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Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora
Published by Universitas Al-Amien Prenduan
ISSN : 27751198     EISSN : 27752755     DOI : 10.28944
Core Subject : Humanities, Education, Social,
Humanities Education Social Sciences
Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora promotes normative and empirical inquiry into social sciences and humanities. The journal publishes articles including social sciences, social education, sociology, communication, guiding and counselling, politics, history, public, culture society, culture and language, text and Film analysis, geographics, and others.
Arjuna Subject : Umum - Umum
Articles 112 Documents
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KEBEBASAN BEREKSPRESI DI ERA MEME: DINAMIKA BUDAYA, KREATIVITAS, DAN ETIKA DIGITAL Chairullia Absari
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 6 No. 2 (2025): Jurnal Hudan Linnaas Vol 6 No. 2, 2025
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v6i2.2340

Abstract

The development of digital culture has given rise to memes as a form of popular expression used by society, especially among young people, to convey social and political criticism. Memes offer quick, visual, and meaningful message delivery, but also present ethical and legal challenges. This study aims to analyze the function of memes in the practice of freedom of expression and to examine the boundaries between creativity, social norms, and digital regulations. The method used is a qualitative approach through literature study. Data sources were obtained from scientific journals, online news, academic books, and relevant legal documents. Thematic descriptive analysis was conducted to identify the role of memes as a tool for criticism and the dynamics of the challenges involved. The findings show that memes can serve as a participatory medium in shaping public opinion and voicing criticism on socio-political issues. However, challenges such as loss of context, opinion polarization, and the risk of criminalization under the Electronic Information and Transactions Law (UU ITE) remain significant obstacles. Therefore, improving digital literacy and adopting adaptive policy approaches are necessary to ensure that expression through memes remains within ethical and democratic boundaries.
PERAN KOMUNIKASI ISLAM DALAM PENYELESAIAN KONFLIK SOSIAL PADA MASYARAKAT MULTIKULTURAL hilwi mulahazhah
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 6 No. 2 (2025): Jurnal Hudan Linnaas Vol 6 No. 2, 2025
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v6i2.2363

Abstract

Social conflict is a frequent phenomenon in multicultural societies, where different groups with different cultural, religious, and ethnic identities coexist. Existing social conflicts are often resolved in bad ways so that they give rise to prolonged conflicts and even often cause new conflicts that are increasingly widespread. This condition is exacerbated by the movement of secularization or separation between worldly things and the religious realm, in this case Islam. Religious teachings are narrowed down to only religious issues. This research discusses how Islamic communication can play a role as a solution in resolving social conflicts in multicultural societies. Through a communication approach based on Islamic values, it is hoped that it can reduce tensions between groups and create peace. The purpose of this research is to provide an explanation of the resolution of social conflicts with the principles of Islam. The methodology used in this study is a literature review by analyzing communication theories, conflict concepts, and Islamic communication principles. This research is based on the view that the Qur'an and Hadith as the main guidelines in human life have provided principles in every aspect of life including communication. The results show that Islamic communication can be an effective means of promoting tolerance, understanding differences, and encouraging peaceful resolution of social conflicts. Therefore, this research is very important as an overview of Islamic communication which can not only be applied in religious practices but can be presented in every dimension of life, especially in multicultural societies. Islamic communication can be present as a solution to any social conflict that exists both for Muslims and non-Muslims.
STUDI TERHADAP MOTIF MEDIATISASI DAKWAH KESETARAAN GENDER DALAM KELUARGA PERSPEKTIF NUR ROFIAH M Fajrul Huda; Umi Sumbulah; Nor Salam
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 6 No. 2 (2025): Jurnal Hudan Linnaas Vol 6 No. 2, 2025
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v6i2.2374

