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Journal of Economics and Management
Published by Lembaga Publikasi Ilmiah Nusantara
ISSN : 29877407     EISSN : 29877407     DOI : https://doi.org/10.70716/ecoma.v2i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Economics and Management (ECOMA) is a peer-reviewed, open access, and online journal about research, reports, book reviews, and commentaries on all aspects of Economics and Management which is published by Lembaga Publikasi Ilmiah Nusantara or PUBLINE Institute. ECOMA provides open access to anyone so that the information and findings in these articles are useful for everyone. This journal article content can be accessed and downloaded for free, free of charge, following the creative commons license used. However, suppose the data in this article is used as material in article writing or anything else. In that case, you must quote and include the article author name in the item being made.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 55 Documents
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Customer Relationship Management (CRM) Integration in E-Commerce: Impacts on Consumer Loyalty and Retention Pratama, Denny; Wulandari, Indah; Hidayat, Fajar; Lim, Catherine
Journal of Economics and Management Vol. 3 No. 2 (2025): Journal of Economics and Management, August 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i2.251

Abstract

This study examines the influence of Customer Relationship Management (CRM) integration on consumer loyalty and retention within the e-commerce sector. As online competition intensifies, e-commerce businesses must develop personalized, consistent, and value-driven customer interactions. Utilizing a quantitative approach, data were collected through an online survey of 300 e-commerce users in Indonesia. The study employs Structural Equation Modeling (SEM) to analyze the relationship between CRM dimensions customer database quality, service responsiveness, personalization, and multichannel integration and their impact on consumer loyalty and retention. Findings reveal that CRM integration significantly enhances customer loyalty, which in turn leads to stronger retention. Personalization and service responsiveness emerged as the strongest predictors. The study highlights the strategic role of CRM systems in fostering long-term consumer engagement and provides practical recommendations for e-commerce firms aiming to build sustainable customer relationships.
The Mediating Role of Brand Trust in the Relationship between Social Media Marketing and Purchase Intention Prasetyo, Rizky Andhanu; Siregar, Aulia Rahmadini; Phuc, Tran Hoang
Journal of Economics and Management Vol. 3 No. 3 (2025): Journal of Economics and Management, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i3.319

Abstract

This study examines the mediating role of brand trust in the relationship between social media marketing and purchase intention. The rapid growth of social media platforms has transformed marketing communication and reshaped consumer decision making. Firms increasingly rely on social media marketing activities to influence consumer perceptions, engagement, and buying behavior. However, prior findings show that social media marketing does not always directly translate into purchase intention, indicating the need to explore underlying psychological mechanisms. This study adopts a quantitative explanatory approach to analyze how brand trust functions as a key mediator. Drawing on empirical evidence from recent studies, the model positions social media marketing as an antecedent of brand trust, which subsequently drives purchase intention. The findings confirm that social media marketing significantly enhances brand trust through interactive content, informativeness, and perceived credibility. Brand trust, in turn, exerts a strong and positive effect on purchase intention and partially mediates the relationship between social media marketing and purchase intention. These results highlight that trust formation is a critical pathway through which social media marketing strategies become effective. The study contributes to marketing theory by strengthening the trust-based mediation framework and offers practical implications for managers seeking to optimize social media investments to stimulate consumer purchase intention.
Human Capital Investment, Knowledge Sharing, and Innovation Performance in Indonesian Service Companies Wicaksono, Dimas Arya; Handayani, Nabila Fitri
Journal of Economics and Management Vol. 3 No. 3 (2025): Journal of Economics and Management, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i3.327

