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STREAMING Business Journal
Published by UNIVERSITAS KALBIS
ISSN : -     EISSN : 29882435     DOI : https://doi.org/10.53008
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 103 Documents
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Pengaruh Promosi E-Katalog, Kualitas Produk, Layanan Purna Jual, Sales Representative Terhadap Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Alat Kesehatan Pada PT. XYZ ta dampaknya terhadap Minat Beli Alat Kesehatan Pada PT.XYZ  Hilmansyah Hilmansyah; Triyono Arief Wahyudi
STREAMING Vol. 3 No. 1 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/c6mykq15

Abstract

This research analyzed  the influence of E-catalogue promotion which is an                    e-purchasing tool provided by the government, product quality, after sales service, sales representative on customer trust and its impact on purchase intention of  medical devices  at PT.XYZ. This research is conducted by quantitative research method with 90 respondents divided into 3 categories, the method used is regression and correlation of each variabel with 2 sub- models using SPSS engine. The conclusion of this research result in the analysis of the first sub model, (1) Promotion of E-catalog has positive and significant impact toward customer trust, (2) product quality influences insignificantly toward customer trust,(3) after sales service influences insignificantly toward customer trust and (4) Sales Representative has a positive and significant impact toward customer trust, the conclusion of the analysis on second sub model is (5) the customer trust has positive  and significantly  influence the purchase intention
Pengaruh Social Media Marketing, dan Kualitas Produk Terhadap Minat Pembelian di Riders and Rules Andriana Pratama; Donant Alananto Iskandar
STREAMING Vol. 4 No. 2 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/resbnd25

Abstract

This research aims to examine and demonstrate the influence of Social media marketing and Product Quality on consumers’ Purchase intention toward Riders and Rules products. The study involves three main variables, namely Social media marketing as the first independent variable, Product Quality as the second independent variable, and Purchase intention as the dependent variable. A quantitative research method was employed to obtain measurable and objective results regarding the relationships among these variables. The sample consisted of 125 respondents who had previously viewed content posted on the Riders and Rules Instagram account. Respondents were selected using a purposive sampling technique, which is a type of non-probability sampling method, ensuring that participants met specific criteria relevant to the research objectives. Data collected from the respondents were analyzed using SPSS version 20. The findings indicate that Social media marketing has a significant positive influence on Purchase intention. Furthermore, Product Quality also has a significant positive influence on Purchase intention. These results suggest that effective social media marketing strategies and high product quality can enhance consumers’ intention to purchase Riders and Rules products.
Pengaruh Store Atmosphere, Lokasi Dan Variasi Menu Terhadap Keputusan Pembelian Genesius Genesius; Joseph M.J. Renwarin
STREAMING Vol. 2 No. 1 (2023): STREAMING BUSINESS JOURNAL
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/mherrk45

Abstract

Pempek in the Kemayoran area has a unique product taste, which is a taste that fits the taste of Jakarta people without losing its Palembang specialty that cannot be found elsewhere. There are also many small and medium-sized pempek businesses there, one of which is Pempek G Putra, which has been selling since 1990. This study aims to see whether the variables storing atmosphere, location and menu variations have a significant effect on purchasing decisions in Pempek G Putra amidst many rivals. The survey method with questionnaires through google form to 201 respondents, data filling techniques purposive sampling and non-probability sampling techniques, the results were tested with SPSS version 25. The results showed that the menu variation variables significantly influence purchasing decisions in Pempek G Putra, while the atmosphere store and location have no significant effect on purchasing decisions. Pempek G Putra can do decorations when there are certain events by using the services of an event organizer and must keep the parking lot clean by making cleaning schedules for employees.  
Pengaruh Kualitas Produk, E-Service Quality Dan Online Customer Reviews Terhadap Minat Beli Yellow Fit Kitchen Vivian Vivian; Donant Alananto Iskandar
STREAMING Vol. 4 No. 2 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/f1r63p43

