cover
Contact Name
Destin Alfianika Maharani
Contact Email
destinalfianika@unperba.ac.id
Phone
+6289688829253
Journal Mail Official
pjcd@unperba.ac.id
Editorial Address
Jl. Letjen S Parman No.53, Kedung Menjangan, Kec. Purbalingga, Kabupaten Purbalingga, Jawa Tengah 53316
Location
Kab. purbalingga,
Jawa tengah
INDONESIA
Perwira Journal of Community Development (PJCD)
ISSN : ''     EISSN : 27983706     DOI : http://doi.org/10.54199/pjcd.v1i1
Perwira Journal of Comunity Development (PJCD) merupakan jurnal yang diterbitkan oleh LPPM Universitas Perwira Purbalinga, yang diterbitkan dalam bentuk jurnal ilmiah yang berasal dari kegiatan pengabdian masyarakat dan dilakukan dalam rangka peningkatan partisipasi masyarakat dalam pembangunan memperkuat masyarakat. Jurnal interdisipliner ini diterbitkan dua kali setahun, pada bulan Februari dan Agustus.
Arjuna Subject : Umum - Umum
Articles 142 Documents
PENDAMPINGAN PENGELOLAAN USAHA UMKM “OMAH CHIRENG SALATIGA” Risalah Kusuma; Yuke Yuliyanti; Indah Suci; Nita Dwiyana; Alya Kiki; Eka Fitriyani; Elmayana Rumambo; Ully Haongap; Maria Entina Puspita
Perwira Journal of Community Development Vol 5 No 2 (2025)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v5i2.494

Abstract

Kegiatan pengabdian ini bertujuan untuk memberikan pendampingan pengelolaan usaha pada salah satu usaha kecil industri rumahan singkong dan tepung tapioka “Omah Chireng Salatiga” yang berlokasi di Kauman Sidorejo Salatiga. Pemberdayaan usaha meliputi pemberdayaan manajemen produksi, pemasaran serta pengelolaan keuangan usaha dengan memberikan pemahaman praktik produksi mulai dari proses produksi, labeling kemasan hingga pengenalan produk, promosi dan saluran distribusi, pencatatan sederhana dalam buku kas hingga pelaporan pajak UMKM. Dengan pendampingan ini diharapkan dapat menjadi media pembelajaran praktis bagi pelaku usaha dalam mendukung kegiatan produksi dan pemasaran, serta dapat memadukan teori dan praktik pencatatan sederhana secara berkesinambungan. Mitra pengabdian kepada masyarakat ini adalah UMKM Omah Chireng Salatiga masih terbatas pada pemahaman pengelolaan usaha, baik dalam pemahaman pengelolaan keuangan, distribusi dan pemasaran usaha. Kegiatan pendampingan pengelolaan usaha dirancang dan disusun sederhana agar mudah dilakukan sesuai kebutuhan dan kemampuan mitra. Manfaat kegiatan ini diharapkan dapat memberikan solusi terhadap kendala yang mitra alami dalam pengelolaan usaha mulai produksi hingga pencatatan keuangan yang lebih baik. Dari kegiatan pendampingan, diketahui bahwa kegiatan ini efektif karena sasaran mitra pelaku usaha UMKM mampu memahami dan menerapkan pengelolaan usaha dalam kegiatan bisnisnya hingga mampu menyusun pelaporan pajak.
OPTIMALISASI PEMASARAN DIGITAL UMKM MELALUI STRATEGI MEDIA SOSIAL INTERAKTIF Lusiana Desy Ariswati; Aji Sophia Azzahra; Selvi Intan Nabila; Wanda Aulia Pratiwi; Windi Anggriyani
Perwira Journal of Community Development Vol 5 No 2 (2025)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v5i2.498

