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Asian Journal of Management, Entrepreneurship and Social Science
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 28087399     DOI : -
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Asian Journal of Management, Entrepreneurship and Social Science (AJMESC) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 711 Documents
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Enhancing Linear Regression with Forward Selection in Software Effort Estimation Puguh Jayadi; Yessi Yunitasari
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Software effort estimation is one of the critical aspects of software project management, but it often faces accuracy issues. Although statistical methods such as Linear Regression have been used, previous research has shown that these models are often inefficient because they involve many variables that may not be relevant. This study aims to improve the performance of Linear Regression models in software effort estimation using Forward Selection feature selection techniques. Two models were compared: the conventional Linear Regression model and the model with Forward Selection. Evaluation metrics include Mean Absolute Error (MAE), Mean Squared Error (MSE), Root Mean Square Error (RMSE), and coefficient of determination (R2). Results show significant improvements in all performance metrics on models with Forward Selection. Notably, the MSE increased from 1.0 to 0, suggesting that this model is more effective in explaining data variability. The use of Forward Selection in Linear Regression models for software effort estimation shows significant performance improvements and is worthy of consideration for further industry research and practice.
Mathematical Literacy Research in Mathematics Learning: Bibliometric Review Maharani, Swasti; Hendrisa Rizqie Romandoni; Tiara Citra Maharani Firdaus; Muhammad Noor Kholid; Widia Yunita
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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This study aims to identify and analyze publications related to mathematical literacy in the mathematics learning process. The method used is descriptive bibliometric analysis with the use of dimension databases that include research data for the last 10 years. The results of the analysis show that the peak of publications occurred in 2022 with 105 relevant publications. "Journal of Physics" and "AIP Conference Proceedings" are the two most frequently cited sources in the study. Additionally, Indonesia, China, and the United States collectively exerted the most significant influence in this study. Additionally, Indonesia, China, and the United States collectively exerted the most significant influence in this study. The results of the analysis also revealed that the focus of research related to mathematical literacy in mathematics learning covers several main topics, namely, 1) mathematical literacy, child, 2) textbook, question, school, 3) learning, practice, classroom 4) bilingual education. These findings provide valuable insights into research developments and trends in the domain of mathematical literacy in the context of mathematics learning.
Location-Based Service and Knowledge Management System Integration Prototyping of Historic Mosques Applications Puput Irfansyah; Atie Ernawati; Ambar Tri Hapsari; Yogi Bachtiar; Diah Mariana; Achmad Zulkarami
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

