Nusantara Economics and Entrepreneurships Journals
necent : Nusantara Economics and Entrepreneurships Journals E-ISSN: 2986-6197 published by the Publishing Agency Pusat Kewirausahaan Universitas Balikpapan. Publishing this journal aims to improve the quality of science, as well as channel interest in sharing and disseminating knowledge to academics, students, practitioners and observers of science. The editor accepts research articles related to Economics and Entrepreneurships and is published three times a year in april, august and december editions. Focus and Scope accommodates scientific research articles by lecturers, academic practitioners, teachers and students to improve the quality of education. The scope of this journal is all research related to Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic. This journal is published 3 (three) times a year, namely the april, august and december editions. The scope and focus are related to the research Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic. The journal also publishes an article related to banking studies, small and medium enterprises, the stock market, teaching model for economic studies. And also published the study of development policy. According to the scope,Journal of Economics, Education, Business and Managements welcome multidiscipline articles which related to the economics, education,business and managemen research This journal focuses on Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education on economic by quantitative and qualitative approaches. There are many more problems related to the economics study and education problems. Therefore, Nusantara Economics and Entrepreneurships Journals only publishes original research of Economics and Entrepreneurships studies such as a microeconomic, macroeconomic, development studies, behavioral economics, human resources management, finance, leadership management, SMSE, entrepreneurship literacy, marketing, accounting and research about education in Indonesia and overseas. The journal aims to publish a scientific article from researchers from Indonesia and other countries.
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<![CDATA[THE EFFECT OF PRODUCT QUALITY AND PRODUCT IMAGE ON CUSTOMER PURCHASE INTENTION: A SYSTEMATIC LITERATURE REVIEW ]]>
<![CDATA[Islamiyati, Husnaawati Fauziyyah]]>;
<![CDATA[Milenia, Nimas Aura Husna]]>;
<![CDATA[Fauzi, Khoiron]]>;
<![CDATA[Jaelani, Meta Humaira]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.2, (AUGUST, 2024 ) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i2.34
<![CDATA[This study explores the impact of product quality on customer satisfaction and loyalty, focusing on three variables: product quality, product quality, and customer loyalty. It aims to understand how these variables influence consumer behavior and provides insights for international manufacturers on improving their product quality strategies. The research also explores the influence of economic needs, psychological factors, social factors, and situational factors on consumer behavior. Consumers prioritize product quality when buying a product at a certain price, and social factors, such as media interactions, play a crucial role in understanding consumer behavior. The increasing prevalence of online shopping has led to consumers using various products to compare product quality. The study reveals that 67% of consumers in Kelantan, especially in Kota Bharu, are influenced by factors such as price, product quality, service, reputation, and product knowledge, contributing to 50% of their purchasing decisions. Product quality is crucial in e-commerce, as it affects customer satisfaction and loyalty. Product image and brand authenticity play a significant role in stimulating purchase intentions in adults.]]>
<![CDATA[ECONOMIC OPPORTUNITIES AND READINESS OF THE CITY OF BALIKPAPAN: TRAILS TOWARDS THE NATIONAL CAPITAL AND THE SMART CITY ERA ]]>
<![CDATA[Kurniadi, Agus]]>;
<![CDATA[Markhamah, Siti]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.2, (AUGUST, 2024 ) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i2.40
<![CDATA[The city of Balikpapan has a strategic position as the main gate to the new capital city. This opportunity has a positive impact on the growth of Balikpapan City, especially in encouraging investment. The aim of this research is to determine the economic potential and readiness of Balikpapan City as the home of the National Capital with the development of a smart city. The method in this research uses a qualitative and quantitative approach, the data used is primary data and secondary data, data collection uses a questionnaire distribution technique (Likert scale) with snowball sampling. Data analysis techniques use descriptive analysis and Location Quotient (LQ) analysis. The results of this research show that from the economic aspect in Balikpapan City, this research identified a