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Journal of Business Economics and Management
Published by Global Scients Publisher
ISSN : -     EISSN : 30638968     DOI : https://doi.org/10.62379/jbem
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management is an online journal dedicated to the publication of high quality research that focuses on the implementation of research focused in the fields of Management and Business. The mission of the Journal of Business Economics and Management is to be the leading peer-reviewed interdisciplinary journal to advance theory and practice related to all forms of research especially in Management and Business.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 282 Documents
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Pengembangan Strategis Pemasaran Minyak Esensial Sebagai Media Relaksasi Bagi Konsumen Urban Falih Ijlal Wicaksono
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Mental health is an important issue in the midst of dynamic and stressful urban society. One of the developing non-medical approaches is the use of essential oil-based aromatherapy as a relaxation medium. This study aims to analyze the development of essential oil product marketing strategies aimed at urban consumers. Through a qualitative descriptive approach, this study describes how market segmentation, targeting, and positioning strategies (STP), and marketing mix (4P) can be applied effectively to increase consumer awareness of the benefits of aromatherapy. The Euromonitor survey (2023) shows that 70% of consumers in the Southeast Asia region prefer natural health products that support emotional balance. In addition, Nielsen (2022) reports that 65% of urban consumers use social media as the main source of information on health and relaxation products. The results of the analysis show that marketing strategies that prioritize emotional narratives, consumer education, and digital media optimization have proven relevant in building brand value and engagement. Thus, the development of essential oil marketing strategies not only supports business growth but also makes a positive contribution to the quality of life of urban communities.
Kerjasama Bilateral Indonesia-Malaysia dalam Perspektif Ekonomi: Perlindungan Pekerja Migran Indonesia di Malaysia dari Perdagangan dan Penyelundupan Manusia Vivi Hana Pertiwi
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The bilateral cooperation between Indonesia and Malaysia encompasses not only economic and political aspects but also addresses a crucial social issue—namely, the protection of Indonesian migrant workers. The rampant occurrence of human trafficking and smuggling has elevated the protection of Indonesian migrant workers (TKI) as a key agenda in the bilateral relationship between the two countries. This study employs a qualitative descriptive method through literature review and official documentation, aiming to examine the dynamics of bilateral cooperation in combating exploitative practices against migrant workers. The main findings reveal that despite several Memoranda of Understanding (MoUs) and inter-agency coordination efforts, human trafficking continues due to weak oversight, legal loopholes, and bureaucratic corruption. This study underscores the urgent need for stronger and more comprehensive bilateral diplomacy to ensure the human rights and full protection of Indonesian migrant workers.
Strategi Harga Bakso Malang Saat Kenaikan Bahan Baku di Lingkungan Kampus UPB Nabilah Dwi Ananda; Nisa Azzahra; Pupung Purnamasari
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to explore the pricing strategies adopted by Bakso Malang vendors around the Universitas Pelita Bangsa (UPB) campus in response to rising production costs. The research employs a descriptive qualitative approach with a case study design, utilizing data collection techniques such as semi-structured interviews, non-participant observation, and documentation, with data validation through source triangulation. The findings reveal that the vendors implement three primary strategies: (1) cost-based pricing to ensure production costs are covered, (2) price adjustment through portion or quality reduction (downsizing), and (3) value-based pricing that reflects consumer perception of product worth. These findings offer significant contributions to the literature on micro and small enterprise (MSE) pricing strategies by highlighting the socio-cultural and psychological dimensions often overlooked in quantitative approaches. The practical implications emphasize the need for context-sensitive pricing flexibility and the importance of supportive policies that adapt to market dynamics.
Pengaruh Pengalaman Kerja Dan Kompetensi Terhadap Kinerja Karyawan Departement Plastic Injection PT. Honoris Industry Syihan Khoirun Nashirin; Sigit purwanto; Mohammad Jibriel Avessina
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the effect of work experience and competence on employee performance. The sample used in this study This is a sample of 68 employees of the Plastic Injection Department of PT Honoris Industry and using random sampling method. sample selection with random sampling method. This research is a quantitative quantitative research, using multiple linear regression analysis methods, t tests and f tests which are then processed with the help of SPSS statistical software26. The results of this study indicate that work experience and competence have a partial and simultaneous influence on the performance of employees of the Plastic Injection Department of PT Honoris Industry.
