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Komunika: Jurnal Ilmiah Komunikasi
Published by Yayasan Abidan Almahmudi Bin Dahlan
ISSN : -     EISSN : 30324475     DOI : -
Core Subject : Science, Education, Social,
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science
KOMUNIKA: JURNAL ILMIAH KOMUNIKASI Sebagai Jurnal Nasional dengan ruang lingkup jurnal ini adalah dalam bidang Ilmu Komunikasi yang menyediakan platform untuk publikasi penelitian ilmiah tentunya diberbagai bidang komunikasi. Jurnal ini menerima artikel dengan penelitian empiris. Artikel dapat mewakili berbagai perspektif teoretis dan pendekatan metodologis yang berbeda. Artikel yang dipublikasikan dapat mengacu pada semua tingkat usia, dari bayi hingga orang dewasa dan keragaman pembelajaran dan pembelajaran, dari eksperimen laboratorium hingga studi lapangan. Kriteria utama dalam peninjauan dan proses pemilihan menyangkut pentingnya kontribusi pada bidang Ilmu Komunikasi. Ilmu Komunikasi. Ilmu Media. Komunikasi Internasional. Komunikasi Bisnis Komunikasi Organisasi. Komunikasi Perusahaan. Manajemen Komunikasi Hubungan Masyarakat. Komunikasi Kesehatan Komunikasi Pendidikan Komunikasi Olahraga Komunikasi Terapiutik Psikologi Komunikasi
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 47 Documents
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Pengaruh Konten Marketing Akun Tiktok @EYEBOST.ID Terhadap peningkatan Brand Awarness Eyebost Nurhidayat, Imam Syarifudin; Annisa, Fhena
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 1 (2025): AGUSTUS
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i1.1547

Abstract

The rapid growth of social media has transformed how brands interact with their audiences. TikTok has emerged as one of the most effective platforms for implementing creative and interactive content marketing strategies. This study focuses on the official TikTok account @eyebost.id, owned by the Eyebost brand, which utilizes educational and promotional content to build brand awareness. A quantitative approach was employed using a survey of 398 respondents, analyzed through simple linear regression with SPSS. The results indicate a positive and significant influence between content marketing and brand awareness, with an R² value of 0.623. This finding suggests that engaging and consistent content strategies can increase brand awareness by up to 62.3%. The study highlights the strategic role of TikTok in strengthening brand positioning and provides practical insights for developing effective digital marketing communication strategies in the social media era.
Strategi Humas Dinas Komunikasi Dan Informatika Kota Palembang Dalam Meningkatkan Citra Positif Pemerintah Melalui Media Sosial Instagram Yunisah, Nasywa; Razzaq, Abdur; Hati, Putri Citra
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 1 (2025): AGUSTUS
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i1.1555

Abstract

This he development of the digital era which demands transparency and speed of information from the government makes managing a positive image a strategic aspect that cannot be ignored. This research aims to analyze the Public Relations strategy of the Palembang City Communication and Informatics Service (Diskominfo) in this effort through the use of Instagram social media, by making the official account management activity @kominfopalembang the main object. Based on the PENCILS Public Relations (PR) Mix Theory, this research uses descriptive qualitative methods. Data collection was carried out through in-depth interviews with key informants, observation of Instagram content, and documentation. The research results show that Diskominfo Public Relations implements most elements of the PENCILS strategy including Publication, Events, News, Community Involvement, Information of Image, Lobbying and Negotiation, and Social Responsibility synergically. The Publication and Information of Image strategy is the main focus in building a modern and transparent government image, supported by News (hoax verification) and Community Involvement to strengthen public trust. The structured and consistent implementation of the PENCILS strategy via Instagram has proven effective in strengthening the positive image of the Palembang City Government, so that it becomes a digital communication model that is able to build trust and closeness with the community.
Strategi Humas Diskominfo Kota Palembang Dalam Mengelola Keterbukaan Informasi Publik Hasanah, Sita Lutfiastuti; Razzaq, Abdul; Hati, Putri Citra
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 1 (2025): AGUSTUS
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i1.1559

