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Komunikan : Jurnal Komunikasi dan Dakwah
Published by Universitas Islam Tazkia
ISSN : -     EISSN : 30248663     DOI : https://doi.org/10.30993/jurnalkomunikan.v3i1.352
Core Subject : Religion, Education,
Religion Education Other
Jurnal Komunikan is a journal that concentrates on research on communication science and dakwah, specifically articles in Jurnal Komunikan must raise questions about the diversity and complexity of Islamic communication and dakwah issues with a strong emphasis on theory based, development of new theoretical models and development of innovative methods to observe and measure the reality of communication and dakwah. The main topic areas for Jurnal Komunikan include Islamic communication studies, marketing communications, public communications, mass communications, dakwah methodology, Islamic dakwah strategies, and the relationship between dakwah and socio culture.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 80 Documents
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STRATEGI @IDEAL.IND DALAM MEMBANGUN BRAND AWARENESS DI ERA DIGITAL Amalia Ayu Oktaviani
Jurnal komunikan Vol. 5 No. 2 (2026): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital revolution has encouraged organizations to utilize social media as a medium for building brand awareness. However, amid increasingly intense content competition, the level of public awareness of IDEAL Indonesia on Instagram has not yet been fully optimized. This study aims to analyze the strategies implemented by @ideal.ind in building brand awareness and to identify the supporting and inhibiting factors in optimizing brand awareness. This research employed a descriptive qualitative approach using a case study method. Data were collected through in-depth interviews with internal members of the organization and followers of the @ideal.ind Instagram account, supported by observations of Instagram content. The analysis was conducted using the The Circular Model of SoMe theory. The findings indicate that @ideal.ind has implemented the four stages of the model Share, Optimize, Manage, and Engage, although their implementation has not yet been fully optimized. Supporting factors include content quality and team innovation, an extensive organizational network, operational support, and a well-managed partner database. Meanwhile, the inhibiting factors consist of uneven human resource quality, less relevant content, the dominance of feed posts over Reels, and slow responses from external partners. The findings also show that the implementation of communication strategies through the four stages of The Circular Model of SoMe contributes to supporting the development of brand awareness for @ideal.ind on Instagram, although further optimization in several aspects is still needed to enhance the effectiveness of the communication strategy.
KOMUNIKASI LINGKUNGAN DALAM MEMBANGUN SISTEM PENGELOLAAN SAMPAH ORGANIK UNTUK BUDIDAYA MAGGOT (STUDI KASUS: RUMAH EDUKASI OC GRENPUL, KOTA TANGERANG) Ratih Puspita Mawarni
Jurnal komunikan Vol. 5 No. 2 (2026): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v5i2.926

Abstract

Traditional markets produce various types of organic waste that have the potential to be utilized as an economically valuable resource through sustainable management. Utilizing this potential requires communication, awareness, and involvement of various parties for an effective waste management system. In this context, the OC Grenpul Education House in Pasar Anyar, Tangerang City, developed an organic waste management system for maggot cultivation, which is then processed into economically viable fish feed through collaboration with market managers, traders, and cleaning staff. This study aims to analyze the environmental communication of the OC Grenpul Education House in developing an organic waste management system. This study used a qualitative approach with a case study method. Data were obtained through in-depth interviews, observation, and documentation. The results show that the environmental communication carried out by the OC Grenpul Education House carries out pragmatic and constitutive functions as proposed by Robert Cox. The pragmatic function is realized through socialization, education, face-to-face communication, and the use of social media to encourage community participation. The constitutive function is reflected in changes in the community's perspective on organic waste and waste as an economically valuable resource and the growing collective awareness of the importance of waste management. In its implementation, the program still faces several obstacles, including negative perceptions of maggot cultivation, limited facilities and funding, coordination between actors, and inconsistent waste sorting by vendors. Nevertheless, the environmental communication implemented has been able to support stakeholder engagement and strengthen sustainable waste management efforts.
STRATEGI MARKETING DIGITAL DALAM MENJAGA KEPERCAYAAN AFFILIATOR (STUDI KASUS BRAND ONIKEO) Ira Amilia
Jurnal komunikan Vol. 5 No. 2 (2026): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v5i2.929

