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INDONESIA
JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 581 Documents
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The Effect of eWOM and Price on Brand Image and Consumer Buying Interest of Somethinc in E-Commerce Enrikha Jihan Shalsabila Jihan; Albari
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.667

Abstract

This study aims to explain the influence of eWOM and price on brand image and purchase intention of Somethinc products in e-commerce. The research method used in this study is a quantitative approach through online questionnaire distribution, obtaining 220 respondents. The number of respondents was obtained using convenience sampling techniques based on specific criteria. The data analysis was conducted using PLS-SEM. The results of this study indicate that eWOM and price variables have a positive and significant influence on brand image, and the variables eWOM, price, and brand image also have a positive and significant influence on purchase intention. This research can contribute to the literature on purchase intention by considering the variables of eWOM, price, and brand image. For companies, the findings can be taken into consideration to strengthen relationships with consumers through e-commerce.
The Effect of CSR and Consumer Satisfaction on Customer Loyalty and Customer Trust in Sharia Banks Alvianto Putra Ardiansyah; Muchsin Muthohar
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.668

Abstract

Corporate Social Responsibility which is a social responsibility to the community and Customer Satisfaction in achieving its goals, one of which is consumer loyalty or Customer Loyalty which is influenced by Customer Trust based on the Theory of Sustainability on Marketing That is when companies maintain their consumer status in the business world. The purpose of this study was to determine the effect of the relationship between hypotheses on the services provided from banking companies from previous research gaps. The object of research focuses on banking companies with the subject of all customers of Bank Syariah Indonesia. This study used Structural Equation Modeling (SEM) with 220 respondents who were distributed through questionnaires. Test drive with IBM SPSS 22 program. The results of this study show Corporate Social Responsibility to Customer Loyalty directly or mediated by Customer Trust, as well as Customer Satisfaction which has a positive influence on Customer Loyalty directly or mediated by Customer Trust.
Differences in Brand Image Perceptions of Beras Kami and Mentik Wangi Rice among Bulog Kancab Semarang Customers Dandi Maulana; Istyakara Muslichah
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.670

Abstract

This research aims to determine consumer perceptions of the brand image of Beras Kita and Beras Mentik Wangi, especially customers of the Perum Bulog Semarang Branch Office. The research method used in this research is observation and questionnaires distributed to consumers. Observations were carried out during the internship activities, namely when participating in the bazaar and questionnaires were distributed to customers where the sample taken was 65 respondents. The six indicators used in this questionnaire are awareness, quality, CSR, social image, geographical origin, and uniqueness. The results of this research show that there is a significant difference in perception between Beras Kita and Beras Mentik Wangi where consumers have the perception that Beras Mentik Wangi has a better brand image than Beras Kita. Improvements are needed to increase consumer perceptions of Beras Kita so that in the future customers will judge that Beras Kita has a positive brand image. The results of this research show that there is a significant difference in perception between Beras Kita and Beras Mentik Wangi where consumers have the perception that Beras Mentik Wangi has a better brand image than Beras Kita. Improvements are needed to increase consumer perceptions of Beras Kita so that in the future customers will judge that Beras Kita has a positive brand image. The results of this research show that there is a significant difference in perception between Beras Kita and Beras Mentik Wangi where consumers have the perception that Beras Mentik Wangi has a better brand image than Beras Kita. Improvements are needed to increase consumer perceptions of Beras Kita so that in the future customers will judge that Beras Kita has a positive brand image.
Factors Influencing Public Interest in Choosing Sharia Insurance at PT. Asuransi Askrida Syariah Medan Angelia Azira; Isra Hayati
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.674

Abstract

The research was conducted at PT Asuransi Askrida Syariah Medan with the aim of finding out what factors influence public interest in choosing Sharia Insurance at PT Asuransi Askrida Syariah Medan. This study used quantitative methods; Data collection was carried out using primary data derived from the distribution of questionnaires. The results revealed that the product has a significant positive influence on the selection of Sharia Insurance interests. Price does not have a significant positive effect on the selection of Sharia Insurance Interests. While Promotion has a significant positive influence on the Selection of Sharia Insurance Interests. Products, prices, and promotions significantly affect the Selection of Sharia Insurance Interests.
The Effectiveness of Pricing Strategy on Purchasing Decisions for Bookkeeping and Chasiers Paccounting Applications by Panemu I Wayan Langit Baliage Wayan; Albari
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.677

Abstract

This research was conducted to determine whether there is an effectiveness of pricing strategy on purchasing decisions for bookkeeping applications and cashier PAccounting by PT Panemu Solusi Industri. This study used a descriptive qualitative approach with direct observation methods and interviews by companies. The conclusion in this study is that companies apply several different Paccounting pricing strategies, including discount pricing strategies, freemium pricing strategies, premium pricing strategies, and psychological pricing strategies. Each strategy used has a different purpose, where the discount pricing strategy is expected to make consumers choose the highest price package, then the freemium pricing strategy focuses on attracting potential users with a trial period at no cost, while the premium pricing strategy offers consumers with a full-featured application, and the psychological pricing strategy aims to make potential customers think that the product is not expensive. The results showed that the four strategies had a positive impact on consumer interest seen from the increase in sales for 3 years.
Analysis of Non-Performing Credit Settlement at PT. Bank NTB Syariah Nurul Hidayati Indra Ningsih Nurul; Baiq Reinelda Tri Yunarni; Mos Indrawati; Nur Lia; Artika Widiandari; Ersa Wahyuliati; Nurul Huda
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.681