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) menghadapi tantangan dalam mengadopsi strategi pemasaran digital yang efektif, terutama dalam meningkatkan visibilitas dan keterlibatan pelanggan. Kegiatan ini bertujuan untuk mengoptimalkan pemasaran digital UMKM melalui strategi berbasis media sosial dengan studi kasus pada Kedai Yumyum, sebuah bisnis kuliner di Samarinda. Kegiatan dilakukan dengan menggunakan pendekatan kualitatif-deskriptif melalui metode partisipatif dalam bentuk pengabdian masyarakat. Implementasi dilaksanakan dalam beberapa tahap, termasuk analisis awal media sosial, perancangan konten visual, serta penerapan strategi interaktif untuk meningkatkan keterlibatan pelanggan. Data dikumpulkan melalui analitik media sosial dan survei pelanggan, kemudian dianalisis secara deskriptif-kualitatif. Hasilnya menunjukkan terjadi peningkatan jumlah pengikut (+76%), engagement rate (+176%), dan jumlah pesanan (+85,7%) setelah dilakukan implementasi strategi pemasaran digital. Desain visual yang lebih profesional serta interaksi pelanggan yang lebih aktif terbukti meningkatkan daya tarik bisnis. Selain itu, penggunaan kartu ucapan dan kartu terima kasih berkontribusi dalam membangun loyalitas pelanggan. Temuan ini menegaskan pentingnya strategi pemasaran berbasis media sosial bagi UMKM dalam meningkatkan daya saing dan pertumbuhan bisnis. Kegiatan lebih lanjut disarankan untuk mengeksplorasi dampak jangka panjang strategi pemasaran digital serta penerapannya dalam sektor industri lain.
PEMBERDAYAAN MASYARAKAT DALAM PENGELOLAAN LAHAN PERTANIAN PANGAN BERKELANJUTAN DI KABUPATEN TANGERANG Maman Sulaeman; Diksi Metris; Ahmad Rasyiddin
Perwira Journal of Community Development Vol 5 No 2 (2025)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v5i2.501

Abstract

The Community Service Program (PKM) on Sustainable Food Agricultural Land Management was implemented in three sub-districts of Tangerang Regency with a participation rate of 96.67%. This program employed interactive extension methods, including presentations, case studies, simulations, Focus Group Discussions (FGD), and direct land verification and validation activities involving farmers and local government officials. The program successfully increased participants' understanding of Sustainable Food Agricultural Land (LP2B) concepts by 43.6%. Through field verification of 210 locations, it was found that 82.9% still function as productive agricultural land, 10.9% are threatened by land conversion, and 6.2% have been converted to non-agricultural uses. Economic factors (68.7%) were the main drivers of land conversion, followed by farmer regeneration issues (57.3%) and inadequate infrastructure (42.1%). The program formed 9 LP2B guardian groups and encouraged 43 farmers to register their land as LP2B. Policy recommendations include accelerating LP2B designation, developing economic incentive schemes, rehabilitating agricultural infrastructure, and integrating verification data to improve the accuracy of policy-making
PELATIHAN MENULIS ARTIKEL ILMIAH LITERATURE REVIEW UNTUK GURU- GURU SMA NEGERI 1 SAMPANG CILACAP Agus Sugandha; Agus Prabowo; Mashuri; Suroto; Suripto
Perwira Journal of Community Development Vol 5 No 2 (2025)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v5i2.539

Abstract

Kemampuan guru-guru di SMAN 1 Sampang Kabupaten Cilacap dalam riset dan publikasi hasil riset masih perlu ditingkatkan. Terlepas daripada itu, semangat guru-guru di SMAN 1 Sampang untuk melakukan riset masih sangat baik. Untuk mendorong produktifitas dan menjaga motivasi guru- guru dalam riset dalam menulis publikasi, perlu pendampingan pelatihan penyusunan artikel ilmiah dengan metode literature review. Tujuan pengabdian ini adalah membekali guru-guru SMAN 1 Sampang dengan pengetahuan dan keterampilan melakukan riset literatur. Metode pengabdian di SMAN 1 Sampang ini meliputi ceramah, pengenalan software Publish or Perish dan VOS Viewerr. Peserta pengabdian adalah seluruh guru dan staf pendidikan. Pemberian materi melalui ceramah berupa pemaparan tentang riset literature review, sumber-sumber artikel untuk riset, mencari dan menemukan celah riset dari hasil mengkaji literatur-literatur yang digunakan dan cara menganalisis literatur berupa artikel ilmiah. Selain itu seluruh peserta pelatihan diajak untuk mendownload aplikasi gratis yaitu Publish or Perish dan Vos Viewer diberikan contoh praktik penggunaannya. Pelatihan ini memberikan tambahan pengetahuan, keterampilan dan kemampuan menulis artikel ilmiah Literature Review.
PENDAMPINGAN PENGELOLAAN KEUANGAN SANTRI PANTI ASUHAN NURUL ISLAM TLOGOSARI SEMARANG Taufiq Andre Setiyono; Mekani Vestari; Muhammad Yusuf; Muliawan Hamdani; Khoirul Attiq
Perwira Journal of Community Development Vol 5 No 2 (2025)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/pjcd.v5i2.593

