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International Journal of Economics, Business and Innovation Research

IJEBIR
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Published by CV. Cita Utilitas Utama

ISSN : - EISSN : 29640865 DOI : https://doi.org/10.99075/ijebir.v1i01.1073

Core Subject : Economy, Science,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

International Journal of Economics, Business and Innovation Research (IJEBIR) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 1,075 Documents

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The Influence of Instagram Social Media Marketing Activities of Somethinc on Customer Purchase Intention Kiki Anggraini; Anas Hidayat
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Technological advancements have seen significant growth, encompassing various aspects of life, including the buying and selling of products. The advent of the internet has given rise to numerous digital social media platforms that are now widely utilized by entrepreneurs to conduct product transactions. As market competition intensifies, entrepreneurs need to implement efficient and easily executable marketing strategies to remain relevant among competitors. This study aims to analyze the influence of social media marketing activity on the purchase intention of the skincare brand Somethinc. The focus of this research is on the social media marketing activities of the skincare brand Somethinc conducted on the Instagram platform. This research was carried out by distributing questionnaires via Google Forms, which were then disseminated through the researchers' social media. Convenience sampling was used in this study, with a total of 250 respondents. The obtained data were analyzed using quantitative methods and processed using SPSS and Smart PLS applications. The results showed that social media marketing activities positively influenced brand awareness and brand image. Brand awareness also had a positive effect on electronic word of mouth, and brand image positively influenced electronic word of mouth. Finally, electronic word of mouth also had a positive effect on purchase intention. The findings of this study are expected to assist entrepreneurs in designing effective marketing strategies, enabling them to compete with other competitors in marketing through social media, particularly Instagram.

Financial Distress In Diverse Industry Contexts: A Comprehensive Systematic Literature Review Carolina Ety Widjayanti; Sri Lestari; Dian Purnomo Jati
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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Financial distress is a critical state affecting businesses across various industry contexts, characterized by significant challenges in meeting financial obligations and maintaining economic stability. This comprehensive systematic literature review (SLR) aims to provide a holistic understanding of financial distress in diverse industry settings, drawing insights from 25 articles published in Scopus-indexed journals between 2018 and 2023. The review identifies key factors contributing to financial distress, explores its impact on business performance and continuity, and discusses the development of predictive models. The findings highlight the importance of financial ratios, regulatory frameworks, risk management practices, and consumer behavior in understanding financial distress. Additionally, this review addresses crucial research questions related to publication trends, significant articles and journals, key contributors, and future research directions. The study emphasizes the need for advanced predictive models and comprehensive regulatory policies to mitigate financial distress and enhance economic resilience

Unraveling Job Crafting in the Workplace in the Last Decade: a Systematic Literature Review Retno Kurniasih; Ade Irma Anggraeni; Ratno Purnomo
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This study aims to analyze the complex evolution of job crafting research, exploring the elements that influence and are influenced by it, the theories that have been employed, and the general advancement of the idea in the past decade. This review is grounded in 28 published articles from the Scopus database. The selection process was rigorous, choosing papers that have garnered significant citations and were published between 2014 and 2024. A template based on the PRISMA statement to outline the comprehensive process of selecting relevant articles. The study makes two significant contributions. The authors conduct an extensive literature review to provide a thorough overview of the concept of Job Crafting as it has evolved in the past decade. The authors present a comprehensive analysis of the Job Crafting literature, meticulously examining the frequency of annual publications. These organizations predominantly adopt Job Crafting practices, the journals that publish pertinent articles, the diverse disciplines contributing to Job Crafting-related publications, and the geographical locations where most Job Crafting studies have occurred. The author's emphasize the need for tools, models, and methods to support organizations implementing job crafting, especially in developing countries.

Analysis Of The Influencer Content On Advertising Behavior And Consumer Purchase Intention (Case Study On Beauty Influencer Tasya Farasya): English Mozafisa Alfisahar; Asma’i Ishak
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This research was conducted to examine the influence of content delivered by influencer Tasya Farasya on advertising behavior and purchasing interest felt by consumers. This research used a quantitative approach with data collection methods using questionnaires and obtained a total of 196 respondents. Data analysis techniques were carried out descriptively and statistically using SEM AMOS. The findings of this research are: 1) Infotainment influences ads value positively and significantly, 2) Credibility influences ads value positively and significantly, 3) Irritation influences ads value negatively and significantly, 4) Ads value influences behavior towards advertising positively and significant, 5) Ads Value influences purchasing interest positively and significantly, 6) Behavior towards advertising influences purchasing interest positively and significantly.

Financial Performance of Small and Medium Sized Enterprises: A Systematic Literature Review Syahrul Syarifudin; Sri Lestari; Dian Purnomo Jati; Sudarto Sudarto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This article uses a systematic literature review that aims to summarize several studies on financial performance of small and medium sized enterprises (SMEs). SMEs are very large for the growth of the global economy. This article uses the PRISMA (Preferred Reporting Items for Systematic Reviews) method. Data sources were obtained from Scopus for the period 2014-2023. The results obtained were 926 journals, then data reduction was carried out using exclusive and inclusive criteria so that 18 journals were reviewed. Results for variables related to SMEs Performance, Firm Performance, Open Innovation, Financial Performance, Innovation, managerial ties, big data, digital transformation etc. Overall, the authors hope that this research can be used as learning material and written reflections in the future.