Abstract

This study aims to examine the influence of product quality, e-service quality, and online customer reviews on purchase intention toward Yellow Fit Kitchen products. A quantitative research approach was employed using SPSS Statistics 24 to analyze data collected from 105 respondents residing in Jakarta, Bogor, Bekasi, and other regions who were familiar with Yellow Fit Kitchen. The sample was selected using non-probability sampling with a purposive sampling technique. The findings reveal that product quality does not have a significant effect on purchase intention, whereas e-service quality and online customer reviews have positive and significant effects on consumers' purchase intention. These results indicate that consumers place greater importance on service quality and online reviews than product quality when considering Yellow Fit Kitchen products. The study provides practical implications for the company by highlighting the need to continuously improve its e-service quality and encourage positive customer reviews while maintaining product quality to strengthen its competitiveness and enhance consumers' intention to purchase.
Pengaruh Persepsi Kualitas Dan Promosi Terhadap Kepuasan Pelanggan Serta Dampaknya Pada Loyalitas Pelanggan Donat XYZ Cabang Mal Kelapa Gading Riza Meilani; Triyono Arief Wahyudi
STREAMING Vol. 4 No. 2 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/2bh3hv86

Abstract

This study examines the influence of perceived quality and promotion on customer satisfaction and its subsequent impact on customer loyalty at Donat XYZ, Kelapa Gading Mall Branch. The research employed a quantitative approach using both primary and secondary data sources. Data were collected from 250 respondents who had purchased and consumed Donat XYZ products. Statistical analysis was conducted using SPSS version 21. The findings reveal that perceived quality has a significant and positive effect on customer satisfaction, indicating that customers who perceive the products as high quality tend to be more satisfied. Similarly, promotional activities were found to have a significant and positive influence on customer satisfaction, suggesting that effective promotions contribute to a better customer experience. Furthermore, customer satisfaction significantly and positively affects customer loyalty. These results demonstrate that improving product quality perceptions and implementing attractive promotional strategies can enhance customer satisfaction, which in turn strengthens customer loyalty toward Donat XYZ.
Pengaruh Persepsi Harga, Kualitas Produk, Dan Proses Transaksi Terhadap Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Ulang Melalui Social Media Dan E-Commerce Hizrian Lesty Prabowo; Triyono Arief Wahyudi
STREAMING Vol. 3 No. 2 (2024): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/ystewv75

Abstract

This research aims to identify influence of price perception, quality, and transaction process on customer trust and its impact on repurchase intention trough social media and e-commerce. This research is done by quantitative research method with survey method on consumer who have done online shopping in social media and e-commerce in Jakarta. The sample was taken by purposive sampling method where 100 samples obtained were chosen based on predetermined criteria. The result of this research is (1) there is a significant influence between price perceptions on the establishment of trust in online purchases through social media and e-commerce, (2) there is no significant influence between the perception of quality towards the formation of trust in online purchasing through social media and e-commerce, (3) there is a significant influence between the process transaction on the establishment of trust in online purchasing through social media and e-commerce, (4) there is a significant influence between the belief on the decision of buy-back intention on the online purchase through social media and e-commerce.
Pengaruh Persepsi Atas Nomor Izin Edar BPOM, Label Halal, Kualitas Produk, Harga Terhadap Kepercayaan Pelanggan & Persepsi Nilai Pelanggan Serta Dampaknya Pada Minat Beli Kosmetik Import Mutiara Januari; Triyono Arief Wahyudi
STREAMING Vol. 4 No. 1 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/dd93ck91

Abstract

The objective of this research is to examine the influence of perceived : NIE BPOM, halal label, product quality and price on customer's trust and customer's perceived value and its impact on purchase intention of imported cosmetic products. The result of this research are (1) perceived NIE BPOM have positive and insignificant influence to customer's trust, (2) perceived label of halal have positive and significant influence to customer trust, (3) perceived quality has positive and significant influence to trust (5) perceived of NIE BPOM has a positive and significant influence on perception of customer value, (6) perceived halal label has a negative and significant influence on the perception of customer value , (7) perceived quality has a positive and significant influence on the perception of customer value, (8) perceived price has a positive and significant impact on customer perceptions, (9) Customer’s trust has a positive and significant effect on purchase intention, (10) customer perceived value has a positive and significant impact ad buying interest.
Analisis Persepsi Atas Kualitas,  Ketersediaan, Harga Citra Merk Terhadap Kepuasaan Pelanggan  Dan Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Kembali Produk Obat Herbal XYZ Deliana Permatasari; Triyono Arief Wahyudi
STREAMING Vol. 2 No. 2 (2023): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/r7xna230

