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INDONESIA
Human Capital Development
Published by Universitas Asa Indonesia
ISSN : 20894937     EISSN : -     DOI : doi.org/10.70157/hcd
Core Subject : Education,
Other
Human Capital Development adalah jurnal ilmiah yang mempublikasikan hasil penelitiaan mahasiswa dan dosen S1 Manajemen Universitas Asa Indonesia, dan yang menjadi scope jurnal ini adalah khusus manajemen SDM.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 19 Documents
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Search results for , issue "Vol 10 No 1 (2023): Human Capital Development" : 19 Documents clear
Pengaruh Kompensasi, Kepemimpinan Dan Motivasi Terhadap Kinerja Karyawan Perjiansyah Aryadi; Edvin Fairliantina
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Abstract The purpose of the study was to determine whether there is an influence of Compensation, Leadership and Motivation on the Performance of PT. Mitsubishi Electric Automotive Indonesia. PT. Mitsubishi Electric Automotive Indonesia is engaged in manufacturing automotive spare parts. The method used in the study used quantitative research methods with testing methods using multiple linear regression methods and data processing in this study using the IBM SPPS 25 application. The sample of this study was obtained from permanent employees of PT. Mitsubishi Electric Automotive has 120 employees. The results of this study show that the variables of Compensation, Leadership and Motivation have a significant effect on the Performance of PT. Mitsubishi Electric Automotive Indonesia. Abstrak Tujuan penelitian ialah untuk mengetahui apakah ada pengaruh Kompensasi, Kepemimpinan dan Motivasi terhadap Kinerja Karyawan PT. Mitsubishi Electric Automotive Indonesia. PT. Mitsubishi Electric Automotive Indonesia bergerak dibidang manufaktur sparepart otomotif. Metode yang digunakan dalam penelitian menggunakan metode penelitian kuantitatif dengan metode pengujian menggunakan metode regresi linier berganda dan Pengolahan data pada penelitian ini menggunakan aplikasi IBM SPPS 25. Sampel penelitian ini diperoleh dari karyawan tetap PT. Mitsubishi Electric Automotive sebanyak 120 karyawan. Hasil penelitian ini menunjukan bahwa variabel Kompensasi, Kepemimpinan dan Motivasi berpengaruh signifikan terhadap Kinerja Karyawan PT. Mitsubishi Electric Automotive Indonesia.
PENGARUH LINGKUNGAN KERJA, GAYA KEPEMIMPINAN DAN KOMPENSASI TERHADAP LOYALITAS KARYAWAN PT. TIGA KHAYANGAN TIMUR (GSA PHILIPPINEAIRLINES INDONESIA) Dea Shakina Guferol; Hariadi Hadisuwarno
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aims to evaluate the impact of the work environment, leadership style, and compensation on employee loyalty PT. Tiga Khayangan Timur (GSA Philippine Airlines). Employee loyalty plays a crucial role in a company's success, as loyal employees tend to be more dedicated, productive, and positively contribute to the organization. The research sample consists of 30 respondents who are employees of PT. Tiga Khayangan Timur with a minimum of two years of work experience by applying saturated sample. Data was collected using questionnaires and analyzed using multiple linear regression analysis. The research findings indicate that the work environment, leadership style, and compensation have significant positive influence on employee loyalty at PT. Tiga Khayangan Timur (GSA Philippine Airlines) partially and simultaneously. Employees who work in a positive, inclusive, and supportive environment tend to be more loyal to the company. Furthermore, leadership style also has a positive and significant influence on employee loyalty. Effective leadership styles, such as transformative or democratic leadership, can establish an emotional bond between employees and the organization, thereby enhancing loyalty. Additionally, the research demonstrates that compensation has a positive and significant impact on employee loyalty. Employees who perceive their compensation as fair and adequate tend to exhibit higher levels of loyalty to the company. Relevant compensation components, such as competitive salaries, performance incentives, and additional benefits, can motivate employees to remain loyal to the organization. This research provides valuable insights for PT. Tiga Khayangan Timur (GSA Philippine Airlines) and other organizations in understanding the factors that contribute to employee loyalty. By focusing on and improving the work environment, leadership style, and compensation, companies can enhance employee loyalty, which, in turn, positively impacts performance and organizational sustainability.
PENGARUH SOCIAL MEDIA MARKETING DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN PERUSAHAAN DIGITAL MANAA STUDIO Ramagia Deskan; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This research was conducted to determine the effect of social media marketing and price perceptions on consumer satisfaction through purchasing decisions at digital company Manaa Studio. The sample in this research is Manaa Studio customers who have been customers more than once. The sampling technique used purposive sampling of 150 samples. Methods of data collection using questionnaires distributed to respondents. While testing the hypothesis includes path analysis with the help of SmartPLS 3.2. The results found in Manaa Studio's research show that the influence of social media marketing and price perceptions influences consumer satisfaction through purchasing decisions, both directly and indirectly. For the social media marketing mediation variable, it has a significant effect on consumer satisfaction through purchasing decisions and price perceptions have a significant effect on consumer satisfaction through purchasing decisions. The coefficient of determination of purchasing decisions is 79.9% and consumer satisfaction is 47.8%.
MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI ELECTRONIC WORD OF MOUTH DI BAKSO LAPANGAN TEMBAK SENAYAN Martin Cokretes; Parlagutan Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study aims to analyze the effect of product quality and restaurant atmosphere on purchasing decisions by mediating electronic word of mouth at Bakso Field Shoot Senayan. The population in this study were all customers at Bakso Lapangan Tembak senayan and the sampling technique used accidental sampling with 173 respondents. Methods of data collection using questionnaires distributed to respondents. The analysis used is SmartPLS 3.0. The results show that partially, there is an effect of product quality on electronic word of mouth, there is an effect of product quality on purchase decisions, there is an indirect effect of product quality through electronic word of mouth on purchase decisions, there is an influence of restaurant atmosphere on electronic word of mouth, there is the indirect effect of the restaurant atmosphere through electronic word of mouth on purchase decision, there is an influence of electronic word of mouth on purchase decision, while the restaurant atmosphere hypothesis on purchase decision shows no effect.
Product Differentation, Harga Kompetitif, Service Delivery Increasing Purchase Decision : The Mediating Role of Social Media A Case study at Mujigae Dukuh Zamrud Gesyke Julfani Endarto; Parlagutan Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study was to determine the infulence of Product Differentiation, Competitive Prices, Service Delivery, on Purchase Decisions Through Social Media at Mujigae Korean Food Delivery Dukuh Zamrud. The population in this study were all consumers of Mujigae Korean Delivery Dukuh Zamrud, using a accidental sampling technique with 201 respondents, and using a quantitative method by distributing questionnaires to consumers of Mujigae Korean Delivery Dukuh Zamrud, and data analysis using SmartPLS 3.2.9. The results obtained in this study are Product Differentiation has an effect, and Competitive Prices has an effect, and Service Delivery has no effect on Social Media. Whereas on Purchase Decision the Product Differentiation variable has an influence, Competitive Prices have no effect and Service Delivery has no influence, and Social Media has an influence.
PENGARUH CITRA DESTINASI, DAN PROMOSI TERHADAP KEPUASAN PENGUNJUNG MELALUI KEPUTUSAN BERKUNJUNG DI LITTLE VENICE BOGOR Putri Andika; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of destination image and promotion on visitor satisfaction through visiting decisions. The population in this study were visitors to Little Venice Bogor. The number of samples in this study were 100 respondents using purposive sampling technique. Data validity and trustworthiness have been checked. Methods for analyzing data that combine quantitative and descriptive methods. Analysis using quantitative data is carried out using structural equation modeling (SEM) with smart PLS software. The results showed that destination image had no significant effect on visitor satisfaction, promotion had a significant effect on visitor satisfaction, destination image had a significant effect on visiting decisions, promotion had a significant effect on visiting decisions, destination image had a significant effect on visitor satisfaction through visiting decisions, promotion had a significant effect on visitor satisfaction through visiting decisions, and visiting decisions had a significant effect on visitor satisfaction.
PENGARUH DESTINATION IMAGE, PERSEPSI HARGA, DAN FASILITAS TERHADAP KEPUTUSAN BERKUNJUNG DI TAMAN MINI INDONESIA INDAH (TMII) Stevany Rotua Elesa; Suryani Chodidjah
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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The purpose of this study was to determine the effect of destination image, perceived price and facilities on visiting decisions at Taman Mini Indonesia Indah. A total of 100 respondents were taken as samples using the Accidental Sampling method. Data analysis research uses multiple linear analysis with the help of IBM Statistics 26 software. The results of the hypothesis using the t test explain that destination image, price perceptions and facilities are proven to have a partial and significant influence on visiting decisions. Furthermore, through the f test it can be seen that destination image, price perceptions and facilities together have an effect on visiting decisions.
Pengaruh Kualitas Produk dan Customer Experience Terhadap Kepuasan Harga Dan Repurchase Intention Di RM Gubug Gurame Depok Wisna; Meylani Tuti
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This research aims to determine the influence of product quality and coustomer experience on price satisfaction and repurchase intention at Rm Gubug Gurame Depok. The population in this study was the coustomer Rm Gubug Gurame. The population in this study were customers of Rm Gubug Gurame Depok in June 2023. The research method used was a quqntitative method. The sampling technique used was purposive sampling. The sample in this study amounted to 140 people. This research uses data analysis techniques with SEM and uses SmartPLS. The results show that customer experience has a positive and significant influence on price satisfaction, coustomer experience has no direct influence on repurchase intention. Price satisfaction has positive and significant effect on repurchase intention. Product quality has a positive and significant influence on price satisfaction, whilw repurchase intention has direct influence.
Pengaruh Kualitas Produk, Keragaman Produk, Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Di Kulo Coffe Syahwa Renada Amelia Santoso; Meylani Tuti
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study aims to determine the effect of product quality, product variety, and electronic word of mouth on purchasing decisions at Kopi Kulo. The population in this study are Kulo coffee buyers. This sampling technique uses accidental sampling and a total sample of 154 people is obtained. This study uses data analysis techniques with SEM with the help of SmartPLS. The results show that product quality has a positive and significant effect on purchasing decisions, product variety has no effect on purchasing decisions, and e-WOM has a positive and significant effect on purchasing decisions.
PENGARUH CITRA MEREK, KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MELALUI KEPUTUSAN PEMBELIAN DI KFC KALIMALANG Gilbert Rivaldo Rumimper; Rivera Pantro Sukma Silitonga
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this research is to assess the influence of brand image and service quality on customer satisfaction through purchase decisions at KFC Kalimalang. The data was collected by distributing questionnaires to 114 respondents, using the purposive sampling method. Data analysis was carried out using SmartPLS. Service quality and brand image have a significant effect on purchasing decisions and customer satisfaction, but indirectly, through the mediation of purchasing decisions, no effect on customer satisfaction. Purchase decision has no significant effect on customer satisfaction

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