This paper discusses the prototype of integrating a knowledge management system with location-based services for an application that employs historical mosques. One problem that often comes up in local culture is keeping its identity. We must work together to keep it alive so the next generation can experience it. For example, the historic mosque is an essential part of Indonesian cultural heritage that needs to be protected because it has crucial spiritual, historical, social, and artistic values. Many cultural heritage items are in danger because of how quickly things change. As a result, it is essential to protect old mosques as part of Indonesia's cultural heritage. It can quickly look through ancient mosques and use them to guide religious-based heritage tourism by combining a knowledge management system (KMS) with a location-based service (LBS). Through KMS, information from different sources can be organized and clearly shown. This can help historic mosques and those nearby people be seen for what they can do. The study's goal is to create a prototype of the LBS-integrated KMS-based historic mosque application. Later, these features can help tourists find their way and learn about the nearby culture and people, such as the historical mosques in Lombok and Java. The results suggest that the system be implemented to make learning about and getting around historic mosques easier.
The Effect of Celebrity Endorsers and Brand Image on Purchase Decision Nizar Alam Hamdani; Aura Rahayu; Dewi Anggraen; Intan Permana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Making purchasing decisions is crucial for businesses as it can increase profits through effective product marketing. On the other hand, poor purchasing decisions can hinder achieving a high market share percentage. This study examines the impact of celebrity endorsers and brand image on purchasing decisions related to marketing. The target population of this particular study was Indonesian society, specifically users of Emina moisturizer products between the ages of 15 and 25. The survey was conducted online and face-to-face, with a total of 747 individuals being randomly selected from the population to represent the sample. This quantitative study used a statistical approach to analyze the collected data. The statistical product and service solution (SPSS) program was used to perform regression analysis, as it met the criteria required for this type of data analysis. An interval scale was utilized to ensure accuracy in the regression analysis. The data obtained in this study was accurate and reliable, with a significance level of 95%. The research findings indicate that celebrity endorsers are significantly influenced by brand image, which is crucial in purchase decisions. Celebrity endorsers and brand image are essential for boosting sales, promoting loyalty, and attracting new consumers.
Perceived Behavioural Control and Subjective Norms Influence on Entrepreneurial Intention Nizar Alam Hamdani; Muhammad Fathulloh Ramdani; Dinda Sri Puspita; Intan permana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Entrepreneurial intention is an individual's desire or motivation to become an entrepreneur and start a business. Gen Z generation in Indonesia has a business interest below average at 1.60%, compared to the country's average of 18.94%. Increasing entrepreneurial interest in the Gen Z generation requires an approach and creating an environment that develops entrepreneurial potential. This researcher conducted a survey online and face-to-face to collect data from 115 randomly selected participants. The response rate was 50.4%, and 73 participants completed the survey, representing approximately 30.43% of the total sample. Therefore, the sample size for this study was 58 respondents who provided varying assessments. Researchers also distributed respondents only to the Gen Z age group for all items. Researchers provided questionnaires with surveys directly and sent them online. The tool researchers used to get respondents was questionnaires. The program used to analyze data using the regression method is Statistical Product and Service Solution (SPSS). To perform regression analysis on an interval scale, researchers use arithmetic calculations on data collected from respondents. The research results are accurate and reliable, with a significance level of 95%. Results of research regarding perceived behavioral control and subjective norms influence entrepreneurial intention. Based on the results of this research, the researchers expected that these results would be helpful to respondents and readers so that they could be used in further study.
Analysis of Influence Internal Locus of Control Toward Opportunity Recognition Through Entrepreneurial Intention Nizar Alam Hamdani; Mohamad Refi Alamsyah Al Jauzi; Isnawati, Isnawati; Intan Permana
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Opportunity recognition is an idea that individuals can implement in finding a business concept. The agricultural and industrial sector has the lowest growth in recent years compared to other industrial sectors. This research aims to improve the ability to analyze business opportunities with entrepreneurial intention and self-control to build a business in the future. Researchers surveyed 708 people via email and face-to-face interaction. Seventy-five respondents provided varying ratings. The response rate was 84%. The instrument used to conduct the research was a questionnaire with Likert scale statements. It was distributed both online and in person. The data was analyzed using structural equation modeling (SEM). The research results were accurate and reliable, with a significance level of 95%. This research concludes that the internal locus of control influences opportunity recognition through entrepreneurial intention. This research shows that having an internal locus of control, entrepreneurial intention, and the ability to analyze potential opportunities play a crucial role in business development.
(AI)2: Artificial Intelligence on Assessment and Instruction Darwin M. Andres; Romellen G. Ramos
Asian Journal of Management, Entrepreneurship and Social Science Vol. 4 No. 04 (2024): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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This study intended to assess the extent of knowledge, skills, and attitudes of the Nueva Ecija University of Science and Technology - College of Education faculty members in utilizing artificial intelligence in their instruction and assessment using descriptive-correlational research design. Specifically, this study described the profile of the faculty in terms of age, educational attainment, years of service, and number of relevant training in Artificial Intelligence (AI). Moreover, it aimed to determine the degree of knowledge, skills, and attitudes of the respondents in using AI and to identify which profile variable has a significant relationship on their knowledge, skills, and attitudes in using AI. The results show that the majority of the respondents have Doctorate units. Half of the respondents have been teaching for more than 16 years but most of the respondents have less than five relevant training /seminars about AI while the largest percentage of the population aged below 30 years old. More so, as to their knowledge, skills, and attitudes in using the AI platforms both in instructions and assessments, the respondents have moderate awareness and low competencies but have high willingness. Meanwhile, this study significantly found out that in using AI: the younger the teachers are, the more competent and willing they are; the shorter years that the teachers are in the service, the more competent they are; and as the number of AI relevant trainings attended by the respondents increases, the more they become aware on the use of AI, the higher their competencies become, and the more they develop willingness to learn AI. Lastly, the researchers advise the future researchers to separately test the knowledge, skills, and attitudes of the teachers in terms of instruction and assessment.
Education Financing to Improve Quality of Education in Indonesia Siti Chaerijah Aurijah; Martinus Tukiran
Asian Journal of Management, Entrepreneurship and Social Science Vol. 5 No. 01 (2025): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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Abstract

