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Kredibel: Jurnal Ilmiah Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi AMM
ISSN : -     EISSN : 30262534     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
This journal is a peer-reviewed journal dedicated to the publication of quality research results in the field of Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 59 Documents
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Pengaruh Pelayanan, Disiplin, Dan Lingkungan Terhadap Kepuasan Pasien Pada Puskesmas Janapria Lombok Tengah Opil Krismantara; Nizar Hamdi; Rosyia Wardani
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 1 (2025): Vol. 4 No. 1 Februari 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine whether service, discipline and environment have a significant simultaneous influence on patient satisfaction at the Janapria Health Center in Central Lombok. So this research variable consists of three (3) independent variables, namely Service (X1), Discipline (X2), Environment (X3) and the dependent variable, namely Patient Satisfaction (Y). The population in this study were people who had used services at the Central Lombok Janapria Community Health Center, the number of which is not known with certainty. The method used in this research is non-probability sampling. “Non-probability sampling is a sampling method that does not give each element or member of the population the same opportunity to be selected as a sample. In the sample size, the researcher took the 3rd point, namely a minimum sample size of 10 times the number of variables studied. So the number of sample members is 10 x 4 = 40 respondents in this study. Data is processed using SPSS. The results of this research show that service, discipline and environment have a significant effect on patient satisfaction at the Janapria Health Center, this can be seen from the calculated f value of 73.504 which is greater than the f table value of 2.81 with a significance level of 0.000 which is smaller than 0.05.
A Strategi Digitalisasi Berbasis Media Sosial Dalam Pemasaran Produk UMKM Mamin Di Nusa Tenggara Barat Baiq Desthania Prathama; Dwi Arini Nursansiwi; Armiani, Armiani
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 3 (2025): Vol. 4 No. 3 Juni 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to explore digitalization strategies in optimizing the use of social media to increase competitiveness and sales of Micro, Small and Medium Enterprises (MSMEs) in the food and beverage sector (MaMin) in West Nusa Tenggara (NTB). In the post-pandemic business landscape and the Industrial Revolution 4.0, digitalization has become a strategic necessity, but its utilization has not been maximized among NTB MSMEs. Using a qualitative approach through in-depth interviews with nine respondents consisting of MaMin MSME players, this study explores the strategic dimensions of digital adoption, patterns of social media utilization, and constraints and potentials of digital transformation at the grassroots level. The grand theory used is the Resource-Based View (RBV) to understand how digital capabilities as unique resources create competitive advantage. The results found five main digitalization strategies: digital literacy, product visualization content, customer interaction, platform integration, and social media algorithm trend adaptation. This study offers practical and theoretical contributions in the development of a digitalization strategy model based on locality and digital culture of regional MSMEs.
Pengaruh Revitalisasi Pasar Dan Modal Usaha Terhadap Pendapatan Pedagang Di Pasar Tradisional Kebon Roek Kota Mataram Syahrul Sam; I Made Murjana; Surahman Hidayat
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 2 (2025): Vol. 4 No. 2 April 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine the effect of partial and simultaneous market revitalization and business capital on traders' income at the Kebon Roek traditional market, Mataram City. Therefore, the variable of this research consists of 2 (two) independent variables, namely Market Revitalization (X1), and Business Capital (X2) and the dependent variable is Income (Y). The population of this research was all permanent traders at Kebon Roek Market at the time this research was conducted, totaling 983 traders. Data were analyzed using Multiple Linear Regression. The results of this research show that Market Revitalization has a partially positive and significant effect on income with a calculated t value (10.72) greater than the t table value (1.291). Another result is that the variables Market Revitalization (X1) and Business Capital (X2) have a significant effect simultaneously with the calculated f value (294.54) being greater than the f table value (3.10) and a significance value of 0.000. The results of this research also show that the independent variables (Market Revitalization and Business Capital) are able to explain the dependent variable (Income) by 85.0%. Meanwhile, the remaining 15.0% of income is influenced by other variables outside the regression model.