Abstract

The issue of gender equality between men and women continues to be a global concern, not only in developed countries, but also in developing countries such as Indonesia with a majority Muslim population. Although Islamic teachings are claimed to have emphasised the principle of equality, the practice of gender injustice still occurs because of the strong patriarchal culture, biased interpretation of religious texts, and laws that have not fully sided with women. This inequality appears in the context of family law, such as the designation of the husband as the head of the family in the Marriage Law, which strengthens the social construction of the patriarchal culture itself. This research is empirical and uses a structured interview method with a phenomenological approach. Digital media becomes an innovation and a new space in demonising the discourse of gender equality. One of the figures who utilises this space is Nur Rofiah, through the Ngaji Keadilan Gender Islam (KGI) platform in various online media such as instagram, youtube, and zoom meetings. Nur Rofiah uses the Al-Qur'an interpretation approach with the perspective of women's true justice to raise public awareness of the issue of discrimination against women, especially in the family. This research aims to analyse how Nur Rofiah's motive in mediating da'wah about gender equality through digital media. This study is important because it offers a new perspective on Islamic da'wah strategies that are more flexible and can be reached by many people, as well as being an effective means in building relationships between men and women, husbands and wives in a household with a gender justice perspective.
POLITICAL DEFECTION DAN PERPECAHAN INTERNAL PKB PADA PILKADA PASURUAN 2024 Fajri Assidiq
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 6 No. 2 (2025): Jurnal Hudan Linnaas Vol 6 No. 2, 2025
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v6i2.2388

Abstract

This study examines the phenomenon of political defection and internal divisions within the National Awakening Party (PKB) in the process of nominating candidates for the 2024 Pasuruan Regency elections. Using a qualitative approach, this study utilizes in-depth interviews with party officials at the branch and regional levels, analysis of organizational documents, and media coverage to understand the dynamics of the conflict. Data analysis is conducted inductively through a process of reduction, presentation, and conclusion drawing, accompanied by thematic analysis to identify patterns of causes of division, the dynamics of candidate nomination, and their impact on electoral strategies. Source and technique triangulation is applied to enhance the validity of the findings. The results of the study show that internal divisions were triggered by competing interests among elites in determining candidates for regional leadership positions. The candidate selection mechanism, which was considered to not fully reflect the aspirations of grassroots cadres, further exacerbated tensions and led to dissatisfaction among party structures. In addition, political intervention from external coalitions and actors outside the PKB has put additional pressure on the party, exacerbating internal differences. This situation has had a direct impact on the weakening of organizational consolidation, disrupting the solidarity of the party machine and dividing the PKB's voter base in a number of strategic areas. This study emphasizes the importance of strengthening party institutions through increased transparency and accountability in the candidate selection process, as well as the need for more effective internal conflict resolution mechanisms. These efforts are considered crucial to prevent political defections and maintain organizational cohesion in the next electoral contest.
ANALYZING THE EFFECTIVENESS OF CONTENT STRATEGIES BY SOCIAL MEDIA INFLUENCERS: A SYSTEMATIC LITERATURE REVIEW Fajar Bayu Setiawan Saputra; Melati Budi Srikandi
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 6 No. 2 (2025): Jurnal Hudan Linnaas Vol 6 No. 2, 2025
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v6i2.2583

Abstract

This study examines the effectiveness of micro-influencers versus macro-influencers in marketing campaigns. Given the increasing importance of influencer marketing, understanding the optimal deployment of different influencer types is crucial for maximizing campaign impact. While existing research acknowledges the distinct characteristics of micro and macro-influencers, there remains a gap in understanding how their respective strengths align with specific campaign objectives. This research aims to address this gap by analyzing the interplay between engagement, reach, authenticity, cost-effectiveness, and campaign goals. The study employed a systematic literature review using the Scopus database as the primary source. The findings reveal that micro-influencers excel at fostering authentic connections and driving conversions within niche markets due to higher engagement rates, while macro-influencers are better suited for campaigns prioritizing widespread brand awareness due to their extensive reach. Therefore, the selection of micro or macro-influencers, or a combination thereof, should strategically align with campaign goals and budget constraints. Future research should explore the evolving dynamics of influencer marketing in emerging digital landscapes and develop more sophisticated metrics for measuring return on investment.
ANALYSIS OF DATA TRANSPARENCY OF NON-CASH FOOD ASSISTANCE RECIPIENTS (BPNT) IN THE PERSPECTIVE OF GOOD GOVERNANCE OF KARANG SONO VILLAGE, PASURUAN Rismatun Nikmah; Aminullah
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 7 No. 1 (2026): Jurnal Hudan Linnaas Vol 7 No. 1, 2026
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v7i1.2816

Abstract

This study examines the transparency of data regarding recipients of the Non-Cash Food Assistance (BPNT) program from the perspective of Good Governance in Karang Sono Village, Pasuruan. The management of social assistance recipient data is a crucial aspect of public administration, as it relates to targeting accuracy, service equity, accountability, and public trust in the village government. The study employs Woodrow Wilson's public administration perspective to analyze official professionalism, the division of tasks, procedural implementation, data management and updating, effectiveness, efficiency, and information dissemination to the public. Wilson's ideas are integrated with Good Governance principles specifically transparency, accountability, participation, effectiveness, efficiency, responsiveness, and equity. The findings indicate that BPNT data transparency is determined not only by information openness but also by the quality of the underlying administrative processes. Orderly, professional, objective, and procedural administration supports the availability of more accurate and accountable recipient data. Transparency is realized through the dissemination of information regarding data collection mechanisms, eligibility criteria, nomination and data-updating processes, and complaint mechanisms. However, information disclosure must be balanced with the protection of recipients' personal data. This study underscores that the quality of public administration is a vital factor in achieving Good Governance in BPNT management. Consequently, the Karang Sono Village government needs to strengthen official professionalism, periodic data updating, the clarity of task division, public communication, and complaint mechanisms to ensure that assistance management becomes more transparent, effective, equitable, and accountable.
EVALUASI GAPURA EMAS DALAM MENDUKUNG SISTEM PEMERINTAHAN BERBASIS ELEKTRONIK (SPBE) DI KANTOR PURWOSARI PASURUAN Maria Ulfa; Agus Prianto
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 7 No. 1 (2026): Jurnal Hudan Linnaas Vol 7 No. 1, 2026
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v7i1.2817

Abstract

This study aims to evaluate the implementation of GAPURA EMAS in supporting the Electronic-Based Government System (SPBE) through the application of the Electronic Official Correspondence System (TNDE) in Purwosari District, Pasuruan Regency. The implementation of TNDE represents a government effort to enhance effectiveness, efficiency, and administrative orderliness in correspondence management through the use of information technology. This study employs a qualitative descriptive approach to gain insight into the execution of TNDE, as well as the supporting and inhibiting factors affecting its implementation. The results indicate that TNDE implementation in Purwosari District has proceeded well and contributed to improved effectiveness in correspondence administration. The use of TNDE has streamlined the management of incoming mail, outgoing mail, and dispositions, making the process faster, more organized, efficient, and well-documented. Implementation has been supported by outreach activities, internal directives, and circular letters, alongside the availability of TNDE administrators and dedicated correspondence staff in each section. The TNDE application is integrated with GAPURA EMAS and accessible via both computers and smartphones. Regarding dispositions, staff have demonstrated commitment and readiness to adapt to the electronic system, while Standard Operating Procedures (SOPs) are in place to guide correspondence management. Supporting factors include the availability of technological infrastructure, outreach efforts, staff commitment, system integration, and SOPs. Meanwhile, inhibiting factors include limited human resources, a reliance on leadership for dispositions, and the continued use of manual mechanisms. Overall, TNDE via GAPURA EMAS has supported the SPBE, though further optimization is required to ensure more consistent and effective implementation.
THE ROLE OF THE CURAHREJO VILLAGE GOVERNMENT IN FOSTERING VILLAGE FUND-BASED SERVICE INNOVATION IN THE ERA OF REGIONAL AUTONOMY Muhammad Arif Maulana Hakim; Aminullah
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 7 No. 1 (2026): Jurnal Hudan Linnaas Vol 7 No. 1, 2026
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v7i1.2818

