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Kredibel: Jurnal Ilmiah Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi AMM
ISSN : -     EISSN : 30262534     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
This journal is a peer-reviewed journal dedicated to the publication of quality research results in the field of Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 71 Documents
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Analisis Kualitas Pelayanan Dengan Kepuasan Nasabah Sebagai Variabel Intervening Terhadap Tingkat Loyalitas Nasabah Di PT. Pegadaian UPS Karang Bedil Dina Ayulia Putri Lestari; Ida Bagus Eka; Putri Reno Kemala sari
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 4 (2025): Vol. 4 No. 4 Agustus 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to examine the quality of service with customer satisfaction as an intervening variable on the level of customer loyalty at PT. UPS Karang Bedil Pawnshop, Kediri District, West Lombok Regency. So that the research variables consist of one (1) independent variable, namely Service Quality (X), the intervening variable, namely Satisfaction (Z), and the dependent variable, namely Customer Loyalty (Y). The population of this study is people who have used and used services and products in PT. Pegadaian UPS Karang Bedil. The sample in this study uses no-probability sampling because the number of respondents is unknown. The samples taken were calculated using the Pau Leedy formula, the results obtained were 100 respondents. Data was obtained by distributing questionnaires to 100 customer respondents of PT. Pegadaian UPS Karang Bedil. Data was processed using SPSS 23. The results of this study indicate that service quality (X) and customer satisfaction (Z) have a positive and significant effect on customer loyalty, and customer satisfaction variable (Z) can mediate the effect of service quality (X) on customer loyalty (Y). ) at PT. Pegadaian UPS Karang Bedil. and The results of this study also show that the independent variable (Y) has a 61.6% influence on the Intervening Variable (Z), while the remaining 38.4% is explained by other variables. Then the results of this study also show that the independent variable (X) has a 77.8% influence on the Dependent Variable (Y), while the remaining 22.2% is explained by other variables that are not in the model.
Pengaruh Kebijakan Dividen, Likuiditas, Dan Profitabilitas Terhadap Nilai Perusahaan Dengan Good Corporate Governance Sebagai Variabel Moderasi Pada Perusahaan Food and Beverage Yang Terdaftar Di Bei Periode 2017-2022 Yundila Suswiantini; I Nengah Arsana; Baiq Desthania Prathama
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 4 (2025): Vol. 4 No. 4 Agustus 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to examine the effect of Dividend Policy, Liquidity, and Profitability on Company Value with Good Corporate Governance as a moderating variable in Food and Beverage companies listed on the IDX for the 2017-2022 period. This type of research is quantitative research with a causal associative approach. The samples used in this study were 7 companies with 42 observation data. The data collection method used was purposive sampling. Data analysis technique using multiple linear regression analysis. The results of this study indicate that the Dividend Policy has the effect of has a positive and insignificant effect on firm value with a tcount > ttable (0.283 > 0.05), Liquidity has a negative and significant effect on firm value with a tcount <ttable (0.003<0.05), Profitability has a negative and insignificant effect on firm value with tcount > ttable (0.098 > 0.05). Dividend Policy, Liquidity, and Profitability have a simultaneous effect on firm value. Good Corporate Governance is able to moderate (strengthen) liquidity on firm value, while Good Corporate Governance is unable to moderate (weaken) the effect of dividend policy and profitability on firm value.
Analisis Kemampuan Kinerja Keuangan Dalam Melaksanakan Otonomi Daerah Di Kabupaten Lombok Barat Periode 2018-2022 Lina Ma’anur Rapika; I Made Murjana; Topan Siswanto
Kredibel: Jurnal Ilmiah Manajemen Vol. 5 No. 1 (2025): Vol. 5 No. 1 Oktober 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to find out how the regional financial capacity is in the implementation of regional autonomy in West Lombok Regency. By using descriptive research methods, by using financial ratios, namely the ratio of independence, the ratio of effectiveness and efficiency ratio, activity ratio and growth ratio. The results showed that the results of the ratio of regional financial independence were indicated by ratios between 0-25% which belonged to an instructive relationship pattern where the role of the Central Government was still large, the level of independence of West Lombok Regency was not yet able to carry out regional autonomy. The effectiveness ratio shows that the realization of Regional Original Revenue has not exceeded the budget and the efficiency ratio in 2018 and 2019 is between 80-90% which is classified as quite efficient, in 2020 and 2021 the ratio is between 90-100% which is classified as less efficient and in 2022 the ratio figure is 100.48% which is classified as inefficient. The activity ratio shows the ratio between 60-80% which belongs to the compatible category. The growth ratio shows that from 2018 to 2019 the growth of Local Own Revenue increased by 13.92% which is relatively low, the growth of Local Own Revenue from 2019 to 2020 decreased by -11.36% which is very low, the growth of Regional Own Revenue from 2020 to 2021 it has increased by 34.63% which is classified as moderate and the growth of Local Own Revenue in 2021 towards 2022 has decreased by -8.85% which is very low.
