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<![CDATA[Implementation of Customer Engagement at PT. Bank Danamon Tbk, Makassar Branch Slamet Riyadi ]]>
<![CDATA[Verawaty Verawaty]]>;
<![CDATA[Azis Azis]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.697
<![CDATA[The purpose of the study was to analyze the application of customer engagement at PT Bank Danamon Indonesia Tbk Makassar Branch Slamet Riyadi. The research method used in this study is qualitative research which can also be called explanatory research. The data collection technique used is an interview technique, by randomly interviewing customers related to four indicators in the application of customer engagement, including CLV, CRV, CIV, and CKV. The number of informants interviewed was four. The results showed that CLV (Customer Lifetime Value) runs well, as evidenced by the commitment from customers to continue using the products offered by PT Bank Danamon Tbk Makassar Branch Slamet Riyadi because of the good service and the information provided by management / employees is very clear and easy to understand. CRV (Customer Referral Value) and CIV (Customer Influencer Value) of old customers have acted as good marketers in delivering Bank Danamon products, services, and services to potential customers, even though the dissemination of Bank Danamon by customers has not been done through social media only word of mouth. CKV (Customer Knowledge Value) customers actively convey their suggestions and criticisms related to service, directly to top management, for customer products it has not been literate that the role of customers is very large to help Bank Danamon in making good and useful products for customers.]]>
<![CDATA[Sustainbility of the Small Industrial Sector in The Face of Increasing BBM in Indonesia ]]>
<![CDATA[Nurul haeriyah Ridwan]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.703
<![CDATA[The assessment of various parties is that the government has not implemented a plan that can minimize the impact of the increase in subsidized fuel prices, the transfers carried out prioritize only social interests, so that weak market mechanisms must be taken seriously. This is certainly homework for the industrial sector to immediately take appropriate action regarding the impact of rising fuel prices. The types of research data collected are primary data obtained through direct observation and surveys as well as secondary data in the form of reports from each relevant SME department and data through case studies and comparative studies through reviews of previous research and policy references, in order to obtain sufficient data. and accountable. Case studies are carried out on SME target objects according to predetermined criteria. Based on the research results, it was found that the turnover of the two MSME respondents in the food and beverage sector was reduced because of the fuel price increase policy. The food and beverage cost variables for MSMEs most affected by the increase in subsidized fuel are as follows: (1) Transportation costs (2) Raw material costs (3) Capital costs.]]>
<![CDATA[The Influence of Social Marketing Media and Digital Influencers on Fashion Purchase Decisions through Customer Reviews on the Shopee Marketplace ]]>
<![CDATA[Verawaty Verawaty]]>;
<![CDATA[Yayu Pratiwi Seran]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.705
<![CDATA[The purpose of this study is to determine and analyze the influence of social media marketing and digital influencers on customer reviews and fashion purchase decisions. To find out and analyze the influence of customer reviews on purchase decisions on the Shopee Marketplace, to find out and analyze the influence of social media marketing and digital influencers on purchase decisions through customer reviews on the Shopee Marketplace. Data collection techniques through the distribution of questionnaires with data analysis techniques using the semPls 3.2.9 method. The results showed that social media marketing has a positive and significant effect on customer reviews, digital influencers have a positive and significant effect on customer reviews, social media marketing has a positive and significant effect on purchasing decisions, digital influencers have a positive and significant effect on purchase decisions, customer reviews have a positive and significant effect on purchase decisions, social media marketing has a significant effect Regarding Purchasing Decisions Through Customer Reviews, Digital Influencers Have a Significant Influence on Purchasing Decisions Through Shopee Market Place Customer Reviews.]]>
<![CDATA[The Effect of Financial Satisfaction to Financial Technology with Financial Planning as Mediation ]]>
<![CDATA[Rachma Agustina]]>;
<![CDATA[Meta Ardiana]]>;
<![CDATA[Dwi Ari Pertiwi]]>;
<![CDATA[Deasy Ervina]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.708
