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Journal of Business Economics and Management
Published by Global Scients Publisher
ISSN : -     EISSN : 30638968     DOI : https://doi.org/10.62379/jbem
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management is an online journal dedicated to the publication of high quality research that focuses on the implementation of research focused in the fields of Management and Business. The mission of the Journal of Business Economics and Management is to be the leading peer-reviewed interdisciplinary journal to advance theory and practice related to all forms of research especially in Management and Business.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 282 Documents
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Analisa Peluang dan Ancaman Perdagangan Bebas Produk Pertanian (Studi Kasus Pada Perdagangan Kelapa Sawit antara Indonesia dengan Thailand) Muhammad Mirwansyah Ramadhan; Daspar
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Free trade in agricultural products, especially crude palm oil (CPO), has a significant impact on the global economy, including for producing countries such as Indonesia and Thailand. Indonesia, as the world's leading CPO producer, faces the challenge of increasing Thailand's production capacity, which is also growing in this sector. This study aims to analyze the opportunities and threats in CPO trade between Indonesia and Thailand, focusing on the influence of free trade policies in the ASEAN region. The results of the study show that although Indonesia has a comparative advantage in CPO production, challenges such as tight price competition, dependence on crude CPO exports, and pressure on environmental desires can affect Indonesia's competitiveness in the international market. On the other hand, great opportunities arise through downstream policies, strengthening logistics infrastructure, and regional cooperation that can strengthen Indonesia's position. This study recommends policies to increase the added value of palm oil products, improve distribution infrastructure, and improve poverty standards so that Indonesia can maintain its position as a global market leader in the palm oil industry.
Sistem Informasi Manajemen Untuk Media Sosial Sebagai Digital Marketing Citra Anisa Putri; Muhammad Fajar Nursandi; Velintinus Riyan Tamba; Cahyati Komalasari; Sri Ayu Rahmawati
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

