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Yudi Wibowo
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Kemadha
Published by Universitas Sahid Surakarta
ISSN : 20879911     EISSN : 29856663     DOI : -
Core Subject : Education, Art, Social,
Arts Environmental Science Languange, Linguistic, Communication & Media
Jurnal KEMADHA is a journal that becomes a forum for the publication of scientific articles of research results in the field of Art and Design. KEMADHA Journal is a journal that serves as a forum for the publication of scientific articles resulting from research in the field of Fine Arts and Design. This scope may include: - Graphic design - Visual Branding - Animation - UI/UX Design - Illustration - Videography - Photography, etc.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 106 Documents
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Perancangan Visual Branding Clothing Calumdrink.studio Andhika Bayu Sena; Henny Lukitasari, Evelyne
JURNAL KEMADHA Vol. 15 No. 1 (2025): Jurnal Kemadha Vol. 15 No. 1, April 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v15i1.1970

Abstract

Calumdrink.studio adalah brand fashion bertema street culture yang menggabungkan filosofi dan makna tersirat dari fenomena kehidupan dalam masyarakat ke dalam pakaian. Brand ini berfokus pada ekspresi visual yang mendalam dan reflektif dalam desainnya. Calumdrink.studio adalah menciptakan pakaian streetwear yang tidak hanya menarik secara visual tetapi juga memiliki narasi mendalam terkait fenomena sosial dan kehidupan masyarakat. Brand ini ingin menjadi medium ekspresi bagi individu yang ingin menyampaikan pesan melalui pakaian yang mereka kenakan. Metode perancangan Calumdrink.studio dimulai dengan riset fenomena sosial melalui observasi, literatur, dan wawancara, lalu dikembangkan menjadi konsep desain dengan nilai filosofi yang kuat. Produk yang telah jadi didistribusikan dan dipromosikan melalui media digital serta komunitas street culture untuk membangun keterlibatan dan daya tarik brand. Dengan pendekatan filosofis yang kuat, brand ini mendapatkan tempat di kalangan pecinta streetwear yang mencari lebih dari sekadar gaya, melainkan makna di balik setiap desain yang mereka kenakan.
Desain Font Adaptasi dari Seni Ukir Surakarta Aditya Surya Aryuda; Henny Lukitasari, Evelyne
JURNAL KEMADHA Vol. 15 No. 1 (2025): Jurnal Kemadha Vol. 15 No. 1, April 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v15i1.1983

Abstract

Seni ukir Surakarta merupakan salah satu peninggalan kebudayaan lokal yang kaya akan nilai seni dan filosofi. Seni ukir Surakarta memiliki ciri khas yang mengambil gubahan motif patran dan ukel pakis yang menjalar dengan bebas dan fleksibel dengan variasi wujud motif cembung dan cekung yang dilengkapi variasi buah dan bunga. Hal ini memungkinkan untuk mengembangkan motif ukir Surakarta mengikuti perkembangan digitalisasi di zaman sekarang dengan menonjolkan ciri khas seni ukir Surakarta yang mudah diingat oleh banyak orang Oleh karena itu, tipografi menjadi salah satu cara untuk mengkomunikasikan ide atau informasi yang dapat mengikuti perkembangan zaman. Perancangan font dekoratif bertujuan untuk menciptakan tipografi yang tidak hanya berfungsi sebagai media komunikasi teks, tetapi juga sebagai elemen desain visual yang menarik. Perancangan desain font adaptasi dari motif ukir Surakarta ini menciptakan sebuah font dekoratif bernama AKSARAKARTA yang ditampilkan menggunakan gaya visual dekoratif patran, memadukan kesederhanaan struktur sans-serif dengan motif ukir Surakarta yang diterapkan secara minimalis pada bagian tertentu huruf, seperti ujung, sambungan, atau garis horizontal yang menciptakan keseimbangan antara modernitas dan estetika, serta diaplikasikan dengan konsep dan beberapa media yang dipilih, sebagai alat promosi untuk memperkenalkan kepada audiens yang lebih luas.
USER INTERFACE DESAIN WEBSITE CV. EKOKAPTI CREATIVE PRODUCTION Farid; Khoirul Anwar, Ahmad
JURNAL KEMADHA Vol. 15 No. 1 (2025): Jurnal Kemadha Vol. 15 No. 1, April 2025
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v15i1.1984