Abstract

The development of digital technology requires government agencies to be more open in conveying information to the public. The Palembang City Communication and Information Agency, as the institution responsible for managing public communication, plays an important role in ensuring that information disclosure is carried out in accordance with the provisions of Law Number 14 of 2008. This study aims to describe the public relations strategies of the Palembang City Communication and Information Agency in managing public information disclosure and to identify the factors that support and hinder this process. The study uses a descriptive qualitative method with data collection techniques through semi-structured interviews and participatory observation. The results show that public relations strategies are implemented through the stages of fact-finding, planning and organizing, action and communication, and evaluation. Public relations combines digital and non-digital channels to expand the reach of information, but still faces obstacles in the form of literacy gaps, limited resources, and unequal access to information. Overall, the strategies implemented have supported efforts to increase public transparency, although strengthening is still needed in terms of equal access and information education so that information disclosure can truly be felt by all levels of society.
Peran Humas Diskominfo Dalam Mempublikasikan Kegiatan Pemerintah Melalui Media Sosial Instagram Hessel, M Zackry; Razzaq, Abdur; Hati, Putri Citra
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 1 (2025): AGUSTUS
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i1.1560

Abstract

The development of information technology and the increasing use of social media have changed the way the government conveys information to the public, one of which is through Instagram, which has now become a means of publication and transparency for government agencies. In this context, the Public Relations Office of the Communication and Information Agency (Diskominfo) of Palembang City plays an important role in ensuring that information about government programs, activities, and policies can be published quickly, accurately, and easily understood. This study aims to analyze the role of the Public Relations Office of Diskominfo in publishing government activities through Instagram using a descriptive qualitative method through semi-structured interviews and field observations. The results of the study show that the Public Relations Office functions as a communication facilitator, expert advisor, communication technician, and liaison between the government and the public through the preparation of verified photo, video, infographic, and informative caption content before publication. The Public Relations Office also actively responds to questions and criticism from the public as part of two-way communication. However, there are obstacles such as limited human resources, the high volume of activities that must be published, and the demand for quick responses. These findings emphasize the need to strengthen team capacity and optimize social media management so that the publication of government activities through Instagram is more effective and consistent.
Manajemen Komunikasi Pemasaran Band GUU Dalam Meningkatkan Daya Saing Di Industri Kreatif Yanti, Marwah Fitri; Rasyi Lubis, Ira Aryanti
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1575

Abstract

This study analyzes how the band GUU manages marketing communication to improve their position in the local creative industry. This independent band from Bandung has a strong visual and musical identity, which requires planned communication management. Using a qualitative case study method, data was obtained through interviews, observation, and documentation. The results show that GUU's communication management was initially spontaneous, but became more integrated after they collaborated with Orange Cliff Records. The application of Integrated Marketing Communication (IMC) can be seen in the consistency of their visual identity and their use of various digital platforms, while the AIDA model is evident in their efforts to attract attention and encourage audience response through music releases and live performances. This study confirms that planned and consistent marketing communication is crucial in strengthening the competitiveness of independent bands in the creative industry.
PERAN KOMISI PENYIARAN INDONESIA DAERAH SUMATERA SELATAN DALAM MENGAWASI KONTEN SIARAN TELEVISI LOKAL DI KOTA PALEMBANG Alfarizi, Dimas Fabian; Saputra, Sepriadi
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 1 (2025): AGUSTUS
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i1.1580

Abstract

This study aims to analyze the role of the South Sumatra Regional Indonesian Broadcasting Commission (KPID) in supervising local television broadcast content in Palembang City. This research employs a qualitative field research method using interviews, observations, and documentation. The findings indicate that KPID South Sumatra conducts supervision through broadcast monitoring, guidance for broadcasting institutions, and public participation. The supervisory approach is predominantly corrective and educative; however, its effectiveness is constrained by limited resources and the challenges of broadcasting digitalization. Nevertheless, collaboration with various stakeholders presents an opportunity to strengthen a more participatory and sustainable local broadcasting supervision system.
Optimalisasi Media Sosial Untuk Media Relation : Studi Kasus Penggunaan Instagram Oleh Kpid Sumsel Fadel Alrsyie, M Alif; Saputra, Sepriadi
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 1 (2025): AGUSTUS
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the digital era, social media has become a primary tool for public institutions to build effective relationships with the public and the media. This study aims to understand the optimization of Instagram usage by the Regional Indonesian Broadcasting Commission (KPID) of South Sumatra in conducting media relations activities. Employing a qualitative approach through a case study method, data were collected via in-depth interviews with Instagram account administrators, direct observation of account activities, and analysis of documents including content archives and platform insight data. The findings reveal that KPID South Sumatra has utilized various Instagram features such as feeds, stories, reels, and live sessions to deliver broadcasting supervision information, regulatory education, and activity reports in a visual and dynamic manner. However, several challenges persist, including inconsistent posting schedules, low follower interaction rates, and unstructured digital communication strategies. The optimization efforts remain spontaneous and have not fully leveraged insight analytics for content adjustment. This research recommends the development of more targeted digital communication strategies, encompassing thematic content planning, enhanced audience responsiveness, and social media management team training. Consequently, Instagram can serve as a more effective tool in supporting transparency, accountability, and closeness between KPID South Sumatra and the public as well as broadcasting media. The results of this study are expected to serve as a reference for other regional supervisory institutions in maximizing social media for sustainable and widely impactful media relations activities.
Pola Komunikasi Organisasi TVRI Jawa Barat Pada Divisi Pemberitaan Sebagai Upaya Mempertahankan Eksistensinya Di Layar Kaca Nadya Rahmawati; Ira Aryanti Rasyi Lubis
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1586

