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Jurnal Manajemen Dayasaing
Published by Universitas Muhammadiyah Surakarta
ISSN : 14113422     EISSN : 2541254X     DOI : https://www.doi.org/10.23917/dayasaing
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Manajemen Dayasaing is a scientific journal that contains the results of theoretical research and studies strategic management and competitiveness issues. Managed by Department of Master of Management, Faculty of Economics and Business Universitas Muhammadiyah Surakarta.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 30 Documents
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EMPOWERMENT OF MSME EMPLOYEES: QUALITY OF WORK LIFE, ORGANIZATIONAL SUPPORT AND JOB SATISFACTION Annisa, Nenden Nur; Ardani, Edvi Gracia; Fitri, Salsabila Al; Ramadhani, Nabila
Jurnal Manajemen Dayasaing Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Usaha Mikro, Kecil dan Menengah (UMKM) merupakan sektor usaha yang terus setiap tahun semakin bertambah dan mampu bertahan dalam bersaing dengan sector industri usaha lainnya. Kinerja karyawan merupakan aset penting bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mencapai kesuksesan bisnis. Kualitas hidup karyawan yang baik, dukungan organisasi yang efektif, dan kepuasan kerja yang tinggi merupakan faktor kunci dalam meningkatkan kinerja karyawan. Oleh karena itu, pemahaman tentang faktor-faktor yang mempengaruhi kinerja karyawan UMKM sangat penting. Penelitian ini bertujuan untuk mengkaji Empowerment of MSME Employees: Quality of Work Life, Organizational Support and Job Satisfaction. Tahapan-tahapan metode yang dilakukan dalam penelitian ini yaitu identifikasi masalah, mendefinisikan masalah, mengembangkan hipotesis, menentukan pengukuran variabel, pengumpulan data, menganalisis data menggunakan perangkat lunak SmartPLS menguji outer model dan inner model, dan menginterpretasi data. Hasil penelitian menunjukkan quality of work life berpengaruh positif terhadap kinerja karyawan, dukungan organisasional berpengaruh positif terhadap kinerja karyawan, quality of work life berpengaruh positif terhadap kepuasan kerja, dukungan organisasional berpengaruh positif terhadap kepuasan kerja, quality of work life berpengaruh positif terhadap kinerja karyawan dengan dimediasi kepuasan kerja, dan dukungan organisasional berpengaruh positif terhadap kinerja karyawan dengan dimediasi kepuasan kerja.
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS KONSUMEN PADA KAFE KOPI KAMPUS JEMBER Puspitasari, Ayu Tri; Nike Norma Epriliyana; Hermawan Teguh Saputra
Jurnal Manajemen Dayasaing Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The rapid growth of business in Indonesia has led to increasingly intense market competition, including in Jember, where food and beverage businesses are on the rise. One such business is Kopi Kampus Café, established in 2022, which has attracted a diverse range of customers— from students and youth to the general local community. This study aims to analyze the influence of Experiential Marketing on customer satisfaction and loyalty at Kopi Kampus Jember. A quantitative approach was used, employing a survey design with data collected through questionnaires. The study involved 260 respondents who are customers of the café. The research instrument was designed to measure three key variables: Experiential Marketing, customer satisfaction, and customer loyalty. Data analysis techniques included instrument testing, path analysis, and hypothesis testing, with SPSS 27 as the supporting tool. The expected outcome of this research is to contribute to more effective marketing strategies, particularly within the student segment, and to provide insights for Kopi Kampus management on how to implement Experiential Marketing strategies to enhance customer satisfaction and loyalty.
Pengaruh Emotional Intelligence dan Servant Leadership Terhadap Affective Commitment: Job Satisfaction Sebagai Pemediasi Husna, Nurul; Wahyuningsih, Sri Handari
Jurnal Manajemen Dayasaing Vol. 27 No. 2 (2025): Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v27i2.9055

Abstract

This study aims to analyze and test the effect of Emotional Intelligence and Servant Leadership on Affective Commitment with Job Satisfaction as a mediating variable. This study used a sample of 118 respondents from employees of Restoran Traditional “Ayam Ingkung restaurant” in Yogyakarta. The quantitative data analysis technique in this study was SEM with SmartPLS Software version 4.0. The results of this study indicate that (1) emotional intelligence does not have a significant positive effect on affective commitment,(2) servant leadership has a positive and significant effect on affective commitment,(3) job satisfaction has a significant and positive effect on affective commitment,(4) emotional intelligence has a positive and significant effect on job satisfaction,(5) servant leadership has a positive and significant effect on job satisfaction,(6) emotional intelligence has a positive and significant effect on affective commitment through job satisfaction as a mediating variable,(7) servant leadership has a positive and significant effect through job satisfaction as a mediating variable.
ISU GLOBAL KONTEMPORER DALAM BISNIS DAN ORGANISASI Irsan, Nuri Ahli Taqwa; Isrososiawan, Safroni
Jurnal Manajemen Dayasaing Vol. 27 No. 2 (2025): Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v27i2.10853