Pengaruh Motivasi Dan Lingkungan Kerja Terhadap Kinerja Anggota Satuan Intelkam Kriminal Kepolisian Polsek Ampenan Nova Putro Sadprawi
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 2 (2025): Vol. 4 No. 2 April 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine the influence of motivation and work environment on the performance of police officers at the Ampenan Police. There are several problems behind this research, ranging from members' performance not being optimal to an inadequate work environment. There are three variables in this research, namely, two independent variables and one dependent variable. The independent variables are motivation (X1) and work environment (X2) and the dependent variable is performance (Y). The population of this study was members of the Ampenan Police, totaling 60 people, while the research sample was 52 people. The method used in this research is a quantitative method, with primary data collected using a questionnaire, consisting of 26 statements distributed to the entire sample. The regression model used is multiple linear regression analysis, T Test, F Test. The results of the research show that the Motivation Variable (X1) has an effect, but the effect is not significant on performance at the Ampenan Police, which is indicated by a significance value greater than 0.05. The Work Environment variable (X2) partially influences performance as evidenced by the t test value where the significant value of the Work Environment variable (X2) is smaller than 0.05, namely 0.000. The results of simultaneous hypothesis testing, the independent variables consisting of Motivation (X1) and Work Environment (X2) simultaneously have a significant influence on Performance (Y) at the Ampenan Police, with a significant value of 0.000, which is smaller than 0.05. The work environment variable has the most dominant influence on the performance of Intelkam unit members at Ampenan Police, which is acceptable, this is shown by the Work Environment (X2) having the largest β (beta) coefficient value, namely 0.501 if we compare it with the Motivation variable (X1) which has a β coefficient (beta) 0.068.
Pengaruh Kesesuaian Harga, Promosi Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Hotel Aston Inn Mataram Rofika Dwi Yatnas; Zulkarnaen; Ulfiyani Asdiansyuri
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 2 (2025): Vol. 4 No. 2 April 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to examine the influence of price suitability, promotion and service quality on customer loyalty at the Aston Inn Mataram Hotel. This type of research is associative. Research population of Aston Inn Mataram Hotel customers. The sample was 60 respondents. Questionnaire data collection techniques. Data analysis using multiple linear analysis shows (Y = 0.145 – 0.099X1 + 0.032X2 + 1.026X3 + e). Based on the results of partial hypothesis testing, price suitability has no significant effect on customer loyalty at the Aston Inn Mataram Hotel with a t value of -0.678 < 2.003, promotions have no significant effect on customer loyalty at the Aston Inn Mataram Hotel with a t value of 0.271 < 2.003, and service quality has an effect significant to Aston Inn Mataram Hotel customer loyalty with a calculated t value of 6.233 > 2.003. Simultaneously, suitability of price, promotion and service quality have a significant effect on customer loyalty at the Aston Inn Mataram Hotel with F count 50.376 > 2.76 with a significant value of 0.000 < 0.05. Service quality is the most dominant variable that influences customer loyalty at the Aston Inn Mataram Hotel with a beta value of 0.897.
Pengaruh Gaya Hidup Berbelanja, Nilai Hedonis, Endorse Sosial Media Instagram Terhadap Minat Beli Pada Distro Lucky Light Candy Mataram I Nyoman Ari Sutrisna; Baiq Ertin Helmida; Nendy Pratama Agusfianto
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 3 (2025): Vol. 4 No. 3 Juni 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine the influence of shopping lifestyle, hedonic values, and Instagram social media endorsements on purchasing interest in the Lucky Light Candy Mataram distro. The type of research is associative and the sampling technique used is non-probability sampling. The sample used was 50 respondents from customers at the Lucky Light Candy Distro. The analytical method used is multiple linear regression analysis. The results of the multiple linear regression analysis are Y = 0,756 + 0,018X1 + 0,375X2 + 0,507X3. The results of this research also show that the t test (partial) states that the shopping lifestyle variable is not significant with the t value, namely 0,092 < ttabel and significant value 0,927 > 0,05, the hedonic value variable has a significant effect with a t-count value of 4.044 > ttable and a significant value of 0.000 < 0.05, the Instagram social media endorsement variable has a significant effect with a t-count value of 4.366 > ttable and a significant value of 0.000 < 0.05. Based on the F test (simultaneous), it is stated that the variables Shopping Lifestyle, Hedonic Value, and Instagram Social Media Endorsement influence simultaneously or simultaneously on buying interest with a calculated F value of 97.179 > F table and a significant value of 0.000 < 0.05.