Abstract

Penelitian ini bertujuan untuk menganalisis pola komunikasi organisasi di Divisi Pemberitaan TVRI Jawa Barat sebagai upaya mempertahankan eksistensi lembaga penyiaran publik di tengah persaingan media digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi terhadap pihak-pihak yang terlibat langsung dalam aktivitas pemberitaan di TVRI Jawa Barat. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman dengan mengaitkan temuan penelitian pada teori komunikasi organisasi. Hasil penelitian menunjukkan bahwa pola komunikasi vertikal satu arah yang sebelumnya diterapkan cenderung menimbulkan hambatan komunikasi, memperlambat pengambilan keputusan, serta membatasi ruang partisipasi staf dalam proses produksi berita. Seiring dengan perubahan lingkungan media, TVRI Jawa Barat mulai melakukan transformasi pola komunikasi menjadi komunikasi dua arah yang lebih partisipatif. Perubahan ini mendorong peningkatan koordinasi kerja, terbukanya arus ide dan gagasan, serta lahirnya inovasi konten yang relevan dengan karakteristik audiens digital. Kebaruan penelitian ini terletak pada pemahaman bahwa transformasi pola komunikasi organisasi yang dialogis dan adaptif menjadi faktor strategis dalam menjaga eksistensi dan relevansi lembaga penyiaran publik di era konvergensi media.
Kepercayaan Merek Dari Testimoni Jamaah Sebagai Benteng Reputasi KBIHU Yamisa Pasca Krisis Haji 2025 Diyah Anggraeni Rimayansyah; Ahmad Taufiq Maulana Ramdan
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1587

Abstract

This study aims to analyze how KBIH Yamisa maintains and restores its reputation amid the 2025 national hajj quota corruption crisis that triggered a significant decline in public trust toward hajj management institutions in Indonesia. Using a qualitative approach through in-depth interviews, observations, and documentation, the study reveals that KBIH Yamisa’s brand trust remains strong due to consistent service delivery, transparent communication, and solid interpersonal relations between the institution and its pilgrims. The findings highlight that pilgrims’ direct experiences and organically spread testimonials significantly influence public perceptions and help sustain institutional credibility. These results align with the Relationship Management Theory, which emphasizes two-way communication, commitment, and trust as essential components of durable organization–public relationships. The study concludes that brand trust and pilgrims’ testimonials serve as effective Public Relations strategies for maintaining the reputation of religious institutions during external crises
Strategi Mempertahankan Kepercayaan dan Reputasi Merek SNSBWORLD Berbasis Komunitas Suci Afrilia Nabila; Ahmad Taufiq Maulana Ramdan
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1589

Abstract

This study aims to analyze how SNSBWORLD, a community based streetwear brand originating from Bandung, builds and maintains public trust and brand reputation within the rapidly evolving landscape of urban fashion. SNSBWORLD has grown organically through social closeness between the brand owner, community members, and the public, enabling its communication strategy to rely heavily on interpersonal relationships and community driven activities rather than large scale commercial promotion. Employing a descriptive qualitative approach, this research collected data through in depth interviews, observations of online and offline community activities, and content analysis of Instagram and TikTok posts. The findings indicate that SNSBWORLD’s brand trust is strongly shaped by its consistent visual identity, authenticity of creative values, and transparent communication, particularly in addressing criticism and public feedback. Organic testimonials from community members and collective experiences during offline events such as gatherings, fun sport activities, and creative collaborations play a significant role in strengthening emotional ties between the brand and its audience. These findings align with the Relationship Management Theory, which highlights the importance of two way communication, long term commitment, and emotional engagement in building sustainable organization public relationships. The study concludes that SNSBWORLD’s community centered approach is effective in fostering public loyalty and enhancing brand reputation, as it is grounded in authenticity, direct interaction, and a naturally developed sense of belonging. This research contributes to the field of digital Public Relations by demonstrating that brand reputation can be sustainably developed through authentic and participatory social relationships, particularly for local brands rooted in community culture. Keyword : brand, reputation, community, trust, SNSBWORLD.

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