cover
Contact Name
Kurnia Rahmatunnajilah
Contact Email
kurniarahmatunnajilah10@gmail.com
Phone
+62362-26830
Journal Mail Official
jurnal.ekuitas@undiksha.ac.id
Editorial Address
Jl. Ki Hajar Dewantara No.27-29, Tembokrejo, Kec. Purworejo, Kota Pasuruan, Jawa Timur 67118
Location
Kab. pasuruan,
Jawa timur
INDONESIA
Ekuitas Jurnal Pnedidikan Ekonomi
ISSN : 25492292     EISSN : 23546107     DOI : https://doi.org/10.23887/ekuitas.v11i2
Core Subject : Economy, Education,
Ekuitas: Jurnal Pendidikan Ekonomi published by Universitas Pendidikan Ganesha in collaboration with Asosiasi Profesi Pendidik Ekonomi Indonesia. A blind peer-reviewed and open access journal published twice a year (June and December). Ekuitas: Jurnal Pendidikan Ekonomi offers original articles on economic and education. The journal is aimed at publishing and disseminating the results of researches and studies on economic and education conducted by researchers, teachers, and practitioners of economic and education. Ekuitas: Jurnal Pendidikan Ekonomi provides informative variety of papers geared toward theory and practice in the following area: Issues and ideas, as well as contemporary research findings in the field of economic and education Innovation in the field of pedagogy, curriculum, hardware, teaching materials, and methods & models in economic learning evaluation of teaching methods, learning attitudes and interests, materials, or processes. Reports on events that influence economic and education in all levels of education age (from early childhood to adulthood) and three main lines of education, namely formal, nonformal, and informal.
Articles 347 Documents
Faktor-Faktor Yang Mempengaruhi Penggunaan E-Wallet Sebagai Alat Pembayaran E-Commerce Pada Generasi Z di Singaraja Rachel Hotmaria Pasaribu; M. Rudi Irwansyah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.99445

Abstract

This research aims to examine the influence of perceived ease of use and perceived usefulness on the use of e-wallets as a payment tool for e-commerce among Generation Z in Singaraja, both partially and simultaneously. This type of research is descriptive quantitative. The population in this study consists of all Generation Z individuals residing in Singaraja. The sampling technique used in this study is purposive sampling, with sample selection based on certain criteria, namely, Generation Z in Singaraja who are already employed and use e-wallets as a payment tool for e-commerce, with a total sample size of 120 people. Data collection methods utilize questionnaires and are analyzed using multiple linear regression analysis. Hypothesis testing employs the t-test and F-test, processed with the aid of SPSS version 25. The research results show that (1) the perception of ease has a positive and significant effect on the use of e-wallets, (2) the perception of benefits has a positive and significant effect on the use of e-wallets, and (3) the perceptions of ease of use and benefits have a positive and significant effect on the use of e-wallets.
Pengaruh Literasi Keuangan, Sikap Keuangan, dan Financial Self-Efficacy terhadap Perilaku Pengelolaan Keuangan pada Kelompok Wanita Tani (KWT) Desa Mayong Gusti Putu Adi Sucipto; Luh Indrayani
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.99507

Abstract

This study aimed to examine the influence of financial literacy, financial attitude, and financial self-efficacy on financial management behaviour among members of the Women Farmers Group in Mayong Village, both partially and simultaneously. A quantitative approach with a causal research design was employed. The population of this study consisted of members of the Women Farmers Group in Mayong Village. The sample was determined using Slovin's formula with a simple random sampling approach, resulting in 84 respondents. Data were collected through questionnaires and analysed using multiple linear regression. Hypothesis testing was conducted using t-tests and F-tests with the assistance of SPSS version 25.0. The findings revealed that (1) financial literacy had a positive and significant influence on financial management behaviour among members of the Women Farmers Group in Mayong Village; (2) financial attitude had a positive and significant influence on financial management behaviour among members of the Women Farmers Group in Mayong Village; (3) financial self-efficacy had a positive and significant influence on financial management behaviour among members of the Women Farmers Group in Mayong Village; and (4) financial literacy, financial attitude, and financial self-efficacy collectively had a positive and significant influence on financial management behaviour among members of the Women Farmers Group in Mayong Village.
Peran Perempuan Sebagai Buruh Pasir dalam Meningkatkan Kesejahteraan Ekonomi Keluarga Studi Kasus di Dusun Butus Desa Bhuana Giri Ni Kadek Mita Handayani; Luh Indrayani
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.99512

