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Jurnal Komunitas (Komunikasi Tiada Batas)
Published by Universitas Sahid Surakarta
ISSN : 20886195     EISSN : 28303768     DOI : https://doi.org/10.47942
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal Komunitas menerima artikel yang merupakan hasil penelitian maupun gagasan dalam semua bidang Ilmu Komunikasi : Jurnalistik, Kehumasan, Media Massa, Komunikasi dan Media Sosial, Komunikasi Interpersonal, Komunikasi Antar Personal, Komunikasi Kelompok, Komunikasi Politik, Komunikasi Bisnis, Komunikasi/Penyiaran Agama, Komunikasi Sosial Budaya, Komunikasi Antar Budaya, Broadcasting, Fotografi, dan semua hal terkait bidang komunikasi
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 232 Documents
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ANALISIS RESEPSI VIDEO TRIAL HAUL DAN UNBOXING BOBACOT TERHADAP REPRESENTASI KEPERCAYAAN DAN DAYA TARIK KONSUMEN fatmawati, alfiana; Alfi Febriana, Annisa; Tutut; Indah, Tiara
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2075

Abstract

This research aim to find out how the Gen Z audience's reception of promotional video content uploaded by Bobacot on the YouTube platform. This research used a qualitative approach with a reception analysis method based on Stuart Hall's encoding/decoding theory. Data were obtained through in-depth interviews with five informants after they watched three Bobacot contents uploaded in April, May, and June 2025. The results showed that audiences gave different meanings to each content. The April content generally received a dominant hegemonic response, where the audience received the message according to the creator's intention. The May content showed a combination of dominant and negotiated hegemonic, while the June content received more negotiated to oppositional hegemonic due to doubts about the authenticity of the review and the relevance of the product. The findings suggested that audience reception of promotional content is influenced by personal experience, perceptions of the influencer, as well as the context of the product being reviewed.  
STRATEGI KOMUNIKASI SOSIALISASI KPU KOTA BLITAR DALAM MENINGKATKAN PARTISIPASI PEMILIH PEMULA PADA PILKADA TAHUN 2024 Akmal, Daffa; Haryanti, Nik; Reta, Anita
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2134

Abstract

The Blitar City General Election Commission (KPU) is an independent institution established to carry out its duties as the organizer of general elections including regional head elections. The KPU plays a crucial role in organizing transparent and fair elections. First-time voters are those exercising their right to vote for the first time. This study was conducted using qualitative methods with a participatory observation approach to determine the communication strategies implemented by the Blitar City KPU to increase first-time voter participation in the 2024 regional head elections. The research was motivated by the still suboptimal public involvement in the regional head elections, especially among first-time voters, based on an evaluation of previous elections. The results of the study indicated that the strategies used by the Blitar City KPU include face-to-face outreach to senior high schools and universities, organizing activities segmented by first-time voters, and utilizing social media. The results of the study provided input regarding specific communication strategies to attract the interest of first-time voters to exercise their right to vote for the first time in political life.
AGENDA SETTING, NAWACITA, DAN PIDATO KENEGARAAN: ANALISIS ISI PIDATO KENEGARAAN PRESIDEN RI TAHUN 2014-2019 listya nanda, dea; Maserona Sarungu, Lukas
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2138

Abstract

This study was motivated by the need to evaluate how far President Joko Widodo’s state addresses reflect the nine priority agendas of Nawacita during the 2014–2019 administration. The main issue lied in the absence of quantitative research specifically measuring the representation of Nawacita agendas in official state communication. The objective of this research was to identify the frequency of Nawacita themes in the President’s speeches and determine which agendas are most prioritized. This study applied Agenda Setting Theory (McCombs & Shaw) using a quantitative content analysis method on six state speech texts (2014–2019). The unit of analysis consisted of words/phrases categorized into nine Nawacita points. The findings reveal that Nawacita 1 (national protection), Nawacita 5 (human development), and Nawacita 7 (economic independence) appear most frequently, highlighting the administration’s focus on national security, human capital, and domestic economy. This research contributes to filling the literature gap, which has mostly employed qualitative approaches, and affirms that state addresses are not merely symbolic rhetoric but also reflections of concrete government policies.
ANALISIS PESAN TOKOH POLITIK LOKAL DI MEDIA SOSIAL TENTANG NILAI-NILAI JAWA DI KABUPATEN MALANG Bambang Dwi Prasetyo; Moch. Shobastian Mahendra Muchtar
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2161

