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Arya Samudra Mahardhika
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JCSE: Journal of Community Service and Empowerment
Published by Universitas Putra Bangsa Kebumen
ISSN : -     EISSN : 27756319     DOI : https://doi.org/10.32639/jcse.v5i1
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other
Journal of Community Service and Empowerment (JCSE) is a scientific multidisciplinary journal published by LP3M Universitas Putra Bangsa. It is in the regional and national level that covers a lot of common problems or issues related to community services. The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services.
Arjuna Subject : Umum - Umum
Articles 80 Documents
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Optimalisasi Produk Ketahanan Pangan melalui penerapan bisnis kreatif pada UMKM di Desa Samili Sri Ernawati; Firmansyah Kusumayadi; Muthia Hanifah; Rizkiatun Ramdinah; Junita Adiratwan; Hairunnas
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 2 (2025): JCSE Oktober 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/sgxatb93

Abstract

This community service initiative originated from the KKN–Berdampak (Community Service Program with Impact) conducted by students of the Bima College of Economics (STIE Bima). The program was motivated by the limited product innovation, insufficient understanding of branding strategies, and the lack of digital technology utilization among food-based MSMEs, which consequently weakens their competitiveness and contribution to regional food security. The implementation methods included field observations to identify local food potential, socialization on the importance of creative business, product innovation training, digital marketing workshops, mentoring on design and branding, as well as evaluation and monitoring of program outcomes. The results showed improved participants’ abilities in developing creative food products, enhancing packaging and brand identity, and utilizing digital media for marketing. Through this creative and innovative approach, the program successfully encouraged MSMEs to become more independent, adaptive, and competitive in supporting sustainable food security.
Transformasi Potensi Kelapa Lokal melalui Sosialisasi Pembuatan VCO di Nagari Sungai Jambur Armida S; Yola Syaflina; Sandy Pratama; Imraatun Nazhifah; Vanesa Ayudia Ashatilla
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 2 (2025): JCSE Oktober 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/trcnf769

Abstract

Indonesia has significant potential in coconut production, with a land area reaching 3.7 million hectares and annual production exceeding 2.8 million tons. In West Sumatra, coconut processing is still traditional, thus not optimally increasing the economic value of the community. This community service activity aims to improve the skills of Nagari Sungai Jambur residents in processing coconuts into high-value Virgin Coconut Oil (VCO). The method used is descriptive qualitative through observation and interviews. The training was conducted in three sessions: socialization of the benefits and process of VCO production, hands-on practice, and product filtration after 24 hours of fermentation. The results showed active community participation and the successful production of clear, distinctive-flavored VCO. This activity not only increased community knowledge and skills but also opened up new business opportunities based on local potential. This training directly supports the achievement of the Sustainable Development Goals (SDGs), specifically SDG 1 (No Poverty), SDG 8 (Decent Work and Economic Growth), and SDG 12 (Responsible Consumption and Production).
Pendampingan Penyusunan Laporan Keuangan Bakpia Yasmin Sesuai Dengan Standar EMKM Mukti Prasaja; Rika Alfiana; Tera Salsabila; Emilya Saputri
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 2 (2025): JCSE Oktober 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/cegckq49

Abstract

Indonesia's current economic growth as a support for development development, one of which is Micro, Small and Medium Enterprises (MSMEs). This is shown by the number of business actors and the high absorption of labor for MSMEs by 97%. Bakpia Yasmin's business is one of the MSMEs engaged in the food sector. Bakpia Yasmin was founded by Mrs. Yusmini since 2020 which is located in Mojorayung Village RT 16/RW 04, Wungu District, Madiun Regency, East Java. Based on the results of the interview. The recording includes the total orders for the day as well as offline and online on a small whiteboard that is updated every day. Furthermore, it is also recorded on a piece of paper without a book which has not been properly archived. Therefore, from these problems, assistance has been carried out in the preparation of financial statements based on EMKM standards for Bakpia Yasmin MSMEs. The participants were very enthusiastic in participating in this training, and hopefully they can use financial statements as evaluation materials for the business carried out
Digital Pemasaran dan Inovasi Desain Sebagai Faktor Yang Menentukan Daya Saing UMKM Batik Kulon Progo Sugiyamin; Teguh Erawati; Deddy Setyawan; Nugroho Heri Cahyono
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 2 (2025): JCSE Oktober 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/n1r91r70