Abstract

This study examines the relationships between human capital investment, knowledge sharing, and innovation performance in Indonesian service companies. The service sector relies heavily on employee skills, experience, and learning capacity to generate continuous innovation. This study adopts a quantitative explanatory approach to analyze how investments in human capital enhance innovation performance through effective knowledge sharing practices. Prior empirical evidence indicates that human capital strengthens organizational capabilities, yet its impact on innovation often depends on internal knowledge processes. This study positions knowledge sharing as a critical mechanism that converts human capital investment into innovation outcomes. The conceptual framework links human capital investment to knowledge sharing behavior, which subsequently drives service innovation performance. Empirical findings from prior studies in Indonesian service and technology sectors show that human capital investment significantly improves employees’ willingness and ability to share knowledge. Knowledge sharing, in turn, has a strong positive effect on innovation performance in service organizations. The results also indicate that knowledge sharing partially mediates the relationship between human capital investment and innovation performance. These findings highlight that innovation in service companies does not rely solely on individual competencies but on systematic knowledge exchange. The study contributes to human capital and innovation literature by providing an integrated explanation relevant to service-based economies and offers managerial implications for designing knowledge-oriented human capital strategies.
Sustainability Orientation, Green Innovation Capability, and Competitive Advantage among ASEAN Manufacturing Firms Putra, Fajar Mahendra; Lestari, Intan Ayu; Zulkifli, Ahmad Firdaus bin
Journal of Economics and Management Vol. 3 No. 3 (2025): Journal of Economics and Management, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i3.328

Abstract

This study examines the relationships between sustainability orientation, green innovation capability, and competitive advantage among manufacturing firms in ASEAN countries. Manufacturing firms face increasing environmental pressure while competing in cost, quality, and speed. Sustainability orientation reflects a strategic commitment to environmental and social goals embedded in organizational decisions. This study positions green innovation capability as a critical mechanism that transforms sustainability orientation into competitive advantage. The study adopts a quantitative explanatory design and synthesizes empirical evidence from prior manufacturing studies in ASEAN economies. Existing findings consistently show that sustainability orientation positively influences firms’ ability to develop green products, green processes, and environmentally efficient operations. Green innovation capability, in turn, strengthens competitive advantage through cost reduction, differentiation, regulatory compliance, and reputation improvement. The results also indicate that green innovation capability plays a mediating role between sustainability orientation and competitive advantage. Firms with strong sustainability orientation achieve superior competitive outcomes when they actively invest in green technologies, green process redesign, and innovation-oriented capabilities. This study contributes to sustainability and strategic management literature by clarifying the capability-based pathway through which sustainability orientation delivers competitive advantage. The findings provide practical guidance for managers to align sustainability strategies with innovation capabilities to strengthen long-term competitiveness in the ASEAN manufacturing context.
The Influence of Digital Leadership and Organizational Agility on Firm Performance: Evidence from Indonesian Mid-Sized Companies Nugroho, Bagas Pratama; Putri, Siti Rahmawati
Journal of Economics and Management Vol. 3 No. 3 (2025): Journal of Economics and Management, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i3.329

Abstract

This study examines the influence of digital leadership and organizational agility on firm performance in Indonesian mid-sized companies. Rapid digital disruption forces firms in emerging economies to strengthen leadership capabilities and adaptive capacity to sustain performance. This research adopts a quantitative approach using survey data collected from managers of mid-sized firms across service and manufacturing sectors in Indonesia. Data are analyzed using structural equation modeling to test direct and indirect relationships among variables. The findings show that digital leadership has a significant positive effect on organizational agility and firm performance. Organizational agility also demonstrates a strong positive impact on firm performance and partially mediates the relationship between digital leadership and performance outcomes. These results confirm dynamic capability theory, which emphasizes leadership and agility as critical mechanisms for navigating digital transformation. The study contributes empirically by clarifying how digital leadership translates into performance advantages through agile organizational processes in the context of developing economies. Practically, the findings suggest that managers should invest in digital-oriented leadership development and agile structures to improve responsiveness, decision speed, and competitive performance. This study provides relevant insights for scholars and practitioners seeking to understand performance drivers in digitally transforming mid-sized firms in Indonesia.
The Role of Fintech Adoption in Enhancing Financial Literacy and Financial Well-Being in Emerging Markets Anggraini, Larasati Dewi; Santoso, Aditya Rama; Reyes, Antonio Villanueva
Journal of Economics and Management Vol. 3 No. 3 (2025): Journal of Economics and Management, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i3.337