<![CDATA[This study aims to analyze and obtain empirical evidence on the effect of financial satisfaction on financial technology and financial planning as mediation variables. The approach used is a quantitative approach with the help of the Smart PLS 4 tool. The data in this study used primary data with questionnaire techniques on PKK mothers in Talun Kidul Village, Sumobito District, Jombang Regency. The sample calculation uses a saturated sample of 40 respondents who were present at the time of sampling. This study uses outer model and inner model evaluation techniques with hypothesis testing using path analysis. The results showed that financial satisfaction affects financial technology; financial satisfaction affects financial planning; and financial planning affects financial technology. Financial planning variables as mediation show that financial planning variables can mediate financial satisfaction with financial technology.]]>
<![CDATA[Financial Performance and Share Price of State-Owned Banks ]]>
<![CDATA[Entis Sutisna]]>;
<![CDATA[Kartim Kartim]]>;
<![CDATA[Septyana Prasetianingrum]]>;
<![CDATA[Yaya Sonjaya]]>;
<![CDATA[Muhammad Yamin Noch]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.719
<![CDATA[This study aims to examine the impact of the financial performance of state-owned banks (BUMN) on the Indonesia Stock Exchange (IDX) from 2017 to 2022. The population under investigation comprised all state-owned banks publicly traded on the Indonesia Stock Exchange from 2017 to 2022, amounting to 5 banks. The employed sample approach is purposive sampling. The research utilizes secondary data from annual reports and financial reports of state-owned banking businesses (BUMN) that have undergone an initial public offering and are now listed on the Indonesia Stock Exchange between 2017 and 2022. The data in this study will undergo multiple stages of testing, including descriptive statistical tests and classical assumption tests such as normality, multicollinearity, and heteroscedasticity. Additionally, all hypotheses will be tested using the coefficient of determination test, partial test (t test), and simultaneous test (f test). The findings indicated a strong and statistically significant correlation between the Return on Assets variable and stock prices of state-owned banking institutions listed on the IDX from 2017 to 2022. The Return on Equity variable exhibits a noteworthy and adverse impact on stock prices in state-owned banking institutions listed on the IDX for 2017-2022. The Loan deposit ratio variable shows a statistically insignificant negative impact on stock prices in state-owned banking institutions listed on the IDX from 2017 to 2022.]]>
<![CDATA[The Influence of Financial Literacy on the Consumptive Behavior of Students in the Management Study Program, Faculty of Business and Economics, Islamic University of Indonesia ]]>
<![CDATA[Sherina Arin Salsabila]]>;
<![CDATA[Sri Mulyati]]>
<![CDATA[ Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v6i2.724
<![CDATA[This research aims to determine the effect of financial literacy on consumptive behavior in students of the Management Study Program, Faculty of Business and Economics, Islamic University of Indonesia. The sampling technique used was probability sampling with the criteria being students of the Management Study Program at the Islamic University of Indonesia who had taken financial management courses so that a sample of 180 respondents was obtained. This research is quantitative research and uses primary data obtained directly from respondents through questionnaires and processed using the multiple linear regression analysis method. The results of this research indicate that there is a significant negative influence on investment and risk management variables on consumptive behavior. Meanwhile, there is no significant influence on the variables of basic personal financial knowledge and savings on consumptive behavior.]]>
<![CDATA[A The Role of Self Control as a Moderating Variable on The Effect of Financial Inclusion on Financial Behavior ]]>
<![CDATA[Ardiana, Meta]]>;
<![CDATA[Agustina, Rachma]]>;
<![CDATA[Pertiwi, Dwi]]>
<![CDATA[ Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v7i1.752
<![CDATA[Financial behavior among the public is still low, based on research conducted by the OCBC Financial Index showing data that the financial literacy and behavior index of the younger generation is still in the low range category, namely 37.72 out of 100 in 2021 for 1,027 respondents. Previous research on "financial behavior" that was carried out by Perry and Moris (2005) suggests that there are three factors that can affect "financial behavior" including: first one's self-control over whatever happens in life or also called (locus of control). Second, one's financial knowledge of matters related to money or banking products. Third, the level of one's income or (income). Research Objectives: to provide empirical evidence of the effect of financial inclusion on financial behavior. This research was conducted on students of the Faculty of Economics, Hasyim Asy'ari University with a total population of 980 students with sample calculations using the slovin formula. Research Methods using quantitative research methods with Smart PLS. The results of the hypothesis analysis show that the results of financial inclusion influence financial behavior. And Self Control can moderate or strengthen the relationship of financial inclusion to financial behavior.]]>