Abstract

This study aims (1) to analyse the factors that cause problem financing at PT Bank NTB Syariah (2) to find out how to solve problem financing at PT Bank NTB Syariah (3) to find out what are the obstacles to solving problem financing at PT Bank NTB Syariah. This type of research uses qualitative research. The data collection method used in this research is the interview method. Checking the validity of the findings using source triangulation so that it is easy to analyse various problems that occur at Bank NTB Syariah. The results of the study, (1) There are 2 factors that cause problem financing, namely, external factors and internal factors from customers (2) Efforts made by PT. Bank NTB Syariah in solving Problem Financing, namely: Doing billing by telephone media, Short Message Service (SMS) and WhatsApp, using very polite and smooth language, considering it as customer service, increasing intensive hospitality with customers, transferring customers, restructuring financing, collateral auctions by submitting the Customer's collateral auction process to the KPKLN. The last step is insurance claims and write-offs.
Building Organizational Citizenship Behavior with Work Motivation: The Role of Job Satisfaction as a Mediating Variable Bariyah Bariyah; Nanang Ismail Raharjo; Subur Yuswanto; Siti Nur Azizah
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.684

Abstract

This study aims to investigate the influence of work motivation in encouraging organizational citizenship behavior in contract employees at PKU Muhammadiyah Gombong Hospital. This study also investigates the role of job satisfaction in mediating the relationship between work motivation and organizational citizenship behavior. This study was carried out using a survey method of 60 contract employees at the PKU Muhammadiyah Gombong Hospital. The data was tested using the SEM-PLS method. The results of the analysis show that work motivation directly influences job satisfaction in a positive direction; Organizational citizenship behavior is significantly influenced by work motivation and job satisfaction in a positive direction. The results of this study also provide empirical evidence that job satisfaction plays a significant role in mediating the relationship between work motivation and organizational citizenship behavior.
The Influence of Digital Marketing Communication on TikTok Social Media and Lifestyle on Beauty Product Purchase Intention (a case study of the Somethinc Brand) Azlia Maharani; Sumadi Sumadi
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.688

Abstract

This study aims to examine marketing communications and life style on purchase intention. This study conducted a survey of consumers on beauty products from the Something brand. A pilot test was conducted on 30 initial respondents to test the validity and reliability of the instrument. Respondents who participated in this study were 200 consumers of Something brand beauty products. Hypothesis testing using multiple linear regression analysis. The results of the analysis conclude that marketing communications and life style are statistically proven to have a positive and significant influence on consumer buying interest in beauty products from the Something brand.
Petshop Business Performance Analysis: An Marketing Approach Rusdiaman Rauf; Hardianti Hardianti; Muhammad Yunus
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.690

Abstract

The need for a Petshop business in Makassar City is needed along with the increasing love of people for pets so that a marketing strategy is needed in marketing services for the products they sell. The population of this study was service users (3) three petshops in Makassar City, while the determination of this sample used the Probability Sampling Technique which amounted to 69 people in a random way without paying attention to the level that existed in the population members. Data collection techniques used are observation, questionnaires and direct interviews to parties related to the problem under study. The data were analyzed using multiple lenear regression analysis techniques, t-test, f-test and coefficient of determination with the help of SPSS 23 program.The results showed that (i) direct marketing communication did not have an effect on customer satisfaction, (ii) service quality directly affected and significantly affected customer satisfaction, (iii) simultaneously communication and service quality had a positive effect on customer satisfaction. Based on the coefficient of determination obtained from the results of data analysis, it is known that marketing communication and service quality have an influence of 61.6% on customer satisfaction of Petshop business in Makassar.
The Influence of Service Quality, Price, and Promotion on Customer Satisfaction and Loyalty for Spotify Premium Dania Rizqi Ernanda Dania; Sumadi Sumadi
Jurnal Economic Resource Vol. 6 No. 2 (2023): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v6i2.692

Abstract

The purpose of this research is to analyze the effect analysis of service quality, price, and promotions on customer satisfaction and loyalty on Spotify premium users. The analysis used was the AMOS application program version 26.0. This research was conducted in the city of Yogyakarta. This research is a causality study with variables including service quality, price, and promotions and dependent variables including customer satisfaction and loyalty. The population used is all Spotify premium users in Indonesia. The sampling technique used nonprobability sampling, namely purposive sampling. The number of samples used was 235 respondents and analyzed using the SEM approach. The results of data analysis show that service quality and price have a positive and significant effect on customer satisfaction. Price and satisfaction have a positive and significant effect on customer loyalty. Service quality has a positive and significant effect on customer satisfaction and service quality has a positive and significant effect on customer loyalty.

Page 15 of 59 | Total Record : 581

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