Abstract

Fintech adoption has expanded rapidly in emerging markets and reshaped how individuals access financial services. This study examines the role of fintech adoption in enhancing financial literacy and financial well-being. It focuses on emerging market contexts where digital financial services increasingly substitute traditional banking channels. The study adopts a quantitative approach and analyzes survey data collected from fintech users in emerging economies. Fintech adoption is measured through usage of digital payments, mobile banking, and financial applications. Financial literacy is captured through knowledge, skills, and confidence in managing digital financial products. Financial well-being reflects perceived financial security, control, and satisfaction. The findings show that fintech adoption has a direct positive effect on financial literacy. Higher financial literacy, in turn, improves financial well-being. Fintech adoption also exerts an indirect effect on financial well-being through financial literacy, confirming its mediating role. These results support prior evidence that digital financial tools enhance inclusion and capability when users understand how to utilize them effectively (Zhang & Fan, 2024; Bushra & Mir, 2024). The study contributes to the fintech and financial inclusion literature by clarifying the mechanism linking technology adoption and individual welfare. Practical implications highlight the need for policies that integrate fintech development with financial education initiatives.
Evaluating Homestay Management Training Using the Kirkpatrick Model in Kuta Village, SEZ Mandalika-Indonesia Kurniansah, Rizal; Masrun; Singandaru, Adhitya Bagus; Siti Hamdiah Rojabi
Journal of Economics and Management Vol. 4 No. 1 (2026): Journal of Economics and Management, March 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i1.420

Abstract

The development of community-based tourism increasingly relies on training programs to enhance local capacity; however, their effectiveness often remains limited to short-term learning outcomes. This study evaluates the effectiveness of homestay management training in Kuta Village, Mandalika Special Economic Zone, by addressing the gap between learning outcomes and business performance. Using a convergent mixed-methods design based on the Kirkpatrick Model, quantitative data were collected from 50 homestay managers through Likert-scale questionnaires, complemented by in-depth interviews with 15 key stakeholders. The results show high participant satisfaction (Level 1) and strong learning outcomes (Level 2), with 66%–70% of respondents rating training on guest service, room cleanliness, and food management as effective to highly effective. However, effectiveness declines in strategic competencies, with only 42% reporting effectiveness in digital marketing and 34% in foreign language skills. At the behavioral level (Level 3), improvements are evident in service and cleanliness practices, but remain inconsistent in business management and in digital marketing adoption, with 52% of respondents still facing difficulties with digital promotion. At the results level (Level 4), training contributes to improved service quality and homestay image. Nevertheless, its impact on occupancy and income remains moderate, as 48% of respondents report constraints related to infrastructure and capital. This study offers a novel contribution by empirically demonstrating the training transfer gap (Level 2 to Level 3) in community-based homestay contexts within a super-priority tourism destination. It extends the Kirkpatrick Model by integrating structural constraints into training evaluation. Practically, the findings highlight the need to combine training with continuous mentoring and institutional support to achieve sustainable tourism outcomes.
Lecturer Welfare and Learning Quality in Higher Education Management: A Study at Satya Wiyata Mandala University Nabire Palimbu, Lamba Toding; Bouk, Kristoforus Mikhael
Journal of Economics and Management Vol. 4 No. 1 (2026): Journal of Economics and Management, March 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i1.423