Abstract

This study explores how local political figures in Malang Regency construct Javanese cultural values through political messages on social media, analyzed using Aristotle’s Political Rhetoric framework of ethos, pathos, and logos. The issue is significant given the dynamics of Indonesian digital politics, where cultural symbols increasingly serve as persuasive strategies, especially in communities with strong cultural identities such as the Javanese. Social media has become a key arena for politicians to build legitimacy through cultural representation, though this practice risks reducing cultural meaning into political commodity. Using a qualitative approach, the research applies content analysis to Instagram posts of Aryo Seno Bagaskoro and Rendra Masdrajad Safaat. Data were obtained through online observation and documentation of visual and textual content, then analyzed through reduction, categorization, and interpretation. Findings show that values of andhap asor, rukun, gotong royong, and tepa slira are represented through rhetorical strategies: ethos (moral credibility and politeness), pathos (empathy and emotional closeness), and logos (rational and historical narratives). Yet a shift occurs from substantial ethos to performative ethos, where cultural symbols are instrumentalized to construct political imagery. This study concludes that social media functions as a space of cultural political rhetoric, negotiating tradition and modernity within digital politics.
KOMUNIKASI PERTEMANAN MELALUI FITUR 'CLOSE FRIENDS' INSTAGRAM PADA MAHASISWA UNIVERSITAS VETERAN BANGUN NUSANTARA SUKOHARJO Fitriana, Rani; Suryono, Joko
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2185

Abstract

Friendship Communication Through Instagram's 'Close Friends' Feature Among Communication Science Students Class of 2021 at Universitas Veteran Bangun Nusantara Sukoharjo. Undergraduate Thesis, Communication Science Study Program, Faculty of Social and Legal Sciences, Universitas Veteran Bangun Nusantara Sukoharjo, 2025.The ‘Close Friends’ feature on Instagram allows users to selectively share information with a limited group, enhancing privacy and control over shared content. This study aims to explore and analyze how the Close Friends feature on Instagram influences communication and friendships among university students. The research adopts a qualitative approach, with data collected through in-depth interviews, participatory observation, and content analysis. Data validity is ensured through data triangulation. The results of the study show that the ‘Close Friends’ feature can strengthen mutual trust among friends by allowing users to share more personal and exclusive content. Students feel more comfortable communicating and sharing important moments with their close friends, ultimately strengthening their friendships. In addition, this study also identifies several practical benefits, such as helping students understand the risks and benefits of social media use, and providing insights for social media developers to improve features according to user needs.
MAKNA INTENSITAS KOMUNIKASI MELALUI WHATSAPP DALAM MEMBANGUN KEDEKATAN EMOSIONAL MAHASISWA DI ERA DIGITAL Shovmayanti, Noor Afy; Riyandini, Adela; Dani Kurniawan
JURNAL KOMUNITAS Vol. 12 No. 1 (2026): Jurnal Komunitas, Edisi Maret-Agustus 2026
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/komunitas.v12i1.2200

Abstract

The development of digital technology has influenced the way students build and understand interpersonal relationships, particularly through the use of the instant messaging application WhatsApp. Although high WhatsApp communication intensity is often considered a sign of emotional closeness, it does not always indicate deep emotional involvement. Based on students' experiences and perspectives, this study aims to understand how the intensity of WhatsApp communication shapes students' emotional closeness. This study employs a qualitative method and uses a phenomenological approach as its methodology. Data were collected through in-depth interviews with active students who use WhatsApp as their primary communication tool in daily student life. Research shows that WhatsApp is an important tool for expressing emotions, maintaining interactions, and building relationships with people in situations of physical distance. Communication intensity is defined as the level of emotional involvement, attention, and presence reinforced through quick responses and the use of communication features. However, emotional closeness is highly dependent on the quality of interactions and the context of the relationship, not just the frequency of communication. The study found that WhatsApp communication can effectively build emotional closeness if accompanied by significant emotional engagement.
REPRESENTASI INSECURE DALAM FILM IMPERFECT: KARIER, CINTA, DAN TIMBANGAN (ANALISIS SEMIOTIKA ROLAND BARTHES) Mutiara Ayu Pratiwi; Christina Nur Wijayanti
JURNAL KOMUNITAS Vol. 12 No. 2 (2026): Jurnal KOMUNITAS, Vol.12 No. 2, Edisi September 2026-Februari 2027 (Forthcomin
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v12i2.2143