Implementasi Manajemen SDM Dalam Menjaga Loyalitas Karyawan Pada Decoration DIA Dan AKU Di Mataram Oktapia Wahyu Anggraini; Nizar Hamdi; I Gusti Gede Narung
Kredibel: Jurnal Ilmiah Manajemen Vol. 5 No. 1 (2025): Vol. 5 No. 1 Oktober 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

The The study analyzed the implementation of Human Resource Management (HRM) in maintaining employee loyalty at Decoration Dia dan Aku in Mataram. The decorative services industry requires employees who are not only competent but also highly loyal, as service quality is directly influenced by workforce involvement and creativity. This research aims to understand how HRM practices are applied and their role in fostering long-term commitment. Using a qualitative case study approach, data were gathered through in-depth interviews, non-participant observation, and documentation. Data analysis followed the interactive model of Miles, Huberman, and Saldaña, focusing on data reduction, presentation, and conclusion drawing. The results indicate that comprehensive HRM practices, including strategic planning, targeted recruitment, continuous training, systematic performance appraisal, and competitive compensation, contributed significantly to creating a highly conducive and supportive work environment. Employee loyalty is tangibly evident through several key indicators: a notably low turnover rate, long employee tenure (with many staff serving since 2014-2016), and consistently high organizational commitment as expressed in interviews. Key loyalty factors identified were high job satisfaction stemming from a creative atmosphere, fair and timely compensation, strong and positive interpersonal relationships among peers and management, opportunities for continuous learning and skill development, and the application of a participative leadership style that values employee input. This study concludes that a consistent, holistic, and humanistic HRM strategy successfully enhances employee loyalty, which in turn acts as a crucial driver supporting the business's sustainability and growth within the dynamic creative decoration sector in Mataram. The findings provide practical implications for SMEs in creative industries seeking to build long-term retention.
Analisis Kinerja Keuangan Industri Mebel Di Kawasan Ampenan Pada Masa Pandemi Covid-19 Menggunakan Analisis Rasio (Studi Kasus Pada UD. Mebel Tinggar Jaya) Muhammad Mulyaddin; I Nengah Arsana; Topan Siswanto
Kredibel: Jurnal Ilmiah Manajemen Vol. 5 No. 2 (2025): Vol. 5 No. 2 Desember 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to analyze financial performance UD. Furniture Tinggar Jaya uses financial ratios, namely liquidity ratios, solvency ratios, profitability ratios before and during the covid-19 pandemic for the 2017-2022 period. So this research variable consistsof 3 (three) independent variables, namely liquidity ratio(X1), solvency variables (X2) and profitability ratio (X3) and financial performance (Y) . This type of research uses descriptive research. The data analysis technique used is financial ratio analysis. The result of this research show that there are fluctuations every year. From the liquidity aspect with current ratio and cash ratio indicators before and during the covid-19 pandemic for the 2017-2022 period UD. Furniture Tinggar Jaya is still in a stable conditionin paying off its current debtswith its current assets. From the solvency aspect with the debt to asset ratio and debt to equity ratio indicators before and during the covid-19 pandemic for the 2017-2022 period UD. Furniture Tinggar Jaya is also still in a stable condition in paying off its total debts with the total assets it owns. As for the profitability aspect with indicators of return on assets and return on equity before and during the covid-19 pandemic for the 2017-2022 periode UD. Furniture Tinggar Jaya is said to be in an unstable condition in gaining profits because the calculation results show it is below the industry standard average.
Evaluasi Kelayakan Investasi Perumahan Permata Residence Pada PT. Perdana Mulya Ramadhani Developer Dan Real Estate Adisti Restu Putri
Kredibel: Jurnal Ilmiah Manajemen Vol. 5 No. 2 (2025): Vol. 5 No. 2 Desember 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

The thesis is entitled Evaluation of Investment Feasibility of Permata Residence at PT. Perdana Mulya Ramadhani Developer and Real Estate. The type of research used is descriptive research with case study method. Where in this study data collection by looking at a case faced by PT. Perdana Mulya Ramadhani in carrying out an investment in the construction of the Permata Residence housing. The analytical tools used are Net Present Value (NPV) and Payback Period (PP). The results of analysis using the Linear Trend, show that results increase every year in terms of both demand and supply. If seen from the results of calculations using the Net Present Value (NPV) the results are Rp. 18.699.498.976,- which is more than 0, the project is said to be feasible. If we look at the calculation results using the Payback Period (PP), it’s found that the company’s capital will be returned within a period of 3 years 5 months, so this project is said to be feasible because the time required to return the capital is shorter than the time that has been determined for 5 years.