Abstract

This study aims to analyze the role of the Curahrejo Village Government in fostering public service innovation funded by the Village Fund through the implementation of the Kios e-Pak Ladi program in Curahrejo Village, Sukorejo District, Pasuruan Regency. The study was motivated by the existence of a population administration service innovation at the village level, yet the extent to which the Village Government substantively initiated, supported, and developed this innovation remained unclear. A qualitative approach was employed, utilizing descriptive-analytical methods and a case study design. The analysis focused on three dimensions of the village government's role: regulator, facilitator, and accelerator. Data were gathered through in-depth interviews, participant observation, and document analysis. Informants included the Village Head, Village Secretary, Kios e-Pak Ladi operator, community leaders, and service users. Data analysis followed the interactive model developed by Miles, Huberman, and Saldana, comprising data collection, data condensation, data display, and conclusion drawing/verification. Data validity was ensured through source triangulation, technique triangulation, and member checking. The results indicate that, formally, the Curahrejo Village Government has fulfilled its roles as regulator, facilitator, and accelerator by providing an administrative foundation, budgetary support, operator appointment decrees, and service infrastructure. However, substantively, these roles remain largely administrative and reactive in nature. The policy substance, Kios e-Pak Ladi service scheme, application system, and operator capacity building originated primarily from the Pasuruan Regency Population and Civil Registration Agency (Dispendukcapil). Budgetary limitations and digital infrastructure constraints also hindered the village's ability to develop the innovation independently. Consequently, the Curahrejo Village Government is more accurately characterized as a follower rather than a pioneer in the diffusion of this public service innovation.
ANALYSIS OF INTERPERSONAL COMMUNICATION BARRIERS BETWEEN HEALTHCARE WORKERS AND PATIENTS USING BPJS KESEHATAN SERVICES AT INSAN PRIMA CLINIC, BEJI DISTRICT, PASURUAN REGENCY Bilkis Afidatul Farhana; Faris
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 7 No. 1 (2026): Jurnal Hudan Linnaas Vol 7 No. 1, 2026
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v7i1.2819

Abstract

This study aims to identify the forms and processes of interpersonal communication barriers between healthcare workers and patients using BPJS Kesehatan services at Insan Prima Clinic, Beji District, Pasuruan Regency. A qualitative phenomenological approach was employed to understand communication experiences during the healthcare service process. The study utilizes Stephen W. Littlejohn’s communication theory, focusing on cognitive, affective, and behavioral aspects. Data were collected through in-depth interviews, observation, and documentation, then analyzed using the Miles, Huberman, and Saldaña interactive model, with NVivo 12 Pro assisting in coding, thematic grouping, and data visualization. The results indicate that communication barriers manifest across three aspects. The cognitive aspect involves language differences and the use of complex medical terminology, often preventing a shared understanding. The affective aspect is reflected in emotional responses—such as disappointment, annoyance, and anger—triggered by waiting times, service procedures, and limited two-way communication. The behavioral aspect relates to time constraints, rising patient volumes, abbreviated communication, difficulties in two-way interaction, and some patients' failure to adhere to service procedures. These three aspects are interconnected and necessitate communication adjustments from both parties.
CUSTOMER PERCEPTION OF AVOSKIN'S DIGITAL MARKETING COMMUNICATION STRATEGY VIA TIKTOK CONTENT AND ELECTRONIC WORD-OF-MOUTH: A CASE STUDY ON AVOSKIN USAGE Mar’atus Sholiha; Faris
Hudan Lin Naas: Jurnal Ilmu Sosial dan Humaniora Vol. 7 No. 1 (2026): Jurnal Hudan Linnaas Vol 7 No. 1, 2026
Publisher : Al-Amien Prenduan University, Sumenep

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/hudanlinnaas.v7i1.2820

Abstract

Digital marketing communication strategies via social media serve as a crucial tool for companies to convey information and shape customer perceptions of their brands. Avoskin utilizes TikTok—leveraging educational, informative, and interactive content—alongside Electronic Word of Mouth (E-WOM) to communicate product information. However, customers do not always receive messages passively; instead, they interpret them based on their own experiences, needs, knowledge, and information from various sources. This study aims to analyze customer perceptions of Avoskin’s digital marketing communication strategies on TikTok and E-WOM, as well as the factors influencing these perceptions. A descriptive qualitative approach was employed, utilizing Stuart Hall’s Reception Theory—which encompasses dominant, negotiated, and oppositional readings. Data were gathered through observations of the @avoskinbeauty TikTok account and in-depth interviews with five informants selected via purposive sampling, followed by analysis using NVivo 12 Plus. The results indicate that Avoskin’s digital marketing communication elicited a generally positive response. Most informants adopted a "dominant reading" position but also demonstrated "negotiated reading" by adapting the message based on personal experience, skin condition, needs, product ingredients, and user reviews. Instances of "oppositional reading" were relatively low. E-WOM—comprising reviews, testimonials, and user experiences—served as both a source of information and a point of comparison in shaping perceptions. Factors influencing perception included personal experience, skin condition, needs, product knowledge, E-WOM, recommendations, beauty influencers, digital communication, and price.

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