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Jurnal Manajemen Bisnis Digital Terkini
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30472199     EISSN : 30470552     DOI : 10.61132
Core Subject : Science,
Decision Sciences, Operations Research & Management
topik dalam Jurnal ini berkaitan dengan segala aspek manajemen, namun tidak terbatas pada topik berikut: Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 158 Documents
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The Effect of Affiliate Marketing Attractiveness on Impulse Buying: A Study on Tiktok Shop In Generation Z Imam Gozali; Bela Ayu Saputri
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1430

Abstract

This study investigates the effects of affiliate marketing Attractiveness and flash sale promotions on impulse buying behavior among Generation Z users of TikTok Shop. Aquantitative research design was employed, utilizing a non-probability convenience sampling technique to recruit respondents from the target population. Data were collected through a structured questionnaire that had met the required validity and reliability standards. The collected data were analyzed using multiple linear regression with the assistance of SPSS version 25. The findings reveal that affiliate marketing Attractiveness exerts a positive and statistically significant effect on impulse buying. Likewise, flash sale promotions significantly stimulate consumers' impulsive purchasing behavior. These results highlight the strategic importance of leveraging credible and engaging affiliates alongside time-limited promotional campaigns to encourage spontaneous purchasing decisions among Generation Z consumers within the TikTok Shop ecosystem.
Pengaruh Kemudahan Penggunaan Fintech, Self-Control, dan Gaya Hidup terhadap Pengelolaan Keuangan Pribadi Generasi Z di Bekasi pada Era Cashless Society Devina Elga Ranjani; Christophorus Indra Wahyu Putra; Eri Bukhari; Bayu Seno Pitoyo
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1478

Abstract

This study aims to analyze the influence of the ease of use of fintech, self-control, and lifestyle on the personal financial management of Generation Z in Bekasi City. A quantitative approach was used with a purposive sampling technique, involving 148 respondents of fintech users from Generation Z. Data was analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method to test the relationship between variables. The results of the study showed that the three variables had a positive and significant effect on personal financial management. The self-control variable had the strongest influence (O = 0.524; P < 0.001), followed by fintech's ease of use (O = 0.262; P < 0.001), and lifestyle (O = 0.135; P = 0.021). These findings confirm that self-control is a key factor in shaping healthy financial behaviors, while easy access to fintech services and lifestyle patterns also strengthen the effectiveness of financial management. This research makes a practical contribution to the development of financial literacy strategies that emphasize the importance of self-control, the use of financial technology, and the awareness of a balanced lifestyle. Thus, the results of the research can be the basis for educational institutions, fintech service providers, and policymakers in designing financial capacity building programs for Generation Z.
Peningkatan Engagement dalam Promosi Digital melalui Pembuatan Video Produk Pakan Ternak pada Salah Satu Perusahaan di Sidoarjo Putri Zulfa; Heru Utomo; Fatkhur Rochman
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1470

Abstract

This study aims to develop a promotional video for laying hen feed products using Wondershare Filmora and to evaluate its effectiveness in increasing audience engagement. The research employed the Action Research method, which consisted of four stages: (planning, action, observation, and reflection). Data were collected through observations, interviews, documentation, and questionnaires distributed to 29 respondents. The collected data were analyzed using the EPIC Model to evaluate the effectiveness of the promotional video and the Engagement Rate metric to measure audience interaction on YouTube. The results indicated that the promotional video delivered product information in a more comprehensive and engaging manner. The EPIC Rate increased from 4.3 in the first cycle to 4.375 in the second cycle, placing both results in the very effective category. Furthermore, the Engagement Rate increased from 1.82% to 13.67%, indicating a very high level of audience engagement. The findings indicate that the developed promotional video is an effective digital marketing medium for communicating product information and enhancing audience engagement on YouTube. Therefore, the company is encouraged to provide comprehensive product information and consistently publish promotional videos to strengthen its digital marketing performance.
Penerapan Sistem E-Commerce pada Khalwa Store Berbasis Web Sri Heneng Prasastono; Widodo Wibisono
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1471

Abstract

Khalwa store is a clothing store. The e-commerce site is built on a manual system. The current manual system relies solely on sales to customers who visit the store. Furthermore, bookkeeping for sales recapitulation reports is still done manually, resulting in incomplete and incomplete sales reports. Many companies and businesses are now utilizing e-commerce as a support system to enhance effectiveness and efficiency. Khalwa store, a micro-enterprise selling clothing, lacks a support system for its business operations. Therefore, a system that can address this issue is needed to improve store management in terms of service and marketing. The results of this research created a web-based e-commerce design that will improve the existing system to make it more effective and efficient in promotion and marketing. This web-based e-commerce system can significantly impact Khalwa store sales turnover, as customers come not only from the surrounding area but also from outside the area.
Pengaruh Earning Per Share (EPS) dan Sales Growth terhadap Harga Saham Perusahaan Consumer Non-Cyclicals yang Terdaftar di Bursa Efek Indonesia Nugrah Leksono Putri Handayani; Poppy Fitrijanti Soeparan; Mohammad Hidayatul Holili
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1472