Abstract

Village, choose to work as sand laborers even though they have to play a dual role as housewives and breadwinners, and to describe the contribution of this work to the economic welfare of their families. This study uses a qualitative approach with a case study method and involves 10 key informants. Data were collected through observation, in-depth interviews, and documentation, then analyzed using the help of Nvivo 12 Pro software through the stages of data import, coding, visualization, and reporting. The results of the study indicate that economic coercion and limited job choices encourage women to work as sand laborers. Although this work is physically difficult, they still do it as a form of responsibility towards their families. This activity contributes to the fulfillment of basic needs, children's education, and household economic stability. The novelty of this study lies in the local context of women in the sand mining sector with high domestic role pressures.
Peran Ganda Perempuan dalam Meningkatkan Ekonomi Keluarga: Studi pada Pekerja Pariwisata di Desa Bunga Mekar, Nusa Penida Ni Kadek Raisa Widirahayu; Luh Indrayani
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.99564

Abstract

This study aims to analyze the dual roles of women in improving family economic conditions, particularly among tourism workers in Bunga Mekar Village, Nusa Penida. A qualitative approach was used, with data collected through observation, in-depth interviews, and documentation. Data collection employed a snowball sampling technique, with the research subjects being women who are both housewives and employed in the tourism sector. The study involved one key informant and seven main informants. Data analysis was conducted using the Miles and Huberman model, which includes data collection, data reduction, data display, and conclusion drawing. The results of the study show that women are able to balance their work and household responsibilities through structured routines and discipline. Despite facing challenges such as physical exhaustion, emotional pressure, and limited skill training from the government, they are still capable of managing their dual roles effectively. In addition to contributing to the family income, women also play a role in managing household finances.
Pengaruh Viral Marketing dan Harga Terhadap Keputusan Pembelian King Shoes Bali Melalui Media Sosial Instagram Ni Kadek Citra Anggreni; I Nyoman Sujana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.99610

Abstract

This study aims to analyze: (1) the influence of viral marketing on purchase decisions, (2) the influence of price on purchase decisions, and (3) the simultaneous influence of viral marketing and price on purchase decisions. The population in this study includes all consumers who have made purchases at King Shoes Bali. Since the exact number of consumers is unknown, the population is categorized as an unknown population. The sampling technique used is purposive sampling, with a total of 120 respondents determined based on the number of indicators used. Data were collected through questionnaires and analyzed using multiple linear regression, with hypothesis testing conducted through t-tests and F-tests using SPSS version 16 software. The results show that: (1) viral marketing has a positive and significant effect on purchase decisions at King Shoes Bali through Instagram, (2) price also has a positive and significant effect on purchase decisions at King Shoes Bali through Instagram, and (3) simultaneously, viral marketing and price together have a positive and significant effect on consumer purchase decisions at King Shoes Bali through Instagram
Analisis Perkembangan Usaha Jasa Penjahit di Kecamatan Buleleng Ni Luh Eva Siwantari; I Nyoman Sujana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.100081

Abstract

This study aims to analyze the development of tailor businesses in Buleleng District and to identify the obstacles faced. The research method used is descriptive qualitative with triangulation techniques through interviews, observation, and documentation involving ten purposively selected tailor business owners. The results indicate that tailor businesses have experienced positive development, as reflected in the increasing number of customers, additional production equipment, and efforts to maintain product quality. Entrepreneurial characteristics such as motivation, creativity, perseverance, and good service are the main factors supporting business growth, although marketing strategies remain conventional. The obstacles encountered include limited capital, minimal financial record-keeping, and low utilization of social media for promotion. The conclusion of this study highlights the need for strengthening managerial capacity, utilizing digital technology, and increasing access to capital in order to support the growth of tailor businesses in Buleleng District.
Pengaruh Pendapatan dan Konsumsi Rumah Tangga terhadap Kesejahteraan Keluarga Buruh Tambak Benih Bandeng Desa Penyabangan Mila Faizah; M. Rudi Irwansyah
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.100234