Abstract

The development of digital marketing has encouraged brands to utilize various digital communication strategies to build and maintain sustainable relationships with affiliates. Although previous studies have examined digital communication and affiliate marketing, research specifically focusing on digital marketing strategies employed by brands to maintain affiliate trust remains limited. This study aims to analyze the digital marketing strategies implemented by Onikeo Brand in maintaining affiliate trust and to identify the challenges encountered during the implementation of its affiliate program. This study employed a qualitative approach using a case study method. Data were collected through observation, in-depth interviews, and documentation, and were analyzed using data reduction, data display, and conclusion drawing, with data validity ensured through triangulation. The findings indicate that Onikeo Brand's digital marketing strategies include providing clear information, maintaining continuous coordination, conducting regular evaluations, offering support to affiliates, and utilizing WhatsApp and TikTok as communication platforms. These strategies contribute to maintaining affiliate trust and supporting the sustainability of the partnership. The challenges identified include delayed responses, differences in information interpretation, and the potential for miscommunication. This study concludes that digital marketing strategies supported by effective digital communication play a significant role in maintaining affiliate trust within the digital marketing ecosystem.
MODEL KOMUNIKASI MANAJERIAL DALAM PENYESUAIAN PROSEDUR LAYANAN MYPERTAMINA (STUDI KASUS STASIUN PENGISIAN BAHAN BAKAR UMUM 34-15101 PT PASTI PAS BAROKAH TANGERANG) Ismi Andinie
Jurnal komunikan Vol. 5 No. 2 (2026): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v5i2.931

Abstract

This study aims to understand the process of organizational communication in responding to changes in service procedures following the implementation of the MyPertamina digital system at SPBU PT Pasti Pas Barokah Tangerang. The transition from a manual to a digital system creates a level of equivocality among operators in the field, requiring communication to build shared understanding. This study employs a qualitative approach with a constructivist paradigm and is analyzed using Karl Weick’s Organizational Information Theory, which emphasizes the processes of enactment, selection, and retention. The findings illustrate that managerial communication between supervisors and operators occurs through a dynamic interaction cycle consisting of act, respond, and adjust in dealing with equivocal information. The enactment stage is reflected in how employees identify challenges in the implementation of the digital system, followed by the selection stage through intensive communication in shaping understanding, and the retention stage in the form of formalizing procedures into organizational standard operating practices. In addition, the study reveals several constraints, including limited technical understanding, adaptation to new technology, and differences in interpreting procedures. Overall, this study describes the role of organizational communication in the sensemaking process within the context of digital service transformation.
Diferensiasi Komunikasi Digital Dalam Membangun Legitimasi PT Nipama Mandiri Sebagai Distributor Resmi SKF Nazwa Aulia Zahra
Jurnal komunikan Vol. 5 No. 2 (2026): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v5i2.932

