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JER
Published by Universitas Muslim Indonesia
ISSN : -     EISSN : 26206196     DOI : https://doi.org/10.57178/jer.v6i1
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Economic Resource_(JER) is open access. This journal is published in _ March & September. Journal of Economic Resources|e-ISSN 2620-6196] is a peer-reviewed journal published twice a year (March & September) by the Faculty of Economics and Business, Universitas Muslim Indonesia_UMI. Journal of Economic Resource is a research work to publish articles that report the results of Economics. The Journal of Economic Resources invites manuscripts on various topics in Economics but not limited to Functional Development Economics; entrepreneurship; Management Development; and Accounting.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 646 Documents
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Strategi Pengembangan Desa Wisata Edukasi di Desa Wisata Umbulrejo Kapanewon Ponjong Gunungkidul Maulana, Randy; Widiyatmoko, Wahyu
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2381

Abstract

Penelitian ini bertujuan merumuskan strategi pengembangan Desa Wisata Edukasi di Desa Umbulrejo, Kapanewon Ponjong, Gunungkidul, melalui analisis SWOT. Desa Umbulrejo memiliki potensi wisata alam dan budaya yang tinggi, namun menghadapi beberapa kendala, seperti keterbatasan sumber daya manusia, rendahnya pemahaman masyarakat terhadap konsep desa wisata edukasi, serta tingginya tingkat persaingan dengan desa wisata sejenis. Analisis SWOT kuantitatif menunjukkan bahwa kekuatan internal Desa Umbulrejo masih lebih dominan dibandingkan kelemahannya, sementara tekanan dari faktor eksternal cukup signifikan. Hasil analisis menempatkan Desa Umbulrejo pada strategi progresif (Kuadran I), sehingga diperlukan pengembangan produk wisata edukasi, peningkatan kapasitas masyarakat, optimalisasi promosi digital, serta dukungan regulasi pemerintah desa. Rekomendasi strategi ini diharapkan dapat meningkatkan daya saing dan keberlanjutan pengembangan Desa Wisata Edukasi Umbulrejo.
Pengaruh Pemasaran Digital, Word of Mouth, dan Citra Merek Terhadap Keputusan Pembelian Produk SKIN1004 di Marketplace Tiktok Naibaho, Chyntia Tamara Happy; Saputra, Asron
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2412

Abstract

Pada dinamika pasar digital masa kini yang penuh dengan rivalitas, industri kecantikan mengalami tekanan kompetitif akibat kemunculan beraneka produk skincare multibrand. Produk SKIN1004 yang dikenal unggul dengan ekstrak Centella Asiatica serta tekstur ringan untuk pembersihan dermal yang lebih efisien, berhasil menarik minat konsumen secara signifikan. Tren peningkatan permintaan di marketplace TikTok mencerminkan eskalasi kesadaran publik terhadap regimen perawatan kulit. Studi ini dirancang untuk menganalisis pengaruh pemasaran digital, word of mouth, dan citra merek terhadap keputusan pembelian SKIN1004 di marketplace TikTok. Metodologi penelitian mengadopsi teknik purposive sampling dengan pengumpulan data primer melalui instrumen daring dari sampel pengguna TikTok berjumlah 204 responden. Pemrosesan data dilakukan dengan menggunakan aplikasi statistik SPSS, yang mengungkap pengaruh positif serta signifikan pemasaran digital secara parsial terhadap keputusan pembelian, pengaruh positif serta signifikan dari word of mouth secara parsial terhadap keputusan pembelian, pengaruh positif serta signifikan citra merek secara parsial terhadap keputusan pembelian, dan pengaruh positif dari ketiga variabel independen yaitu, pemasaran digital (X1), word of mouth (X2), dan citra merek (X3) secara simultan terhadap variabel dependen keputusan pembelian (Y). Implikasi teoris-praktis tersebut menegaskan sinergi strategi pemasaran digital dan rekomendasi word of mouth dalam memperkokoh citra merek produk SKIN1004, yang akhirnya akan mengakselerasi keputusan pembelian konsumen
The Influence of Workload on Burnout at PT Pegadaian Cabang Terandam Padang as Mediated by Job Stress Dini, Rahma; Mia Ayu Gusti
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2414

