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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,075 Documents

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The Influence Of Work Discipline And Compensation On Employee Performance At The Office Of The Ministry Of Religion Of West Java Province Jihan Nabila Rajwaa Indah Syamsina; Ratna Komala Putri
International Journal of Economics, Business and Innovation Research Vol. 3 No. 03 (2024): May, International Journal of Economics, Business and Innovation Research (IJE
Publisher : Cita konsultindo

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Based on internal data at the West Java Ministry of Religious Affairs, there are problems related to employee performance because it has decreased every year. The decline in employee performance requires serious attention so that it can still achieve maximum targets. Work discipline and compensation are factors that can affect employee performance. This study aims to examine the influence given by work discipline and compensation on employee performance at the Regional Office of the Ministry of Religion of West Java Province. The approach method used is descriptive analysis and quantitatively through a questionnaire involving 126 employees who work at the Regional Office of the Ministry of Religion of West Java Province. The results of the analysis using SPSS v23 software show that there is a positive and significant influence given by work discipline on employee performance, compensation on employee performance and work discipline and compensation together have a significant effect on employee performance. The suggestions given include increasing awareness of employee attendance and return, and agencies need to fight for basic salaries in order to meet the basic needs of employees with the aim of improving performance and minimizing the decline in employee performance.

Increasing Marketing Effectiveness Through Appropriate Positioning Strategies In The Company PT. Waysata Indonesia Bahagia Rais Aryadi Nurcahyo; Dr. Albari, M.Si
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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This research examines the process of implementing the positioning strategy carried out by PT Waysata Indonesia Bahagia. This research examines the STP (Segmenting, Targeting and Positioning) marketing strategy which is carried out with a focus on increasing the effectiveness of the positioning process and product positioning strategy implemented by PT Waysata Indonesia Bahagia. This research uses a qualitative method or approach with data collection tools using questionnaires and direct observation carried out by the author through internship activities carried out at the company involving three analysis units as sources for collecting data and information that is useful for research. The findings of this research are that the effectiveness of a positioning strategy can be achieved by a company starting from the right market segmentation process, clear positioning communication, active digital marketing, good partnership management, and the company's ability to adapt the strategy. Even though Instagram sales and visitor data show fluctuations, the company recognizes the importance of evaluating and adjusting its strategy periodically.

The The Influence Of Work Discipline And Organizational Commitment On Employee Performance At PT Nawakara Arta Kencana: Work Discipline, Organizational Commitment, Performance Hendri Dunan; M Fitra Iryanto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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This research explains the influence of work discipline and organizational commitment on employee performance at PT Nawakara Arta Kencana. The method used in this research is a case study of PT Nawakara Arta Kencana employees. Questionnaires were given to 30 employees from management level to staff level as respondents. The data analysis technique used is Multiple Linear Regression Analysis. The research results show that work discipline has a significant effect on employee performance, and organizational commitment has a significant effect on employee performance. Work discipline and organizational commitment simultaneously influence employee performance.

Moderation Role of Tax Volunteer on Taxpayer Compliance in Indonesia Rio Nyoman Bagaskoro; Nur Diana; Dewi Diah Fakhriyyah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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This research aims to analyze the influence of taxpayers and e-filing on taxpayer compliance and tax volunteers as a moderation study at KPP Pratama Singosari and KPP Pratama Batu. The research was carried out using a quantitative approach with a questionnaire as the research instrument. The research sample was 180 taxpayers using an incidental sampling technique. Data analysis was carried out using moderated regression analysis using the SmartPls-3 program. The research results show that tax understanding, e-filing and tax volunteers have a significant positive effect on taxpayer compliance. Tax volunteers are not able to moderate the influence of taxpayer understanding on taxpayer compliance, but are able to moderate the influence of the use of e-filing on taxpayer compliance. The results of this study are expected to provide the development of theory planned behavior considering that behavior will continue to change along with the development of science and technology. The results of the study are also expected to add insight into the implementation of compliance theory in social life, especially related to taxpayers.

The Effect Of The Intensity Of Playing Shopee Cocoki Gamification On Customer Engagement And Customer Loyalty On Users Shopee Application In Indonesia Amelia Putri; Dora Rinova
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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This study aims to determine the effect of the intensity of playing Shopee Cocoki gamification on customer engagement and customer loyalty in the Shopee application in Indonesia. Applying quantitative research techniques with non-probability sampling method purposive sampling approach. The research population is users of the Shopee In-App Games feature in Indonesia with a sample size of 100 respondents based on sample criteria. In this study, data processing was carried out using SmartPLS 3. Through this research, the results were obtained in the form of: 1) the intensity of playing Shopee Cocoki gamification has a positive and significant effect on customer engagement in the Shopee application in Indonesia; 2) the intensity of playing Shopee Cocoki gamification has a positive and significant effect on customer loyalty in the Shopee application in Indonesia.

