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Rizal Ula Ananta Fauzi
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International Journal of Business and Quality Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29859468     DOI : https://doi.org/10.99075/ijbqr.v1i01.990
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Business,and Quality research (IJBQR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 243 Documents
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Assessing Passport Service Quality in the Digital Era: User Perceptions of the M-Paspor Application at the Class I Immigration Office TPI Jambi Try Syeftiani; Muhammad Haris Saputra; Kurnia Permana
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2850

Abstract

This article discusses the digital transformation of passport services as part of public service reform in the immigration sector. The study analyzes public perceptions of the quality of M-Paspor–based passport services at the Class I Immigration Office TPI Jambi by integrating the SERVQUAL and e-service quality perspectives. The findings demonstrate that the implementation of digital-based passport services has been perceived very positively by service users, particularly in terms of accessibility, procedural certainty, and service efficiency. The consistency of high scores across service quality dimensions reflects the successful integration of digital systems with conventional service mechanisms. However, the analysis also reveals that the empathy dimension remains relatively weaker, indicating the need to strengthen human interaction and user experience within digital public services. Overall, this study confirms that digital transformation has contributed to improving passport service quality, while emphasizing that sustainable public value creation requires a balanced approach between technological innovation and user-oriented service delivery. The results provide empirical insights for strengthening digital public service governance in the immigration sector Key words: Passport Service Quality, Digital Transformation, SERVQUAL
The Influence Of Price, Customer Reviews And Brand Ambassadors On Purchase Decisions At The Kahf Official Shop Online Store On The Shopee Marketplace Wachid, Arif; Sarwani, Sarwani; Listyawati, Liling
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2865

Abstract

This research is focused on assessing the extent to which prices, customer reviews, and the role of brand ambassadors affect consumer purchase decisions at Kahf Official Shop operating on the Shopee marketplace. The increasingly competitive dynamics of e-commerce competition encourage brands to have a deep understanding of the determinants of consumer behavior, especially in the men's personal care product segment. The price aspect is analyzed based on the level of affordability and suitability of the benefits received by consumers, while customer reviews are examined through indicators of source credibility, review quantity, and product rating assessment. On the other hand, the brand ambassador variable is measured through image strength, the level of relevance to the product, and consumer trust in the figure that represents the brand. This study uses a quantitative approach with data collection techniques in the form of surveys to Kahf consumers on the Shopee platform. Data processing and analysis were carried out using multiple linear regression methods to determine the influence of each independent variable on purchasing decisions. The results of the study are expected to provide empirical support that pricing, customer reviews, and brand ambassadors contribute significantly, both individually and simultaneously, in shaping consumer purchasing decisions. In addition, the findings of this research are expected to be the basis for strategic recommendations for Kahf in optimizing digital marketing through competitive pricing strategies, effective management of customer reviews, and the selection of brand ambassadors that are in accordance with the brand character.
Analysis of Productivity and Comparative-Competitive Advantage of MSMEs in Gorontalo City Indriyati Lanangawa; Mohammad Zubair Hippy; Siti Rahmatia Machieu; Dian Rahayu Maku; Mustakim Mokoginta; Djunaida Kandow; Meilan Daud
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2906

Abstract

MSMEs play a strategic role in the local economy, but in Gorontalo City, their productivity and sectoral advantages show a complex dynamic and have not optimally supported the transformation towards a service-based city. This study aims to analyze the productivity and comparative and competitive advantages of MSMEs in Gorontalo City, as well as to map potential sectors for future development. The research uses a mixed-method approach with an explanatory sequential design, where quantitative analysis of productivity data from 2014–2024 and projections for 2025–2030 is conducted using dynamic system modeling with Vensim, as well as regression, exponential smoothing, and ARIMA methods. Sectoral advantage analysis is carried out using the LQShare and LQShift approaches, which are dynamic in nature. The results show that MSME productivity experienced fluctuations and a decline due to the pandemic, but began to recover in 2024 and is projected to increase in an optimistic scenario along with digitalization policies and strengthening the service sector. The LQ analysis identifies the garment and handicraft sectors as progressive, while the metal-electronics sector remains sluggish, and the building materials and food sectors fall under the developing category. The study recommends strengthening local fiscal policies, improving MSME digital literacy, developing an e-commerce ecosystem, and business incubation for the developing and sluggish sectors. These efforts are expected to strengthen MSME productivity sustainably and support the vision of Gorontalo City as a service economy hub in 2025–2029.
The Influence Of Educational Background, Courtesy Personality And Internal Control On The Quality Of Financial Statements (Study on Islamic Boarding Schools of West Tanjung Jabung Regency) Victor Diwantara; Anzu Elvia Zahara; Zul Febri
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2913