Abstract

This study evaluates the dynamics of stock price movements in Consumer Non-Cyclicals sector companies listed on the Indonesia Stock Exchange (IDX) over the 2021–2025 period by examining Earning Per Share (EPS) and Sales Growth indicators. Employing a quantitative causal-explanatory research design, the sample was selected using a purposive sampling technique, resulting in 10 companies with a total of 50 firm-year observations. Secondary data were gathered from published annual financial statements and secondary market closing stock prices, then processed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SmartPLS 4. The empirical findings demonstrate that EPS has a positive and statistically significant effect on stock prices  ( ; ), Conversely, Sales Growth fails to show a significant effect on stock price fluctuations ( ; ). The coefficient of determination ( ) yields a value of 0.648, indicating that the independent variables account for 64.8% of the variance in stock prices, while the remaining 35.2% is explained by factors outside the estimated model. The practical implication of these findings underlines that capital market investors in the primary consumer goods sector tend to prioritize net earnings performance over mere sales volume expansion.
Pengaruh Media Sosial, Persepsi Harga dan Gaya Hidup terhadap Minat Beli Iphone pada Mahasiswa Universitas Bhayangkara Jakarta Raya Nugra Aditiantara; Dhian Tyas Untari; Dovina Navanti
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1476

Abstract

This study aims to examine the influence of social media, price perception, and lifestyle on iPhone purchase intention among students of Bhayangkara Jakarta Raya University. A quantitative approach was employed using primary data collected through questionnaires. The population consisted of active students from the Management Study Program, Faculty of Economics and Business, with 100 respondents selected using a non-probability sampling technique based on the Slovin formula. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings reveal that social media has no significant effect on students’ iPhone purchase intention. In contrast, price perception and lifestyle significantly influence purchase intention. Among the independent variables, lifestyle is the most dominant factor affecting students’ intention to purchase iPhones. This finding indicates that students’ purchasing decisions are more strongly associated with their perceptions of price and lifestyle preferences than with exposure to social media. Therefore, smartphone marketers should consider lifestyle characteristics and perceived price value when developing marketing strategies. These findings provide useful insights into student consumer behavior and contribute to the development of more effective marketing strategies in the competitive smartphone industry, particularly for products targeting young consumers.
Strategi Pemasaran Industri Kecil dan Menengah (IKM) Tahu di Desa Toto Harjo Kecamatan Purbolinggo Chindy Novita Sari; Eny Ivans; Novita Novita
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1480

Abstract

The tofu IKM is one of the small and medium-sized enterprises that requires development. This is due to the fact that IKM is crucial to economic expansion. The purpose of this study is to develop marketing strategies and analyze the marketing mix for tofu IKM. Given that Toto Harjo Village, Purbolinggo District, is a hub for the tofu business, the study was carried out there. Qualitative descriptive research methodology was employed. Five individuals made up the sample size; they were purposefully chosen based on production requirements of 15–25 kg. According to the study's findings, the product component of the marketing mix is the most crucial. The product is the most crucial component of the marketing mix in this study since it serves as the focal point of all marketing initiatives, with its quality and diversity serving as deciding factors in satisfying customer demands and expectations. The WO strategy is the best marketing approach. The WO strategy is implemented by developing new tofu product varieties and more appealing packaging, participating in SME capital assistance programs, attending training on waste management and tofu production processes, conducting promotional activities and broadening the marketing reach of SMEs, and increasing the capacity of SMEs through SME management training.
Pengaruh Literasi Keuangan dan Persepsi Risiko terhadap Minat Investasi Mahasiswa di Pasar Modal dengan Ekspektasi Return sebagai Variabel Mediasi : Studi Empiris pada Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Budi Luhur, Jakarta, 2026 Nila Nur Rafiah Syahni; Yuphi Handoko Suparmoko
Jurnal Manajemen Bisnis Digital Terkini Vol. 3 No. 3 (2026): Juli: Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v3i3.1484

Abstract

This study aims to conduct an in-depth analysis of the influence of financial literacy and risk perception on college students’ interest in investing in the capital market, with expected Return as the mediating variable. This study employs a quantitative research method. The population for this study consists of 1.620 students from the Faculty of Economics and Business at Universitas Budi Luhur. Based on calculations using the Slovin formula, a representative sample of 321 respondents was selected using purposive sampling, with the criterion that all respondents had real-world experience and active investment accounts in the capital market. The data analysis technique used was Partial Least Squares-Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results of the study indicate that: Financial Literacy has a positive and significant effect on students’ Investment Interest; Risk Perception has a positive and significant effect on students’ Investment Interest; Financial Literacy has a positive and significant effect on Return Expectations; Risk Perception has a positive and significant effect on Return Expectations; Return Expectations have a positive and significant effect on students’ Investment Interest; and Return Expectations were empirically proven to partially (partial mediation) and significantly mediate the effects of Financial Literacy and Risk Perception on Investment Interest. The implications of this study confirm that a combination of rational financial understanding and the courage to manage risk, coupled with realistic Return expectations, serves as the primary driver of actual investment activity among college students.

Page 16 of 16 | Total Record : 158

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