number of main sectors, such as processing industry, electricity and gas procurement, water supply, waste management, waste and recycling, construction, wholesale and retail trade, car repair and motorbikes, transportation and warehousing, provision of accommodation and food and beverage, information and communications, financial services and insurance, real estate, and other service sectors. The challenges faced by the City of Balikpapan as the home of the National Capital with the development of a smart city involve implementation that is not yet optimal, becoming an obstacle in increasing economic growth and the quality of life of the community. Apart from that, other problems include increasing waste volumes and narrowing waste storage areas in Balikpapan City]]>
<![CDATA[THE IMPACT OF INTERNATIONAL TRADE ON FOOD SECURITY: AN EMPIRICAL STUDY IN SOUTHEAST ASIA ]]>
<![CDATA[Fitriadi, Agus]]>;
<![CDATA[Markhamah, Siti]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.2, (AUGUST, 2024 ) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i2.41
<![CDATA[This study examines the intricate relationships between foreign direct investment (FDI), gross domestic product (GDP), imports, international trade, and food security in Southeast Asia. Utilizing panel data from 2002 to 2022, the research employs the Vector Error Correction Model (VECM) to analyze the dynamic interactions among these variables. The findings indicate that FDI significantly enhances both GDP and food security, highlighting its crucial role in the region's economic development. Conversely, while imports have a positive effect on GDP, GDP does not significantly influence import levels, suggesting that imports are more driven by external factors. Additionally, international trade positively affects imports but does not have a direct significant impact on food security. These results underscore the importance of fostering FDI and trade while also emphasizing the need for comprehensive policies that bolster domestic food production and economic diversification. The study concludes with recommendations for policy measures to create a more resilient and sustainable economic environment in Southeast Asia]]>
<![CDATA[TYPING SPEED TEST: INNOVATION IN TYPING SPEED MEASUREMENT FOR OFFICE MANAGEMENT STUDENTS IN THE INDEPENDENT CURRICULUM ]]>
<![CDATA[Dharma, Buyung Adi]]>;
<![CDATA[Basuki, Andi]]>;
<![CDATA[Churiyah, Madziatul]]>;
<![CDATA[Sakdiyyah, Dewi Ayu]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.2, (AUGUST, 2024 ) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i2.42
<![CDATA[This study aims to develop and evaluate an artificial intelligence (AI)-based typing speed test platform for Office Management program students in the Merdeka Curriculum. In the ever-evolving digital era, fast and accurate typing skills are becoming increasingly important both in the workplace and in education. This study follows the Research & Development method with five main steps: initial research, product development, expert validation, small-scale and large-scale trials. The developed platform, called the Typing Speed Test, is designed to provide real-time feedback, performance analysis, and personalized exercises based on user abilities. The trial involved 150 students from various schools in East Java, showing positive results with 90% of students reporting significant improvements in their typing skills. The platform is considered effective in improving typing speed and accuracy and supports the principles of the Merdeka Curriculum which emphasizes independent learning and the development of 21st-century competencies. The integration of AI into the platform allows for dynamic adaptation of learning, making it a modern solution that can be easily integrated into the educational curriculum. The findings of this study emphasize the importance of digital literacy and the potential of AI in providing innovative and effective learning experiences to prepare students for the demands of an increasingly technology-dependent workforce]]>
<![CDATA[FUTURE ORIENTATION: THE ROLE OF EXTRACURRICULAR ECONOMICS IN SHAPING STUDENTS' VISION ]]>
<![CDATA[Istiqomah, Aulia]]>;
<![CDATA[Sugiono, Sugiono]]>;
<![CDATA[Forijati, Forijati]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.2, (AUGUST, 2024 ) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i2.43
<![CDATA[Future orientation in adolescents allows them to think about the circumstances they will experience in the future, for example about life welfare. This article analyzes the role of caring extracurricular-based economic education in shaping the future orientation of SMKN 2 Blitar students. The qualitative approach used in this research aims to understand certain phenomena or problems in depth through descriptive and contextual data analysis. This topic involves complex aspects in the relationship between extracurricular-based economic education and students' future orientation. This program helps students detail career interests, develop entrepreneurial skills, plan for the future, and change their view of success. Caring extracurricular-based economic education has proven that formal education can be enriched with practical experience, which supports students in achieving their potential in career planning and skills development. As a result, this program helps students achieve a brighter and more successful future in various fields.]]>
