STREAMING Business Journal
STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Articles
80 Documents
<![CDATA[Pengaruh Pelatihan Kerja dan Lingkungan Kerja Terhadap Kinerja Karyawan di PT Indo Husada Utama ]]>
<![CDATA[Putra, Boby Bala]]>;
<![CDATA[Sumbogo, Ignatius Ario]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i1.2917
<![CDATA[The purpose of this study was to determine whether there is an effect of job training, work environment on employee performance at PT Indo Husada Utama. This study used a quantitative method by conducting surveys and tests on 30 employees at PT Indo Husada Utama. The sampling method is saturated sampling which is part of the non-probability sampling technique. Data collection was carried out by distributing questionnaires using a Likert scale to measure each statement. The tests carried out were validity test, reliability test, classic assumption test, hypothesis test, and multiple regression test with the help of the IBM SPSS Statistics 25 program. The results showed that job training variables has a significant effect on employee performance, work environment variables have no significant effect on employee performance, and job training and work environment variables have a significant effect on employee performance]]>
<![CDATA[Pengaruh Promosi Dan User Experience Terhadap Kepuasaan Yang Berdampak Pada Loyalitas Supplier Pada Situs E-Commerce Tokodistributor ]]>
<![CDATA[Guna, Darma]]>;
<![CDATA[Meliana, Vina]]>
<![CDATA[ STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v3i1.3028
<![CDATA[This study aims to determine the effect of promotion and user experience (ux) on satisfaction which has an impact on supplier loyalty on distributor store e-commerce sites. This study uses a quantitative research method with a purposive sampling technique in collecting questionnaire data, the researcher uses a sample of suppliers who are actively selling on e-commerce sites which 130 users of distributor shops. The results of this study indicate that promotion has an effect on satisfaction user experience has no effect on satisfaction. and there is no effect of satisfaction on loyalty. Promotion and user experience were found to have a joint effect on satisfaction.]]>
<![CDATA[Pengaruh Rebranding dan Bauran Pemasaran Terhadap Kepuasan yang Berdampak pada Loyalitas Konsumen Mako ]]>
<![CDATA[Lestari, Julianita]]>;
<![CDATA[Meliana, Vina]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i1.3029
<![CDATA[This study aims to determine the effect of rebranding and marketing mix on satisfaction which has an impact on Mako Cake and bakery consumer loyalty. This research uses nonprobability with purposive sampling technique and survey method with quantitative approach. The sample in this study were consumers who knew Mako Cake and bakery or who had bought Mako Cake and bakery products in Jabodetabek with a minimum age of 17 years and had a total of 170 samples. The results of this study indicate that rebranding affects satisfaction, marketing mix affects satisfaction, satisfaction affects consumer loyalty, rebranding and marketing mix together affect satisfaction.]]>
<![CDATA[Pengaruh Citra Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen Sepatu Sepakbola Nike di Jakarta Timur ]]>
<![CDATA[Wou, Wilfridus]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i2.3030
<![CDATA[This study aimst determine whether there is an influence between Brand Image and Product Quality on Consumer Satisfaction of Nike soccer shoes in East Jakarta. This study uses aquantitative method approach through a surveyy of 130 Nike soccer shoes users. The sampling method is non-probability sampling with purposive sampling type with the number of respondents 130 respondents,the data collection technique is a questionnaire. Thedata processing method uses linear regression analysis with the help of SPSS version 25 program. The results of this study conclude that Brand Image and Product Quality have a simultaneous and significant effect on Consumer Satisfaction.]]>
<![CDATA[Pengaruh Desain Produk dan Price Fairness Terhadap Minat Beli dan Dampaknya Terhadap Keputusan Pembelian Batik Sepiak Belitong ]]>
<![CDATA[Lestari, Lestari]]>;
<![CDATA[Lestari, Diyan]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i1.3032
<![CDATA[This study explains the effect of product design and price fairness on purchase intention and their impact on purchasing decisions of Batik Sepiak Belitong. This research is quantitative research and uses a survey method by using a questionnaire to the respondents. Questionnaires were distributed via google form to 180 respondents which were then analyzed by using SPSS version 25.0. The sampling technique used is purposive sampling. The result of the main test (t-test) shows that product design and price fairness affect the purchase intention, while price fairness has no effect on purchase intention or purchasing decisions, then product design and purchase intention affect purchase decisions for Batik Sepiak Belitong.]]>
<![CDATA[Pengaruh Social Campaign Terhadap Brand Loyalty dengan Brand Image Sebagai Variabel Intervening Pada Kopi Kalyan ]]>
<![CDATA[Lestari, Ardisa Dwi Putri]]>;
<![CDATA[Astono, Anjar Dwi]]>
<![CDATA[ STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i1.3033
