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Gusti muhammad Hidayatullah
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Inovatif : Jurnal Administrasi Niaga
Published by Sekolah Tinggi Ilmu Administrasi Amuntai
ISSN : -     EISSN : 2685855X     DOI : https://doi.org/10.36658/ijan
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovatif di terbitkan oleh Program Studi : Administrasi Niaga pada Sekolah Tinggi Ilmu Administrasi Amuntai sebagai media untuk menyalurkan pemahaman tentang aspek - aspek Administrasi Niaga dalam era Indusrti 4.0 dan juga informasi berupa hasil penelitian lapangan atau studi pustaka. Jurnal ini diterbitkan satu kali dalam setahun yaitu pada bulan Agustus. Redaksi menerima naskah yang belum pernah diterbitkan dalam media lain dari Dosen, peneliti, mahasiswa maupun praktisi dengan ketentuan penulisan seperti tercantum pada halaman belakang ( petunjuk untuk penulis ). Naskah yang masuk akan di evaluasi dan di sunting unutk keseragaman format, istilah dan tata cara lainnya. Focus and Scope jurnal Inovatif ini : 1. Human resources, 2. Entrepreneurs, 3. Technopreneurs and sociopreneurs.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 65 Documents
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AN ANALYSIS OF CATFISH FARMING BUSINESS OPPORTUNITIES AS A MEANS TO INCREASE COMMUNITY INCOME IN PONDOK BABARIS VILLAGE, SUNGAI PANDAN SUB-DISTRICT, HULU SUNGAI UTARA REGENCY Ilmi, Khairul; Agustina, Eka Santi
Inovatif Jurnal Administrasi Niaga Vol. 7 No. 1 (2025): Inovatif Jurnal Administrasi Niaga
Publisher : PPPM STIA Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36658/ijan.7.1.1303

Abstract

This study aims to analyze the impact of catfish farming on increasing community income in Pondok Babaris Village, Sungai Pandan District, Hulu Sungai Utara Regency. The research applies a quantitative approach, with data collected through observation, questionnaires, interviews, and documentation. The data were analyzed using simple linear regression / descriptive statistics with the help of SPSS version 25. The results indicate that partially, business capital and harvest frequency do not significantly influence income, whereas business profit has a positive and significant effect. Simultaneously, the variables of capital, harvest frequency, and profit significantly affect the community’s income. These findings demonstrate that catfish farming can serve as a viable economic alternative for rural communities to create employment opportunities and improve economic welfare
THE IMPLEMENTATION OF THE PLN MOBILE APPLICATION TO IMPROVE SERVICE DELIVERY AT PT PLN (PERSERO) AMUNTAI CUSTOMER SERVICE UNIT Mardila, Mardila; Agustina, Eka Santi
Inovatif Jurnal Administrasi Niaga Vol. 7 No. 1 (2025): Inovatif Jurnal Administrasi Niaga
Publisher : PPPM STIA Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36658/ijan.7.1.1304

Abstract

This research is motivated by a new innovation from the company PT PLN (Persero), namely creating an application called PLN Mobile which was released in 2016 to coincide with the 71st national electricity day and became part of PT PLN's (Persero) efforts to improve services to customers. With the innovation of the PLN Mobile application, it can also bring PLN closer to customers and prospective customers to be much better. The information that can be accessed in this application can also be said to be quite good issn providing services regarding various kinds of information listed in the features in the PLN Mobile application, so that customers can access information anywhere and anytime. This is what makes researchers interested in conducting reseach with the title “Implementation of the PLN Mobile Application in Improving Sevices at PT PLN (Persero) ULP Amuntai” ti find out the problems and solutions that occur in the field. This research uses a qualitative approach method, and data is collected using direct interview techniques, telephone interviews and WhatsApp chat and Google Form. The respondents involved in this study were 6 people with 8 questions from 8 indicators, namely implementation (transmission, clarity, and consistency) service (reliability or reliability, responsiveness or responsiveness, assurance or assurace, empathy or empathy, and physical evidence or tangible). The results of the study show that the implementation of the PLN mobile application does have an effect on improving services at PT PLN (Persero) and making it easier for customers to receive all forms of service. However, it is still lacking in terms of socialization to the community.
THE INFLUENCE OF BRANDS AND ADVERTISEMENTS ON THE PURCHASING INTEREST OF FEMALE STUDENTS TOWARDS EMINA COSMETIC PRODUCTS AT STIA AMUNTAI Nisa, Murdiatun; Fadillah, Haris
Inovatif Jurnal Administrasi Niaga Vol. 7 No. 1 (2025): Inovatif Jurnal Administrasi Niaga
Publisher : PPPM STIA Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36658/ijan.7.1.1305

