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Edy Humaidi
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edyhumaidi145@polinela.ac.id
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Program Studi Pengelolaan Agribisnis Politeknik Negeri Lampung Jl. Soekarno-Hatta, No. 10, Rajabasa, Bandar Lampung, Lampung 35144.
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Kota bandar lampung,
Lampung
INDONESIA
Jurnal Manajemen Agribisnis Terapan
Published by Politeknik Negeri Lampung
ISSN : -     EISSN : 30248159     DOI : https://doi.org/10.25181/jumaat.v1i2.3412
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
- Agribusiness, - Agriculture Economics, - Rural Development, - Rural Sociology, - Risk Management, - Agriculture Extension, - Financial Management, - Marketing Management, - Human Resource Management, - Strategic Management, - Entrepreneurship
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 34 Documents
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Minat Beli Konsumen Terhadap Buah Melalui E-Commerce di Kota Bekasi Vinanda, Gita; Rahmawati Putri Utami, Inayah
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4437

Abstract

The development of information technology has led to the emergence of alternatives in consumption activities, one of which is online fruit purchase through e-commerce platforms, which is considered a potential solution. Ease of access and time efficiency are added values for consumers in obtaining horticultural products without having to visit physical stores. However, the level of consumer trust and purchasing interest in online fruit is still uneven, influenced by perceptions of freshness, quality, and product prices. This study aims to analyse the level of consumer interest in purchasing fruit sold online through e-commerce platforms and to identify the factors that influence it. The research was conducted in Bekasi City from June to July 2025 using a survey approach. The sampling technique used was accidental sampling, with a total of 450 respondents. The collected data were analysed using a quantitative descriptive analysis approach and multiple linear regression. The study findings indicate that the level of consumer purchasing interest is moderate. Additionally, the variables of price and product quality were found to have a significant impact on consumer purchasing interest, both simultaneously and partially. Keywords: E-Commerce, Fruit, Price, Product Quality
Analysis Of Income And Added Value Of Cassava In Gedong Tataan District Pesawaran Regency Lesta Apriyani, Nurya; Apriyani, Marlinda; Desfaryani, Rini; Marga Saty, Fadila
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4581

Abstract

Cassava is a leading commodity in Lampung Province, but the selling price at the farmer level is often volatileand low. Processing cassava into chips is an alternative to increase income. This study analyzes the incomeand added value of cassava chip processing businesses in 15 MSMEs in Karanganyar Village, Gedong TataanDistrict, Pesawaran Regency using quantitative descriptive methods and Hayami calculations. The majorityof businesses use personal capital with a production capacity of 100-300 kg per day. The results show that theaverage net income of small-scale MSMEs reaches IDR 12,210,050 per month and large-scale MSMEs reachIDR 26,604,686 per month. The average added value for small-scale businesses is IDR 3,402 per kg with aratio of 57 percent, while for large-scale businesses it is IDR 3,784 per kg with a ratio of 60 percent. Thisproves that processing cassava into chips is feasible and profitable. Policy support, access to capital, training,and market expansion are needed to strengthen the competitiveness of MSMEs.
Studi Komparatif Usaha Ternak Ayam Ras Pedaging: Penelitian pada Pola Mandiri dengan Pola Kemitraan di Kecamatan Natar Kabupaten Lampung Selatan Yessi Vania Oktaria Manik; Sri Handayani; Bina Unteawati; Kusmaria Kusmaria
Jurnal Manajemen Agribisnis Terapan Vol 3 No 1 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/.v3i1.4191

Abstract

Kecamatan Natar merupakan salah satu kecamatan penghasil ayam terbesar di Provinsi Lampung. PT Ciomas Adisatwa berperan memberikan fasilitas sarana produksi ternak dan bimbingan teknis, tetapi belum semua peternak tertarik bergabung. Penelitian ini bertujuan untuk (1) mengetahui keunggulan dan kelemahan pola usaha mandiri dan kemitraan, (2) menganalisis perbedaan pendapatan antara kedua pola usaha, serta (3) menganalisis kelayakan finansial usaha ternak ayam ras pedaging pada pola mandiri dan kemitraan di Kecamatan Natar dengan metode sensus serta dianalisis secara deskriptif dan kuantitatif. Hasil menunjukkan bahwa tidak terdapat perbedaan pendapatan yang signifikan antara pola mandiri dan kemitraan, nilai Signifikansi > 0,05 (0,812>0,05). Pola mandiri memiliki NPV sebesar Rp123.640.816, IRR 30%, Net B/C 2,92, Payback Period  1 tahun 7 bulan 23 hari dan BEP selama 14 tahun 2 bulan 6 hari. Pola kemitraan lebih unggul dengan NPV sebesar Rp155.526.464, IRR 47%, Net B/C 4,52, Payback Period 1 tahun 4 bulan 18 hari dan BEP selama 14 tahun 1 bulan 7 hari. Berdasarkan kriteria investasi tersebut, usaha ayam broiler layak untuk dijalankan.  
Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Gerai Fried Chicken X Kabupaten Tuban Kristi Yoningsih; Kartika Wulandari; Afsah Indah Maulidah; Wijayanto Rahma Saldi
Jurnal Manajemen Agribisnis Terapan Vol 4 No 1 (2026)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v4i1.4884

Abstract

Fried chicken, characterized by its crispy flour coating, has become increasingly popular across various consumer groups and is widely accessible. One of the easily found fried chicken outlets in Tuban Regency is Fried Chicken X, which offers diverse menu options at relatively affordable prices. This study aims to analyze the influence of product quality, price, and service quality on customer satisfaction at the Fried Chicken X both partially and simultaneously. The research employed a quantitative approach by distributing questionnaires to consumers. The sample was determined using non-probability sampling with an incidental technique. The collected data, measured using a Likert scale, were transformed using the Method of Successive Interval (MSI) and analyzed through classical assumption tests and multiple linear regression using SPSS 26.0. The results indicate that product quality does not have a significant effect on customer satisfaction, as shown by a significance value of 0.193. Similarly, price does not significantly affect customer satisfaction, with a significance value of 0.394. In contrast, service quality has a significant positive effect on customer satisfaction, indicated by a significance value of 0.000. Simultaneously, product quality, price, and service quality have a significant influence on customer satisfaction at the Fried Chicken X. The coefficient of determination shows that these variables explain 61.7% of customer satisfaction, while the remaining 38.3% is influenced by other factors not examined in this study.

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