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Jurnal Manajemen Dayasaing
Published by Universitas Muhammadiyah Surakarta
ISSN : 14113422     EISSN : 2541254X     DOI : https://www.doi.org/10.23917/dayasaing
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Manajemen Dayasaing is a scientific journal that contains the results of theoretical research and studies strategic management and competitiveness issues. Managed by Department of Master of Management, Faculty of Economics and Business Universitas Muhammadiyah Surakarta.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 37 Documents
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KOMPETENSI CALON LULUSAN STRATA-1 DALAM MENGHADAPI DUNIA KERJA Nenden Nur Annisa; Meriam Eterina
Jurnal Manajemen Dayasaing Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v28i1.13121

Abstract

Berbagai perusahaan/organisasi berharap dapat memiliki karyawan yang menguasai beragam keahlian serta kompetensi yang dapat menambah nilai organisasi melalui peningkatan produktivitas dan kinerja karyawan tersebut. Hal ini tentunya menuntut para lulusan sarjana, sebagai pencari kerja untuk dapat memiliki kompetensi yang sesuai. Oleh karena itu, para lulusan ini diharapkan mampu mengadopsi sikap yang siap dalam menghadapi dunia kerja saat ini, sehingga dituntut mereka mampu mengelola sendiri kompetensi maupun reputasi untuk menjadi arah karir kedepannya. Penelitian ini bertujuan mengetahui apakah soft skill berpengaruh terhadap dunia kerja dan apakah hard skill berpengaruh terhadap dunia kerja. Penelitian ini menggunakan populasi mahasiswa yang sedang melakukan tugas akhir atau skripsi. Teknik pengambilan sampel menggunakan nonprobability sampling yaitu accidental sampling (kebetulan) dan convenience sampling (kesesuaiani). Sampel pada penelitian ini merupakan objek yang bertemu secara kebetulan dan sesuai untuk diteliti yaitu mahasiswa yang sedang melakuka skripsi, sampel yang didapat sebanyak 141 responden. Instrumen penelitian menggunakan kuesioner dengan skala likert yang telah diujicobakan menggunakan validitas dan reliabilitas. Penelitian ini menggunakan alat analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa soft skill dan hard skill berpengaruh terhadap dunia kerja
Dekolonisasi Manajemen Sumber Daya Manusia : Telaah Kritis Islamophobia Perspektif Habermas, Bourdieu, dan Islam Sigit Muttaqin; Fathul Mufid; Ulya
Jurnal Manajemen Dayasaing Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v28i1.14963

Abstract

Fenomena Islamophobia dewasa ini tidak hanya terjadi dalam konteks sosial dan politik global, tetapi juga mengakar dalam praktik organisasi dan manajemen sumber daya manusia (MSDM). Artikel ini bertujuan untuk mengkaji pengaruh Islamophobia terhadap MSDM melalui perspektif teori tindakan komunikatif Jurgen Habermas dan teori kekuasaan simbolik Pierre Bourdieu, serta menawarkan model konseptual MSDM berbasis nilai-nilai Islam. Penelitian ini menggunakan pendekatan kualitatif kritis dengan pendekatan hermeneutik Islami terhadap literatur empiris dan teoretis. Hasil kajian menunjukkan bahwa Islamophobia beroperasi melalui dua mekanisme utama yaitu pertama, distorsi komunikasi, yaitu kegagalan organisasi membangun dialog setara dan bebas dominasi, kedua, kekerasan simbolik, yaitu penerimaan tanpa sadar terhadap norma dan nilai sekuler yang menyingkirkan identitas religius Muslim. Kedua mekanisme ini menyebabkan kolonisasi dunia hidup (Habermas), dan reproduksi habitus sekuler (Bourdieu). Sebaliknya, paradigma Islam yang berlandaskan tauhid, ‘adl, dan musawah menawarkan basis etika dan spiritual untuk membangun MSDM yang humanis dan komunikatif. Integrasi antara rasionalitas komunikatif, kesadaran struktural, dan nilai-nilai Islam melahirkan model MSDM yang humanis komunikatif berbasis tauhid, bebas dominasi, reflektif, dan keadilan sosial dalam organisasi. Temuan ini menegaskan bahwa dekolonisasi pengetahuan dan spiritualisasi MSDM menjadi langkah strategis untuk mengatasi bias Islamophobia dan membangun manajemen yang adil serta berkeadaban
Implementasi Teknologi Enterprise Resource Planning dan Digital Supply Chain dalam Manajemen Operasi Samsung Electronics wahyu nugroho
Jurnal Manajemen Dayasaing Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v28i1.15692

Abstract

Digital transformation has become a crucial factor in enhancing operational efficiency and competitiveness for global companies. This study analyzes the implementation of Enterprise Resource Planning (ERP) and Digital Supply Chain Management (SCM) by Samsung Electronics through Samsung SDS services. Enterprise Resource Planning (ERP) enables cross-functional business process integration, operational automation, and real-time data availability, reducing data duplication and improving decision-making. Next-generation Digital Suplly Chain Management, leveraging AI, RPA, and cloud platforms, supports scenario-based planning, rapid response to supply chain disruptions, and enhanced visibility and coordination across operations. The integrated implementation of Enterprise Resource Planning (ERP) and Digital Suplly Chain Management improves productivity, flexibility, cost efficiency, and innovation, while strengthening Samsung Electronics’ competitive position in the global market. The findings highlight the strategic importance of digital technology adoption in operations management for sustaining competitive advantage and corporate sustainability.    
Comparative Financial Performance of Digital Banks Using CAMEL Model : Evidence from the Indonesia Digital Banking Industry Hendi Yudhanto Adinugroho; Dwi Winarno; Rian Sofiyan
Jurnal Manajemen Dayasaing Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v28i1.16878

