74% with parameters p = 1 and k = 5. In addition, SVM also shows a higher correct prediction value compared to KNN. In a 1-year time span the overall quality may be quite good, with moderate quality at more than equal to 50 to 100. However, control is still needed for the unhealthy category areas.
Kebijakan Utang Berpengaruh Positif dan Signifikan terhadap Nilai Perusahaan: Bukti Empiris dari Perusahaan Manufaktur Sektor Barang Konsumen Primer Olivia, Melisa; Iryanto, M. Budi Widiyo
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 2 (2024): November 2024 - April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i2.1759

Abstract

The company's main goal is to achieve maximum profits by utilizing the resources it has and maximizing company value. This research aims to analyze the influence of debt policy on company value which is moderated by business risk. This research is motivated by the inconsistency of previous findings regarding the relationship between debt policy and company value, and not many studies have paid attention to business risk factors in the context of debt policy decision making. This research is based on three main theories, namely the Modigliani-Miller Theory, Trade-Off Theory, and Pecking Order Theory. This research uses quantitative methods with data collection techniques through observations of the annual financial reports of companies in the primary consumer goods sector during the 2020-2022 period. Data analysis techniques for testing variables and hypotheses were carried out using WarpPLS Version 7.0 software. This research produces findings that debt policy has a positive and significant effect on company value and business risk moderates the relationship between debt policy and company value.
Kepatuhan Wajib Pajak Kendaraan Bermotor Mahasiswa di DKI Jakarta Dipengaruhi oleh Kesadaran Pembayaran dan Sanksi Perpajakan Atmojo, Tirza Naftali; Sandra, Amelia
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 2 (2024): November 2024 - April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i2.1766

Abstract

Regional tax is a mandatory contribution to the region that is owed by individuals or entities that are coercive in nature. This research aims to examine the influence of payment awareness, tax sanctions, and digitalization of the regional tax system on taxpayer compliance of DKI Jakarta students. The hypothesis in this research is that the variables of payment awareness, tax sanctions, and digitalization of the regional tax system have a positive effect on taxpayer compliance of DKI Jakarta students. The results of the tests that have been carried out show that the independent variable has a significance level of 5%. Based on the results obtained from the F test, it has a Sig value. 0.000, from the t test it was found that the payment awareness variable had sig. of 0.002, the tax sanctions variable has sig. of 0.0085, and the digitalization variable has a sig value. of 0.2245. The conclusion from the research and testing that has been carried out is that awareness of payments and tax sanctions has sufficient evidence to have a positive effect on taxpayer compliance. Digitalization of the regional tax system has not been proven to have a positive effect on taxpayer compliance.
Kompensasi sebagai Penentu Kinerja Karyawan UMKM: Studi pada Pertokoan Keramik Pasar Ular Permai Jakarta Utara Jonathan, Kevin; Handayani, Kristin
Global Research on Economy, Business, Communication, and Information Vol. 2 No. 2 (2024): November 2024 - April 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/grebuci.v2i2.1768

Abstract

The study addresses the impact of Micro, Small, and Medium Enterprises (UMKM) growth in the Ceramic Market of Ular Permai, North Jakarta, emphasizing the pivotal role of employees in business sustainability. Human resources performance quality is scrutinized in light of two main factors: compensation and motivation. Compensation variables encompass salary, allowances, incentives, and facilities, while motivation variables include physiological, safety, love, esteem, and self-actualization needs. Performance indicators span goals, standards, feedback, tools/facilities, motives, and opportunities. Utilizing a questionnaire distribution method among 33 respondents, the research employs validity tests, reliability tests, descriptive analysis, classic assumption tests, and multiple linear regression analysis. Data processing utilizes IBM SPSS Statistics. Findings reveal that compensation significantly and positively impacts employee performance, whereas motivation does not significantly influence it. Recommendations advocate for transparent compensation systems and facilities enhancement to optimize performance, recognizing the pivotal importance of compensation and motivation in ensuring workers deliver their best at Ular Permai Market.

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