Abstract

The development of information technology in Indonesia facilitates access to information and communication, both domestically and abroad. The existence of a functional and attractive website is an essential element in the marketing and operational strategies of various companies such as the broadcasting industry and media production. The website functions not only as an information medium but also as a tool to strengthen the brand and build relationships with clients. The creative industry in Surakarta has great potential to develop due to its rich culture and creative human resources. The website design process for Cv. Ekokapti Creative Production is structured through the stages of Idea/Concept, Observation, Brief, Brainstorming, Creative Brief, Design, and Evaluation. The resulting website has a responsive, user- friendly appearance and displays service information clearly and attractively. Design elements such as portfolio galleries, interactive videos, and intuitive navigation are applied to enhance visual appeal and user experience. With an aesthetic and functional concept, this website is not only a means of promotion but also strengthens the brand identity of Cv. Ekokapti Creative Production in the creative industry. Keywords: Design, Website, Branding, Promotion, Creative Industry
Fotografi Produk Sebagai Media Promosi Banyumili Store Rifdan Musyaffa, Muhammad; Lukitasari, Evelyne Henny; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1322

Abstract

Fotografi produk merupakan salah satu faktor yang sangat penting dalam mempromosikan sebuah perusahaan, dengan fotografi yang menarik dapat meningkatkan nilai brand produk baik dalam citra di mata masyarakat maupun perkembangan suatu perusahaan. Melihat betapa pentingnya peranan fotografi produk, maka Banyumili Store yang sedang merintis usaha dalam bidang produk distro di wilayah Ponorogo tentu memerlukannya. Tujuan perancangan ini adalah untuk mengenalkan perusahaan melalui fotografi produk sebagai media promosi kepada masyarakat, sehingga mampu bersaing dengan perusahaan distro lainnya. Fotografi produk Banyumili Store dirancang sesuai dengan visi misi dan citra perusahaan yang ingin ditampilkan sehingga dihasilkan forografi produk yang modern namun tetap tidak meninggalkan ciri khasnya. Metode perancangan yang digunakan dalam perancangan ini adalah kualitatif dengan melakukan pengumpulan data ke lokasi perusahaan dan mewawancarai pemilik perusahaan, hasil perancangan ini menyatakan bahwa Banyumili Store memerlukan fotografi produk sebagai media promosi dalam media visual seperti katalog digital, katalog cetak, x banner, poster dan merchandise.
Perancangan Sign System Pendakian Di Gunung Lawu 3265 Mdpl Jalur Via Cemoro Sewu Yuono, Wahidha; Henny Lukitasari, Evelyne; Anwar, Ahmad Khoirul
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1332