Abstract

Financial issues at the orphanage often being obstacles in implementing their activities, both in terms of budgeting, bookkeeping, administrative arrangements, fund allocation and development needs of orphanage, as well as in their daily activities. This community service aims to provide financial management assistance for students of the Nurul Islam Tlogosari Semarang orphanage. This activity includes socialization and discussion activities. This activity is expected to provide benefits in the form of basic understanding to students in managing their personal finances. In addition, it is hoped that this community service can also provide a simple picture in the process of recording the inflow and outflow of pocket money for each student. Thus, students can evaluate themselves to be better in financial management in the future
PEMBERDAYAAN MASYARAKAT MELALUI PELATIHAN KEWIRAUSAHAAN DAN PENGELOLAAN SUMBER DAYA ALAM BERKELANJUTAN DI KUTAI TIMUR Zainal Abidin; Rio Hariwibowo; Hairul Anwar; Lusiana Desy Ariswati; Chandika Mahendra Widaryo
Perwira Journal of Community Development Vol 6 No 2 (2026)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/rq7mdx93

Abstract

This Community Service Activity (PkM) focused on empowering business actors at the Pabrik Tahu Usaha Soya, Sangatta Utara Subdistrict, East Kutai Regency, East Kalimanta. The background is the urgency of enhancing local MSME capabilities in facing economic opportunities in the IKN era, particularly in the food industry sector facing challenges in production efficiency, cost management, and solid waste management (tofu pulp) that negatively impacts the environment. The main objectives are to improve basic entrepreneurial understanding, digital marketing adoption, and the application of sustainable natural resource management principles through the Community-Based Participatory Research (CBPR) method in the form of interactive socialization, practical training, and field visits. The results showed high participation from business actors with verbal commitments to process waste according to Circular Economy principles, such as waste separation and processing tofu pulp into animal feed. This program successfully instilled basic skills that become social capital for the development of independent and sustainable MSMEs in the local food sector. These achievements support food security and environmental sustainability in the area around IKN.
PENDAMPINGAN PENINGKATAN LITERASI KEUANGAN DAN PENGELOLAAN KEUANGAN UMKM DI WILAYAH PENYANGGA IKN (IBU KOTA NEGARA) Felisitas Defung; Herry Ramadhani; Nita Priska Ambarita; Margareth Henrika
Perwira Journal of Community Development Vol 6 No 2 (2026)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/akc0yz13

Abstract

The development of Indonesia’s new capital city, Ibu Kota Nusantara (IKN), offers significant opportunities for the growth of Micro, Small, and Medium Enterprises (MSMEs) in the four supporting regions: Balikpapan, Samarinda, Penajam Paser Utara, and Kutai Kartanegara. However, low financial literacy and poor financial management practices remain the main obstacles to business growth. This community service program aimed to improve financial literacy and financial management capabilities of MSME actors through intensive mentoring, enabling them to prepare budgets, record transactions, and produce simple financial reports in accordance with the Financial Accounting Standards for Micro, Small, and Medium Entities. The program was conducted in October 2025 using a combination of socialization, interactive discussions, and direct mentoring for MSME owners in the IKN supporting areas. Partners included Bamboo Alley MSME, Kriya Inovasi Mandara, Daengta Roti dan Kopi, and several village-level MSMEs in Samboja District. Results showed a significant increase in partners’ understanding and skills. Previously, most MSMEs did not maintain regular records and mixed personal and business finances. After mentoring, partners successfully separated personal and business finances, performed detailed daily recordings, categorized cost, revenue, and capital items, and prepared standardized simple financial reports. They also began applying budgeting for production costs, electricity, employee salaries, and cash control. This initiative concludes that financial literacy and financial management mentoring for MSMEs in IKN supporting regions is highly effective in enhancing business financial performance. It is recommended that similar training be conducted regularly by local governments and universities to support sustainable MSME growth toward the vision of Indonesia Emas 2045.
SIBERKREASI: PENGUATAN KARAKTER DAN LITERASI DIGITAL REMAJA MELALUI EDUKASI MEDIA SOSIAL YANG AMAN DAN KREATIF Siffa Annisa Fitri Ramadhani; Eksal Agibran Saputra Saputra; Akbar Fazrillah; Wulandari Wulandari; Rianto Saputra; Abdul Rohiim; Siti Wahida; Vania Larissa; Muhammad Shofi Alfiyani; Siti Nurfadilah
Perwira Journal of Community Development Vol 6 No 2 (2026)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/ch2zez12

