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Hendri Rasminto
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JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Published by CV Kampus Akademik Publising
ISSN : 30629586     EISSN : 30627974     DOI : https://doi.org/10.61722/jaem.v1i2.1512
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN (JAEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek Ekonomi, Bisnis dan Akuntansi. Jurnal ini memberikan ruang bagi para peneliti untuk berdiskusi, mengejar dan meningkatkan pengetahuan di bidang Ilmu Ekonomi Bisnis dan Akuntansi yang terus berkembang. Artikel dapat ditulis dalam bahasa Inggris atau bahasa Indonesia Jurnal ini terbit 1 tahun
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 458 Documents
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STRATEGI PERTUMBUHAN AYU JEGES SALON SEBAGAI UPAYA PENCAPAIAN KEBERLANJUTAN BISNIS DI INDUSTRI KECANTIKAN Asima Winola Siahaan; Khafi Puddin; Fadli Agus Triansyah
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2026): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i2.9530

Abstract

This research aims to analyze the business growth strategy of Ayu Jeges Salon through a market penetration approach as an effort to achieve business sustainability in an increasingly competitive beauty industry. While the beauty industry in Indonesia is experiencing rapid growth, it also faces intense competition between small and medium-sized enterprises (SMEs) and larger, well-capitalized players. This study employs a descriptive qualitative approach with data collection techniques involving in-depth interviews, observation, and documentation studies. Data analysis utilizes SWOT and Ansoff Matrix frameworks to identify the salon's strategic position. The results indicate that Ayu Jeges Salon has great potential to increase its market share through a market penetration strategy, which includes: (1) improving service quality and beauty product innovation, (2) strengthening digital marketing-based promotional strategies, (3) implementing customer loyalty programs, and (4) optimizing competitive pricing. This study concludes that the implementation of an integrated market penetration strategy is capable of driving sustainable business growth and increasing the competitiveness of Ayu Jeges Salon in the local market.
Analisis Strategi Pengembangan Produk Berdasarkan Matrix Ansoff pada Panglong Hans Barokah Aceh Tenggara Jihan Abiah Rahmah; Khafi Puddin; Fadli Agus Triansyah
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2026): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i2.9532

Abstract

The development of digital marketing has encouraged business actors to adapt their marketing and product development strategies to enhance competitiveness. However, not all businesses are able to effectively optimize the use of digital technology, particularly those with specific consumer characteristics. This study aims to analyze product development strategies based on the Ansoff Matrix at Panglong Hans Barokah in Southeast Aceh and to examine the role of digital marketing in supporting business development. This research employs a qualitative approach using a case study method, with data collected through observation, interviews, and documentation. Data analysis was conducted using a descriptive qualitative approach, including data reduction, data display, and conclusion drawing. The findings indicate that the business strategy implemented tends to align with the product development strategy, as reflected in the creation of more modern door designs based on consumer preferences. On the other hand, the utilization of digital marketing has not been optimal due to a mismatch between the selected platforms and customer characteristics, where WhatsApp is more effective than Instagram in facilitating communication and transactions. These findings suggest that business success is not solely determined by technological adoption, but also by the ability to align strategies with consumer behavior. The implications of this study highlight the importance of aligning product development strategies with appropriate digital media selection to improve marketing effectiveness and business competitiveness.
Analisis Strategi Pertumbuhan dan Penetrasi Pasar pada Usaha Bakso Bakar UMKM Mhd. Hanif Rhizwan; Fadli Agus Triansyah; Khafi Puddin
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2026): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i2.9539