Abstract

This study aims to evaluate and compare the financial performance of leading digital banks in Indonesia PT Bank Jago Tbk, PT Bank Neo Commerce Tbk, and PT Allo Bank Indonesia Tbk during the period of 2021–2024. Amidst the rapid digital transformation and shifting consumer behavior in Indonesia's financial sector, assessing the stability and sustainability of technology driven institutions is essential. Using a descriptive-comparative quantitative approach, this research employs the CAMEL framework, focusing on key financial ratios: Capital Adequacy Ratio, Non Performing Loan, Operating Expenses to Operating Income, Return on Equity, and Loan to Deposit Ratio. Data analyzed using descriptive statistics and ANOVA to identify significant performance differences. The results indicate that while all three banks maintained capital adequacy well above regulatory requirements, significant variances exist in efficiency and profitability. Allo Bank demonstrated superior operational efficiency and the highest profitability, while Bank Neo Commerce faced initial profitability challenges before recovering in 2024. Bank Jago showed a stable transition from aggressive expansion to improved credit quality. Statistical tests confirm significant differences in financial health across the sampled banks. These findings provide valuable insights for regulators in monitoring digital banking stability and for management in optimizing risk based digital business models.
Keputusan Pembelian Konsumen Ditinjau dari Harga dan Brand Image pada Restorant Fastfood Mcdonald’s Jember Fitrotullaili Aulina Rizqi; Yusita Titi Hapsari; Roro Aditya Novi Wardhani
Jurnal Manajemen Dayasaing Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v28i1.17047

Abstract

This study aims to analyze the influence of price and brand image on consumer purchasing decisions at McDonald's fastfood restaurants in Jember Regency. This phenomenon is interesting because of the dynamics of modern lifestyles and global socio-political issues that influence consumer perceptions. The research method used is a quantitative approach by distributing questionnaires to 120 MCDonald's Jember customer respondents using a purposive sampling technique. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, and hypothesis tests (t-test and F-test). The results of the study partially show that price has a positive and significant effect on purchasing decisions (t=2.152; Sig.=0.033). The brand image variable also has a dominant and significant positive effect (t=10.363; Sig.<0.001). Simultaneously, both variables have a significant effect on purchasing decisions with a value of F=134.720 and a contribution of influence (R2) of 69.7%. These findings confirm that affordability through value-for-money packages and strong brand reputation are key factors for Jember consumers in choosing McDonald's as their primary culinary choice.
Harga dan Kualitas Produk sebagai Determinan Minat Beli Produk Preloved di Kalangan Gen Z Agnestya Sukmawati; Yusita Titi Hapsari; Roro Aditya Novi Wardhani
Jurnal Manajemen Dayasaing Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v28i1.17048

Abstract

The purpose of this study is to analyze the influence of price and product quality as determinants of interest in buying preloved products among Generation Z in Jember. This research is driven by the rising popularity of preloved fashion as a solution for young people to remain stylish despite economic constraints. Using a quantitative approach, data were collected via structured questionnaires distributed to 130 university students in Jember, selected through purposive sampling techniques. The data analysis included instrument testing (validity and reliability), classic assumption tests, and hypothesis testing using multiple linear regression. The results of the t-test indicate that price (t-count 3.392, sig. 0.001) and product quality (t-count 4.854, sig. 0.000) both have a positive and significant partial effect on purchase interest. Furthermore, the F-test results show a simultaneous significant effect (sig. 0.000) with an R Square value of 0.422, meaning these two variables contribute 42.2% to the purchase interest. This study concludes that a combination of affordable pricing and maintained product functionality drives the shift toward sustainable fashion among Gen Z.  
The Role of the Creative Economy in Enhancing the Competitiveness of Traditional Herbal SMEs: A Mediation Analysis of Innovation Capability Ayuk Setiyawan; Fida' Husain; Aulia Uswatun Khasanah; Aulia Galuh Ani Sekar Arum; Nofia Fajar Ramahdan
Jurnal Manajemen Dayasaing Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of the creative economy requires traditional herbal small and medium enterprises (SMEs) to improve their competitiveness. However, many herbal SMEs still face challenges in innovation, packaging, and marketing. This study aims to analyze how strengthening innovation capability can enhance the competitiveness of traditional herbal SMEs. The research employed a quantitative approach using a survey of 70 traditional herbal SME owners and managers. Data were analyzed using descriptive statistics, reliability and validity testing, correlation analysis, path analysis, and mediation analysis. The results show that digital media, storytelling, and collaboration positively influence innovation capability, while product innovation has a negative effect. Furthermore, innovation capability strongly mediates the relationship between creative economy elements and competitiveness, with digital media being the most dominant factor. These findings highlight the importance of digital literacy, collaboration, and authentic product narratives in strengthening the competitiveness of traditional herbal SMEs.

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