Education aims to educate the life of the nation. One of the factors that can improve the quality of education is education financing, this is because education financing provides convenience in education management. This study uses the systematic literature review method with the PRISMA model. By collecting and analyzing as many as 10 journal articles published in 2020-2024. The results of the study show that education financing can improve the quality of education and the cost is closely related to improving the quality of education. In conclusion, the cost of education is closely related to improving the quality of education in Indonesia.
Perceptions of the Sandwich Generation of Mataram City on the Effect of Financial Literacy, Financial Distress and Income Level on Financial Behavior Olif Jufita Awlia; Elin Erlina Sasanti
Asian Journal of Management, Entrepreneurship and Social Science Vol. 5 No. 01 (2025): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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This study aims to determine the effect of financial literacy, financial distress and income level on financial behavior based on the perceptions of the sandwich generation in Mataram City. The population in this study is the sandwich generation in Mataram City. This study uses associative research with a quantitative approach in the form of primary data obtained through distributing questionnaires to the sandwich generation and the number of returned questionnaires is 119 respondents. The data analysis tool used is SmartPLS 4.1.0.9. The results showed that financial literacy has a significant effect on the financial behavior of the sandwich generation in Mataram City, meaning that the higher the level of financial literacy of the sandwich generation, the stronger their foundation in facing major challenges in managing finances, especially in the midst of multiple responsibilities. However, financial distress and income level have no effect on the financial behavior of the sandwich generation, meaning that the financial behavior of the sandwich generation in Mataram City is not influenced by the financial difficulties experienced and their income both in the high and low groups does not affect their behavior towards managing their finances.
Risk Stewardship of Sindhung Warih Value in Sustainable Village Own Enterprise Amerieska, Siti; Anik Kusnawati; Andi Kusuma; Riezky Amalia
Asian Journal of Management, Entrepreneurship and Social Science Vol. 5 No. 01 (2025): Upcoming issues, Asian Journal of Management Entrepreneurship and Social Scien
Publisher : Cita Konsultindo Research Center

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The purpose of this study is to explore risk management practices at Village Own Enterprise (VOE) . The qualitative research method in this research uses an explanatory case study approach . The analytical tool used is Stewardship Theory and PP No. 11 of 2021 concerning VOE and Enterprise Risk Management (ERM) to map the risks that occur in VOE The results of this study there are four types of risk namely; the first is strategic risk with indicators of governance, planning risk, market risk. The second is operational risk which consists of human resource risk, how monitoring and controlling are carried out. The three financial risks, in this case accounting and reporting, are processes that cannot be separated from fraud risk. The four sustainability risks are important by instilling risk awareness and supporting the mission of socio-cultural and environmental preservation in village communities. The research contribution provides guidance on what risks are faced by VOE as well as providing solutions on how VOE can survive and even their sustainability can be beneficial for the welfare of the community. There are 6 (six) VOE Sustainability values, consist of (1) Governance & Leadership Commitment, (2) Economic & Empowering Local Assets, (3) Stewardship cultural sindhung warih & Human Empowering, (4) Innovative, Network & Mutual Collaboration; (5) Environmin & Ecosystem Digitalize; (6) Risk Awareness & Compliance.

Page 70 of 72 | Total Record : 711

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