Abstract

Lecturer welfare constitutes a strategic component of human resource management in higher education institutions, particularly in private universities that face structural and financial constraints. From a higher education management perspective, adequate lecturer welfare is important for strengthening academic motivation, professional commitment, and the effectiveness of the learning process. This study aims to analyze the role of lecturer welfare in improving learning quality at Satya Wiyata Mandala University (USWIM), Nabire, Central Papua. The study employed a qualitative descriptive approach to obtain an in-depth understanding of lecturers' perceptions and institutional conditions. Data were collected through interviews, observations, and document analysis involving lecturers from several study programs at USWIM Nabire. The findings reveal that lecturer welfare encompasses both material aspects, including basic salary, professional allowances, and performance incentives, and non-material aspects such as job satisfaction, work environment, leadership support, and opportunities for professional development. These factors significantly influence lecturers' motivation, professionalism, and engagement in fulfilling the tridharma of higher education, ultimately affecting the quality of learning. Improved lecturer welfare encourages more innovative teaching practices, stronger lecturer–student interaction, and more effective learning management. The study also highlights the importance of institutional policies that prioritize lecturer welfare as a strategic element of higher education management. Such policies are essential for maintaining academic stability and improving learning quality in private universities, particularly in geographically and economically constrained regions such as Central Papua. The findings provide practical implications for higher education administrators in designing sustainable welfare policies to strengthen institutional performance and educational quality.
Accruals and Asset Valuation in Emerging Markets: Evidence from the Indonesia Stock Exchange (IDX) Jao, Robert; Asri, Marselinus; Mardiana, Ana
Journal of Economics and Management Vol. 4 No. 1 (2026): Journal of Economics and Management, March 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i1.427

Abstract

This study examines the impact of idiosyncratic risk, current operating accruals, non-current operating accruals, financial accruals, and accrual anomalies on asset pricing. A regression analysis is conducted with asset prices as the dependent variable and idiosyncratic risk, current operating accruals, non-current operating accruals, financial accruals, and accrual anomalies as independent variables. The analysis reports coefficients, standard errors, t-statistics, and significance levels for each predictor. The results show that idiosyncratic risk (β = 0.518, p < 0.001) and financial accruals (β = 0.584, p < 0.001) have a significant positive effect on asset prices. In contrast, accrual anomalies (β = -0.092, p = 0.002) have a significant negative effect. In contrast, current operating accruals and non-current operating accruals do not show significant effects. These findings indicate that idiosyncratic risk and financial accruals are key determinants of asset pricing. In contrast, accrual anomalies negatively influence asset prices, and neither current nor non-current operating accruals are significant predictors in the model. The results suggest that investors and policymakers should consider idiosyncratic risk and financial accruals when evaluating asset price performance. In contrast, the negative impact of accrual anomalies underscores the need to assess accrual-based measures in financial analysis carefully. This study emphasizes the roles of idiosyncratic risk and financial accruals in asset pricing in the Indonesian capital market. It provides insights for investors, businesses, policymakers, and academics to develop investment strategies, corporate practices, and policy decisions, particularly in emerging markets.
Digital Financial Literacy and Financial Behavior of Millennials: Empirical Findings from Makassar City Rumianti, Chaerunnisa; Launtu, Ansir
Journal of Economics and Management Vol. 4 No. 1 (2026): Journal of Economics and Management, March 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i1.431

Abstract

Advances in financial technology have changed how financial services and products are accessed and delivered, significantly influencing the financial behavior of millennials. This study examines the influence of digital financial literacy on millennials' financial behavior in Makassar City, Indonesia. Using a quantitative approach, data were collected via an electronic questionnaire distributed on social media platforms such as LinkedIn and Facebook. Six hundred ten valid responses were analyzed using Structural Equation Modeling (SEM) to examine the relationships among variables. The results show that all dimensions of digital financial literacy, namely digital knowledge, digital experience, digital skills, and digital awareness, positively and significantly influence financial behavior. Digital financial literacy equips millennials with the knowledge and skills to make informed financial decisions, access online financial tools, and manage their financial resources effectively. This study contributes to the literature on digital financial literacy in developing countries and offers strategic recommendations for policymakers, educators, and financial institutions to empower millennials in the digital era.

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