Strategi Marketing Mix Dalam Meningkatkan Penjualan Pada Usaha Toko Kue 3&4 Di Kota Mataram Nadila Amelianti Hidayat
Kredibel: Jurnal Ilmiah Manajemen Vol. 5 No. 3 (2026): Vol. 5 No. 3 Februari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to analyze the Marketing Mix Strategy in increasing sales in the Toko Kue 3 & 4 in Mataram City. This research is descriptive qualitative by linking the independent variable to the dependent variable. Data collection techniques using observation, interviews, documentation. Research results Based on the evaluation results will then be described in a SWOT analysis diagram. The internal evaluation value shows a strength value of 1.38 - 0.96, which is 0.42 in the direction of the strength factor, and the external evaluation value shows the position of the up arrow or an opportunity of 1.61 - 0.95, which is 0.66 so that in the resulting IFAS, EFAS and SWOT matrices analysis, the recommended strategy to increase the competitiveness of Toko Kue 3&4 is the ST strategy, which is a strategy that supports diversification strategy, namely by using existing strengths to minimize the threats faced. This makes the marketing strategy that pays attention to the 4P's can take advantage of Instagram social media as promotion and WhatsApp communication as a messaging service or through renewable applications such as grab, gojek, etc. to increase sales for Toko Kue 3&4 Kota Mataram can be implemented for the development of Toko Kue 3&4 in Kota Mataram.
Pengaruh Kepemimpinan, Lingkungan Kerja, Kepuasan Kerja Dan Budaya Organisasi Terhadap Kinerja Pegawai Badan Pengawas Pemilihan Umum (BAWASLU) Lombok Barat Ajeng Nuraulia; Surahman Hidayat
Kredibel: Jurnal Ilmiah Manajemen Vol. 5 No. 4 (2026): Vol. 5 No. 4 April 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine the influence of leadership, work environment, job satisfaction and organizational culture on employee performance at BAWASLU LOBAR. This research is associative research with a quantitative approach. This research consists of four independent variables, namely leadership (X1), work environment (X2), job satisfaction (X3) and organizational culture (X4) as well as one dependent variable, namely employee performance (Y). The population in this study were 55 employees and sub-district supervisory committee (Panwaslu) of BAWASLU LOBAR. Data was obtained by distributing 55 questionnaires to employees and supervisory officers of Bawaslu Lobar. Data were analyzed with SPSS 23 using multiple linear regression. The results of this research indicate that leadership and organizational culture have a significant effect on employee performance. Meanwhile, the work environment and job satisfaction do not have a significant effect on employee performance. The results of this research show that leadership, work environment, job satisfaction and organizational culture can influence employee performance by 39.4%, while the remaining 60.6% of employee performance is influenced by other variables outside the regression model used in this research.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Kue Brownies Glowing Cake Di Mataram Fierni Handayani; Zulkarnaen; Rosyia Wardani
Kredibel: Jurnal Ilmiah Manajemen Vol. 5 No. 3 (2026): Vol. 5 No. 3 Februari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to determine the role of SWOT analysis in increasing sales at the Glowing Cake Brownies Cake Shop in Mataram. The problem in this research is "whether SWOT analysis plays a role in increasing sales at Brownies Glowing Cake Cake Shops in Mataram". The research method used in this research is descriptive analysis research method, SWOT Matrix, External Factor Evaluation Matrix (Ekternal Factor Evaluation-EFE), Internal Factor Evaluation Matrix (Internal Factor Evaluation-IFE). The population and sample in this study were 10 of them are employees and owners Glowing Cake Brownies Cake Shop in Mataram. Data collection techniques used in this study were questions in the form of interviews and statements in the form of questionnaires. The results of this study indicate that currently the Brownies Glowing Cake Cake Shop in Mataram The marketing strategy implemented by the Brownies Glowing Cake Cake Shop in Mataram is providing quality products at affordable prices but also considering the maximum delivery service, making maximum use of product sales through social media. the media, and maintaining the company's image in the eyes of the public so as to increase customer loyalty and the weighted value of the Matrix Internal Factor Evaluatin (IFE Matrix) is 0.18 which states that the position of Brownies Glowing Cake Cake Shop has a strong internal position. While the weighted value of the Matrix External Factor Evaluation (EFE Matrix) is -0.1 which states that the Brownies Glowing Cake Bake Shop is in the face of the external environment the company's position is threatened.
Pengaruh Kualitas Pelayanan, Harga Dan Experience Marketing Terhadap Minat Beli Ulang Pada Kedai Goli Bima Denti Eka Wahyuningsih; Yusi Faizathun Octavia; Satriawan
Kredibel: Jurnal Ilmiah Manajemen Vol. 5 No. 4 (2026): Vol. 5 No. 4 April 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine the influence of service quality, price and marketing experience at Kedai Goli Bima. The population in this research is all customers the number of which is not known for certain. Samples were taken using purposive sampling. The data collection technique used was a questionnaire involving 40 respondents who made purchases within the last 2 months. The data analysis technique used is a multiple linear regression analysis technique with the results Y = 171.952 + -0.146X1 + 0.187X2 + 0.475X3 calculated using the SPSS 27 program. Based on the results of the multiple linear regression test it can be concluded that the constant value is 171.952, which means if not there is a change in the variables of service quality, price and Marketing Experience (the values of X1, X2, and X3 are 0). So, repurchase interest at Kedai Goli Bima is 171,952 units. The results of this research also show that the t-test (partial) states that the service quality variable is not significant, the price variable has a positive is not significant, the experience marketing variable has a positive and significant effect. Based on the F test (simultaneous), it states that the variables of service quality, price and Marketing Experience have a simultaneous influence on repurchase interest and the beta test shows that the variables have a dominant influence on repurchase interest in shops. Goli Bima is an experience marketing variable.

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