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Journal of Economics and Management
Published by Lembaga Publikasi Ilmiah Nusantara
ISSN : 29877407     EISSN : 29877407     DOI : https://doi.org/10.70716/ecoma.v2i2
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Economics and Management (ECOMA) is a peer-reviewed, open access, and online journal about research, reports, book reviews, and commentaries on all aspects of Economics and Management which is published by Lembaga Publikasi Ilmiah Nusantara or PUBLINE Institute. ECOMA provides open access to anyone so that the information and findings in these articles are useful for everyone. This journal article content can be accessed and downloaded for free, free of charge, following the creative commons license used. However, suppose the data in this article is used as material in article writing or anything else. In that case, you must quote and include the article author name in the item being made.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 46 Documents
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Customer Relationship Management (CRM) Integration in E-Commerce: Impacts on Consumer Loyalty and Retention Pratama, Denny; Wulandari, Indah; Hidayat, Fajar; Lim, Catherine
Journal of Economics and Management Vol. 3 No. 2 (2025): Journal of Economics and Management, August 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i2.251

Abstract

This study examines the influence of Customer Relationship Management (CRM) integration on consumer loyalty and retention within the e-commerce sector. As online competition intensifies, e-commerce businesses must develop personalized, consistent, and value-driven customer interactions. Utilizing a quantitative approach, data were collected through an online survey of 300 e-commerce users in Indonesia. The study employs Structural Equation Modeling (SEM) to analyze the relationship between CRM dimensions customer database quality, service responsiveness, personalization, and multichannel integration and their impact on consumer loyalty and retention. Findings reveal that CRM integration significantly enhances customer loyalty, which in turn leads to stronger retention. Personalization and service responsiveness emerged as the strongest predictors. The study highlights the strategic role of CRM systems in fostering long-term consumer engagement and provides practical recommendations for e-commerce firms aiming to build sustainable customer relationships.
The Mediating Role of Brand Trust in the Relationship between Social Media Marketing and Purchase Intention Prasetyo, Rizky Andhanu; Siregar, Aulia Rahmadini; Phuc, Tran Hoang
Journal of Economics and Management Vol. 3 No. 3 (2025): Journal of Economics and Management, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i3.319

Abstract

This study examines the mediating role of brand trust in the relationship between social media marketing and purchase intention. The rapid growth of social media platforms has transformed marketing communication and reshaped consumer decision making. Firms increasingly rely on social media marketing activities to influence consumer perceptions, engagement, and buying behavior. However, prior findings show that social media marketing does not always directly translate into purchase intention, indicating the need to explore underlying psychological mechanisms. This study adopts a quantitative explanatory approach to analyze how brand trust functions as a key mediator. Drawing on empirical evidence from recent studies, the model positions social media marketing as an antecedent of brand trust, which subsequently drives purchase intention. The findings confirm that social media marketing significantly enhances brand trust through interactive content, informativeness, and perceived credibility. Brand trust, in turn, exerts a strong and positive effect on purchase intention and partially mediates the relationship between social media marketing and purchase intention. These results highlight that trust formation is a critical pathway through which social media marketing strategies become effective. The study contributes to marketing theory by strengthening the trust-based mediation framework and offers practical implications for managers seeking to optimize social media investments to stimulate consumer purchase intention.
Human Capital Investment, Knowledge Sharing, and Innovation Performance in Indonesian Service Companies Wicaksono, Dimas Arya; Handayani, Nabila Fitri
Journal of Economics and Management Vol. 3 No. 3 (2025): Journal of Economics and Management, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i3.327

Abstract

This study examines the relationships between human capital investment, knowledge sharing, and innovation performance in Indonesian service companies. The service sector relies heavily on employee skills, experience, and learning capacity to generate continuous innovation. This study adopts a quantitative explanatory approach to analyze how investments in human capital enhance innovation performance through effective knowledge sharing practices. Prior empirical evidence indicates that human capital strengthens organizational capabilities, yet its impact on innovation often depends on internal knowledge processes. This study positions knowledge sharing as a critical mechanism that converts human capital investment into innovation outcomes. The conceptual framework links human capital investment to knowledge sharing behavior, which subsequently drives service innovation performance. Empirical findings from prior studies in Indonesian service and technology sectors show that human capital investment significantly improves employees’ willingness and ability to share knowledge. Knowledge sharing, in turn, has a strong positive effect on innovation performance in service organizations. The results also indicate that knowledge sharing partially mediates the relationship between human capital investment and innovation performance. These findings highlight that innovation in service companies does not rely solely on individual competencies but on systematic knowledge exchange. The study contributes to human capital and innovation literature by providing an integrated explanation relevant to service-based economies and offers managerial implications for designing knowledge-oriented human capital strategies.
Sustainability Orientation, Green Innovation Capability, and Competitive Advantage among ASEAN Manufacturing Firms Putra, Fajar Mahendra; Lestari, Intan Ayu; Zulkifli, Ahmad Firdaus bin
Journal of Economics and Management Vol. 3 No. 3 (2025): Journal of Economics and Management, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i3.328