Abstract

Abstract This study aims to determine global and contemporary issues in business and organizations. This study uses a qualitative method with a Library Research approach. The results show that global and contemporary issues in business and organizations are part of the impact of globalization. Several countries across continents can conduct international trade according to their respective motives, thus creating different business strategies and climates in each country. Countries in the Americas and Europe tend to create a disciplined business climate. Some contemporary issues in business are brand issues, integration of technological developments, consumer behavior, environmental change issues, and business tactics issues. The implications of this study as a reference for future related research.
PENGARUH ERP MODUL HUMAN RESOURCES TERHADAP PENENTUAN MANFAAT DAN KINERJA KARYAWAN PT TELKOM INDONESIA saraswati25, DyahAyu; Muhammad Ardiansyah; Khoirul Alfian Saleh; Muhammad Yusuf Ariyadi
Jurnal Manajemen Dayasaing Vol. 27 No. 2 (2025): Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v27i2.11509

Abstract

Penelitian ini menganalisis pengaruh implementasi modul Human Resources (HR) pada sistem Enterprise Resource Planning (ERP) dan regulasi internal terhadap proses penentuan manfaat serta penilaian kinerja karyawan di PT Telkom Indonesia Tbk. Studi ini menggunakan pendekatan kuantitatif deskriptif dengan data sekunder yang diambil dari laporan tahunan, sustainability report, dan dokumentasi SAP selama periode 2018–2023. Analisis statistik menggunakan SPSS meliputi statistik deskriptif, korelasi Pearson, dan regresi berganda menunjukkan bahwa ERP HR dan regulasi internal secara signifikan dan positif memengaruhi efisiensi, transparansi, dan objektivitas proses SDM. Hasil regresi menunjukkan kedua variabel tersebut menjelaskan 67,1% variasi dalam proses penentuan manfaat dan penilaian kinerja. Analisis time series memperkuat temuan ini dengan menunjukkan tren peningkatan berkelanjutan pada indikator kinerja SDM dan efisiensi administratif setelah optimalisasi ERP HR dan integrasi regulasi. Hasil penelitian ini menegaskan pentingnya adopsi strategis ERP HR yang didukung regulasi internal yang kuat dalam meningkatkan efektivitas manajemen SDM di organisasi besar. Temuan ini memberikan implikasi praktis bagi BUMN dan institusi serupa yang ingin mempercepat transformasi digital SDM.
ANALISIS STRATEGI PROMOSI PRODUK SIMPANAN DALAM MENINGKATKAN JUMLAH NASABAH DI BMT SURYA RAHARJA CABANG PANCENG Firmansyah, Azra; Masruroh, Masruroh; Wahyuningsih, Yulie; Suyitno, Suyitno
Jurnal Manajemen Dayasaing Vol. 27 No. 2 (2025): Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v27i2.11880

Abstract

Penelitian ini membahas strategi promosi produk simpanan dalam meningkatkan jumlah nasabah di BMT Surya Raharja Cabang Panceng. Isu utama yang diangkat adalah bagaimana efektivitas promosi memengaruhi pertumbuhan nasabah pada lembaga keuangan mikro syariah di tengah persaingan lembaga keuangan konvensional. Penelitian ini bertujuan untuk menganalisis pendekatan promosi yang diterapkan BMT Surya Raharja Cabang Panceng, serta mengevaluasi keberhasilannya dalam menjangkau masyarakat secara luas. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi, wawancara mendalam, dokumentasi, dan analisis data menggunakan perangkat lunak NVivo 12. Hasil penelitian menunjukkan bahwa strategi promosi terbagi dalam empat kategori utama, yaitu penjualan pribadi, periklanan, publisitas, dan promosi penjualan. Pendekatan grebek, door to door, serta pemanfaatan media sosial terbukti efektif menjangkau berbagai segmen masyarakat. Visualisasi data melalui NVivo memperkuat bahwa penjualan pribadi merupakan strategi dominan, diikuti oleh promosi digital dan insentif langsung. Strategi terpadu ini berhasil meningkatkan jumlah nasabah sebesar 20% dalam lima tahun terakhir. Temuan ini merekomendasikan pendekatan promosi berbasis komunitas sebagai solusi yang relevan bagi koperasi sejenis.
Covid-19 dan Efisiensi Biaya Operasional terhadap Pendapatan Operasional (BOPO) Pratiwi, Kurniasari Dwi; Djuminah, Djuminah
Jurnal Manajemen Dayasaing Vol. 27 No. 2 (2025): Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v27i2.12039