Abstract

This research is motivated by the phenomenon that most Islamic boarding schools in Tanjung Jabung Barat Regency still use simple financial records that have not referred to the Islamic Boarding School Accounting Guidelines. This poses challenges in producing quality, accountable, and standard financial reports. Factors that are suspected to affect the quality of financial statements include educational background, courtesy personality, and internal control. This type of research is quantitative research with a field approach. Primary data was obtained through the distribution of questionnaires to 31 respondents, namely administrators and treasurers at eight Islamic boarding schools in West Tanjung Jabung Regency. Data analysis uses multiple linear regression with the help of SPSS applications. The results of the study show that partially educational background and courtesy personality have no effect on the quality of financial statements. On the other hand, internal control affects the quality of financial statements. Simultaneously, educational background, courtesy personality and internal control have no effect on the quality of financial statements.
Diverging Trends of Palm Cooking Oil Prices and Food Inflation in Makassar City, Indonesia Farida Russa; Sri Mardiyati; Muh. Arifin Fattah; Mohammad Natsir; Nurdin
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2937

Abstract

This study analyzes the volatility and trends of non-packaged and packaged palm cooking oil prices in traditional and modern markets and their correlation with monthly food inflation in Makassar City, Indonesia, over the period January 2021–December 2025. Monthly secondary time‑series data on retail palm cooking oil prices were obtained from the Food Security Agency of South Sulawesi Province, while food inflation data were sourced from Statistics Indonesia. Trend analysis using linear least squares and Pearson correlation were employed. In traditional markets, non-packaged palm cooking oil prices were relatively more stable (coefficient of variation, CV=0.1347) than packaged cooking oil grade I (CV=0.1430) and grade II (CV=0.1478), whereas in modern markets, packaged cooking oil grade I was slightly more stable (CV=0.1723) than grade II (CV=0.1745). Price trends were significantly upward for all product types, with monthly increases of Rp75.93/liter (non-packaged), Rp71.87/liter (packaged I), and Rp56.99/liter (packaged II) in traditional markets, and Rp127.05/liter and Rp107.71/liter for packaged grades I and II in modern markets, respectively (p < 0.01). Monthly food inflation for the food subgroup exhibited high volatility (CV=4.0836) but a statistically non‑significant declining trend of 0.0081 percentage points per month. Non-packaged and packaged cooking oil prices were strongly and positively correlated (r=0.739, p<0.001), indicating integrated price movements across market channels, while their correlations with food inflation were weakly negative and statistically insignificant (non-packaged: r=−0.168, p=0.199; packaged: r=−0.129, p=0.324). These results imply that, despite pronounced and synchronized increases in palm cooking oil prices, short‑run monthly food inflation in Makassar was driven more by other food commodities and macroeconomic factors than by palm cooking oil alone.
The Effect Of Promotions And Discounts On Impulse Buying Of Nivea Products In Instagram Advertising With Positive Emotion As An Intervening Variable: (Case Study of Nivea Product Purchasing Decisions in the Madiun Community) Rizal Ula Ananta Fauzi; Devi Sulistia Ningrum; Dian Citaningtyas Ari Kadi
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2948

Abstract

Impulse buying refers to unplanned consumer purchases triggered by emotional or situational stimuli. This study investigates the effect of promotions and discounts on impulse buying behavior, with positive emotion as a mediating variable. Using a purposive sampling method, the study surveyed 385 respondents from Madiun City who had purchased Nivea body lotion at least twice. A quantitative approach was employed, with data collected through questionnaires and analyzed using SPSS version 16. The findings reveal that promotions and discounts significantly influence positive emotions, which in turn significantly affects impulse buying. Moreover, positive emotion mediates the relationship between promotions, discounts, and impulse buying behavior
The Effect of Online Marketing Strategy and Customer Satisfaction on Purchasing Decisions of a Frozen Food SME in Indonesia Vanesa Radiani Kalfari; Riswan
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2952