The Influence of Brand Ambassadors and Advertising on Purchasing Decisions at E-commerce Tokopedia Masrurriana Elmiata; M. Oktaviannur
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
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The goal of this study isbyo evaluate the advertisement and brand ambassadors impact to the purchasing decision on Tokopedia e-commerce. The method used is quantitative using non-probability sampling, namely purposive sampling. The population studied in this study were followers of the @7bts.update2 Instagram fanbase account. The sample consisted of 100 respondents selected implementing the formula slovin technique from the number of followers of the fanbase. The data were analyzed using SPSS 29 software, with descriptive techniques and multiple linear analysis to test hyphotesis. Results proves that 1) Brand ambassadors or commonly known through brand ambassadors provide a signficant and positive impact to the aspects of purchasing decision in Tokopedia e-commerce; 2) Advertising also provide a signficant and good impact to theaspects of purchasing decisions in Tokopedia e-commerce; 3) Simultaneously, brand ambassadors and the advertisement provide a signficant and good impact to the aspects of purchasing decisions in Tokopedia e-commerce. Both have an influence of 58.8%, when the 41.2% is impacted from some other factors not examined here.

Implementation Of Business Strategies In Facing Coffee Industry Competition (Case Study of PT. Ulubelu Cofco Abadi Michaellim Michaellim; Habiburahman Habiburahman
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
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Ulubelu Cofco Abadi is one of them business coffee home industry in Bandar Lampung. The problems faced by PT. Ulubelu Cofco Abadi , namely PT Sales . Ulubelu Cofco Perpetual fluctuates . This research aims to find out what business strategies should be used to obtain a market leader position for PT. Ulubelu Cofco Abadi. The method used in This research is a qualitative analysis method, using the SWOT analysis tool ( strength , weakness, opportunity and threat) Judging from the Cartesian SWOT diagram where PT. Ulubelu Cofco Abadi is in quadrant 1, namely: strategy cost leadership ( reducing total costs , determining the right cost price), strategy differentiation (adding new products, food or drinks), focus strategy ( maintaining product quality , cleanliness is always maintained, more friendly service to consumers ) .

The Influence Of Entrepreneurship Courses On Interest In Entrepreneurship In Students Of The Faculty Of Economics And Business, Bandar Lampung University (Case Study of 2019 Faculty of Economics and Business Students) Vinsensius Ivan Rianto; Tina Miniawati Barusman
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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The aim of this research is to find out how entrepreneurship courses influence the interest of students at the Faculty of Economics and Business, Bandar Lampung University in this field. The population of 240 students at the Faculty of Economics and Management in 2019 is 175 management students and 65 accounting students. The Accidental Sampling method with the Slovin formula was used to select 71 respondents as research samples. A survey of economics and management faculty students class of 2019 was used as a data source. Primary data collection was carried out by observation, examination of documentation, and questionnaires. The results of this research show that entrepreneurship courses have a positive and significant effect on students' interest in entrepreneurship at the Faculty of Economics and Business, Bandar Lampung University.

The Influence Of Grabfood Prices And Promotions On Purchasing Decisions At KFC Kedaton Bandar Lampung During The Covid-19 Pandemic Wahyu Ageng Laksono; Ardansyah Ardansyah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
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KFC Kedaton Bandar Lampung collaborates with PT Grab Indonesia to utilize the GrabFood feature to minimize losses during the COVID 19 pandemic. Using the GrabFood feature really helps to increase sales. KFC Kedaton Bandar Lampung utilizes the GrabFood feature to maintain the number of buyers to remain significant or even increase. Through the GrabFood application , the KFC company collaborates with PT Grab Indonesia to provide promotions to attract consumers' attention to make purchases .. The aim of this research is to find out the influence of GrabFood prices and promotions on purchasing decisions at KFC Kedaton Bandar Lampung during the Covid-19 pandemic . This research uses quantitative research methods . Data analysis uses multiple linear regression analysis . Based on the results of the research and discussion, it can be concluded that there is a positive and significant influence of price on purchasing decisions at KFC Kedaton Bandar Lampung, which means Ha is accepted and Ho is rejected, where the better the price the more purchasing decisions at KFC Kedaton Bandar Lampung. There is a positive and significant influence of the Grab Food promotion on purchasing decisions at KFC Kedaton Bandar Lampung, which means Ha is accepted and Ho is rejected, where the better the Grab Food promotion will increase purchasing decisions at KFC Kedaton Bandar Lampung. There is a positive and significant influence on Grab Food prices and promotions Simultaneously there is a purchasing decision at KFC Kedaton Bandar Lampung , which means Ha is accepted and Ho is rejected, where the better the price and promotion of Grab Food will increase the purchasing decision at KFC Kedaton Bandar Lampung .

The Influence Of Prices, Promotions And Product Quality On Sales Volume In Trimoda Textile In Pringsewu Ferdi Setiawan; Tri Lestira Putri Warganegara
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

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Trimoda Textile is one of the businesses engaged in the textile trade which continues to grow well by providing quality products and trends to win the competition in similar companies. This research will examine the influence of price, promotion and product quality on sales volume at Trimoda Textile in Pringsewu. The research objective was to analyze the effect of price, promotion and product quality on sales volume at Trimoda Textile in Pringsewu. The populations in this study were consumers at Trimoda Textile in Pringsewu who were observed for 1 month with an average number of 353 people or 4,236 people per year and a sample of 353 people. Data collection tool using a questionnaire, data analysis using multiple linear regression analysis. Based on the research results, it can be seen that the value of Count Which is 91,013. When compared to Ftable at a significant level of 95% and α = 0.05, which is 2.6049, then Fcount = 91,013 > Ftable = 2.6049 So it can be concluded that there is a positive and significant influence between price, promotion and product quality together on sales volume of Trimoda Textile in Pringsewu.

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA