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Nia Kurniati Bachtiar
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Kampus 1, Universitas Muhammadiyah Magelang, Jl. Tidar No.21, Magersari, Kec. Magelang Sel., Kota Magelang, Jawa Tengah 59214
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INDONESIA
Innovation, Technology, and Entrepreneurship Journal
Published by Universitas Muhammadiyah Magelang
ISSN : -     EISSN : 30466830     DOI : 10.31603/itej
Core Subject : Science, Social, Engineering,
Computer Science & IT Decision Sciences, Operations Research & Management Engineering Social Sciences
Aims By adopting a multidisciplinary perspective on innovation, Technology and Entrepreneurship Journal (ITEJ) bridges the gap between scientific research, policy-making and practice by providing a platform for visionary and pioneering research and thought leadership enabling the understanding of innovation, technology and entrepreneurship and the appreciation of its implications. Scope 1. Innovation (including but not limited to: open innovation, innovation adoption and diffusion, organizational behavior and innovation, creativity, improvisation, and individual innovation, innovation in teams and groups, institutional and social innovation, consequences of innovation, critical approaches to innovation or innovation alliances and networks) in relation to knowledge, and vice versa. 2. New practical models and paradigms for understanding and fostering innovation and technology related to business survival/growth and sustainability. 3. In economic development, entrepreneurship studies include characteristics, motivation, business financing, and business strategy. 4. New business creation, incubators, networks, technology parks, etc 5. Technological/organizational innovation 6. Technopreneurship, licensing/franchising 7. Marketing of innovations by entrepreneurs
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 21 Documents
 1   2   3 
Business Development Strategy through SWOT Analysis in Nicesy Donut and Bakery Febrian, Ihsan Dwi; Asy-Syamil, Muhammad Jahdan; Adi, Rafael Surya; Ramadhan, Iqyan Faiz
Innovation, Technology, and Entrepreneurship Journal Vol 1 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.12066

Abstract

This study explores the business development strategy of Nicesy Donut and Bakery through a comprehensive SWOT analysis. Nicesy Donut and Bakery is a well-known bakery in Cilegon, Indonesia with various products and has been established since 2003. The business aims to capitalize on emerging opportunities, such as increasing demand for healthier options and expanding into new markets. This study employs a qualitative approach using interviews with Nicesy Donut and Bakery’s owners and managers between June and July 2024. The analysis highlights leadership, marketing and product management strategies, potential threats, rising ingredients costs and intense competition. Based on the SWOT analysis, strategy and recommendations are provided to enhance the bakery’s market position and drive sustainable growth. This study contributes to the understanding of how small businesses in the bakery industry can utilize strategic tools like SWOT analysis to develop and implement effective business strategies.
Digital Startup "Veggie Fresh" using Code Igniter and Design Thinking Method Akhlak, Muhammad Lutfi Mahasinul; Winanto, Andri; Yuliana, Devi; Ayuningtyas, Anastasia Riesa
Innovation, Technology, and Entrepreneurship Journal Vol 2 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.12808

Abstract

This study aims to create a digital startup with an e-commerce platform named VeggieFresh that provides fresh vegetables directly from farmers to consumers. This startup has effectively answered user needs by making it easier for customers to buy fresh and quality vegetables without having to leave home. The VeggieFresh startup also helps farmers market their agricultural products more effectively and efficiently. The method used is Design Thinking, which focuses on a deep understanding of user needs and creating innovative solutions. Design Thinking stages such as Empathize, Define, Ideate, Prototype, and Test are applied to identify challenges customers and farmers face, formulate appropriate solutions, and test the prototypes created. The analysis used is SWOT analysis and TELOS feasibility analysis. The user interface design uses the GSTALT principle to make the appearance more elegant and responsive. The prototype developed got a positive response from users with the results of the Usability Heuristic test of 82%. This shows that this startup has met user needs with an intuitive and user-friendly interface. Thus, VeggieFresh has great potential to become an effective e-commerce solution that connects farmers and consumers and increases efficiency and convenience in shopping for fresh vegetables.
The Effect of Financial Literacy, Financial Technology, and Digital Marketing Effect on Business Suistainibility in MSMEs in Magelang City Safitri, Wahyu; Kurnia, Marlina; Niagasi, Ariq Fikria
Innovation, Technology, and Entrepreneurship Journal Vol 2 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.13148

Abstract

This article examines "sustainability business in MSME actors in Magelang City. The number of MSMEs in Magelang City in 2023 is 2,126, in addition to 7,805 MSME business actors registered on the Magelang City Government website. This makes the number of MSME actors quite large, making Magelang City superior in prospering their economy. Financial Literacy, Financial Technology, and Effect Digital Marking are indicators used to measure the impact of sustainability business. The research method used is a quantitative approach using the purposive sampling method to 100 respondents. The findings of this study are that financial literacy (tcount 15,945), fintech (tcount 4,970) and effect digital marketing (t count 2,933) either partially or simultaneously affect business susceptibility, all three have a positive influence with a significance number (0.000). It can be concluded that to support the achievement of sustainable business, it is necessary to pay attention to increasing financial literacy, increasing the use of financial technology and developing digital marketing skills
Shaping a Suitable Leadership Style for Startup Business’ Founder: A Review Ningrum, Rosidah Wulan
Innovation, Technology, and Entrepreneurship Journal Vol 2 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.13167

Abstract

Effective leadership is critical for success and sustainability for the startups, particularly in dynamic and uncertain business environments. While various leadership styles have been studied in corporate settings, their influence on startup ecosystems remains less explored. This study examines the suitable leadership styles for startups founders, focusing their role in fostering innovation, adaptability, and long-term growth. This literature review study reveal three most fitting leadership styles for startups business founders and underscores the significance of integrating those leadership styles. A balanced leadership approach that blends transformational, sustainable, and resilient leadership appears most effective in driving startups success. This study recommends further empirical research to test the proposed model and explore the adaptive leadership strategies where leadership styles can be shifted based on certain conditions.
Indonesian MSMEs’ Differentiation Strategy: Enhancing The Mediation Role of Innovation, Accounting Information System and Social Media to Increase Financial Performance Febrianti, Nurfitasari
Innovation, Technology, and Entrepreneurship Journal Vol 2 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.13231

Abstract

This study aims to determine the effect of differentiation strategy on MSME financial performance media by innovation, accounting information systems, and social media. This research technique sampling is purposive sampling and data analysis techniques using Structural Equation Modeling-Partial Least Square (SEM-PLS). The data collection techniques used are quantitative by distributing questionnaires to the MSME actors who are in the city of Surakarta so that the number of Surakarta the sample obtained was 104 MSMEs. The results of this study prove that differentiation strategy has a positive effect on innovation, accounting information systems, and social media. Differentiation strategy has a negative effect on MSME financial performance. Innovation and accounting information systems have a positive effect on MSME financial performance. Social media does not affect MSME’s financial performance. Differentiation strategy has a positive effect on MSME financial performance mediated by innovation, accounting information systems, and social media.
Decision Support System in Smartwatch Selection Using The Weighted Product (WP) Method Umar, Rusydi; Asy’am, Muhammad Hasfar
Innovation, Technology, and Entrepreneurship Journal Vol 2 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.13244

Abstract

The advancement of information technology has significantly impacted daily life, including the development of smart devices such as smartwatches. Smartwatches are multifunctional devices capable of connecting to the internet and interacting with various electronic devices. However, the vast number of available options makes it difficult for consumers to choose the right smartwatch. This research proposes a web-based Decision Support System (DSS) utilizing the Weighted Product (WP) method to assist consumers in selecting the most suitable smartwatch. The WP method employs a weighted multiplication of ratings for each attribute to generate objective recommendations. Data collection was carried out through literature studies, questionnaires, and interviews. System analysis and design were followed by system testing using expert judgment, black-box testing, and the System Usability Scale (SUS). The evaluation results indicated that the DSS using WP achieved a 100% success rate in black-box testing, an SUS score of 75.25 (categorized as good), and expert judgment scores of 3.25, 3.5, and 3.75 (valid category). These results confirm that the proposed DSS is feasible for smartwatch selection.
Development of a Web-Based Information System for Smartphone Repair Services at OSDIG Store Using the Waterfall Method Umar, Rusydi; Ahnafi, Muhammad Ghazi
Innovation, Technology, and Entrepreneurship Journal Vol 2 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.13957