Abstract

This study examines the influence of digital marketing and design innovation on the competitiveness of batik MSMEs in Kulon Progo Regency. Challenges faced by MSMEs include a lack of design innovation, suboptimal use of digital marketing, low productivity of local wisdom-based motifs, and inadequate management of intellectual property rights. The study used a participatory approach involving material delivery, discussions, case studies, and financial simulations. The results indicate that the training successfully improved MSMEs' capabilities in social media management, live selling, and website creation. Design innovation also developed with the emergence of new motifs, the development of contemporary batik techniques, and improved IPR management. However, obstacles remain, such as an ineffective design team and incompletely integrated digital marketing. Recommendations for this study include strengthening the design team, optimizing digital strategies, utilizing AI-based design technology, and long-term follow-up research.
Kebumen Adhi Tagguh Mandiri (KATAM) Program Pengabdian Kepada Masyarakat Kewirausahaan Desa Berbasis Digital Evi Rosalina Widyayanti; Suci Utami Wikaningtya; Ary Sutrischastini; Lilik Ambarwati; Anggie Febriyanti
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 2 (2025): JCSE Oktober 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/dzwjvx94

Abstract

The community of Grujugan Village, Petanahan District, Kebumen Regency, has a high interest in Entrepreneurship. However, this village faces various problems in aspects of Entrepreneurship, in general, and Digital Entrepreneurship, in particular. Therefore, Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha partnered with Grujugan Village to organize the KATAM Program, with the theme "Building Digital Entrepreneurship." There were 25 participants, selected using purposive sampling based on their interest in becoming digital entrepreneurs. The training method used was a focus group discussion, divided into 5 groups, with the focus on discussing village potential mapping, challenges, and suggestions. Then, eight training sessions were conducted and evaluated through pre-tests and post-tests, with the training results showing satisfactory outcomes: an average pre-test score of 64 and an average post-test score of 86. Subsequently, interest groups were formed, resulting in 6 interest groups, and participants committed to the success of the KATAM program through an integrity pact.
Pemberdayaan Usaha Mikro Kecil dan Menengah Untuk Meningkkatkan Kinerja Penjualan Pada Usaha Jahe Emprit udayana Ida Bagus; Dika Prawita; Misbach Fuady; Budi Setiawan; Abdul Rokhim
JCSE: Journal of Community Service and Empowerment Vol. 6 No. 2 (2025): JCSE Oktober 2025
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/tr9y7y21

Abstract

The main problems faced by the partner, “Sekar Socan” ginger (jahe emprit) business, include unstable production processes due to high raw material costs and limited marketing that relies primarily on offline channels. This community service program aims to revitalize and develop the business to compete in the national market while promoting the consumption of ginger-based beverages among the Indonesian community. The methods applied include the Economic Order Quantity (EOQ) approach to improve raw material inventory management and online marketing optimization through the development of a modern MSME website and the utilization of social media platforms such as WhatsApp and Instagram. The results indicate an improvement in the entrepreneurs’ understanding of inventory control, digital marketing, product packaging innovation, and financial literacy. The implications of this program include enhanced business capacity, expanded market reach, stronger product positioning, and improved sales performance.
Pemberdayaan Masyarakat UMKM dalam Penanganan Limbah Minyak Goreng Menggunakan Komoven Berbasis Ekonomi Sirkuler Mukhroji; Mochamad Fathoni; Muhammad Shofi Mubarok; Muhammad Saumi Andrean Nofa; Muhammad Raiki Maelando
JCSE: Journal of Community Service and Empowerment Vol. 7 No. 1 (2026): JCSE April 2026
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/wadqa564