Abstract

This study aims to understand the representation of insecurity in the film "Imperfect: Career, Love, and Scales." This film raises social issues related to a lack of self-confidence and the pressure to conform to beauty standards. The importance of this research lies in responding to the mental health crisis, namely the emergence of several extreme cases, such as bullying and suicide, which show that understanding the roots of insecurity is crucial to preventing fatal psychological impacts. A critical analysis is also needed on how mass media, through film, criticize the beauty myths that shackle Indonesian society. Using Roland Barthes' approach, it is important to uncover the meaning behind visual symbols that often unconsciously internalize feelings of inferiority in the audience. The results show that the film effectively presents various aspects of insecurity through the main character, Rara, and other characters. This film is a reflection tool for society to reevaluate its views on physical appearance standards and encourages the creation of a more supportive social environment. It provides an understanding that self-acceptance is a key step in building mental health, so that individuals no longer feel isolated simply because they do not meet unrealistic beauty ideals.
ANALISIS STRATEGI KOMUNIKASI PADA MARKETPLACE FACEBOOK DAN KEPUTUSAN MEMBELI BAGI GENERASI Z Arum wulandari Fakultas Komunikasi; Retno Wahyuningtyas; Roso Prajoko
JURNAL KOMUNITAS Vol. 12 No. 2 (2026): Jurnal KOMUNITAS, Vol.12 No. 2, Edisi September 2026-Februari 2027 (Forthcomin
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v12i2.2173

Abstract

This research aims to find out how the effectiveness of Facebook Marketplace in influencing young people's purchasing decisions, by reviewing in terms of marketing communication strategies and the level of consumer engagement. This research uses a qualitative approach with a case study method, which focuses on interviews, observation and documentation of online product sales activities on the platform. The results show that visually appealing marketing strategies, the use of persuasive and casual language, and quick responses from sellers greatly influence young consumers' buying interest. In addition, forms of engagement such as comments, price negotiations, and trade-in offers reflect the active involvement of buyers who play an important role in decision-making.
PEMAKNAAN KONTEN MARRIAGE IS SCARY DALAM KONSEP DIRI REMAJA Calista Ladyva Aurellia; Noor Afy Shovmayanti; Kurniawan Dani
JURNAL KOMUNITAS Vol. 12 No. 2 (2026): Jurnal KOMUNITAS, Vol.12 No. 2, Edisi September 2026-Februari 2027 (Forthcomin
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v12i2.2199

Abstract

The Marriage is Scary phenomenon, which has been widely discussed on social media, shows that Generation Z, especially women, have a fear of marriage. This study aims to find out how female students understand Marriage is Scary content on social media and how it relates to identity formation. This study uses a qualitative method with a phenomenological approach. Data were collected through in-depth interviews using Google Forms with ten active female students from who had seen Marriage is Scary content. Data analysis was conducted in three steps, namely open coding, axial coding, and selective coding. The results showed that social media served as the initial cause of fear of marriage by displaying various problems in households, failures in relationships, and gender role inequality. However, the female students did not simply accept these stories without thinking. Some respondents saw them as a reflection that encouraged them to strengthen their identity, be careful in forming relationships, and prepare themselves mentally, socially, and economically before getting married. This study shows that the Marriage is Scary phenomenon illustrates how Generation Z negotiates meaning and shapes their identity in the world of digital communication.
DIGITALISASI DESAWISATA BERBASIS KOMUNITAS MELALUI INSTAGRAM @DEWITINALAH: KAJIAN ANALISIS MULTIMODAL KRESS DAN VAN LEEUWEN Eko Agung Sugiyarto; Marlinda Irwanti Poernomo; Maryami
JURNAL KOMUNITAS Vol. 12 No. 2 (2026): Jurnal KOMUNITAS, Vol.12 No. 2, Edisi September 2026-Februari 2027 (Forthcomin
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/jkom.v12i2.2258

Abstract

Sustainable tourism supported by the government and based on the empowerment of local communities is known as ecotourism. The Tinalah Village Tourism Destination uses Instagram as an online promotional tool. As defined by the International Ecotourism Society (TIES), promotional content for tourism villages must reflect the characteristics of the village so that tourists not only receive information about tourism but also understand the values of conservation, education, and community participation which are the primary objectives of tourism villages. Using Kress and van Leeuwen’s multimodal analysis approach, this study aims to describe the characteristics of the tourism village from a TIES perspective as presented in Instagram promotional content. The study conducted a content analysis of posts on the @dewitinalah Instagram account using a descriptive qualitative approach. The results indicate that the promotional content on this account possesses representational, interactive, and compositional meanings related to the characteristics of a tourism village according to TIES. These meanings are evident in the promotional, educational, historical, and knowledge-based content presented in the feed. However, the management of digital promotional content still needs improvement through training for the local community, particularly regarding how to optimize digital promotional content. This effort is crucial for sustainable tourism goals, as tourism villages enable optimal growth and global competitiveness..

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