Abstract

The development of digital technology has greatly influenced teenagers, especially students who actively use social media. However, low digital literacy makes them vulnerable to hoaxes, cyberbullying, misuse of personal data, and negative online content. This community service program aimed to improve students’ digital literacy, social media ethics, and character through safe and creative social media education. The activity was conducted at SMK Insan Madani, Tangerang, Banten, on November 17, 2025, involving 30 students aged 16–18 years. The program used an educative and participatory approach through lectures, discussions, demonstrations, and mentoring in creating positive digital content. The results showed that participants improved their understanding of digital safety, social media ethics, and digital footprints. Students also created educational content such as posters, short videos, and infographics. In addition, the activity helped develop students’ responsibility, creativity, and ethical awareness in using social media. Therefore, the program was effective in strengthening digital literacy and positive character among teenagers and should be continued in the future.
DIGITALISASI DAN KEPATUHAN BERUSAHA UMKM: LANGKAH STRATEGIS MENINGKATKAN BRAND AWARENESS PRODUK KRIPIK PISANG Shella Rizqi Amelia; Widadatul Ulya; Agustin Riyan Pratiwi; Gita Aprilianingrum; Vera Amalia; Nova Ade Riyana
Perwira Journal of Community Development Vol 6 No 2 (2026)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/16hv1e88

Abstract

The marketing of Mekar Sari’s MSME products still relies on conventional methods due to limited digital literacy, resulting in low brand awareness among consumers. However, digitalization and business compliance are strategic measures to build consumer trust and expand market reach. The strong potential for developing the Mekar Sari banana chips business has encouraged the implementation of community service activities aimed at strengthening MSMEs as part of the creative industry through training and mentoring in product digitalization and business legality management. These efforts serve as strategies to expand market share, improve business compliance, and enhance the brand awareness of Mekar Sari’s banana chips. Following the implementation, the achievement indicators of the program were successfully met:(1) the creation of attractive product packaging designs that comply with food labeling standards; (2) the fulfillment of business legality requirements through the acquisition of a Business Identification Number (NIB) specific to the chip industry and halal certification; and (3) the utilization of digital marketing via Facebook and the establishment of an online store on the Shopee marketplace. This community service initiative is expected to stimulate an increase in the sales turnover of Mekar Sari banana chips and to further expand their market reach.
PENGUATAN MOTIVASI BELAJAR DAN ASPIRASI KARIER SISWA SEKOLAH DASAR MELALUI PROGRAM KELAS INSPIRASI Khrisna Anggun Yuliana; Merida; Kusmanto
Perwira Journal of Community Development Vol 6 No 2 (2026)
Publisher : Unperba Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54199/ee8a9g61

Abstract

The state of education in Neglasari Subdistrict still faces a number of limitations compared to other areas in Tangerang City. Unlike typical “Inspiration Class” activities, which select target schools based on administrative criteria, this community service initiative uses tiered regional mapping and Dapodik analysis to identify target zones and schools in a systematic manner, before confirming them through field observations. The objective of this initiative is to boost students’ motivation to learn and broaden their career horizons through the “Inspiration Class” program, in which professional volunteers share their stories and work experiences directly in the classroom for one day. The program targets 192 students in grades 4, 5, and 6 at Telagasari Public Elementary School, selected from a total of 21 public elementary schools in Neglasari Tangerang City Subdistrict that were analyzed. The methods used included mapping three “zones of inspiration” and analyzing Dapodik data to screen schools, followed by lectures, discussions, educational games, and success stories shared by the volunteers. Results from observations and interviews showed that students enthusiastically participated in all activity sessions, their motivation to learn increased, and they gained more career aspirations compared to before the activity took place. It is recommended that this program be implemented on an ongoing basis, using a Dapodik-based mapping model that can be replicated to identify target schools for similar as a means of strengthening cooperation among schools, professionals, and the community.