<![CDATA[The Influence of Packaging and Price on Consumer Buying Interest in Contemporary Beverage Products through Attitude as a Variable ]]>
<![CDATA[Fadin, Fadin Nur Rachman]]>
<![CDATA[ Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v7i1.770
<![CDATA[This study aims to determine the effect of packaging and price on consumer buying interest in the latest beverage products through attitudes as an intervening in Xiboba Kta Madiun products. This type of research is descriptive quantitative. Data collection is carried out by distributing questionnaires. The sampling method used is the purposive sampling method. The sample in this study is people in Madiun City. The data used in the study are primary data. Related data analysis using Causality analysis with SEM PLS with the help of SmartPLS 3.0 program. The results showed that packaging had a positive and significant effect on the interest in buying Xiboba Products. If the packaging is considered better, it will increase consumer buying interest. The results showed that price had a positive and significant effect on the buying interest of Xiboba Products. If prices are more competitive or competitive, it will increase consumer buying interest. The results showed that packaging had a positive and significant effect on the attitude of consumers of Xiboba Products. If the packaging is considered better, consumer attitudes tend to be better. The results showed that price had a positive and significant effect on consumer attitudes of Xiboba Products. If prices are more competitive or competitive, consumer attitudes tend to be better. The results showed that attitude had a positive and significant effect on the interest in buying Xiboba Products. If consumer attitudes towards products are getting better, it will increase consumer buying interest.]]>
<![CDATA[The Influence of Organizational Culture and Work Motivation on Employee Performance with Job Satisfaction as a Mediation Variable at PT. Bengkulu Kokoh Perkasa ]]>
<![CDATA[Rachmad, Rachmad Julius Fikri]]>;
<![CDATA[Hartono, Arif]]>
<![CDATA[ Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v7i1.777
<![CDATA[This research aims to analyze the influence of organizational culture and work motivation on employee performance with job satisfaction as an intervening variable. This research was conducted at PT Bengkulu Kokoh Perkasa, with a population of 64 employees, namely all employees and 64 respondents. This data was collected using a 1-6 Likert Scale questionnaire. Data analysis used the SEM-PLS quantitative method with the help of PLS 4.0 software. Based on the test results and data analysis of this research, it was found that 1) organizational culture has a positive and significant effect on employee performance, 2) work motivation has a negative and insignificant effect on employee performance, 3) organizational culture has a positive and significant effect on job satisfaction, 4) work motivation has a positive and significant effect on job satisfaction, 5) job satisfaction has a positive and significant effect on employee performance, 6) job satisfaction can mediate the relationship between organizational culture and employee performance, 7) job satisfaction can mediate work motivation on employee performance.]]>
<![CDATA[Effects of Social Media Marketing on Buying Interest ]]>
<![CDATA[Sopia, Sopia Safitriyani]]>;
<![CDATA[Muslichah, Istyakara]]>
<![CDATA[ Jurnal Economic Resource Vol. 7 No. 1 (2024): March-August ]]>
Publisher : <![CDATA[Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia ]]>
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DOI: 10.57178/jer.v7i1.794
<![CDATA[This study aims to analyze Instagram's social media marketing activities have a positive and significant effect on brand equity, buying interest, word-of-mouth marketing. The author updates the research model that has previously been carried out. The industry that the researchers chose was the dairy industry. This study uses SOR (Stimulus Organism Response) theory as the basis for research. This researcher used quantitative methods with 192 respondents using the Roscoe formula with purposive sampling techniques. Data in this study was obtained by filling out questionnaires by respondents. There are 28 questions that must be answered by respondents through Google Form. Researchers analyzed the results of the validity of the Fornel Lacker Criterion discriminant. This study is intended to determine the impact generated from social media marketing activities (SMMA) and buying interest in children's milk products. This research shows that Instagram's social media marketing activities have a positive and significant effect on buying interest. Brand equity has a positive and significant effect on word-of-mouth marketing. The result obtained for marketing effectiveness is to use word of mouth marketing which has a positive and significant effect on respondents' buying interest.]]>