Abstract

Transformasi digital dan pandemi COVID-19 merupakan dua fenomena besar yang secara bersamaan membentuk ulang lanskap industri perbankan. Penelitian ini bertujuan untuk menganalisis pengaruh digitalisasi perbankan—yang diproksikan melalui nilai transaksi dan jumlah pengguna—serta pandemi COVID-19 terhadap efisiensi operasional bank, yang diukur menggunakan rasio Biaya Operasional terhadap Pendapatan Operasional (BOPO). Data yang digunakan merupakan data panel sekunder dari 40 bank umum konvensional yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2017–2023, dengan total 78 observasi. Metode analisis yang digunakan adalah regresi linear berganda dengan uji asumsi klasik sebagai pendukung validitas model. Hasil penelitian menunjukkan bahwa secara simultan, nilai transaksi, jumlah pengguna, dan variabel dummy COVID-19 berpengaruh signifikan terhadap BOPO. Namun secara parsial, tidak ada variabel yang berpengaruh signifikan pada taraf signifikansi 5%. Variabel jumlah pengguna memiliki pengaruh negatif yang mendekati signifikan, menunjukkan bahwa peningkatan pengguna digital cenderung meningkatkan efisiensi operasional. Uji beda dengan paired sample t-test menunjukkan tidak terdapat perbedaan signifikan pada nilai BOPO sebelum dan sesudah pandemi COVID-19. Secara keseluruhan, penelitian ini menyimpulkan bahwa meskipun digitalisasi dan pandemi menjadi faktor penting dalam transformasi perbankan, pengaruhnya terhadap efisiensi operasional masih belum signifikan secara statistik dalam jangka pendek.
Effect Of Human Resource Capacity On Village Fund Management Via Anti-Corruption Numeracy Mediation Variable Aqfir, Aqfir; Ilham; Samsuddin Beddu Messa
Jurnal Manajemen Dayasaing Vol. 27 No. 2 (2025): Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v27i2.12296

Abstract

This study examines how improvements in human resource capacity affect the performance of village fund management, with anti-corruption numeracy as a mediating variable. Three hypotheses are tested: the direct effect of human resource capacity on village fund management, the indirect effect through anti-corruption numeracy, and the direct effect of anti-corruption numeracy on fund management performance. The research uses a quantitative approach with a survey method. The study was conducted in North Tolitoli District, Central Sulawesi, involving 121 village officials from six randomly selected villages. Data were analyzed using path analysis and the Sobel test. The results confirm that all hypotheses are statistically supported. Human resource capacity has a significant direct effect (β = 0.677; p < 0.001) and an indirect effect through anti-corruption numeracy (Sobel = 3.109; p = 0.001). Anti-corruption numeracy also shows a direct influence on village fund management (β = 0.303; p < 0.001). These findings suggest that enhancing capacity and anti-corruption awareness are key to improving transparent and accountable village fund governance.
Long-Term Effects of Sharia Stock Status Changes on Returns and Liquidity Purnomo, Dwi Tjahjo; Lestari, Rohmini Indah
Jurnal Manajemen Dayasaing Vol. 27 No. 2 (2025): Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v27i2.13683

Abstract

This study examines the long-term impact of changes in Sharia stock status (CSS) on abnormal returns (AR) and liquidity (LIQ) in the Indonesian Sharia Stock Index (ISSI). The analysis explores liquidity’s mediating and moderating roles to clarify how Sharia screening outcomes shape market behavior beyond short-term announcement effects. Monthly data from 2018–2024 are analyzed using an event-study framework and Partial Least Squares Structural Equation Modelling (PLS-SEM) to test direct, indirect, and interaction effects grounded in signaling, asymmetric information, and liquidity theories. The findings show that CSS strongly affects liquidity for excluded stocks but only marginally influences liquidity for included stocks. CSS does not directly generate abnormal returns for excluded firms, while inclusion triggers short-term return pressure. Liquidity acts as a significant mediating channel, particularly following exclusion, translating compliance-related signals into price adjustments. No moderating effect is identified, indicating that liquidity operates sequentially rather than conditionally. Model diagnostics confirm strong predictive performance for liquidity and relatively weaker explanatory power for returns, highlighting other contributing market forces. This study provides novel long-horizon evidence on Sharia index dynamics and underscores liquidity’s strategic relevance for investors and regulators in strengthening Islamic capital market efficiency and compliance mechanisms.
PERAN CORPORATE GOVERNANCE DALAM PENCAPAIAN TARGET FINANSIAL UNTUK MENINGKATKAN NILAI PERUSAHAAN Erika, Civi; Kurniawan, Heri; Ayu Savitri, Mai
Jurnal Manajemen Dayasaing Vol. 27 No. 2 (2025): Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v27i2.13823

Abstract

Having an appropriate organizational structure is crucial to improving the overall process of monitoring and optimizing productive resources. One way to achieve this is by enhancing oversight through the establishment of good corporate governance. Corporate governance aims to maintain balance, strengthen control systems to protect shareholders’ interests, and meet the expectations of other stakeholders. In essence, corporate governance is intended to increase the company's value by achieving specific targets projected each year.The objective of this research is to determine the role of corporate governance in achieving financial targets to enhance company value. A quantitative method is employed to describe the relationships in the study, using EViews 10 software for analysis. The sample consists of companies in the food and beverage sector over a three-year period from 2021 to 2023.This model adopts the fraud triangle theory, focusing on the pressure of financial targets. The underlying reason is that financial targets exert pressure on management to achieve them. Failure to meet these targets can result in negative market sentiment towards the company, and vice versa. While most studies use profitability and financial performance as mediating models, this approach—focusing on financial target pressure—has been less explored. Therefore, the researcher is interested in using this approach, as no previous studies have applied this mediation model.

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