Abstract

Burnout has increasingly emerged as a major concern in today’s workplace, particularly as employees are faced with excessive workloads that may lead to prolonged job-related stress. This condition is especially evident in the context of state-owned financial institutions. Among employees at PT Pegadaian Cabang Terandam Padang indications of burnout caused by workload and job stress were found, which is the primary objective of research. This study used a causal research design and a quantitative approach, with all 60 employees serving as respondents.The method of data analysis selected was Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings that burnout is not much impacted by workload. Workload, however, has been shown to dramatically raise job stress, which has a powerful and substantial impact on burnout. Additionally, the indirect impact of workload on burnout is explained by occupational stress, which acts as a mediating variable. These results indicate that burnout is more likely to arise through stress mechanisms rather than being directly caused by workload alone.
Empowerment, Self-Efficacy, and Teacher Performance: The Mediating Role of Employee Engagement in Foundation-Based Private Schools in West Kalimantan, Indonesia Yopita, Yopita; Ginting, Sunardi
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2415

Abstract

Teacher performance is a cornerstone of educational quality, yet the mechanisms driving it in foundation-based private schools remain insufficiently understood. This study examined the effects of empowerment and self-efficacy on teacher performance, mediated by employee engagement, among 94 teachers in schools under Yayasan Amkur, West Kalimantan, Indonesia. Grounded in the Job Demands-Resources model and Bandura's Social Cognitive Theory, seven hypotheses were tested using PLS-SEM via WarpPLS 7.0. All hypotheses were supported. Empowerment and self-efficacy positively predicted employee engagement, with empowerment as the stronger predictor. Both independently influenced teacher performance, with self-efficacy exerting a stronger direct effect. Employee engagement was the dominant predictor of teacher performance and partially mediated both upstream relationships. The model explained 88.3% and 87.4% of variance in engagement and performance respectively. These findings extend the JD-R framework to Indonesian foundation-based schools and highlight employee engagement as the central mechanism converting organizational and personal resources into superior teacher performance.
Pengaruh Live Streaming, Flash Sale, dan Double Days Promotion Terhadap Impulse Buying Pada Pengguna Shopee di Kalangan Generasi Z di Universitas Dian Nuswantoro Rosalina, Erna; Setiawan, Aries; Fatmawati, Elia Resha; Damar, Haunan
Jurnal Economic Resource Vol. 9 No. 2 (2026): April - September
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i2.2422

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh live streaming, flash sale, dan double days promotion terhadap perilaku impulse buying pada pengguna Shopee di kalangan Generasi Z di Universitas Dian Nuswantoro. Penelitian menggunakan pendekatan kuantitatif dengan metode asosiatif dan berlandaskan teori Stimulus–Organism–Response (SOR). Data dikumpulkan melalui kuesioner daring terhadap 150 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa live streaming, flash sale, dan double days promotion berpengaruh positif dan signifikan terhadap impulse buying, baik secara parsial maupun simultan. Temuan ini menegaskan bahwa strategi promosi digital yang bersifat interaktif dan berbatas waktu efektif dalam mendorong pembelian spontan di kalangan Generasi Z.
Evaluating the Implementation of Artificial Intelligence in Recruitment and Employee Selection: A Case Study of Indomaret South Sulawesi Surianti , Surianti
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.2436

Abstract

This study aims to evaluate the implementation of Artificial Intelligence (AI) in recruitment and employee selection at Indomaret South Sulawesi. The research adopts a quantitative approach with a case study design, involving respondents from human resource personnel and employees engaged in recruitment processes. Data were collected through structured questionnaires using a Likert scale and analyzed using Structural Equation Modeling (SEM) with AMOS. The results indicate that AI implementation has a significant positive effect on recruitment efficiency and selection quality. AI systems contribute to faster hiring processes, improved data processing, and more accurate candidate-job matching. However, the study also finds that AI implementation is accompanied by several challenges, including technological limitations, lack of user competence, and resistance to change. These challenges have a significant negative effect on selection quality, indicating that the success of AI adoption is highly dependent on organizational readiness. This study concludes that AI has strong potential to enhance recruitment performance in the retail sector, particularly in high-demand environments such as Indomaret. Nevertheless, its effectiveness requires a balance between technological advancement and human resource capability. The findings contribute to the development of AI-based human resource management practices and provide practical insights for organizations seeking to optimize recruitment processes through digital transformation

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