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Donant Alananto Iskandar
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INDONESIA
STREAMING Business Journal
Published by UNIVERSITAS KALBIS
ISSN : -     EISSN : 29882435     DOI : https://doi.org/10.53008
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 103 Documents
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Peranan Room Attendant Dalam Make Up Room Untuk Meningkatkan Kepuasan Tamu Di Hotel Des Indes Martinus Hia; Triyono Arief Wahyudi
STREAMING Vol. 4 No. 2 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/pgtg4c80

Abstract

This study examines the role of room attendants in performing make-up room procedures and their impact on guest satisfaction at Hotel Des Indes Menteng. Using hospitality service theory and hotel operational standards, the research explores how room attendant knowledge, technical skills, interpersonal behavior, and adherence to Standard Operating Procedures (SOPs) influence perceived room quality and guest experience. A descriptive qualitative approach was employed through six months of fieldwork (June–December 2021), including literature review, participant observation in the housekeeping department, and interviews with room attendants and supervisors. The findings indicate that accurate technical execution, consistent SOP implementation, and courteous interpersonal behavior significantly enhance guest comfort, hygiene perception, and service reliability. However, inconsistent SOP enforcement, limited chemical-handling knowledge, variable inspections, and insufficient continuous training were identified as constraints. The study recommends structured training, strengthened supervision, SOP reinforcement, and performance monitoring to improve housekeeping quality and guest satisfaction.
Pengaruh Pemberian Flavor Pada Produk Minuman Kopi Terhadap Kepuasan Pelanggan  Di Eighteen Coffee Jakarta Martinus Hia; Donant Alananto Iskandar
STREAMING Vol. 5 No. 1 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/5y6f6980

Abstract

This study examines how adding flavors (vanilla, butterscotch, palm sugar) to espresso‑based beverages affects customer satisfaction at Eighteen Coffee Jakarta. Drawing on a short survey of 50 customers, field observations, brief interviews, and limited recipe trials, we describe perceived taste balance, aroma, and texture as key drivers of satisfaction among 20–35‑year‑old customers. Original Oat Baby Latte (oat milk, butterscotch, vanilla) was favored for its smoothness but considered “too light” by some; Craft Latte Palm Sugar (palm sugar, robusta espresso) pleased those preferring stronger profiles yet was sometimes “too sweet.” A modified Craft Latte (arabica espresso with vanilla and butterscotch) received the most positive responses for balanced sweetness, cleaner aftertaste, and “premium” aroma. We discuss implications for flavor development, recipe standardization, and barista training to improve consistency and loyalty.
Peranan Staff Pastry Dalam Membuat Produk Sweet Bread Untuk Kepuasan Pelanggan Di Hotel Sahid Jaya Triyono Arief Wahyudi; Martinus Hia
STREAMING Vol. 5 No. 1 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/b9pdyb51

Abstract

This study examines the role of pastry staff in producing quality Sweet Bread and its influence on guest satisfaction at Hotel Grand Sahid Jaya. Using a descriptive qualitative design, data were gathered through six months of field practicum, participant observation, SOP and document review, interviews with pastry personnel and supervisors. The research positions Sweet Bread as a strategic hospitality product connecting technical craftsmanship, hygiene. Findings reveal four main quality drivers: careful raw-material and FIFO rotation, precise control of mixing through baking processes, adequate and well-maintained equipment, and strict food-safety practices. Operational constraints such as ingredient shortages, limited baking capacity, temperature variability, and labeling lapses were found to reduce consistency and increase waste. Human and managerial factors—including staff competence, teamwork, supervision, and creative presentation—significantly shape product reliability and guest perception. Strengthening SOP compliance, training, and quality audits enhances satisfaction and brand reputation
Laundry Majapahit: Pemanfaatan Scripted User Generated Content sebagai Strategi Komunikasi Pemasaran Rinso di TikTok Geraldo Armayudha; Amiruddin Saleh; Harvia Atika Zahira
STREAMING Vol. 5 No. 2 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/mvp3rs92

Abstract

This study aims to analyze the use of scripted user generated content as Rinso’s digital marketing communication strategy through the Laundry Majapahit content on TikTok and to examine the storytelling strategies used to convey brand messages and build audience engagement. This study employed a qualitative approach with a case study design and qualitative content analysis. Data were collected through an interview with a key informant from Unilever Indonesia, observation of 19 TikTok posts from the @yatimajapahit account uploaded from October 18 to November 2, 2025, and analysis of audience comments. The findings show that Laundry Majapahit operates as scripted user generated content through a fictional account, the persona of Bu Yati, creator participation, comment responses, and a low-cost manual laundry gimmick. This strategy creates an organic impression, encourages viral marketing, expands electronic word of mouth, and strengthens brand engagement through storytelling and soft selling.
Pengaruh Rating, Review Online, dan Harga terhadap Keputusan Pembelian pada Official Store Xiaomi di Tokopedia Muhammad Syaffalutfi; Donant Alananto Iskandar
STREAMING Vol. 5 No. 1 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/e6q8gc97

Abstract

This study aims to analyze the influence of ratings, Online Customer Reviews (OCR), and price on purchasing decisions at the Xiaomi Official Store on Tokopedia. A quantitative research approach was employed, involving 200 respondents selected through a non-probability sampling technique using purposive sampling. The sample size was determined by considering the maximum number of arrows directed toward a latent construct in the research model. Data were collected through online questionnaires and analyzed using multiple linear regression. The findings reveal that ratings, Online Customer Reviews, and price each have a significant positive effect on purchasing decisions. Furthermore, these variables simultaneously exert a significant influence on consumers’ buying decisions. The results suggest that consumers tend to rely on product ratings, customer feedback, and price considerations when making online purchases. Therefore, maintaining high product ratings, effectively managing customer reviews, and offering competitive pricing strategies are essential for enhancing consumer trust and encouraging purchase decisions on e-commerce platforms such as Tokopedia.
Pengaruh Reference Group, Reasonable Price, Dan Perceived Usefulness Terhadap Online Purchase Intention Produk Ipad Sulthan Dhia Yafi Muhammad; Donant Alananto Iskandar
STREAMING Vol. 4 No. 2 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/n0zkvb75