Abstract

This study to analyse the effect of income and haoshold consumption on the walfare of milkfish fry pond laborers’ families in Penyabangan Village. As a vulnerebable economy group, it is essensial to understand how income and consumption contribute to their family walfare. The research uses a quantitative approach with data collected through questionnaires distributed to milkfish fry pond laborers in the area. The data were analyzed using multiple linear regression. The result show that both income and haousehold consumption have a positive and significant effect on family walfare. These finding indicate that increasing income and managing haousehold consumption effectively can improve the welfare of pond laborers’ families in Penyabangan Vilage. This study is expected to provide input for local goverments and stakeholders in formulating policies to support the well baing of pond-based family welfare.
Pengaruh Promosi dan Lokasi terhadap Keputusan Pembelian Rumah Subsidi di Kecamatan Buleleng Pande Putu Dylan Maharani; I Nyoman Sujana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.100282

Abstract

This study aims to determine: (1) the effect of promotion on the decision to purchase subsidized houses, (2) the effect of location on the decision to purchase subsidized houses, and (3) the effect of promotion and location on the decision to purchase subsidized houses. This study is a causal quantitative study. The population of the study was all consumers of subsidized houses in Buleleng District. The number of samples of 183 respondents was determined using purposive sampling techniques. Data collection used questionnaires and interviews. Data analysis used multiple linear regression with the help of SPSS version 25. The results of the study showed that (1) promotion had a positive and significant effect on purchasing decisions, (2) location had a positive and significant effect on purchasing decisions, and (3) promotion and location had a positive and significant effect on purchasing decisions of subsidized houses in Buleleng District.
Pengaruh Financial Technology terhadap Peningkatan Pendapatan UMKM di Kabupaten Buleleng Ni Putu Widhiani; Made Ary Meitriana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 1 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i1.100588

Abstract

This study aimed to examine the influence of financial technology on the income improvement of Micro, Small, and Medium Enterprises (MSMEs) in Buleleng Regency. A quantitative method with a descriptive approach was applied in this research. The population consisted of all trading-sector MSMEs in Buleleng Regency that had utilised financial technology services, totalling 204 business actors. A sample of 135 MSMEs was selected using purposive sampling. Data were collected through questionnaires and documentation. The questionnaire used a Likert scale and was tested for validity and reliability. Hypothesis testing was conducted using the t-test. The findings reveal that the use of financial technology has a positive and significant influence on the income of MSMEs. Easy access, transaction efficiency, and security offered by financial technology contribute meaningfully to business income growth. This indicates that the adoption of financial technology can be an effective strategy to support sustainability and competitiveness of MSMEs in the digital era.
Pengaruh Fluktuasi Harga dan Luas Lahan Terhadap Pendapatan Petani Semangka di Desa Sumbersewu Kecamatan Muncar Mauladana Hafiz Hakiki; I Nyoman Sujana
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 13 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v13i2.103475

Abstract

This study aims to examine and analyze the influence of price fluctuations and land area on the income of watermelon farmers in Sumbersewu Village, Muncar District, Banyuwangi Regency. The background of this research lies in the unstable income levels of watermelon farmers, primarily caused by fluctuating market prices and limited agricultural land ownership. These two factors are crucial since most of the population in Sumbersewu Village rely on watermelon farming as their main source of livelihood. The study adopts a quantitative approach with a causal research design. The population includes all watermelon farmers in the village, totaling 30 individuals, all of whom were used as the sample through a saturated sampling technique. Data were collected using a questionnaire that had undergone validity and reliability testing, and were analyzed using multiple linear regression with the aid of SPSS version 21. The results of this study show that: (1) there is a positive and significant influence of price fluctuations on farmers' income, (2) there is a positive and significant influence of land area on farmers' income, (3) there is a simultaneous significant influence between price fluctuations and land area on watermelon farmers' income. These findings imply that increasing farmers' income requires not only stable market prices but also strategic attention to technical aspects such as land access, productivity, and cost efficiency in agricultural practices.