Abstract

This study analyzes the effect of online marketing strategy and customer satisfaction on purchasing decisions at Cahaya Frozeen Food, a frozen food SME in Central Lampung, Indonesia. A quantitative approach was employed using a survey of 100 consumers selected through the Lemeshow formula. Data were collected using a Likert-scale questionnaire and analyzed with multiple linear regression. The findings indicate that online marketing strategy has a positive and significant effect on purchasing decisions. Customer satisfaction also shows a positive and significant influence on purchasing decisions. Simultaneously, both variables significantly affect purchasing decisions, with a coefficient of determination (R²) of 0.749. These results suggest that optimizing online marketing activities and improving customer satisfaction are essential for increasing purchasing decisions among SME consumers.
Analysis Of Ethical Challenges In Customer Data Management In Small-Scale E-Commerce Msmes Eva Trisnawati; Muhammad Nur Abdi
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2977

Abstract

The development of digital technology and e-commerce has provided great opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their market reach and improve operational efficiency. However, behind these conveniences, various ethical challenges arise, particularly in customer data management. The collection of personal data through online forms, digital cashier applications, and marketplace platforms requires MSME players to act responsibly in accordance with the principles of business ethics and information technology ethics. This study aims to analyze ethical challenges in customer data management in small-scale e-commerce MSMEs, focusing on data privacy, information security, and compliance with business ethics principles. The research method used is descriptive qualitative with a literature study approach to relevant scientific journals, regulations, and official documents. The results of the study show that most MSMEs still have limitations in their understanding of digital ethics and customer data protection systems. These limitations have the potential to cause data leaks and reduce consumer trust. Therefore, it is necessary to increase awareness of digital business ethics, provide technology literacy training, and implement data protection standards in order to protect customer rights and ensure the sustainability of MSME businesses.
Analysis Of Ethical Interpersonal Communication Patterns (Between Superiors And Subordinates) In Family-Owned Small And Medium Enterprises And Their Impact On Job Satisfaction Eva Trisnawati; Muhammad Nur Abdi
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2979

Abstract

This study analyzes patterns of ethical interpersonal communication between supervisors and subordinates in family-owned MSMEs and their impact on job satisfaction. Using a descriptive qualitative approach, the research was conducted in three family-owned MSMEs in Makassar through in-depth interviews and observations. The findings reveal four dominant communication patterns: ethical–paternalistic, family–collaborative, hierarchical–flexible, and egalitarian–transparent. Ethical communication that emphasizes openness, honesty, and empathy is proven to enhance job satisfaction; however, the duality of family and professional roles creates challenges such as perceptions of favoritism and boundary ambiguity. This study recommends the establishment of formal communication protocols that preserve family values.
Analysis of Digital Marketing Strategy at Mandiri Tunas Finance in Building and Maintaining Consumer Trust in Bandar Lampung Sheva Antalia; Dora Rinova
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari - March, International Journal of Business and Quality Research (IJBQR
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2833

Abstract

This study aims to analyze the role of digital marketing strategies in building and maintaining consumer trust at Mandiri Tunas Finance (MTF) Bandar Lampung. In the era of rapid digital transformation, financial service companies are required to adopt effective digital marketing approaches to remain competitive and credible. Consumer trust becomes a crucial factor in the financing industry due to the high level of perceived risk in financial transactions. This research employs a qualitative descriptive approach using a case study method. Data were collected through in-depth interviews, observations, and documentation involving consumers and internal marketing staff of MTF Bandar Lampung. The findings reveal that MTF utilizes social media platforms, an official website, and digital communication channels to enhance information transparency, strengthen corporate image, and foster long-term relationships with customers. Consumer trust is built through consistent marketing messages, responsive digital services, clear product information, and the strong reputation of its parent company. However, challenges remain in optimizing digital engagement and responsiveness. This study contributes to understanding how digital marketing strategies influence consumer trust in the financial services sector, particularly in regional financing institutions.

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