Abstract

RINGKASAN Gunung Lawu merupakan gunung api tidur dan salah satu gunung sakral di pulau Jawa. Lawu adalah salah satu contoh gunung yang paling ramai di kunjungi dan orang-orang akan berhenti datang hanya ketika gunung tersebut ditutup.Terletak di antara dua provinsi yaitu Jawa Tengah dan Jawa Timur sehingga area wisata pendakiannya pun cukup luas. Hal tersebut merupakan salah satu potensi wisata akan tetapi jika tidak dibarengi dengan peraturan dan pemahaman tiap individu tentang keselamatan dan kelestarian lingkungan maka akan banyak sekali kerugian yang ditimbulkan. Mulai dari rusaknya lingkungan hingga kematian manusia. Hal tersebut terbukti daribeberapa kejadian yang ada, seperti masih adanya sampah, orang cidera, hilang, meninggal, dan kebakaran. Untuk menanggulangi hal tersebut maka perlu adanya sebuah gerakan bersama melalui program keselamatan pendakian. Jalur Cemoro Sewu dipilih sebagai objek perancangan kekaryaan. Perancangan kampanye ini termasuk dalam jenis kampanye Ideological or Cause-Oriented Campaigns yang merujuk pada keselamatan dan kelestarian lingkungan. Untuk mendukung program kampanye tersebut maka dirancanglah identitas visual kampanye, ikon, sign system sebagai media keamanan, infografis sebagai solusi dari permasalahan yang berpotensi terjadi saat melakukan pendakian, hingga media promosi dan pendukung gerakan keselamatan pendakian. Metode pengumpulan data menggunakan metode kualitatif, observasi, partisipatif, kepustakaan, dan dokumentasi. Sedangkan untuk media promosi dan pendukung menyesuaikan kebutuhan dari program yang dirancang. Hasil perancangan merupakan sebuah identitas visual gerakan keselamatan pendakian, desain media keamanan berupa sign system, infografis, desain media promosi dan media pendukung yang ditujukan untuk event. Manfaat perancangan adalah untuk mengantasipasi agar tidak timbul korban jiwa dan kerusakan lingkungan di obyek wisata pendakian Gunung Lawu jalur Cemoro Sewu. Kata Kunci: Gunung Lawu, Kampanye Ideologis atau Berorientasi Sebab, Gerakan Sign System, Infografis
Perancangan Komik Digital Wayang Hanoman Setiyawan, Doni; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1396

Abstract

ABSTRACT The puppet show comic is a typical Indonesian comic whose story is taken from the Indonesian or Indian version of the Mahabharata and Ramayana stories. Most Indonesian people quite well know this story. This design aims to design effective and attractive i llustrations and create digital comics that are conceptualized and adapted to the target reader. The design method used digital comic media so children can read comics through gadgets daily. On the other hand, the work of designing digital comics for wayang hanoman is expected to teach children about the moral messages in the puppet show of hanoman stories, and it can be imitated in their daily habits. Keywords: Comics, Puppet Show of Comics, Digital Comics, Design
Perancangan Diorama Sebagai Media Promosi Toko Mainan Fabian Hot Wheels di Surakarta Aditya Firmansyah, Baqoh; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1397

Abstract

Abstract Hot wheels are a type of miniature car with metal and plastic materials. Shapes and colours Design are made to resemble the original cars of many brands. The selling value of Hot Wheels products is the limited number of productions, so it makes them rare. Fabian Hot Wheels has been in the Hot Wheels product business for a long time and has become an alternative store for Hot Wheels products in Solo. It is due to the prices offered are relatively cheap. The rise of consumer interest in Hot Wheels car products has resulted in many similar competitors. This is indicated by the inclusion of Hot Wheels products at Gramedia and toy stores at the Mall. Efforts to attract new consumers and retain old customers require something exciting. Moreover, they have cultural and geographical values close to the surrounding community's values in the form of a Hot Wheels car track diorama. The design method for this diorama marketing media is data collection and interviews with related parties. Diorama as a promotional medium for hot wheels is expected to increase interest in Hot Wheels. Keywords Design, Diorama, Hot Wheels
Perancangan Digital Book Sejarah Kabupaten Boyolali Guntur Adi Wijaya; Anwar, Ahmad Khoirul; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1399