Abstract

Penelitian ini mengkaji bagaimana diferensiasi komunikasi digital digunakan oleh PT Nipama Mandiri untuk membangun legitimasi organisasi sebagai distributor resmi SKF di Indonesia. Pokok masalah utama penelitian ini adalah adanya kesenjangan komunikasi pada sektor business-to-business (B2B) hidrolik dan pneumatik, di mana media digital masih diperlakukan sebagai katalog statis, sementara maraknya peredaran seal industri palsu menciptakan keraguan di kalangan pembeli industri seperti divisi purchasing dan teknisi lapangan. Pokok masalah kedua adalah bagaimana pesan digital yang diferensiatif mampu mengonversi informasi teknis yang kaku menjadi pengakuan publik atas status kemitraan resmi perusahaan. Penelitian ini bertujuan untuk menganalisis bentuk diferensiasi komunikasi digital yang dilakukan PT Nipama Mandiri dalam membangun legitimasi sebagai distributor resmi SKF, cara komunikasi digital tersebut merepresentasikan legitimasi di mata publik, serta faktor pendukung dan penghambat yang dihadapi sepanjang proses tersebut. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus dalam paradigma konstruktivisme. Data dikumpulkan melalui wawancara mendalam semi-terstruktur terhadap 10 informan yang dipilih secara purposif, terdiri atas enam informan kunci dari pihak internal perusahaan dan empat informan pendukung dari pihak eksternal, observasi non-partisipan pada kanal digital perusahaan, serta studi dokumentasi. Keabsahan data dijaga melalui triangulasi sumber dan triangulasi teknik. Hasil penelitian menunjukkan bahwa diferensiasi dibangun dengan menggeser orientasi konten digital dari hard-selling menuju pusat solusi (solution hub), mengemas materi teknis melalui bahasa santai, video pendek, dan program podcast "NGOPI", menayangkan sertifikat keagenan resmi secara transparan, serta menjaga konsistensi identitas visual korporat. Dibaca melalui tiga dimensi Suchman, diferensiasi tersebut menghasilkan legitimasi pragmatis berupa insentif informasional, legitimasi moral melalui gerakan edukasi anti-produk palsu, dan legitimasi kognitif berupa posisi top-of-mind. Legitimasi terepresentasi dalam tiga lapisan relasional, yaitu kepastian hukum bagi divisi pengadaan, otoritas teknis bagi mekanik lapangan, serta entitas korporat yang humanis dan inklusif bagi audiens digital yang lebih luas.
PERAN KOMUNITAS TEAM BINTANG PLAYON STREET MINI 4WD DALAM MEMPOPULERKAN OLAHRAGA HIBURAN DI KOTA TANGERANG Nessa Maulidyah Fatimah
Jurnal komunikan Vol. 5 No. 2 (2026): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v5i2.934

Abstract

This research examines the role of the Team Bintang PlayOn Street Mini 4WD community in popularizing recreational sport in Tangerang City. The main problem of this research is the gap between the potential of street mini 4WD as a recreational sport and its actual level of popularity among the public, since the community still faces limited track facilities and low participation from outside the circle of hobbyists. The second problem is that amid the growth of digital entertainment, young people tend to be drawn to instant, screen-based activities, which becomes a distinct challenge for the community in introducing street mini 4WD as an alternative recreational sport that is enjoyable while also carrying educational and social value. This research aims to analyze the application of the Social Cognitive Theory concept within the activities of the Team Bintang PlayOn Street Mini 4WD community, to identify and describe the forms of activity carried out by the community in attracting public interest in street mini 4WD, and to analyze the role of the community in popularizing this recreational sport in Tangerang City. This research employed a qualitative descriptive approach with a case study method within a constructivist paradigm. Data were collected through in-depth interviews with 10 purposively selected informants consisting of the community's core management, active administrators, and visitors, together with field observation and documentation study. Research locations were Benteng Reborn Stadium and the Food Arcade area of Tangcity Mall, Tangerang City. The validity of the data was maintained through source triangulation and methodological triangulation. The results indicate that the community applies the Social Cognitive Theory concept by blending educational and entertainment elements into every activity, realized through weekly runs, Touch and Try sessions, joint practice, street mini 4WD assembly education, internal and external competitions, the Dash Challenge, and the use of social media as a publication medium. Read through Albert Bandura's four stages of attention, retention, reproduction, and motivation, these activities move the public from spectators into active participants. The community therefore plays its role as a medium of promotion, a medium of education, and a space for social interaction, so that street mini 4WD becomes increasingly recognized as a recreational sport that is enjoyable, educational, and accessible to all age groups in Tangerang City.
Efektivitas Media Edukatif Dalam Meningkatkan Kesadaran Lingkungan Di Taman Kota 2 Tangerang Selatan Rena Latifah
Jurnal komunikan Vol. 5 No. 2 (2026): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v5i2.935