<![CDATA[PROBLEM-BASED LEARNING(PBL) MODEL IN ENHANCING STUDENTS' MOTIVATION AND LEARNING OUTCOMES IN TAX ADMINISTRATION ]]>
<![CDATA[Eryani, Rossyda]]>;
<![CDATA[Muchson, M.]]>;
<![CDATA[Anas, M.]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.2, (AUGUST, 2024 ) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i2.44
<![CDATA[This study aims to improve student learning outcomes and mastery in Tax Administration through the application of a contextual learning approach, specifically Problem-Based Learning (PBL). A quantitative research method utilizing SPSS analysis was conducted on 106 students from class XII Akl at SMKN 2 Kota Blitar for the 2020/2021 academic year, selected using a saturated sample technique. The results indicate that students' learning motivation plays a crucial role before the implementation of the PBL model, influencing their readiness to face this new method. Additionally, there is a reciprocal relationship between learning motivation and student outcomes within the PBL context. This research highlights the importance of contextual approaches like PBL in enhancing students' understanding and application of tax concepts in real-world contexts, which are highly valuable skills for preparing students for careers in tax administration]]>
<![CDATA[THE INFLUENCE OF THE SOCIAL ENVIRONMENT ON ATTITUDE RATIONAL ECONOMY THROUGH LIFESTYLE FOR STUDENTS OF VOCATIONAL SCHOOL 2 BLITAR ]]>
<![CDATA[Ahmad, Asrori]]>;
<![CDATA[Anas, M.]]>;
<![CDATA[Sugiyono, Sugiyono]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.2, (AUGUST, 2024 ) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i2.45
<![CDATA[This study explores the influence of social environment on the consumption behavior of vocational school students, which is also influenced by their lifestyle. This study uses a quantitative approach with correlational techniques and path analysis, assisted by SPSS 19.0 and Smart PLS programs. The findings show that the social environment has a significant influence on lifestyle, which then affects students' rational economic attitudes. Lifestyle acts as a mediator between the social environment and economic attitudes, indicating the importance of a holistic approach in understanding and improving students' economic well-being. The results of this study provide guidance for educational institutions and policy makers to develop more targeted strategies in improving students' financial literacy and economic behavior, by considering non-academic factors and encouraging healthy living habits and a strong understanding of financial management.]]>
<![CDATA[IMPROVING THE QUALITY OF LEARNING THROUGH LEARNING MEDIA DEVELOPMENT ]]>
<![CDATA[Widodo, Yono Dwi]]>;
<![CDATA[Anas, M.]]>;
<![CDATA[Muchson, M.]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.2, (AUGUST, 2024 ) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i2.46
<![CDATA[Learning media is part of the communication process which has an important role in the teaching and learning process. Learning media has the aim of connecting interactions between teachers and students. Interaction through learning media can help students understand the material presented by the lecturer more effectively (Sena & Howard, 2019). The research method is based on the development of the ADDIE model. The ADDIE model has five stages starting from analysis, design, development, implementation and evaluation. The interview method is used as a procedure for finding problems. Interviews were conducted with resource teachers in the Creative Entrepreneurship Products subject and class XII students. Based on the objectives and problem formulation that have been prepared above, the research method uses qualitative methods which are descriptive statistics. This Canva-based module is very suitable for use as a learning tool for Creative Products and Entrepreneurship subjects in class XII, especially for KD in making promotional media. This is shown by the validation scores of the two experts, which reached a score of 88% which is considered very valid. Research shows that Canva-based learning media consists of materials related to creating media to promote creative and entrepreneurial products. 2) Canva-based learning media is valid for use in the teaching and learning process, as shown by validation results from material experts of 86 percent (Very Valid) and the results from media experts were 90 percent (Very Valid).]]>