Pengaruh Self Efficacy (Efikasi Diri) Dan Beban Kerja Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Intervening Pada PT. Victory Interational Future Cabang Mataram Nia Rohmani; Lalu Mimbar; Topan Siswanto
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 3 (2025): Vol. 4 No. 3 Juni 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

The purpose of this study is to examine several things, namely : (1) the effect of self-efficacy (self-efficacy) and workload partially to job satisfaction through satisfaction, (2) the effect of self-efficacy, workload, and job satisfaction partially to employee performance, (3) the effect of self-efficacy and workload to employee performance through job satisfaction, (4) the effect of self-efficacy and workload simultaneously tehadap job satisfaction, (5) ) the effect of self-efficacy, workload and job satisfaction simultaneously tehadap employee performance. In this study using the type of associative research with a population and a sample of 38 employees at PT. Victory International Future Mataram Branch data collection techniques used in this study in the form of a questionnaire-shaped statement. The results of this study showed that: (1) self efficacy and workload have a positive and significant effect on job satisfaction because the calculated t value is higher than T table 2.714 > 1.685 and produces a significance level of T is 0.000 < 0.05 and T table 4.871 > 1.685 and produces a significance level of T is 0.000 < 0.05. (2) self efficacy, workload, and job satisfaction beinfluence positive partially significant to employee performance because the value of t calculate self efficacy is higher than T table 7.936 > 1.685 and produce significance level t is 0.010 < 0.05, t calculate workload 4.197 > 1.685 and produce significance level t is 0.00 < 0.05, and job satisfaction 11.061 > 1.685 and produce significance level 0.05 0.00 < 0.05. (3) self efficacy and workload significantly affect employee performance through job satisfaction due to sobel test self efficacy t table value 1,685 > 2,164 and workload 1,685 > 3,637. (4) self-efficacy and workload have a positive and significant effect simultaneously on job satisfaction because the results of F count 43,474 and the significance value of 0,000 < 0.05. (5) self efficacy, workload significant effect simultaneously terhadao employee performance because the value of F count 439.179 and the value of significance 0.000 < 0.05.
Pengaruh Viral Marketing Dan Online Costumer Review Terhadap Keputusan Pembelian E-Commerce Shopee Pada Generasi Z Kota Mataram Auliya Rohmatunnisa; Indah Ariffianti; I Made Suardana
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 3 (2025): Vol. 4 No. 3 Juni 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

The study aims to test the effects of virmarketing and online custommer review on the purchase decisions of e-commerce shopee in the mataram city generation of z's, making the study variable 2 (two) an independent viral marketing (x1), online custommer review (x2) and the dependent variable of purchase decisions (y). The sample was taken using a nonsampling method with a kind of intergalactic sampling. Data gained by disseminating and filling out the Google form links to the 96 questionnaires on the z generation of mataram. Data analysis using linear regression. The study is determined that viral marketing with at count 5.425 > 1.985 t table, values 0,000<0.05, And an online costume review known value t count 6.678 > 1.985 t table, values 0,000<0.05. Indicating that viral marketing, custommer review online affected partial and simultaneous impact on purchase decisions. And dominant inan online costume review, its value is 0.497 greater than a viral marketing variable with a value of 0.404. The study has also been able to demonstrate that independent variables (viral marketing, online custommer review) can explain dependencies (purchasing decisions) by 60.7% while the rest by 39.3% are affected by other variables of the linear regression model.
Pengaruh Gaji Tunjangan Dan Fasilitas Kerja Terhadap Kinerja Karyawan Pada Karya Sepakat Metro KSO Di Kabupaten Lombok Tengah Fadila Putri Agnesti; Satriawan
Kredibel: Jurnal Ilmiah Manajemen Vol. 4 No. 3 (2025): Vol. 4 No. 3 Juni 2025
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to determine (1) the effect of salary on employee performance, (2) the effect of benefits on employee performance, (3) the effect of work facilities on employee performance, (4) the effect of salary, benefits and work facilities on employee performance. In this study using associative research type with a total population and sample of 30 people who are employees at Karya Sepakat Metro Kso in Central Lombok Regency. The data collection technique used in this study was in the form of a statement in the form of a questionnaire. Data analysis techniques used are measuring scales, instrument tests, classical assumption tests, multiple linear analysis, hypothesis testing and the coefficient of determination (R2) using SPSS 25. The results show that: (1) Salary does not significantly affect employee performance because the calculated t value is smaller than t table (0.620 < 2.05553), (2) Benefits are not significant to employee performance because the calculated t calculated value is greater than the t table value (0.650 < 2.05553), (3) Facilities work has a significant effect on employee performance because the calculated t value is greater than t table (2.710 > 2.05553). (4) Salary, Benefits and Work Facilities have a significant effect on employee performance because the F value is greater than F table (14,161 > 2.95).

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