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Rizal Ula Ananta Fauzi
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International Journal of Business and Quality Research
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 29859468     DOI : https://doi.org/10.99075/ijbqr.v1i01.990
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
International Journal of Business,and Quality research (IJBQR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 233 Documents
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Assessing Passport Service Quality in the Digital Era: User Perceptions of the M-Paspor Application at the Class I Immigration Office TPI Jambi Try Syeftiani; Muhammad Haris Saputra; Kurnia Permana
International Journal of Business and Quality Research Vol. 3 No. 04 (2025): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i04.2850

Abstract

This article discusses the digital transformation of passport services as part of public service reform in the immigration sector. The study analyzes public perceptions of the quality of M-Paspor–based passport services at the Class I Immigration Office TPI Jambi by integrating the SERVQUAL and e-service quality perspectives. The findings demonstrate that the implementation of digital-based passport services has been perceived very positively by service users, particularly in terms of accessibility, procedural certainty, and service efficiency. The consistency of high scores across service quality dimensions reflects the successful integration of digital systems with conventional service mechanisms. However, the analysis also reveals that the empathy dimension remains relatively weaker, indicating the need to strengthen human interaction and user experience within digital public services. Overall, this study confirms that digital transformation has contributed to improving passport service quality, while emphasizing that sustainable public value creation requires a balanced approach between technological innovation and user-oriented service delivery. The results provide empirical insights for strengthening digital public service governance in the immigration sector Key words: Passport Service Quality, Digital Transformation, SERVQUAL
The Influence Of Price, Customer Reviews And Brand Ambassadors On Purchase Decisions At The Kahf Official Shop Online Store On The Shopee Marketplace Wachid, Arif; Sarwani, Sarwani; Listyawati, Liling
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2865

Abstract

This research is focused on assessing the extent to which prices, customer reviews, and the role of brand ambassadors affect consumer purchase decisions at Kahf Official Shop operating on the Shopee marketplace. The increasingly competitive dynamics of e-commerce competition encourage brands to have a deep understanding of the determinants of consumer behavior, especially in the men's personal care product segment. The price aspect is analyzed based on the level of affordability and suitability of the benefits received by consumers, while customer reviews are examined through indicators of source credibility, review quantity, and product rating assessment. On the other hand, the brand ambassador variable is measured through image strength, the level of relevance to the product, and consumer trust in the figure that represents the brand. This study uses a quantitative approach with data collection techniques in the form of surveys to Kahf consumers on the Shopee platform. Data processing and analysis were carried out using multiple linear regression methods to determine the influence of each independent variable on purchasing decisions. The results of the study are expected to provide empirical support that pricing, customer reviews, and brand ambassadors contribute significantly, both individually and simultaneously, in shaping consumer purchasing decisions. In addition, the findings of this research are expected to be the basis for strategic recommendations for Kahf in optimizing digital marketing through competitive pricing strategies, effective management of customer reviews, and the selection of brand ambassadors that are in accordance with the brand character.
Analysis of Productivity and Comparative-Competitive Advantage of MSMEs in Gorontalo City Indriyati Lanangawa; Mohammad Zubair Hippy; Siti Rahmatia Machieu; Dian Rahayu Maku; Mustakim Mokoginta; Djunaida Kandow; Meilan Daud
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2906

Abstract

MSMEs play a strategic role in the local economy, but in Gorontalo City, their productivity and sectoral advantages show a complex dynamic and have not optimally supported the transformation towards a service-based city. This study aims to analyze the productivity and comparative and competitive advantages of MSMEs in Gorontalo City, as well as to map potential sectors for future development. The research uses a mixed-method approach with an explanatory sequential design, where quantitative analysis of productivity data from 2014–2024 and projections for 2025–2030 is conducted using dynamic system modeling with Vensim, as well as regression, exponential smoothing, and ARIMA methods. Sectoral advantage analysis is carried out using the LQShare and LQShift approaches, which are dynamic in nature. The results show that MSME productivity experienced fluctuations and a decline due to the pandemic, but began to recover in 2024 and is projected to increase in an optimistic scenario along with digitalization policies and strengthening the service sector. The LQ analysis identifies the garment and handicraft sectors as progressive, while the metal-electronics sector remains sluggish, and the building materials and food sectors fall under the developing category. The study recommends strengthening local fiscal policies, improving MSME digital literacy, developing an e-commerce ecosystem, and business incubation for the developing and sluggish sectors. These efforts are expected to strengthen MSME productivity sustainably and support the vision of Gorontalo City as a service economy hub in 2025–2029.

Page 24 of 24 | Total Record : 233

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