Abstract

The purpose of this study is to analyse perceived quality, availability, price, brand image towards customer satisfaction and trust its impact on the repurchase intention of herbal medicine XYZ. The research method used is survey by spreading an online structured questionnaire. The result of this research is that repurchase intention for this product affect positively and significantly by customer trust and customer satisfaction with perceived quality, availability, price and brand image.
Strategi Komunikasi Pemasaran Digital Event JPJR Belitung Timur Melalui Pemanfaatan Media Instagram Davis Roganda Parlindungan; Reonald Purnama Purba
STREAMING Vol. 5 No. 1 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/jmv7dd47

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital pada event JPJR Belitung Timur melalui pemanfaatan Instagram. Fokus penelitian ini adalah untuk mengkaji bagaimana Instagram digunakan sebagai media komunikasi pemasaran digital acara dengan menilai pembuatan konten visual, intensitas dan kualitas interaksi dua arah, serta penggunaan fitur reels dalam membangun minat pengunjung melalui model AISAS dari Sugiyama dan Andree. Paradigma yang digunakan adalah konstruktivisme dengan metode studi kasus dipakai dengan pengumpulan data kualitatif melalui wawancara mendalam, observasi, dan dokumentasi. Teknik analisis data menggunakan teknik Miles, Huberman, dan Saldana. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran digital festival JPJR pada platform Instagram dilakukan melalui pembuatan konten visual yang menarik dan informatif yang secara efektif menarik perhatian dan minat audiens, serta melalui interaksi dua arah dan penggunaan fitur reels yang efektif untuk mendorong audiens mencari informasi tambahan, melakukan tindakan seperti menghadiri festival dan mengikuti akun Instagram festival JPJR, serta membagikan informasi dengan jejaring mereka di Instagram. Namun, tantangan seperti keterbatasan sumber daya manusia dan ide konten juga teridentifikasi. Penelitian ini menyimpulkan bahwa pengoptimalan strategi pemasaran digital di platform seperti Instagram sangat penting dalam mempromosikan acara budaya seperti JPJR dan dapat menjadi model untuk event serupa di Indonesia.
Pengaruh Persepsi Harga, Kualitas Produk Dan Promotion Terhadap Minat Beli Konsumen Untuk Membeli Produk Fashion Premium iROO Melalui Online shop Dengan Brand Awareness Dan Persepsi Nilai Sebagai Variabel Mediasi Farida Rusila; Triyono Arief Wahyudi
STREAMING Vol. 4 No. 2 (2025): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/mzjrnf18

Abstract

Rapid growth market share e-commerce or online shop in indonesia were no longer can doubt.With of internet users is the 82 million people or about 30 percent of the population in indonesia, e-commerce market a gold mine who its desire for some of us can see the potential to depannya.iroo-indonesia.com is one of shopping online that working in the area of retail fashion special woman who has market share pretty good since starting the retail business in indonesia. This Research aims to understand ( 1 ) the influence perception price to the wishes of to buy fashion premium iroo through online shop with the brand awareness and presepsi the value as variable mediation ( 2 ) the influence quality of product against desire to purchase fashion premium iroo through online shop with the brand awareness and perception the value as variable mediation ( 3 ) the influence promotion to the wishes of to buy fashion premium iroo through online shop with the brand awareness and presepsi the value as variable mediation.Respondents in this research was customer that has become members and have done the purchase of online, with the number of sample as many as 180 respondents. The Method of this research is description. Technique data analysis in this research was analysis a path or ( path analisys ) by using linear regression multiple .The research results show that the size of the contributions influence perception of prices ( x1 ) , the quality of product ( x2 and promotion ( x3 ) impact of 60.6 % of consumer advocacy to buy through perception the value of ( meters , while the rest of 39.4 % influenced by another factor.

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