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INDONESIA
STREAMING Business Journal
Published by UNIVERSITAS KALBIS
ISSN : -     EISSN : 29882435     DOI : https://doi.org/10.53008
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 103 Documents
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Pengaruh Persepsi Harga Dan Persepsi Kualitas Terhadap Loyalitas Pelanggan Ojek Online “XYZ” Dengan Variabel Mediasi Kepuasan Dan Kepercayaan Pelanggan Vicki Goutama; Triyono Arief Wahyudi
STREAMING Vol. 4 No. 2 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/dhdf0f37

Abstract

The objective of this research is to analyze the effect of price perception and quality perception on customer loyalty of Ojek Online “XYZ” with the customer satisfaction and customer trust as the mediating variables. This research model is developed from previous study Nafisa Choirul Mar’ati, Tri Sudarwanto, S.Pd.,M.S (2015), Lily Harjati dan Yurike Venesia (2015), Fanny Fibriyanti Salim dan Diah Dharmayanti, S.E., M.Si (2014), Ika Wahyu Wijayanti, Wahyono (2015), Woro Mardikawati, Naili Farida (2013), Muhammad Zaman Sarwar, Kashif Shafique Abbasi & Saleem Pervaiz (2012), Mai Ngoc Khuong and Ngo Quang Dai (2016), Afrina Yasmin, Sadia Tasneem, Kaniz Fatema (2015), Halizan Bin Haji Hamzah, Azli @ Meor Azli Ayub, Mohd Faiz Hilmi* (2015), I Gede Yogi Pramana, Ni Made Rastini (2016), Deddy Rakhmad Hidayat, Muhammad Riza Firdaus (2014), and also using preliminary qualitative research through in depth interview with five respondents, who were Ojek Online “XYZ” customers. There were six hypothesis that shows the relationship between variables. This research model is quantitative approach through a survey of 240 respondents using convenience sampling method. Hypothesis test results shows price perception and quality perception have a siginificant effect on customer loyalty through customer satisfaction and customer trust. The managerial implications of this research were to gain customer loyalty,  the company have to increase customer satisfaction and customer trust by making sure the certainty of  fare that  shows on the application same with the customer payment, educating customer with  promotion that better and more frequent compare to competitors, create a workshop and training to rider, and do the join promo with other company or others brand products.
Pengaruh Cashback Dan Gratis Ongkir Terhadap Impulse Buying Melalui Brand Image Produk Parfum HMNS Pada Platform Shopee Nasywa Chintami Rahmadani Putri; Dewi Sri Woelandari; Ferawaty Puspitorini
STREAMING Vol. 5 No. 2 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/e6zjsh67

Abstract

This study aims to analyze the influence of cashback and free shipping on impulse buying through brand image of HMNS perfume products on the Shopee platform. This research employed a quantitative approach with an explanatory research design. The population of this study consisted of Generation Z consumers residing in Narogong Indah Housing Estate, Bekasi. A total of 120 respondents were selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The results indicate that free shipping has a positive and significant effect on impulse buying, while cashback does not have a significant effect on impulse buying. In addition, brand image has a positive and significant effect on impulse buying and serves as a mediating variable in the relationship between cashback and free shipping on impulse buying. These findings suggest that free shipping is more effective than cashback in encouraging impulse purchases, particularly when supported by a strong brand image. The study is expected to provide valuable insights for companies in developing promotional strategies and strengthening brand image to enhance consumers' impulse buying behavior.
Faktor-Faktor Yang Mempengaruhi Minat Siswa Dalam Memilih SMKS 1 Jakarta Anastasia Dwi Dharmaningrum; Siti Nurjanah
STREAMING Vol. 5 No. 1 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/xcmyef28

Abstract

This study aims to determine and analyze the factors that influence students' interest in the decision to choose a school at SMKS 1 Jakarta (case study at SMKS 1 Jakarta). This study is a quantitative study that aims to analyze the factors that influence interest in the decision to choose a school at SMKS 1 Jakarta. The population of the study was 204 respondents among SMKS 1 Jakarta students. The data collection method is quantitative, with technical analysis using confirmatory factor analysis (CFA). The results of the study showed that there were 11 factors formed from 7 variables that had been analyzed; these were the main factors formed in the analysis. In this case, schools can develop socialization activities, motivation regarding SMKS 1 Jakarta, majors, and information from the school environment, as well as support from the family environment, which will lead children to become enthusiastic and confident individuals to be able to have great motivation to learn, and a great deal of interest will also arise for students to be able to make decisions to choose at SMKS 1 Jakarta.

Page 11 of 11 | Total Record : 103

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