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JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 658 Documents
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Peran Harga dan Promosi Sosial Media terhadap Keputusan Penggunaan melalui Kepercayaan Bajaj MaxRide Kota Semarang Windari Ayuningthyas, Siska; Aqmala, Diana; Wismantoro, Yohan; Ikasari, Hertiana
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2419

Abstract

Riset ini mengeksplorasi peran harga dan promosi media sosial terhadap keputusan penggunaan layanan Bajaj MaxRide dengan kepercayaan sebagai variabel mediasi. Data dikumpulkan melalui kuesioner purposive sampling dari 100 responden dan dianalisis menggunakan PLS-SEM di SmartPLS 4.0. Hasil riset mengindikasikan bahwa harga dan promosi media sosial berpengaruh positif terhadap kepercayaan, namun tidak langsung memengaruhi keputusan penggunaan. Kepercayaan terbukti memediasi hubungan tersebut secara signifikan, menegaskan peran pentingnya dalam mendorong pelanggan menggunakan layanan Bajaj MaxRide.
Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas melalui Kepuasan Pelanggan Kopi A'Long Space Palangka Raya Noor Aziza, Bunga; Luluk Tri Harinie; John Budiman Bancin; Gema Borneo Poetra
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2442

Abstract

This investigation aimed to analyze the relationship between brand image with product quality on customer loyalty mediated by satisfaction at Kopi A'Long Space Palangka Raya. This investigation employed a quantitative approach employing SEM-PLS analytic techniques. 100 responders who met certain criteria were included in the sample. According to this investigation, customer satisfaction and loyalty were positively and significantly impacted by brand image and product quality. Customer happiness, however, did not directly matter, and as a mediator, it was also not significant despite having a positive effect. The implication is through strengthening brand image also product quality directly.
PENGARUH BUZZ MARKETING, EMOTIONAL BRANDING, CUSTOMER EXPERIENCE, DAN REVIEWS TERHADAP KEPUTUSAN PEMBELIAN TIKTOK SHOP SEMARANG Yuni Nur Maulida; Yohan Wismantoro; Roymon Panjaitan; Pradana Jati Kusuma
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2449

Abstract

The development of social commerce through the TikTok Shop platform has changed the way consumers make online purchasing decisions, where these decisions are influenced not only by needs but also by social factors, emotional connections, user experience, and information from other consumers. This study aims to analyze and determine the extent of the influence of these four variables, both partially and simultaneously, on the purchasing decisions of TikTok Shop users in Semarang City. This is evidenced by the results of the t-test, where all variables have a t-value greater than the t-table value (1.971) and a significance level of 0.000 < 0.05, with Online Customer Reviews as the most dominant variable. These findings confirm that consumer purchasing decisions on TikTok Shop are influenced by exposure to viral information, emotional brand awareness, a pleasant shopping experience, and trust built through reviews from other customers.
The Impact of E-Commerce Online Loans on Mental Health Among Young Adults: Retail Therapy or Financial Stress? Brain Kaparang; Grace Fresania Kaparang
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2460