Food And Beverage Marketing Strategy With Digital Media Influencer At Sentrum Space D.I.Yogyakarta: English Hafidz Dhiya Fawwaz; Sumadi Sumadi
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This research is a report on an internship carried out by the author for 4 months at the Sentrum Space company, with a focus on the marketing division. The method used is a qualitative approach with data collection techniques through in-depth observation, participation as an intern, and documentation studies. The research aims to examine the influence of influencers in marketing Sentrum Space. SWOT analysis shows that the company's main strength is digital-based promotion and optimal use of Instagram features, while its weakness lies in the low quantity of human resources. The opportunity to be exploited is the development of digital technology and low brand awareness, while the threat is competition and lack of company recognition. The marketing strategy is based on SWOT analysis, with a focus on optimizing the use of digital platforms, improving service quality, and utilizing social media as a marketing tool. Thus, this research provides insight into Sentrum Space's digital marketing strategy and recommendations for increasing the company's marketing success through digital platforms.

The Influence Of Service Quality And Consumer Trust On Interestrepeat Purchases With Customer Satisfaction As An Intervening Variable (Survey On Consumers Of Msme Products In West Kuningan) Wely Hadi Gunawan.; Najmudin Najmudin; Sudarto Sudarto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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The aim of this research is to analyze the influence of service quality and consumer trust on repurchaseintention with customer satisfaction as an intervening variable (study of Shopee Mall MaybellineIndonesia consumers in Kuningan, West Java). The population of this research is MSME users who havepurchased MSME products in Taman Kota Kuningan Regency. The sampling technique used was theHair formula. So, through calculations based on the Hair formula, the sample size obtained from this research was 150 people from the Kuningan Regency community in the MSMEs of Kuningan Regency.The results of the questionnaire obtained were 150 respondents consisting of 17 male respondentsand 133 female respondents. The data processing and analysis process uses SEM (Structural EquationModeling). The results of this research show that 1) Service Quality has a positive and significant effect on Customer Satisfaction, 2) Consumer Trust has a positive and significant effect on CustomerSatisfaction, 3) Service Quality has a positive and significant effect on Repurchase Intention, 4)Customer Satisfaction has a positive and significant effect on Repurchase Intention, 5) Consumer Trusthas no significant effect on Repurchase Intention.

The Effectiveness Of Social Media Campaigns On Boycott Participation: The Role Of Boycott Attitudes And Motivation Leni Susanti; Weni Novandari; Refius Pradipta Setyanto
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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The efficacy of boycotting brands and companies that affiliate with some issues as a form of nonviolent protest has been subject to growing scrutiny due to several issues impacting the individuals and groups engaged in these movements. This research aims to investigate and ascertain the purchase intention among Indonesian consumers regarding their participation in boycott activities following the global call to boycott products. The population in this study are students who actively use social media and find information about boycotts. A sample of 100 students was used as respondents. SmartPLS version 3 is used as an analysis tool. The survey in this study examines the correlation between seven constructs in the context of the boycott issue through the use of questionnaires. The findings indicate that social media campaigns have no discernible impact and are not significant in influencing purchase intention. And the rest constructs have effect and significant to purchase intention.

The Influence Of The Economic Environment And Entrepreneurship Knowledge On Online Purchasing Decisions Of The Kemantrenrejo Community Nunuk Indarti; Sapto Hadi Riono; Nundiah Zuhrohfi Immaroh
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This study aims to analyze the influence of the economic environment on online purchasing decisions in the community of Kemantrenrejo Village. The research method used was a quantitative survey by distributing questionnaires to 100 randomly selected respondents. Economic environment variables are measured through indicators of income, education level, and access to technology, while online purchasing decisions are measured through the frequency of purchases, the type of goods purchased, and the value of transactions. The results showed that income and access to technology had a significant influence on online purchasing decisions, while education levels did not show a significant influence. These findings indicate that the higher the income and the better the access to technology owned by the community, the greater their tendency to make online purchases. This research contributes to the understanding of consumer behavior in rural areas and can be a reference for the development of digital marketing strategies in the region.

The Influence of Marketing Mix on Fruit Purchasing Decisions (Case Study: Hokky Buah Panglima Sudirman) Prayoga Eka Finurih; Eko Nurhadi; Ida Syamsu Roidah
International Journal of Economics, Business and Innovation Research Vol. 3 No. 04 (2024): July, International Journal of Economics, Business and Innovation Research (IJ
Publisher : Cita konsultindo

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This study aims to analyze the effect of the 4P marketing mix (Product, Price, Promotion, Place) on fruit purchasing decisions at Hokky Panglima Sudirman Minimarket. This research is motivated by the high productivity of horticultural fruits, the lack of public interest in fruit consumption, and the intense competition faced by Hokky Buah Panglima Sudirman Minimarket. The research sample of 100 respondents was analyzed using the SEM-PLS method. The results showed that: Product, Price, and Promotion have a significant influence on Purchasing Decisions at the 5% Alpha level; Place has a significant influence on Purchasing Decisions at the 10% Alpha level. This research contributes to knowledge about the influence of the 4P marketing mix on fruit purchasing decisions at minimarkets. The results of this study can help Minimarket Hokky Panglima Sudirman in improving its marketing strategy to increase sales of fruit products.

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Location Kab. magetan, Jawa timur INDONESIA

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Contact Name
rizal ula ananta fauzi

Contact Email
rizalmanajemen@gmail.com

Phone
+6282139474255

Journal Mail Official
rizalmanajemen@gmail.com

Editorial Address
jungke RT 02 rw 01

Location
Kab. magetan,

Jawa timur

INDONESIA