cover
Contact Name
Ahmad Salman Farid
Contact Email
ahmadsalmanfarid@stain-madina.ac.id
Phone
+6281218181955
Journal Mail Official
ahmadsalmanfarid@stain-madina.ac.id
Editorial Address
Huta Baringin, Kec. Panyabungan Barat Kab. Mandailing Natal 22911 Indonesia
Location
Kab. mandailing natal,
Sumatera utara
INDONESIA
Feedback International Journal of Communication
ISSN : -     EISSN : 30469465     DOI : https://doi.org/10.62569/fijc
Core Subject : Education, Social,
The focus and scope of FIJC include, but are not limited to, areas such as media ethics and responsibility, journalism studies and media practices, political communication and public opinion, intercultural and cross-cultural communication, health communication and public health campaigns, advertising and consumer behavior, digital media and social networking, media effects and audience reception, media literacy and media education, media and democracy, media and gender studies, media and cultural studies, communication technology and innovation, crisis communication and risk communication, environmental communication and sustainability, media and development communication, visual communication and media aesthetics, communication law and policy, Islamic communication and media representation, and broadcasting and media regulation. The journal encourages interdisciplinary approaches and welcomes empirical research, theoretical contributions, case studies, and critical analyses in the field of communication.
Articles 55 Documents
Editorial AI Integration in Developing Newsrooms Evidence from Nigerian Newspapers Paulinus C. Ogbodo; Terve M. Akase; Muhammad S. Rabiu
Feedback International Journal of Communication Vol. 3 No. 2 (2026): June 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i2.264

Abstract

Artificial Intelligence (AI) is increasingly transforming journalism practices globally, yet empirical evidence regarding its integration in developing-country newsrooms remains limited. This study examines the integration of AI in editorial operations within Nigerian newspaper organizations, focusing on its contributions to editorial efficiency, patterns of adoption, and barriers to implementation. Guided by Rogers' Diffusion of Innovation (DOI) theory, the study employed a mixed-methods research design involving quantitative surveys and qualitative interviews. Data were collected from journalists working in three major Nigerian newspapers namely Leadership, Daily Trust, and Daily Sun with 141 valid questionnaire responses analyzed alongside in-depth interviews with editorial personnel. The findings reveal that AI integration significantly enhances editorial efficiency and accuracy, particularly in fact-checking (Mean = 3.37), reduction of human errors (Mean = 3.26), and improved news production efficiency (Mean = 3.15). However, AI adoption remains selective and limited primarily to supportive editorial functions, while advanced applications such as real-time automated news generation remain minimally utilized (Mean = 1.58). The study further identifies significant barriers to AI integration, including concerns about reduced journalistic creativity (Mean = 3.05), inadequate funding and infrastructure (Mean = 3.04), fears of job displacement (Mean = 2.99), ethical concerns regarding misinformation and editorial integrity (Mean = 2.92), and insufficient technical expertise (Mean = 2.90). The findings suggest that AI currently functions as an augmentative technology that supports rather than replaces journalists. The study concludes that successful AI integration in developing newsrooms requires strategic investment, continuous professional training, institutional support, and robust ethical governance frameworks to facilitate responsible and sustainable digital transformation in journalism.
Human–AI Collaboration in Broadcast Journalism within Nigerian Public Media Isah Sani Yusuf; Anthony I. Igyuve; Anthony Ogande
Feedback International Journal of Communication Vol. 3 No. 2 (2026): June 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i2.265

Abstract

The increasing adoption of artificial intelligence (AI) technologies has transformed contemporary journalism by fostering new forms of collaboration between human journalists and intelligent systems. However, empirical evidence regarding human–AI collaboration within public broadcasting institutions in developing countries remains limited. This study examines the nature, extent, and challenges of human–AI collaboration in broadcast journalism within Nigerian public media, using the News and Current Affairs Department of the Nasarawa Broadcasting Service (NBS), Lafia, as a case study. The study employed a mixed-methods research design combining quantitative and qualitative approaches. Quantitative data were collected through structured questionnaires administered to 54 journalists and production personnel, while qualitative data were obtained through in-depth interviews with six senior editorial staff and departmental managers. Data were analyzed using descriptive statistics and thematic analysis. The findings reveal that awareness of artificial intelligence technologies among journalists was relatively high, with 70.4% of respondents reporting familiarity with AI applications; however, only 29.6% had received formal AI-related training. The study further found that human–AI collaboration remained limited and task-specific, with AI primarily utilized for transcription (74.1%), translation (57.4%), audio editing (44.4%), and content summarization (38.9%), while editorial decision-making remained under human control. Organizational and professional barriers, including inadequate training (42.6%), insufficient technological infrastructure (29.6%), ethical concerns (18.5%), and limited institutional support (9.3%), significantly constrained AI integration.
Visual Metafunctions of Drone Videography in the Presidential Secretariat’s YouTube Public Communication: A Social Semiotic Analysis Eko Agung Sugiyarto; Marlinda Irwanti Poernomo
Feedback International Journal of Communication Vol. 3 No. 2 (2026): June 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i2.269

Abstract

This study examines how drone videography constructs visual meaning in government public communication through a social semiotic perspective. While drone technology has become increasingly prevalent in governmental media production, existing studies have largely emphasized its technical and aesthetic advantages rather than its role in generating communicative meaning. Addressing this gap, the study analyzes drone videography featured in the Presidential Secretariat's official YouTube channel using the visual social semiotic framework developed by Kress and van Leeuwen. A qualitative approach was employed by examining visual data through three metafunctions namely representational meaning, interactive meaning, and compositional meaning. The analysis focuses on how aerial camera movements, framing, viewing angles, distance, salience, and information value collectively construct relationships between political actors, national space, and audiences. The findings indicate that representational meanings portray the President as an active national leader while simultaneously depicting Indonesia's territorial landscape, infrastructure development, cultural diversity, and strategic national events. Interactive meanings are established through elevated viewing angles, long shots, and dynamic aerial movements that position viewers as observers of state achievements while fostering credibility, authority, and national pride. Compositional meanings are created through the integration of visual salience, spatial organization, and cinematic sequencing, producing coherent narratives that reinforce government legitimacy and national identity.
Platformized Media Ecology: Reconfiguring Cinematic and Broadcast Ecosystems in the Age of Streaming Perpetua Ogechi Aondover
Feedback International Journal of Communication Vol. 3 No. 2 (2026): June 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i2.273

Abstract

The rapid expansion of streaming platforms has fundamentally transformed cinematic and broadcast ecosystems, extending their influence beyond technological innovation toward comprehensive changes in industrial organization, cultural production, audience behavior, and media governance. Although previous studies have examined streaming from perspectives such as convergence culture, political economy, cultural globalization, and platformization, these approaches remain fragmented and insufficient to explain the multidimensional complexity of contemporary media transformation. This study aims to develop an integrated conceptual framework, termed Platformized Media Ecology, to explain how streaming platforms reconfigure cinematic and broadcast ecosystems in the digital age. Employing a qualitative conceptual research design, the study synthesizes scholarly literature from Media Ecology, Political Economy of Communication, Cultural Globalization, and Platformization through thematic synthesis and conceptual analysis. The findings reveal three major contributions. First, streaming has transformed media ecosystems beyond technological disruption by restructuring production systems, distribution mechanisms, audience engagement, regulatory arrangements, and cultural circulation. Second, platform governance has become the dominant organizing logic of contemporary audiovisual industries through algorithmic recommendation systems, behavioral data analytics, subscription-based business models, and digital infrastructures that increasingly shape content visibility and industrial decision-making. Third, the study proposes Platformized Media Ecology as an integrated theoretical framework that conceptualizes streaming platforms as ecological infrastructures connecting technological environments, industrial organization, cultural globalization, audience practices, and governance systems.
Virtual Reality as a Strategic Communication Medium for Enhancing Public Understanding of Upstream Oil and Gas Operations Riswandi Yusri; Lettisia Nurdayenti
Feedback International Journal of Communication Vol. 3 No. 2 (2026): June 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i2.274

Abstract

The increasing complexity of upstream oil and gas operations presents significant communication challenges in improving public understanding and stakeholder engagement. Conventional communication approaches, such as brochures, presentations, and public meetings, often fail to effectively convey technical information and environmental management practices to nontechnical audiences. Virtual Reality (VR) has emerged as an innovative communication technology capable of providing immersive and interactive experiences that enhance public comprehension of complex industrial activities. This study aims to examine the strategic role of VR as a communication medium for enhancing public understanding of upstream oil and gas operations. A qualitative research approach was employed using a literature review method. Relevant literature published between 2015 and 2025 was collected from Scopus, ScienceDirect, IEEE Xplore, SpringerLink, Taylor & Francis Online, Emerald Insight, and Google Scholar. The selected publications were analyzed using thematic analysis to identify recurring patterns regarding the communication functions, opportunities, and implementation challenges of VR. The findings reveal three major themes. First, VR enhances public understanding by transforming complex technical information into immersive communication experiences that facilitate experiential learning. Second, VR strengthens stakeholder engagement and public trust by promoting transparency, reducing information asymmetry, and supporting interactive communication between industrial organizations and surrounding communities. Third, successful VR implementation requires strategic investment, technological infrastructure, institutional readiness, and interdisciplinary collaboration despite its considerable long term communication benefits.