Abstract

The rapid growth of e-commerce and fintech lending services has transformed consumer behavior globally. Online loan systems, particularly Buy Now Pay Later (BNPL) and digital credit facilities integrated into e-commerce platforms, provide immediate purchasing power and financial accessibility. The rapid expansion of fintech lending systems, Buy Now Pay Later (BNPL) services, and digital shopping platforms has transformed consumer purchasing behavior globally. While online loans provide convenience and short-term financial flexibility, excessive borrowing behavior has increasingly been associated with psychological distress, compulsive shopping, financial stress, anxiety, depression, and psychosocial dysfunction. This study aims to examine the relationship between e-commerce online loan usage and mental health outcomes, specifically investigating whether online borrowing behaviors function as a form of retail therapy or contribute to financial stress among young adults. This systematic literature review (SLR) examines the relationship between online loans, e-commerce behavior, and mental health outcomes. Using PRISMA 2020 guidelines, this review synthesized evidence from Scopus, ScienceDirect, PubMed, Google Scholar, and SpringerLink. The findings of 17 eligible articles demonstrate that impulsive buying behavior, social media influence, consumerism, emotional purchasing motivations, and low financial literacy significantly contribute to problematic online borrowing behavior. Furthermore, financial stress, debt burden, social stigma, and aggressive debt collection practices negatively affect mental health and psychosocial well-being. Protective factors such as financial literacy, emotional regulation, self-control, social support, and responsible borrowing behavior were identified as important moderators of psychological outcomes. This review highlights the need for integrated financial literacy programs, mental health interventions, and stronger fintech regulations to reduce the harmful effects of online loan dependency. Although online loans may offer temporary emotional satisfaction, long-term dependency on digital borrowing is more strongly associated with adverse mental health consequences. Strengthening financial literacy, responsible lending regulations, and psychological support systems is necessary to reduce the harmful psychosocial impact of e-commerce online loans.
Internal Marketing and Digital Employee Experience in Reducing Nurse Burnout: A Systematic Literature Review Sharon Dewi Wardoyo; Grace Fresania Kaparang; Shapely Ambalao
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2461

Abstract

Nurse burnout remains a critical issue in healthcare systems worldwide, particularly after the COVID-19 pandemic. Previous studies shows that burnout negatively affects nurses’ psychological well-being, organizational commitment, patient safety, and healthcare quality. Simultaneously, healthcare organizations are increasingly implementing internal marketing and digital workplace systems to improve employee experience and organizational performance. However, the integration of internal marketing and digital employee experience in reducing nurse burnout has not been comprehensively synthesized. Objective: This study aimed to systematically review evidence regarding the influence of internal marketing and digital employee experience on reducing nurse burnout. Methods: This review followed the PRISMA 2020 guideline developed by Matthew J. Page and colleagues. Literature searches were conducted using PubMed, Scopus, and Google Scholar databases from 2015–2026. Search terms included “internal marketing,” “digital employee experience,” “nurse burnout,” “organizational commitment,” and “nursing informatics.” Inclusion criteria included English-language studies involving nurses and organizational interventions related to internal marketing or digital workplace experience. Results: 27 articles were eligible and examined, and three main themes such as internal marketing, digital employee experience and major outcomes were identified. Internal marketing strategies such as leadership support, communication, empowerment, reward systems, and organizational culture consistently reduced burnout and improved organizational commitment among nurses. Digital employee experience, including digital communication systems and nursing informatics competency, positively influenced engagement and work satisfaction. However, excessive digital workload and technostress contributed to emotional exhaustion and burnout. Conclusion: Internal marketing and supportive digital employee experience are effective organizational approaches to reducing nurse burnout. Healthcare institutions should integrate employee-centered management and digital transformation strategies to improve nurse well-being and healthcare sustainability.
Pengaruh Pengungkapan Corporate Social Responsibility Terhadap Kinerja Keuangan Pada Perusahaan Makanan dan Minuman Yang Terdaftar di BEI Periode 2020-2022 Mutmainnah Mutmainnah; Yaya Sonjaya; Zulfiana Ikromatun Nadifa; Mursalam Salim; Arlan Tahir
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.861

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Pengungkapan Corporate Social Responsibility terhadap kinerja keuangan yang diproksikan dengan menggunakan Return On Assets (ROA), Return On Equity (ROE), dan Earning Per Share (EPS). penelitian ini merupakan penelitian kuantitatif deskriptif yang menggunakan data sekunder berupa laporan tahunan perusahaan makanan dan minuman yang terdaftar di bursa efek indonesia periode 2020-2022. dipergunakannya sampel sebanyak 17 perusahaan yang diperoleh dengan teknik purposive sampling dan menggunakan e-views versi 12 untuk menganalisis datanya. teknik analisis yang digunakan adalah regresi linear sederhana. hasil penelitian ini menunjukkan bahwa Pengungkapan Corporate Social Responsibility tidak memiliki pengaruh terhadap ROA dan ROE, namun memiliki pengaruh terhadap EPS.
The Impact of Oil Palm Plantation Extensification on Poverty Rates in Bangka Belitung Islands Province Dwi Ayu Lestari; Dian Priastiwi
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2470