Abstract

Educational media in urban green open spaces play an important role as a means of environmental communication to improve public environmental awareness. However, the effectiveness of educational media in fostering environmental awareness among visitors to city parks still requires further investigation. This study employed a quantitative approach using a survey method involving 100 visitors to Taman Kota 2 Tangerang Selatan. The results indicate that the educational media in Taman Kota 2 Tangerang Selatan have a positive and significant effect on improving visitors' environmental awareness. The educational media, which provide information on environmental conservation, waste management, and appeals to maintain cleanliness, are able to enhance visitors' understanding, strengthen their environmental beliefs, and encourage pro-environmental attitudes. The analysis also shows that educational media contribute 60.1% to the improvement of environmental awareness, while the remaining 39.9% is influenced by other factors outside the scope of this study. These findings suggest that educational media in public spaces can serve as an effective environmental communication tool for enhancing public environmental awareness.
KOMUNIKASI ORGANISASI DALAM LAYANAN PENGADUAN KEKERASAN TERHADAP PEREMPUAN DAN ANAK (STUDI KASUS PENGELOLAAN SILACAK PERAK DI UPTD PPA KOTA TANGERANG) Anugrah Aulia Akbar; Alamsyah; Isniyunisyafna Diah Delima
Jurnal komunikan Vol. 5 No. 2 (2026): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v5i2.936

Abstract

This research examines the organizational communication process in managing complaint services for violence against women and children through the SILACAK PERAK system at UPTD PPA Tangerang City. The main problem of this research is that the digitalization of complaint services does not automatically guarantee successful case handling when internal communication among officers and coordination across the organizational network have not run optimally, while the number of complaints in Tangerang City rose from 34 reports in 2016 to 130 reports in 2024. The second problem is that previous studies have focused largely on service standards and responsive communication toward victims, leaving a research gap regarding how communication actually flows within the internal organizational network while a digitally submitted report is being processed. This research aims to understand the organizational communication process in managing complaint services through the SILACAK PERAK system, to identify the patterns of the communication network formed among officers in handling complaint reports, and to determine the communication barriers that arise in managing this digitally based complaint service. This research employed a qualitative descriptive approach with a single case study design within a constructivist paradigm. Data were collected through in-depth interviews with five officer informants comprising the Head of UPTD PPA, the SILACAK PERAK administrator, a sub-district PPA task force officer, a legal consultant, and a psychologist, complemented by an interview with a domestic violence victim who had used the service, along with non-participant observation and a documentation study of Standard Operating Procedure Number 357/DP of 2025. Data were analyzed using the Miles and Huberman model and validated through source, technique, and time triangulation. Guided by Monge and Contractor's Communication Network Theory, the findings show that communication within SILACAK PERAK unfolds in layers and multiple directions, combining formal procedural channels with informal coordination through an internal messaging group. Nine nodes were identified, with the sub-district task force emerging as the central node in a star pattern, while a village-level community network operates as an emergent network beyond the formal structure. The most significant barriers originate outside the organization, namely coordination with the police after case files are submitted, differing authority and budgets across regions, and uneven outreach. These findings affirm that the success of digital complaint services depends on the quality of working relationships and interpersonal competence, not merely technological infrastructure.
STRATEGI HUMAS DALAM MENINGKATKAN CITRA LEMBAGA MELALUI PELATIHAN VOKASIONAL (STUDI KASUS INSTITUT KEMANDIRIAN) Faras Tazkia Nabila
Jurnal komunikan Vol. 5 No. 2 (2026): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v5i2.939