Abstract

This study aims to examine the influence of Reference Group , Reasonable Price, and Perceived Usefulness on Online Purchase Intention toward iPad products among consumers in Indonesia. In the growing digital marketplace, consumers’ purchasing decisions are influenced by social factors, price perceptions, and the perceived benefits of a product. Therefore, understanding these determinants is important for companies seeking to increase consumers’ intention to purchase technology products online. This research employed a quantitative approach and involved 165 respondents selected through a purposive sampling technique. Data were collected using a structured questionnaire and analyzed through multiple regression analysis and hypothesis testing. The findings reveal that Reference Group , Reasonable Price, and Perceived Usefulness simultaneously have a significant positive effect on Online Purchase Intention. Consumers are more likely to purchase iPad products online when they receive positive recommendations from influential groups, perceive the price as fair and reasonable, and recognize the product’s usefulness in supporting their daily activities. These results provide valuable insights for marketers in developing effective marketing and pricing strategies to enhance consumers’ Online Purchase Intentions.
Pengaruh Kualitas Produk, Harga, Distribusi, Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan PT.XYZ Willy Lesmana; Siti Nurjanah
STREAMING Vol. 4 No. 2 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/s2qh6y71

Abstract

This research aims to identify the influence of product quality, price, distribution and service quality on customer satisfaction at PT. XYZ which has an impact on customer loyalty. This research uses quantitative methods using SPSS. This research technique uses survey research techniques with data collection methods with questionnaires online. The sampling technique used was the Slovin Technique with 61 respondents. This research uses validity, reliability, classical assumptions, hypotheses and path tests. In the hypothesis test, the results of the path analysis test carried out show that product quality (X1), product price (X2), distribution (X3) and service quality (X4) have an effect on customer satisfaction (Z) by 81.8%. Meanwhile, other factors 18.2% were influenced by other factors outside this research. Product quality (X1), product price (X2), distribution (X3), service quality (X4) and customer satisfaction (Z) influence customer loyalty (Y) by 40.2%. Through intervening tests, customer satisfaction can become an intervening variable.
Pengaruh Meta Ads Terhadap Purchase Intention Produk Sgrow Melalui Customer Engagement Dan Brand Awareness Haikal Vicky; Anjar Astono
STREAMING Vol. 5 No. 1 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/w4gft012

Abstract

This study aims to analyze the effect of Meta Ads on the Purchase Intention of Sgrow products through the mediating roles of Customer Engagement and Brand Awareness. In today’s competitive digital marketing environment, businesses need effective social media advertising strategies to attract consumers and stimulate purchasing behavior. Meta Ads provide opportunities for companies to increase consumer interaction and strengthen brand recognition. This research employed a quantitative approach by surveying 120 social media users who had been exposed to Sgrow advertisements. The data were analyzed using Path Analysis with SPSS version 27 to examine the relationships among the variables. The results show that Meta Ads have a significant positive effect on both Customer Engagement and Brand Awareness. In addition, Customer Engagement and Brand Awareness significantly influence consumers’ Purchase Intention toward Sgrow products. The findings also indicate that both variables serve as mediators in the relationship between Meta Ads and Purchase Intention. These results suggest that effective Meta Ads strategies can enhance consumer engagement, increase Brand Awareness, and ultimately encourage stronger Purchase Intention.
Pengaruh E-Service Quality, Product Quality, Dan Perceived Enjoyment Terhadap Repurchase Intention CGV Cinemas Gursherine Gursherine; Vina Meliana
STREAMING Vol. 5 No. 1 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/2penr681

Abstract

This study aims to determine the influence of e-service quality, product quality, and perceived enjoyment on repurchase intention among users of the CGV Cinemas application. CGV is one of the digital platforms for movie ticket reservations that affects customer experience and encourages repeat purchases. This research uses a quantitative approach with purposive sampling. Data were collected using an online questionnaire distributed to 240 respondents who had purchased tickets via the CGV application in the last three months. The research instrument was tested for validity and reliability before analysis. The data analysis technique used is multiple linear regression. The results show that E-service quality  has an influence on Repurchase intention. Product quality has an influence on Repurchase intention. Perceived enjoyment has an influence on Repurchase intention. These findings indicate that improving digital service quality, product quality, and user enjoyment when using the application can encourage repurchase intention. CGV is advised to improve the lowest-rated aspects to increase user loyalty.
Pengaruh Social Media Marketing, Brand Image, dan E-WOM terhadap Keputusan Pembelian Produk The Body Shop Amadhea Faustine Alvitasari; Donant Alananto Iskandar
STREAMING Vol. 5 No. 1 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/8es1ca94

Abstract

This study aims to explore the impact of social media marketing, brand image, and E-WOM on consumer purchasing decisions for The Body Shop products in Bekasi City. The methodology applied is a quantitative approach with a descriptive and causal research design. Data was collected through a questionnaire distributed to 180 respondents residing in Bekasi City who had purchased The Body Shop products and followed the brand's official social media accounts. Data analysis was conducted using IBM SPSS 27 statistical software, including validity and reliability tests, as well as tests of classical assumptions. The results indicate that all independent variables collectively have a significant influence on consumer purchasing decisions, with brand image being the most influential factor. The R² value of 0.543 indicates that 54.3% of the variation in purchasing decisions can be explained by this model, while the remainder is influenced by other variables not examined in this study.

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