Abstract

The advancement of information technology compels small and medium-sized enterprises (SMEs), particularly in service sectors, to adopt digital solutions to improve operational efficiency. OSDIG Store, a smartphone repair service specializing in Apple devices, faces several issues, including manual service tracking, inefficient data management, and lack of structured inventory and financial records. This study aims to develop a web-based information system tailored to the operational workflow of OSDIG Store. The system was built using the Waterfall development methodology, which includes requirements analysis, system design, implementation, and testing. Key features developed include customer data management, repair tracking, inventory control, and transaction logging. Functional testing was conducted using the Black Box method, while user experience evaluation utilized the User Experience Questionnaire (UEQ). The test results indicate that the system meets functional requirements and delivers positive user experience scores in attractiveness and efficiency dimensions. The implementation of this system streamlines daily operations, reduces service errors, and improves transparency between service providers and customers. This research contributes a practical software solution for SMEs in the service sector and demonstrates the applicability of structured software engineering practices in real-world microbusiness contexts.
The Role of Social Media and Motivation on Students’ Interest in Entrepreneurship with Self-Efficacy as an Intervening Variable Effendi, Nur Ika; Rika Sandi, Wahyu Faisa; Amran, Amran; Anroni, Yopi Eka
Innovation, Technology, and Entrepreneurship Journal Vol 2 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.14277

Abstract

Digitalization has changed the way students access information and ultimately shapes their interest in entrepreneurship by utilizing social media. This study aims to investigate the impact of social media and motivation on students' interest in entrepreneurship, with self-efficacy serving as an intervening variable among students at Muara Bungo University. This research employs a quantitative method with a sample of 101 students selected through proportionate stratified random sampling. Based on the Smart-PLS 4 data statistical tool, the study found that social media, motivation, and self-efficacy have a positive and significant effect on interest in entrepreneurship partially. Self-efficacy has been proven to fully mediate the relationship between social media and motivation for those interested in entrepreneurship. Hopefully that universities, such as the University of Muara Bungo, will enhance the efficacy of developing programs and utilize social media as a tool for learning and motivation. This approach can help increase students' interest in entrepreneurship to create jobs and contribute to economic growth in Bungo Regency
Challenges and Determinants of Digital Business Innovation Ideation: An Empirical Study of University Students’ Experience Sholihah, Masyithoh Annisaush; Azmi, Afra Nabilah Taqiyyah
Innovation, Technology, and Entrepreneurship Journal Vol 2 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.14288

Abstract

This mixed‐methods study explores how undergraduate students in an Applied Digital Business program identify and develop innovation ideas, the barriers they encounter, and the institutional support they require. Survey and interview data reveal a consistent pattern: while most students recognise digital knowledge as critical for ideation, many struggle to transform concepts into validated prototypes, citing technical gaps and uncertainty over business‑model design. Technology trends and shifts in user behaviour emerge as the dominant catalysts for idea generation, yet diagnosing meaningful real‑world problems remains a central challenge. Qualitative insights highlight the need for structured mentoring, live market exposure, and interdisciplinary collaboration. The paper proposes three curricular interventions—studio‑based prototyping, an external mentor pool, and validation sandboxes with local SMEs—to bridge the ideation–execution divide. These findings enrich the discourse on student innovation capability and offer practical guidance for higher‑education programmes aiming to cultivate applied digital entrepreneurship.
The Influence of Entrepreneurial Orientation, Entrepreneurial Competence, and Market Orientation on Business Performance of Batik MSMEs in Magelang Regency Belva, Dicky Bramanta; Kurnia, Marlina
Innovation, Technology, and Entrepreneurship Journal Vol 2 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.13232

Abstract

This study aims to analyze the effect of entrepreneurial orientation, entrepreneurial competence, and market orientation on the business performance of Batik MSMEs in Magelang Regency. The research method used is quantitative with a multiple linear regression approach. Data were obtained through a survey of 100 Batik MSME entrepreneurs in Magelang Regency. The results showed that entrepreneurial orientation has a positive and significant effect on business performance. Entrepreneurial competence also has a positive and significant effect, indicating that increased entrepreneurial skills and knowledge can enhance business sustainability. Additionally, market orientation was found to have a positive and significant effect, suggesting that understanding consumer needs and market trends is crucial for increasing the competitiveness of MSMEs. The implication of this research is the need for increased entrepreneurship training and market-oriented marketing strategies to support the growth of Batik MSMEs in Magelang Regency.

Page 2 of 3 | Total Record : 21

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