Abstract

Penelitian ini mengkaji strategi komunikasi humas Institut Kemandirian dalam membangun citra lembaga melalui program pelatihan vokasional serta mengidentifikasi hambatan yang dihadapi dalam prosesnya. Pokok masalah utama penelitian ini adalah keberlangsungan lembaga pelatihan yang semakin ditentukan oleh citra yang melekat di benak publik, sementara citra positif tidak terbentuk secara otomatis melainkan dirancang melalui upaya komunikasi yang terencana dan berkelanjutan. Pokok masalah kedua adalah pembentukan citra tidak hanya ditentukan oleh pelaksanaan program yang dijalankan, tetapi juga oleh bagaimana program tersebut dikomunikasikan dan dipahami oleh masyarakat, sehingga peran humas menjadi penting untuk dikaji. Penelitian ini bertujuan untuk mengetahui strategi komunikasi humas Institut Kemandirian dalam membangun citra lembaga melalui program pelatihan vokasional, serta mengetahui hambatan yang dihadapi humas lembaga tersebut dalam proses pembentukan citra. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus dalam paradigma konstruktivisme. Data dikumpulkan melalui observasi langsung, wawancara terstruktur terhadap enam informan yang terdiri atas manajer, staf public relations dan public engagement, supervisor program development, perwakilan kemitraan strategis, warga masyarakat, dan seorang alumni, serta studi dokumentasi terhadap profil lembaga, laporan kegiatan, dan konten publikasi resmi. Hasil penelitian menunjukkan bahwa humas lembaga menerapkan bauran PENCILS melalui Publication, Events, News, Inform or Image, serta Lobbying and Negotiation. Publikasi dijalankan melalui Instagram, Facebook, TikTok, YouTube, situs web resmi, dan media daring dengan menampilkan bukan hanya program, melainkan juga dokumentasi kegiatan, testimoni peserta, dan kisah sukses alumni. Events diwujudkan melalui kegiatan Goes To Public berupa layanan vokasi gratis bagi masyarakat. Pengelolaan konten dilakukan secara terencana dengan standar copywriting yang menonjolkan nilai kemandirian dan pemberdayaan ekonomi. Kemitraan dengan perusahaan, pemerintah, media, dan komunitas mendukung pelaksanaan program serta penyaluran kerja alumni. Hambatan yang ditemukan meliputi keterbatasan jangkauan publikasi digital terhadap kelompok sasaran, faktor eksternal dalam pelaksanaan kegiatan, serta tantangan menyelaraskan kompetensi peserta dengan ekspektasi mitra
STRATEGI KOMUNIKASI TRAINER DALAM MENINGKATKAN KOMPETENSI PESERTA PELATIHAN (STUDI PADA DINAS KETENAGAKERJAAN KOTA TANGERANG) Yulinda Arlen
Jurnal komunikan Vol. 5 No. 2 (2026): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v5i2.944

Abstract

Penelitian ini bertujuan untuk mengkaji bagaimana strategi komunikasi yang diterapkan oleh trainer dalam meningkatkan kompetensi peserta pelatihan. Kajian ini dilatarbelakangi oleh pentingnya komunikasi yang efektif dalam proses penyampaian materi agar peserta dapat memahami isi pelatihan secara optimal sehingga mampu meningkatkan pengetahuan, keterampilan, dan sikap mereka. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif, di mana data dikumpulkan melalui wawancara, observasi, dan dokumentasi terhadap informan yang terdiri dari trainer, peserta pelatihan, dan pihak Dinas Ketenagakerjaan Kota Tangerang. Hasil penelitian menunjukkan bahwa trainer menerapkan berbagai strategi komunikasi, seperti penggunaan bahasa yang sederhana dan mudah dipahami, pendekatan yang interaktif, pemberian umpan balik secara langsung, serta pemanfaatan media pembelajaran yang beragam. Selain itu, trainer juga menggunakan pendekatan persuasif dan partisipatif untuk mendorong keaktifan peserta selama proses pelatihan berlangsung. Keberhasilan strategi tersebut didukung oleh pengalaman trainer, kesiapan materi, motivasi peserta, serta ketersediaan fasilitas pelatihan yang memadai, seperti ruang pelatihan yang nyaman, perangkat presentasi, akses internet, dan sarana praktik yang menunjang proses pembelajaran. Namun, masih terdapat beberapa kendala, seperti perbedaan latar belakang peserta dan keterbatasan waktu pelatihan.

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