Abstract

This study aims to analyze the growth strategy and market penetration implemented in a micro, small, and medium enterprise (UMKM) engaged in the culinary sector, specifically a grilled meatball (bakso bakar) business. The background of this research is based on the increasing competition among street food businesses, which requires business actors to adopt appropriate strategies to maintain and improve their market position. This research uses a qualitative descriptive method by collecting data through observation and documentation of business activities, including pricing strategies, service quality, product value proposition, and marketing practices. The results show that the business applies a market penetration strategy by focusing on increasing sales of existing products in the same market segment without significant product innovation. Key efforts include selecting strategic selling locations, offering competitive prices, maintaining consistent taste quality, improving service speed, and providing promotional incentives such as discounts and bonuses. In addition, strengthening the value proposition through unique flavors, affordable pricing, and customer-oriented service contributes to customer satisfaction and repeat purchases. The findings indicate that market penetration is an effective and low-risk strategy for small-scale culinary businesses with limited resources. The implication of this study suggests that UMKM actors can optimize their business performance by focusing on simple yet consistent marketing strategies and enhancing customer experience to build long-term loyalty.
Pengaruh Pengungkapan Environmental, Social, dan Governance (ESG) terhadap Nilai Perusahaan Sektor Barang Konsumsi yang Terdaftar di Bursa Efek Indonesia Periode 2021-2024 Sarumaha, Sipriana Etlis Anastsya; Andayani, Wuryan
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2026): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i2.9550

Abstract

This quantitative study aims to analyze the effect of Environmental, Social, and Governance (ESG) disclosure on the value of consumer goods companies listed on the Indonesia Stock Exchange during the 2021-2024 period. Using purposive sampling, 25 companies were selected as the research sample, resulting in 100 observations. Secondary data in the form of annual reports and sustainability reports were analyzed using multiple linear regression with IBM SPSS Statistics. The results indicate that environmental disclosure has no effect on firm value, social disclosure has no effect on firm value, and governance disclosure has no effect on firm value. These findings suggest that ESG information has not been fully considered by investors in their valuation decisions and that sustainability disclosure is still perceived as a short-term cost burden. Therefore, ESG disclosure in the consumer goods sector has not yet been able to provide added value reflected in firm value.
Pengaruh Current Ratio, Debt to Equity Ratio, dan Total Asset Turnover terhadap Return on Assets pada PT Kalbe Farma Tbk Periode 2010-2024 Fera, Feti; Puji Muniarty
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2026): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i2.9589

Abstract

This study aims to analyze the effect of liquidity proxied by Current Ratio (CR), capital structure measured by Debt to Equity Ratio (DER), and activity measured by Total Asset Turnover (TATO) on profitability as measured by Return on Assets (ROA) at PT Kalbe Farma Tbk for the period 2010–2024. This research employs a quantitative method with an associative approach and utilizes secondary data obtained from the company’s official financial statements through the website www.kalbe.co.id. Data analysis was conducted using multiple linear regression supported by classical assumption tests and hypothesis testing (F-test and t-test). The results indicate that simultaneously CR, DER, and TATO have a significant effect on ROA (F = 25.977; Sig = 0.000). Partially, only the activity variable (TATO) has a positive and significant effect on ROA, while liquidity (CR) and capital structure (DER) do not show a significant effect. These findings are expected to provide useful insights for company management in improving financial performance, particularly through optimizing asset management and operational efficiency.
PENGARUH TINGKAT PARTISIPASI ANGKATAN KERJA PEREMPUAN, PEREMPUAN SEBAGAI TENAGA PROFESIONAL, ANGKA HARAPAN HIDUP PEREMPUAN DAN SUMBANGAN PENDAPATAN WANITA TERHADAP INDEKS PEMBANGUNAN MANUSIA DI WILAYAH GERBANGKERTOSUSILA TAHUN 2019 – 2024 Bulan Aji Aura Ramadhanti; Hendry Cahyono
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2026): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i2.9605

Abstract

Pembangunan manusia merupakan proses peningkatan kualitas hidup masyarakat yang tidak terlepas dari peran perempuan sebagai bagian dari sumber daya manusia. Penelitian ini bertujuan untuk menganalisis pengaruh TPAK-W, Perempuan sebagai Tenaga Profesional, AHH-W dan Sumbangan Pendapatan Wanita terhadap Indeks Pembangunan Manusia di wilayah Gerbangkertosusila. Penelitian dengan pendekatan kuantitatif (data panel) yang bersumber dari BPS. Metode analisis yang digunakan adalah regresi data panel dengan model (FEM). Hasil penelitian menunjukkan bahwa TPAK-W, AHH-W dan sumbangan pendapatan wanita berpengaruh signifikan terhadap IPM. Sementara itu, perempuan sebagai tenaga profesional tidak berpengaruh signifikan terhadap IPM.
PENGARUH PROFITABILITAS DAN STRUKTUR MODAL TERHADAP HARGA SAHAM PADA PT JAPFA COMFEED INDONESIA TBK Mustika, Esti; Puji Muniarty
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2026): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i2.9627