Abstract

Abstract This final project is based on the lack of media knowledge about the history of the Boyolali district and exciting information for the public. Therefore, the ignorance about the history of Boyolali is fading over time. The design of this final project aims to reintroduce the history of Boyolali to the public, especially the millennial generation. Boyolali Regency is a regency located in the province of Central Java. The history of the establishment of Boyolali started with Sunan Kalijogo's preaching, so Ki Ageng Pandan Arang was aware of sangkan paraning dumadi. Thus he sincerely left his wealth and position in Semarang and wanted to travel Sufis from Semarang to Mount Jabalkat Bayat, Klaten Regency. Books are one of the print media that can be read repeatedly with more complex explanations and are more comfortable to read accompanied by interesting pictures in accordance with the theme of the book. This book can make an introduction or knowledge of information about the history of Boyolali district completely, so people understand what is being informed without any confusion. This book uses digital drawing techniques to make it more modern and attractive to the public, especially the millennial generation. Keywords: Design, Digital Book, History, Boyolali Regency.
Perancangan Visual Branding OM Cuppu Barbershop di Gondangrejo Karanganyar Umar Ilham Harttadi, Muhammad; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1400

Abstract

Abstract Om Cuppu Barbershop is a barbershop that provides barber services, offers various services, and sells various other products, namely pomade and hair tonic. The various virtue of Om Cuppu Barbershop is not enough to instil consumer loyalty to come, even though they are already well known in Gondangrejo. However, most people think that Om Cuppu barbershop is the same as other barbershops because most of the visitors come from the community base and the promotion method is still through word of mouth. The unique concept and virtue of Om Cuppu Barbershop can't be represented very well if the distribution is only spread by word of mouth without visualization that can attract people's attention to come. Based on the existing problems, the proper solution to promote Om Cuppu Barbershop is through Visual Branding Design as an effective and attractive promotional tool. This promotional media for Om Cuppu Barbershop aims to be able to attract more consumers to use the services of Om Cuppu Barbershop. The design of the visual branding of Om Cuppu Barbershop was carried out because there was no clear brand image, identity, and segmentation position in the minds of the public, so people became less interested in coming to use the cutting services of Om Cuppu Barbershop. Om Cuppu Barbershop's visual branding design uses SWOT analysis to get a visual brand that matches the character of Om Cuppu Barbershop. The visual branding design is done by creating a brand identity (colour, letter shape, graphic elements), changing the logo, and applying it to the media plan. It is hoped that this visual branding can create a comfortable and elegant image of Om Cuppu Barbershop in the minds of the people in Gondangrejo. The design method starts with thinking about ideas for design, surveying Om Cuppu Barbershop to take the required photos, conducting a brief by collecting data from observations, conducting brainstorming, which is an effort to develop ideas with consultation by the supervisor, and doing creative brief to produce a design that fits the background. Keywords: Om Cuppu Barbershop, Visual Branding, Brand, Image, Identity
Desain Kaos Sebagai Promosi Wisata di Kabupaten Ngawi Choirul Wicaksono, Hafish; Henny Lukitasari, Evelyne; Yulianto, Arif
JURNAL KEMADHA Vol. 13 No. 1 (2023): Jurnal Kemadha Vol. 13 No. 1 April 2023
Publisher : Universitas Sahid Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47942/ke.v13i1.1401

Abstract

ABSTRACT Tourism is a way to relieve fatigue from daily activities and functions as an educational activity in some issues. However, all tourist attractions in Indonesia are not well known by local and foreign tourists. Bali dominates the destination of foreign tourists because it offers cultural tourism and natural beauty different from other regions in Indonesia, such as tourism from Ngawi Regency in East Java. They are not well known to the public, so it views less of visitors. The study aims to design a t-shirt concept as a tourism promotion medium in Ngawi Regency and to design a t-shirt as a tourism promotion medium in Ngawi Regency. The result of designing this Ngawi tourism t- shirt illustration is in the form of the main media, namely Ngawi tourism t-shirts and supporting media, namely Instagram feeds, posters, roll banners, hoodies, catalogues, hats, tote bags, stickers, waist bags, and instruction cards. Supporting media was created to expand the dissemination of information regarding the existence of T-shirts and the design of Ngawi tourism illustrations. Various supporting media can increase public awareness and interest in the design. It makes Ngawi very suitable to be used as a tourism place and can also provide opportunities for its people to sell unique souvenirs to attract tourists' attention. Keywords: Ngawi tourism t-shirt design

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