Abstract

This study examines the relationships between sustainability orientation, green innovation capability, and competitive advantage among manufacturing firms in ASEAN countries. Manufacturing firms face increasing environmental pressure while competing in cost, quality, and speed. Sustainability orientation reflects a strategic commitment to environmental and social goals embedded in organizational decisions. This study positions green innovation capability as a critical mechanism that transforms sustainability orientation into competitive advantage. The study adopts a quantitative explanatory design and synthesizes empirical evidence from prior manufacturing studies in ASEAN economies. Existing findings consistently show that sustainability orientation positively influences firms’ ability to develop green products, green processes, and environmentally efficient operations. Green innovation capability, in turn, strengthens competitive advantage through cost reduction, differentiation, regulatory compliance, and reputation improvement. The results also indicate that green innovation capability plays a mediating role between sustainability orientation and competitive advantage. Firms with strong sustainability orientation achieve superior competitive outcomes when they actively invest in green technologies, green process redesign, and innovation-oriented capabilities. This study contributes to sustainability and strategic management literature by clarifying the capability-based pathway through which sustainability orientation delivers competitive advantage. The findings provide practical guidance for managers to align sustainability strategies with innovation capabilities to strengthen long-term competitiveness in the ASEAN manufacturing context.
The Influence of Digital Leadership and Organizational Agility on Firm Performance: Evidence from Indonesian Mid-Sized Companies Nugroho, Bagas Pratama; Putri, Siti Rahmawati
Journal of Economics and Management Vol. 3 No. 3 (2025): Journal of Economics and Management, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i3.329

Abstract

This study examines the influence of digital leadership and organizational agility on firm performance in Indonesian mid-sized companies. Rapid digital disruption forces firms in emerging economies to strengthen leadership capabilities and adaptive capacity to sustain performance. This research adopts a quantitative approach using survey data collected from managers of mid-sized firms across service and manufacturing sectors in Indonesia. Data are analyzed using structural equation modeling to test direct and indirect relationships among variables. The findings show that digital leadership has a significant positive effect on organizational agility and firm performance. Organizational agility also demonstrates a strong positive impact on firm performance and partially mediates the relationship between digital leadership and performance outcomes. These results confirm dynamic capability theory, which emphasizes leadership and agility as critical mechanisms for navigating digital transformation. The study contributes empirically by clarifying how digital leadership translates into performance advantages through agile organizational processes in the context of developing economies. Practically, the findings suggest that managers should invest in digital-oriented leadership development and agile structures to improve responsiveness, decision speed, and competitive performance. This study provides relevant insights for scholars and practitioners seeking to understand performance drivers in digitally transforming mid-sized firms in Indonesia.
The Role of Fintech Adoption in Enhancing Financial Literacy and Financial Well-Being in Emerging Markets Anggraini, Larasati Dewi; Santoso, Aditya Rama; Reyes, Antonio Villanueva
Journal of Economics and Management Vol. 3 No. 3 (2025): Journal of Economics and Management, December 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v3i3.337

Abstract

Fintech adoption has expanded rapidly in emerging markets and reshaped how individuals access financial services. This study examines the role of fintech adoption in enhancing financial literacy and financial well-being. It focuses on emerging market contexts where digital financial services increasingly substitute traditional banking channels. The study adopts a quantitative approach and analyzes survey data collected from fintech users in emerging economies. Fintech adoption is measured through usage of digital payments, mobile banking, and financial applications. Financial literacy is captured through knowledge, skills, and confidence in managing digital financial products. Financial well-being reflects perceived financial security, control, and satisfaction. The findings show that fintech adoption has a direct positive effect on financial literacy. Higher financial literacy, in turn, improves financial well-being. Fintech adoption also exerts an indirect effect on financial well-being through financial literacy, confirming its mediating role. These results support prior evidence that digital financial tools enhance inclusion and capability when users understand how to utilize them effectively (Zhang & Fan, 2024; Bushra & Mir, 2024). The study contributes to the fintech and financial inclusion literature by clarifying the mechanism linking technology adoption and individual welfare. Practical implications highlight the need for policies that integrate fintech development with financial education initiatives.

Page 5 of 5 | Total Record : 46

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