Abstract

Pemerintah baru-baru ini mendorong alih konversi gas elpiji maupun sosialisasi pendistribusian gas elpiji 3 kg yang merupakan gas bersubsidi agar tepat sasaran sehingga cukup menyulitkan masyarakat dalam proses  mendapatkannya. Hal tersebut mendorong masyarakat, khususnya pelaku usaha UMKM binaan BUMDES yang menjadi mitra pengabdian memerlukan alternatif sumber energi untuk kebutuhan pelaku usaha di kecamatan Paguyangan sehingga kembali menggunakan kayu bakar untuk menekan biaya produksi. Kegiatan pengabdian masyarakat ini bertujuan untuk 1). Membuat inovasi produk unggulan BUMDES yang menjadi mitra pengabdian 2). Memberikan solusi penggunaan minyak jelantah sebagai bahan bakar untuk memasak 3). Melakukan rekayasa sosial kepada warga untuk mempraktikkan ekonomi sirkuler. Hasil kegiatan pengabdian menunjukkan bahwa Komoven (kompor plus oven) yang berbahan bakar minyak jelantah  dapat menjadi inovasi produk unggulan BUMDES, selain itu pelaku usaha UMKM binaan BUMDESMA mulai beralih memasak dengan menggunakan komoven berbahan bakar minyak jelantah sebagai alat memasak. Dan masyarakat mulai memahami manfaat praktis ekonomi sirkuler melalui pemanfaa minyak jelantah.
Transformasi Pembukuan UMKM dengan SIAPIK: Evaluasi Sebelum–Sesudah pada Usaha Skala Rumah Tangga Aris Susetyo; Panggah Hari Mukti; Shevani Umi Rafika; Yuyun Setiawati
JCSE: Journal of Community Service and Empowerment Vol. 7 No. 1 (2026): JCSE April 2026
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/yf2w6w61

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kualitas pencatatan dan pelaporan keuangan UMKM melalui implementasi aplikasi Sistem Aplikasi Pencatatan Informasi Keuangan (SIAPIK) berbasis SAK EMKM. Mitra sasaran adalah UMKM X.P LUNA di Desa Karanggadung, Kebumen. Metode pelaksanaan meliputi asesmen awal, pelatihan penggunaan SIAPIK, pendampingan input transaksi harian, dan evaluasi hasil berupa penyusunan laporan keuangan (laba rugi, neraca, arus kas). Hasil menunjukkan perbaikan akurasi dan ketertelusuran data; perbandingan sebelum–sesudah menunjukkan penyesuaian laba bersih setelah pengakuan penyusutan yang sebelumnya belum dicatat. Kegiatan ini merekomendasikan SOP pencatatan harian dan jadwal penutupan bulanan untuk menjaga keberlanjutan praktik pembukuan.
Digitalisasi Pemasaran Desa Wisata Organik Lombok Kulon, Bondowoso Melalui Strategi Konten Digital Hariyono Rakhmad; Elly Antika
JCSE: Journal of Community Service and Empowerment Vol. 7 No. 1 (2026): JCSE April 2026
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/zrtapj89

Abstract

Promosi konvensional pada Desa Wisata Organik Lombok Kulon, Bondowoso, membatasi jangkauan pasar digital, terutama generasi muda. Pengabdian masyarakat ini mengimplementasikan strategi digitalisasi promosi dan pemasaran melalui pemanfaatan media sosial dan pengelolaan konten digital terstruktur. Metode partisipatif berbasis komunitas meliputi pelatihan literasi digital dan pendampingan pembuatan konten, melibatkan perangkat desa, petani organik, pemuda, dan mahasiswa. Hasil menunjukkan pertumbuhan 107 pengikut Instagram, 621 tayangan konten YouTube, dan peningkatan kunjungan 27,3%, serta terbentuknya tim content creator lokal. Integrasi teknologi informasi terbukti berkontribusi signifikan terhadap peningkatan ekonomi lokal dan pemberdayaan masyarakat digital perdesaan, sejalan dengan prinsip publikasi jurnal pengabdian masyarakat.
Penguatan Branding dan Digital Marketing Produk Kerajinan Lidi Sawit pada Umkm  “Rezki Kreasi Lidi” Di Kota Dumai Eli Anggre Yeny; Andri Nofiar. Am; Burhan Hafid; M. Alkadri Perdana
JCSE: Journal of Community Service and Empowerment Vol. 7 No. 1 (2026): JCSE April 2026
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/n7zckd02

Abstract

Digital technology provides opportunities for MSMEs to improve marketing and business competitiveness. However, MSME “Rezki Kreasi Lidi” in Dumai City had not utilized digital media optimally. This community service activity aimed to strengthen branding and improve digital marketing through Google My Business optimization, social media development, and digital promotional content creation. The methods used included observation, SWOT analysis, STP analysis, and digital marketing assistance. The results showed increased business visibility, wider market reach, active social media usage, and increased monthly income from Rp500,000 to Rp735,000. This activity indicates that digital marketing can improve the competitiveness of environmentally friendly palm stick handicraft MSMEs.

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