<![CDATA[This study explains the influence of Social Campaign on Brand Loyalty with Brand Image as an intervening variable. This study used a quantitative approach by distributing questionnaires to 140 respondents which were then processed using the SPSS 26 program. Sampling used a non-probability sampling technique with purposive sampling. The results of the hypothesis test show that Social Campaign has a significant effect on Brand Image, while Brand Image has a significant effect on Brand Loyalty. However, the Social Campaign has no direct effect on Kopi Kalyan's Brand Loyalty, but requires mediation from Brand Image. Based on the results of hypothesis testing, the indirect effect of Social Campaign on Brand Loyalty through Brand Image is 40.7%. The implications of this research can provide input so that Kopi Kalyan can pay attention to the factors that influence Brand Loyalty and their brand image.]]>
<![CDATA[Pengaruh Pelatihan Dan Budaya Kaizen Terhadap Kinerja Karyawan Di PT. Bank Central Asia, Tbk. Cabang Kelapa Gading Raya ]]>
<![CDATA[Evelyn Caluela]]>;
<![CDATA[Sumbogo, Ignatius Ario]]>
<![CDATA[ STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v3i1.3045
<![CDATA[This study aims to determine the effect of training and kaizen culture on employee performance at PT Bank Central Asia, Tbk Kelapa Gading Raya Branch. Field research methods with a type of quantitative approach. The employee population is 45 people and the sample taken is 45 people using the Non Probability Sampling technique. Data processing uses multiple linear regression using SPSS Version 25 software. The results of this study conclude that there is a significant influence between training on employee performance and kaizen culture on employee performance and simultaneously have a positive influence on employee performance.]]>
<![CDATA[Pengaruh Work-Life Balance Terhadap Motivasi Dampaknya Pada Produktivitas Kerja Karyawan PT. PLN Muara Karang ]]>
<![CDATA[Putirulan, Angelita]]>;
<![CDATA[Sumbogo, Ignatius Ario]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i2.3226
<![CDATA[This study aims to determine the direct effect of Work-life balance on employee productivity, as well as the indirect effect of Work-life balance on employee productivity through motivation. The sampling technique in this study used non-probability sampling. This study uses a quantitative approach. The research method used in this research is path analysis with a regression technique where data collection is done by distributing questionnaires to 41 employees of PT. PLN Nusantara Power up Muara Karang. Data analysis used is the classical assumption test and hypothesis testing using the t (partial) test and the coefficient of determination (R2). The results of the questionnaire were tested using the SPSS version 26 program. The path analysis results showed that the direct path Work-life balance had a significant effect on productivity by 0.467 or 46.7%, the remaining 53.3% was influenced by other factors, while the indirect path analysis showed that Work-life balance had no effect on productivity through motivation of 375 or 37.5%, the remaining 62.5% were influenced by other factors outside this model.]]>
<![CDATA[E-WOM, Kepercayaan Konsumen, dan Minat Konsumen dalam Membeli Produk Fashion di E-Commerce ]]>
<![CDATA[Simamora, Virgo]]>
<![CDATA[ STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v2i2.3276
<![CDATA[The growing number of online purchases each year shows how appealing the e-commerce sector is today. This study focuses on how consumer trust serves as a mediator between e-WOM and consumer interest. In this research, one hundred millennials are involved as respondents. The study samples consisted of women, millennials, living in DKI Jakarta who actively engaged in e-commerce. The results of this study found that consumer interest in engaging in e-commerce transactions is influenced by electronic word-of-mouth (E-WOM). Similarly, customer trust affects consumers' purchasing intentions to buy fashion products in e-commerce. Lastly, this study demonstrates the function of consumer trust as a mediating variable in the relationship between e-WOM and millennial enthusiasm for buying fashion products through e-commerce. Keywords : e-WOM, trust, purchasing intentions.]]>
<![CDATA[Perbedaan Penjualan Via E-Commerce Dan Direct Selling Suku Cadang Mobil Aquarius Motor ]]>
<![CDATA[Jeki, Jeki]]>;
<![CDATA[Iskandar, Donant Alananto]]>
<![CDATA[ STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal ]]>
Publisher : <![CDATA[Research and Community Service UNIVERSITAS KALBIS ]]>
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DOI: 10.53008/streaming.v3i1.3552
<![CDATA[Sales through e-commerce and direct selling have become two methods commonly used in the automotive industry to market and sell auto parts. However, there is still a paucity of research investigating the differences between these two methods, particularly in the context of aquarius Motor auto parts. Aquarius Motor is a micro, small and medium enterprise. This study aims to determine the differences in sales via e-commerce and direct selling of Aquarius Motor car parts. This study used a quantitative research method with a purposive sampling technique in collecting questionnaire data from customers of Aquarius motor car parts as many as 84 respondents.]]>