Abstract

This study aims to determine the effect of Return on Assets (ROA) and Debt to Equity Ratio (DER) on stock prices at PT Japfa Comfeed Indonesia Tbk. This type of research uses an associative method with a quantitative approach, using secondary data in the form of financial statements and stock prices during the observation period 2015-2024. The data were obtained through documentation techniques. The data analysis method used is multiple linear regression analysis with the help of SPSS software, including Classical Assumption Test, Partial Test (t-test), and Simultaneous Test (F-test).The results show that ROA has no significant partial effect on stock prices, and DER also has no significant partial effect on stock prices. Simultaneously, ROA and DER do not have a significant effect on stock prices. The coefficient of determination (R²) indicates that the independent variables have limited ability in explaining stock price variations, while the rest is influenced by other variables outside the model.
Pengaruh Pemasaran Media Sosial dan Kualitas Pelayanan terhadap Kepuasan Pelanggan Pada Restoran Sushi Yay! Cimahi Fitri Rahmatika; Inta Budi Setyanusa
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2026): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i2.9636

Abstract

This study aims to determine the effect of social media marketing and service quality on customer satisfaction at Sushi Yay! Cimahi Restaurant. Social media marketing is used as a means of promotion and communication with customers, while service quality reflects the restaurant's ability to meet customer expectations. The research method used was quantitative with a descriptive and verification approach. Data were analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that social media marketing has a positive and significant effect on customer satisfaction. Furthermore, service quality also has a positive and significant effect on customer satisfaction. Simultaneously, social media marketing and service quality have a significant effect on customer satisfaction at Sushi Yay! Cimahi Restaurant.
ANALISIS KINERJA KEUANGAN BERDASARKAN RASIO LIKUIDITAS, SOLVABILITAS, DAN PERTUMBUHAN LABA PT WIJAYA KARYA (PERSERO) TBK Aini, Suci Aulia Nurul; Puji Muniarty
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2026): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i2.9643

Abstract

This study aims to analyze the financial performance of PT Wijaya Karya (Persero) Tbk based on liquidity, solvency, and profit growth ratios. Financial performance anlysis is essential for evaluating a company’s abilitiy to manage its financial resources effectively. The method used in this study is a descriptive quantitative approach using secondary data abtoined from the company’s financial statement. The analysis focuses on key financial ratios, including Current Ratio (CR), Dept to Asset Ratio (DAR), as well as profit growth to measure the company’s ability to increase earnings. The result show that the company’s liquidity is relatively stable, although fluctuations occur in certain periods. The solvency ratio indicates in considerable reliance on debt, which may increase financial risk but remains mangeable. Meanwhile, profit growth tends to fluctuate, imfluenced by operational performance and external economic conditions. Overall, the financial performance of PT Wijaya Karya (Persero) Tbk can be considered fairly good, although improvements are still needs in managing debt and enhancing profitabilility.
ANALISIS KOMPARATIF KINERJA KEUNGAN ANTARA PT SAMUDERA INDONESIA TBK DAN PT WINTERMAR OFFSHORE MARINE TBK YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2015 - 2024 Hendra, Hendra; Puji Muniarty
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 2 (2026): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i2.9651

Abstract

This study aims to compare the financial performance of PT Samudera Indonesia Tbk and PT Wintermar Offshore Marine Tbk listed on the Indonesia Stock Exchange. Financial performance is measured using liquidity (Current Ratio), profitability (Return on Assets), and solvency (Debt to Equity Ratio). This research uses a descriptive comparative method with a quantitative approach. The data are obtained from the companies’ financial statements for the period 2015–2024. The results show differences in financial performance between the two companies, where PT Samudera Indonesia Tbk tends to have higher profitability, while PT Wintermar Offshore Marine Tbk shows improvement in liquidity and solvency.

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