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Radja Erland Hamzah
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INDONESIA
Jurnal Pengabdian Kepada Masyarakat Kalam
Published by Prisani Cendekia
ISSN : -     EISSN : 28298241     DOI : -
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Pengabdian Kepada Masyarakat KALAM bertujuan menyediakan wadah bagi peneliti untuk mempublikasikan artikel dari kegiatan pengabdian kepada masyarakat. Jurnal Pengabdian Kepada Masyarakat KALAM menerima artikel Pengabdian pada Masyarakat yang dilakukan oleh dosen, Program Kreativitas Mahasiswa dalam lingkup Pengabdian kepada Masyarakat, atau kegiatan pengabdian masyarakat lainnya dalam bentuk pelatihan, workshop, penyuluhan, pendampingan, sosialisasi, serta pemberdayaan dari berbagai keilmuan, diantaranya: Sosial, Kependidikan, Sains, Keolahragaan, Bahasa, Bisnis dan Ekonomi, Teknik dan Kejuruan, Kesenian
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 85 Documents
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Peragaan Perangkat Optik Untuk Pengukuran Teknik di SMK (Sekolah Menengah Kejuruan) Sasmita Jaya 2, Pamulang Barat, Tangerang Selatan Ihat Solihat; Ersam Mahendrawan; Edi Tri Astuti
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 5 No. 1 (2026): Pembedayaan Masyarakat Desa Berorientasi Local Genius
Publisher : Prisani Cendekia

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Abstract

This community engagement program was designed to improve vocational students’ conceptual understanding and practical skills in technical measurement through hands-on demonstrations of optical instruments in a school laboratory environment. The activities aimed to bridge the gap between abstract physics concepts and their application in technical practice, particularly in relation to measurement accuracy, instrument handling, and observational skills. An experiential learning approach was implemented, integrating interactive demonstrations, guided practice, and reflective discussion to promote active participation and meaningful learning. Student learning outcomes were assessed through formative evaluation and direct observation of engagement, comprehension, and procedural competence during the sessions. The findings indicate notable improvements in students’ understanding of optical principles, appropriate application of measurement techniques, learning motivation, and confidence in using laboratory equipment, highlighting the value of contextualized laboratory-based learning in vocational education.
Strategi Public Relations dan Press Release: Studi Pada Karyawan PLN (Perusahaan Listrik Negara) Vita Mayastinasari; Ilham Prisgunanto
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 4 No. 4 (2025): Blue Revolution Pada Pemberdayaan Masyarakat
Publisher : Prisani Cendekia

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Abstract

Disputes with the media frequently arise during the State Electricity Company’s field operations. It is acknowledged that a strategic approach is necessary in crafting and designing messages and narratives that align with the public’s perception of the company’s image. This community service initiative aims to provide specialized training on understanding the digital landscape and effectively packaging messages and narratives for the public. This article reports on a community service initiative for PLN to select effective strategies and tactics for crafting messages. The initiative involved conducting workshops and focus group discussions (FGDs) with PLN staff to provide guidance to field personnel. It also addressed the legal framework for resolving disputes with the media and digital content creators. Many PLN field staff lack a clear understanding of the Press Law and the Law on Information and Electronic Transactions. A comprehensive strategy was developed using the STOP SIT model (Segmentation, Targeting, Objectives, Positioning, Sequence of Tools, Integration, and Time Scales), ensuring that the design of the narrative is more specific and effective.
Strategi Corporate Social Responsibility (CSR) PT Inti Ganda Perdana dalam Pemberdayaan Ekonomi Masyarakat Sekitar Perusahaan Ervina Nur Habibah; Asriyani Sagiyanto; Yan Bastian
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 5 No. 2 (2026): Tanggung Jawab Sosial Lembaga
Publisher : Prisani Cendekia

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Abstract

This study aims to analyze the communication strategy of Corporate Social Responsibility (CSR) implemented by PT Inti Ganda Perdana in empowering the economic development of surrounding communities. The research focuses on CSR programs directed toward Micro, Small, and Medium Enterprises (MSMEs), particularly the soybean milk MSME PGS202, as part of the company’s commitment to improving community welfare and economic independence. A descriptive qualitative approach was employed in this study, using data collection techniques such as interviews, observation, documentation, and literature review. The data were analyzed using the Four Step Communication Process theory by Cutlip, Center, and Broom, which includes problem identification, planning and programming, action and communication, and program evaluation. The results show that the company has implemented CSR communication strategies through social mapping, stakeholder engagement, structured planning, continuous implementation, and routine monitoring. However, community participation in the planning stage is still limited and tends to be represented by community leaders. Overall, the CSR program has positively contributed to increasing MSME’s capacity, skills, and economic independence, although challenges remain in community participation, communication effectiveness, and business development sustainability.
Pemberdayaan Digital UMKM melalui Pelatihan dan Pendampingan E-Commerce Holistik: di Toko COF.inco Palangka Raya Rahmat Anugerah; Bismart Arituan; Kembara Sopather; Normand Armando Lampe
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 4 No. 1 (2025): Karir dan Peluang Kerja di Era Digital
Publisher : Prisani Cendekia

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Abstract

MSMEs continue to experience digital stagnation due to limited technical capabilities in managing online sales. This Community Service Program (PKM) aims to analyze the impact of holistic e-commerce training and mentoring on the “COF.inco” store in Palangka Raya. A mixed-methods approach was used, featuring a pre-test and post-test design across six systematic stages: preparation, outreach, a three-day training session, 1–2 months of post-training mentoring, evaluation, and reporting. The results of the intervention demonstrated a significant increase in digital capacity and business performance. Participants’ average knowledge scores jumped from 40% to 90%, with 90% of participants now proficient in managing their online stores independently. Store operations successfully transitioned from manual to digital, triggering an average 35% increase in sales volume. In conclusion, ongoing mentoring is key to the successful digitalization of MSMEs. This bottom-up strategy has proven effective in boosting digital inclusion and is recommended as a national intervention model.
Pendampingan Pembuatan Google Business Profile Bagi Usaha Mikro : di Kota Palangka Raya Kembara Sopather; Normand Lampe
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 5 No. 2 (2026): Tanggung Jawab Sosial Lembaga
Publisher : Prisani Cendekia

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Abstract

Limited visibility in location-based searches remains a practical problem for many micro enterprises. A good product is not necessarily easy to find when the business name, address, opening hours, contact number, and photos are not presented consistently online. This community service activity was conducted on 12 March 2026 in Room I2, Lecture Building of the Faculty of Economics and Business, Universitas Palangka Raya, and involved nine micro-enterprise partners in Palangka Raya. The activity assisted the partners in creating and organizing Google Business Profiles so that their business information could be found through Google Search and Google Maps. The assistance covered business name and category, map location, service area, opening hours, contact details, business description, photos, claiming and verification, and ethical responses to customer reviews. The activity showed an improvement in the participants’ ability to organize a more complete and consistent digital business identity. Participants were not merely guided to obtain an account or map pin; they also learned that the profile must be maintained through information updates, new photos, and responses to reviews. The immediate benefit was the availability of an accessible business-information channel without advertising expenditure. To sustain this benefit, participants received a profile-maintenance checklist and a post-activity monitoring mechanism.

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