Abstract

The study aims to determine the influence of brands and advertisements on the purchasing interest of female students towards Emina cosmetic products at STIA Amuntai. The background of this study is the rapid growth of the cosmetics industry in Indonesia, especially among teenagers and female students, who are the main targets of Emina products. This study uses a quantitative approach using a survey method. Then the data were collected using questionnaires distributed to 94 female students of STIA Amuntai as active respondents who use Emina products. The analysis technique used is multiple linear regression using SPSS software version 27. The results of the analysis state that simultaneously, brand and advertising variables have a significant influence on purchasing interest, a significant value of 0.000 (F table 3.097). However, partially, only the advertising variable has a significant influence, the calculated t value of 9.068> T Table 1.986 and a significance value of 0.000 <0.05. This finding indicates that in the context of Emina cosmetic sales among female students, advertising has a much more dominant role than brands in influencing purchasing interest. Therefore, companies are advised to continually update their advertising tactics to be more innovative and tailored to the characteristics of the younger generation.
MANAGEMENT STRATEGIES FOR VILLAGE-OWNED ENTERPRISES (BUMDES) IN SUPPORT OF SUSTAINABLE DEVELOPMENT IN MAMAR VILLAGE, AMUNTAI SELATAN SUB-DISTRICT, HULU SUNGAI UTARA REGENCY Yadi, Muhammad; Rifani, Jamil
Inovatif Jurnal Administrasi Niaga Vol. 7 No. 1 (2025): Inovatif Jurnal Administrasi Niaga
Publisher : PPPM STIA Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36658/ijan.7.1.1306

Abstract

The establishment of Village-Owned Enterprises (BUMDes) is an effective strategy for village governments to improve the community's economy, as BUMDes is a forum created by the village community and supported by the village government to share and manage business units that can contribute to village economic growth. This research uses a qualitative method with a case study approach. The results show that the management of BUMDes in Mamar Village, South Amuntai District, North Hulu Sungai Regency, has been running according to good management principles, considering several important aspects, including: systematic planning to maximize the management of business units, flexible organization by placing personnel according to their abilities and experiences, and prioritizing those with relevant work experience. Optimal application with guidance, advice, and direction from management to achieve predetermined goals. Effective supervision to ensure activities run in sync with established plans, even though there is still a want to growth the involvement of village governments and communities in the supervision process. In terms of implementation, BUMDes management provides guidance, advice, and direction to ensure optimal performance in achieving agreed-upon goals. Additionally, effective supervision is carried out by a previously appointed team through coordination meetings with village government elements to ensure activities run in sync with plans, although there are still shortcomings in the involvement of village governments and communities in the BUMDes supervision process.
THE INFLUENCE OF PERCEIVED EASE OF USE, TRUST, PERCEIVED RISK, AND PRICE DISCOUNTS ON CONSUMER PURCHASE INTENTION FOR FASHION PRODUCTS ON SHOPEE E-COMMERCE PLATFORM: A CASE STUDY IN HULU SUNGAI UTARA Syahrusiani, Syahrusiani; Amastya, Gangga Fiiki
Inovatif Jurnal Administrasi Niaga Vol. 7 No. 1 (2025): Inovatif Jurnal Administrasi Niaga
Publisher : PPPM STIA Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36658/ijan.7.1.1311

Abstract

This study aims to test the significance of ease of use, trust, risk perception and price discounts on consumer purchasing interest in fashion products. This study uses a quantitative method with purposive sampling technique with questionnaires distributed to 75 respondents. The results of the research regression test show that the variables of ease of use and risk perception do not have a statistically significant effect on purchasing interest, in the context of this study both are not strong enough to directly encourage purchasing interest. The trust variable shows a potential influence with a t-value (1,734) that exceeds the t-table (1,666) although the significance is still above 0.05. Meanwhile, price promotions/discounts are proven to have a significant effect on purchasing interest with a t-value (2,563) that exceeds the t-table (1,666) and a significance of 0,013 <0,05. Based on the results of the study, it is recommended for business actors to focus more on optimizing price discount strategies to increase consumer purchasing interest.

Page 7 of 7 | Total Record : 65

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