In the digital era, social media has become one of the most effective and affordable marketing tools for various types of businesses. To manage marketing activities in a more structured and data-based manner, the integration between social media and Management Information Systems (MIS) is becoming increasingly relevant. This study aims to examine the use of MIS as a social marketing media and how its application can improve promotion efficiency and decision-making quality. Using a literature study method, this study collects and analyzes various scientific references that discuss the role of MIS in the world of digital marketing. The results of the study show that MIS can help companies manage customer data, monitor campaign performance, and adjust marketing strategies in real time. Case examples from MSMEs and local companies strengthen the evidence that the integration of MIS and social media can increase the effectiveness of promotions and adaptation to market changes. Therefore, the use of MIS in a digital marketing strategy is a strategic step to increase competitiveness and sustainable business growth.
Attribute Destinasi Halal Dan Pengaruhnya Terhadap Nilai Yang Dirasakan Pada Daerah Destinasi Wisata Halal Kota Padang Haryeni; Nofri Yendra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The purpose of this study was to determine the influence of halal tourism destination attributes on perceived value. The population in this study were local tourists visiting halal tourism destinations in West Sumatra, namely Padang City. A series of exploratory and confirmatory analysis factors were used to assess the research constructs, validity, and reliability of the composite. The sample size of this study was 150 respondents. The data analysis technique used in testing the research hypothesis was the Partial Least Square (PLS) program. Based on the results of the study, halal tourism destination attributes have a significant effect on perceived value.
Analisis Strategi Pemasaran Dengan menggunakan Metode SWOT dan Analytical Hierarchy Process (AHP) untuk Meningkatkan Volume Penjualan Virly Kania Puteri; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Effective marketing strategy analysis is the key for companies to achieve growth and success in business. In this article, we outline a methodical and structured approach to developing a marketing strategy by combining the SWOT (Strengths,Weaknesses,Opportunities, Threats) and AHP (Analytical Hierarchy Process) methods. We detail practical steps to identify a company's strengths,weaknesses, opportunities, and threats, and develop appropriate marketing strategies based on the SWOT analysis findings. Through case studies and qualitative research, we explore various strategies that businesses can implement to increase their sales. The results of a SWOT analysis serve as a basis for creating a marketing plan that takes advantage of the company's internal strengths and external opportunities, while overcoming internal weaknesses and taking advantage of external opportunities
Pengaruh Harga Pokok Produksi Terhadap Penetapan Harga Jual Produk Kopi Janji Jiwa Tita Naswa Ayu Bintoro; Ciska Silvi Oktavia; Supiah Ratnasari; Muhammad Syahwildan
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Product selling price determination is one of the crucial strategic decisions for any company, especially amidst fierce market competition. One of the main elements that significantly influences product selling price determination is the cost of goods sold (COGS). This research aims to analyze the influence of COGS on product selling price determination at Kopi Janji Jiwa outlets. The research method used is a case study with a quantitative approach, analyzing production cost data and coffee product selling prices. The research population is sales transaction data and production costs of Kopi Janji Jiwa, with samples taken from a specific period. Data analysis techniques involve COGS calculation and profit margin analysis. The results show that increased efficiency in COGS management can help companies maintain a competitive price structure without sacrificing product quality. This finding provides an in- depth understanding of how COGS serves as the basis for pricing, influencing profitability and business competitiveness. The implication of this research is the importance of effective cost management to achieve optimal pricing objectives.
Pengaruh Etika Bisnis Terhadap Pertumbuhan Ekonomi Perdagangan Kecil Sebuah Usaha Sendal Sepatu Dan Tas Di Wilayah Pasar Baru Cikarang Utara Velintinus Riyan Tamba
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The impact of business ethics on the microeconomic growth of small businesses in the North Cikarang Market has become a major concern in recent years. This study aims to investigate how business principles affect the microeconomic growth of small businesses in the new Cikarang North Market area. The results of the study indicate that business ethics have a significant influence on the economic growth of small businesses in the North Cikarang Market. The business principles applied by entrepreneurs in the area help increase consumer trust, product and service quality, and community participation in economic activities. Therefore, steps are needed to increase awareness of business ethics among entrepreneurs in the North Cikarang Market in order to support the microeconomic growth of small businesses in the area. The purpose of this study was to find and analyze the impact of business ethics on microeconomic growth in small trade in the North Cikarang Market. The research method used was qualitative by conducting interviews with micro business owners in the market on Thursday, April 24, 2025, in the afternoon at 11.00 at the new Cikarang North Market through surveys and interviews. The results of the analysis are expected to provide a deeper understanding of how business ethics practices can influence microeconomic growth in the new market area of North Cikarang.
Penerapan Program Asuransi Karyawan sebagai Strategi Mitigasi Risiko dan Peningkatan Kesejahteraan di Bank Rakyat Indonesia (BRI) Ciska Silvi Oktavia; Lollita Apriliani; Lutvia Nida; William Setiawan
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Employee welfare and risk management are two crucial aspects in the sustainability of modern banking operations. In the midst of economic and social, Bank Rakyat Indonesia (BRI), one of the largest financial institutions in Indonesia, faces challenges to maintain human resource productivity. Using quantitative methods, this study investigates the implementation of employee insurance programs as a way to reduce risk and improve welfare in the BRI work environment. The study population was all permanent employees of BRI. The results showed that employee insurance programs increased employee satisfaction and reduced work risks. The novelty of this study lies in the integrative method that combines elements of employee welfare and risk mitigation for national banking institutions. The implications of these findings indicate that a well-planned insurance program not only serves as protection, but can also increase employee loyalty and productivity. This study is expected to contribute to the policy-making process related to human resource management sources in the Indonesian banking sector.
Strategi Manajerial PT Timah Tbk (TINS) dalam Menghadapi Fluktuasi Harga Komoditas Global Industri Pertambangan Sartini, Sartini; Dwi Astuti
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This research examines the global fluctuations of tin prices and its impact on PT Timah Tbk’s financial and operational performance in the year 2025. The study sought to focus on the effectiveness of managerial policies undertaken to deal with market pressures, limited reserves, external challenges, fierce competition in the export market, and the threat of illegal mining. This was accomplished through a combination of studying official financial documents, analyzing the price trend data from London Metal Exchange, and reviewing scholarly articles on mining company strategies. Findings indicate that PT Timah Tbk sustains competitiveness through cost-efficiency measures, digital optimization, market diversification, and strengthening global partnerships. These findings reinforce the notion that adaptive as well as innovative managerial strategies are vital to maintaining stability and sustainability amidst the volatility of the tin commodity industry.
Intellectual Capital Di Indonesia: Tinjauan Literatur Zul Azmi; Rara Baitul Yuli Aprian; Dian Putri Riri Arinji; Afnelya Putri
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to map the direction and research trends of Intellectual Capital (IC) studies in Indonesia using a Systematic Literature Review (SLR) approach. A total of 20 articles from SINTA 1 and 2 accredited accounting journals published between 2020 and 2024 were analyzed based on key topics, research methods, research subjects, and publication quality. The results reveal that most studies employ a quantitative approach using the VAIC™ model and regression or panel data methods, focusing mainly on the banking and manufacturing sectors. The five dominant themes include the impact of IC on financial performance, VAIC™ efficiency, IC disclosure, IC components (HC, SC, RC), and industry-specific contexts. There is a notable lack of qualitative research and exploration of non-financial sectors. These findings highlight the need for more diverse methodological approaches and standardized IC disclosure in Indonesia to enhance academic contributions and business relevance.
Penerapan Sistem Informasi Manajemen Untuk Meningkatkan Efektivitas Operasional Perusahaan Turyanigsih, Turyanigsih; Yunita Azizzah; Dewi Mas Arumsari; itra Anisa Tika Putri
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study discusses the application of Management Information Systems (MIS) to improve the operational effectiveness of companies. The purpose of this article is to analyze how MIS supports decision-making and operational processes. The research method used is descriptive qualitative by reviewing relevant literature. The findings show that MIS helps streamline data processing, enhance communication, and improve strategic planning. In conclusion, effective MIS implementation significantly contributes to increasing company efficiency and competitiveness.

Page 20 of 29 | Total Record : 282

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