Abstract

Poverty remains a development challenge in the Bangka Belitung Islands Province. This study aims to analyze the effect of oil palm plantation extensification on poverty levels in districts/cities in the Bangka Belitung Islands Province during the 2017–2024 period. The study uses panel data from seven districts/cities with 56 observations and is analyzed using panel data regression. The Hausman test results show that the Random Effect Model is the best model. The estimation results indicate that the area of oil palm plantations has a negative and significant effect on poverty levels. However, the effect size is relatively small, so poverty reduction requires improvements in productivity and plantation efficiency.
PENGARUH ELECTRONIC WORD OF MOUTH NEGATIF DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN KEMBALI PADA APLIKASI AGODA Rizka Yulia; Maya Asria
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2471

Abstract

Persaingan industri Online Travel Agent (OTA) menuntut perusahaan untuk menjaga reputasi digital dan loyalitas pengguna. Agoda sebagai salah satu platform OTA global memiliki citra merek yang kuat, namun tetap menghadapi berbagai ulasan negatif di media sosial dan platform digital. Penelitian ini bertujuan menganalisis pengaruh Electronic Word Of Mouth (E-WOM) negatif dan brand image terhadap keputusan penggunaan kembali aplikasi Agoda pada masyarakat Kota Padang. Penelitian menggunakan pendekatan kuantitatif dengan desain kausalitas. Data diperoleh melalui penyebaran kuesioner kepada pengguna Agoda di Kota Padang yang pernah terpapar ulasan negatif mengenai Agoda. Analisis data direncanakan menggunakan metode SEM-PLS untuk menguji hubungan antarvariabel. Penelitian ini diharapkan membuktikan bahwa E-WOM negatif memengaruhi keputusan penggunaan kembali secara negatif, sedangkan brand image memengaruhi keputusan penggunaan kembali secara positif. Selain itu, kedua variabel diperkirakan berpengaruh secara simultan terhadap keputusan penggunaan kembali aplikasi Agoda. Temuan penelitian diharapkan memberikan kontribusi teoretis bagi pengembangan kajian pemasaran digital serta menjadi masukan praktis bagi Agoda dalam meningkatkan kualitas layanan, mengelola ulasan online, dan memperkuat citra merek guna mempertahankan loyalitas pengguna.
Keputusan Pembelian Produk Somethinc: Peran Kepuasan Konsumen sebagai Mediator Sagita Adinda Fitri; Vincent Didiek Wiet Aryanto; Diana Aqmala; Adilla Kustya Ulfa
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2476

Abstract

Penelitian ini menguji pengaruh kualitas layanan dan kepercayaan konsumen terhadap keputusan pembelian dengan kepuasan konsumen sebagai variabel mediasi pada mahasiswa UDINUS. Menggunakan purposive sampling dan analisis PLS- SEM (SmartPLS 4.0), hasil menunjukkan bahwa kualitas layanan dan kepercayaan konsumen berpengaruh positif terhadap kepuasan dan keputusan pembelian, kepuasan konsumen memediasi hubungan tersebut secara signifikan.
A Pengaruh Trust in Advertising, Product Knowledge, Consumer Beliefs, dan Price Terhadap Purchase Intention Air Mineral Kemasan Aqua Ratna Eka Pratiwi; Wenti Krisnawati
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2478

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh trust in advertising, product knowledge, consumer beliefs, dan price terhadap purchase intention pada produk air minum dalam kemasan, khususnya merek Aqua. Penelitian ini menggunakan pendekatan kuantitatif dan Populasi penelitian adalah konsumen yang pernah mengonsumsi air minum dalam kemasan merek Aqua. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner secara daring menggunakan skala Likert. Analisis data dilakukan menggunakan metode Structural Equation Modeling-Partial Least Square (SEM-PLS).Hasil penelitian diharapkan menunjukkan bahwa trust in advertising, product knowledge, consumer beliefs, dan price memiliki pengaruh positif dan signifikan terhadap purchase intention.

Page 65 of 66 | Total Record : 658

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