Strategi Pedagang UMKM Hadapi Inflasi: Analisis Ekonomi Manajerial & SWOT Dian Saputri; Risma Nurul Fadilah; Ratu Syahlaa’ Qurrotu‘Ainii; Pupung Purnamasari
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

In the dynamic modern economy, inflation poses a significant challenge for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, which serve as the backbone of the national economy. This research focuses on analyzing the strategies employed by MSMEs, specifically Kedai AA in Cikarang, in confronting raw material price fluctuations caused by inflation. The primary objective is to comprehend the application of managerial economic strategies and SWOT analysis for business sustainability amidst these economic pressures. Employing a qualitative approach with a case study methodology, data was meticulously collected through in-depth interviews, direct observation, and comprehensive documentation of Kedai AA’s operations. The findings reveal that Kedai AA implements several adaptive strategies, including gradual price adjustments, product innovation, and leveraging strong customer loyalty, efficient operational cost management, and a strategic location. The SWOT analysis further identified key internal strengths such as unique recipes and positive reputation, alongside weaknesses in financial management and limited digital technology utilization. External opportunities were identified in the growth of online food delivery platforms and government support programs for MSMEs, while threats included uncontrolled raw material price increases, declining consumer purchasing power, and intense competition. These insights led to the formulation of specific SO, WO, ST, and WT strategies aimed at maintaining profitability and enhancing business resilience in an inflationary environment.
Analisis Pengalamam Pelaku UMKM Jasa Mua Dalam Implementasi Strategi Pemasaran Digital Karen Nibenia Hia; Lulu Permatasari; Winni Gressia Raja Gukguk; Pupung Purnama Sari
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This study analyzes the experiences of Micro, Small, and Medium Enterprises (MSMEs) providing Make-Up Artist (MUA) services in Bekasi Regency in implementing digital marketing strategies. This study aims to reveal the challenges, opportunities, and impacts of using digital marketing strategies on their business success. A qualitative research method with a case study approach was used, involving in-depth interviews with a number of MUA service MSMEs in Bekasi Regency. The research results are expected to provide a comprehensive overview of the effectiveness of digital marketing strategies for MUA service MSMEs in the region, as well as their implications for the development of more effective business policies and strategies in the future. This research contributes to a better understanding of the application of digital marketing strategies in the context of beauty service MSMEs in Indonesia, specifically in Bekasi Regency.
Strategi Manajemen Untuk Meningkatkan Daya Saing Lifestyle Café Ramah Lingkungan (Ecobrew Café) Diyan Makom Al Akbar
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Changes in urban consumption patterns, especially among millennials and Gen Z, show an increasingly strong tendency towards a sustainable lifestyle. A national survey shows that more than 78% of Indonesia's young generation has begun to adopt environmentally friendly practices, such as the use of reusable packaging and consumption of plant-based foods. Meanwhile, Indonesia still faces serious environmental challenges, with national waste generation reaching 72 million tons in 2023, of which around 40% is food and packaging waste (BPS, 2023). This context is an opportunity as well as a call for the F&B business sector, including cafés, to adopt sustainable practices. Through SWOT, PESTLE, STP, and 4P strategy analysis, it is known that Eco-Brew Café's strength lies in its sustainability values, community involvement, and strategic packaging that is adaptive to social trends and environmental regulations. However, challenges such as high operational costs and a limited market require appropriate mitigation strategies, including local collaboration, ongoing education, and inclusive product innovation for various consumer segments. Green marketing and storytelling strategies have also proven effective in building an image and increasing purchasing interest.
Kajian Strategi Daya Saing dan Inovasi Produk Kopi Nescafe dalam Dinamika Pasar Global Revo Abdul Kholik
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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This study analyzes the competitive strategies and product innovation implemented by Nescafe, one of the world's leading instant coffee brands, in facing intense market competition and evolving consumer preferences. The research examines how Nescafe leverages economies of scale, product differentiation through innovation, and effective marketing strategies to maintain and expand its market share. This analysis also highlights the critical role of continuous innovation, both in product formulation and production processes, to ensure the brand's relevance amidst evolving coffee consumption trends. Data was collected through literature reviews, industry reports, and relevant publications. The findings suggest that a combination of low-cost strategies, innovative differentiation, and adaptation to local market needs are key to Nescafe's success.
Manajemen Strategi Pada Perusahaan Makanan Anti Food-Waste Berbasis Circular Economy: Studi Kasus Sweetwaste Rahmat Dwiyanto
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Food waste is a global issue that has a wide impact on the environment and economy. According to the United Nations Environment Programme (2021), around 931 million tons of food are wasted globally each year. In Indonesia, Bappenas recorded that food waste reaches 23–48 million tons per year. In facing this challenge, a business strategy based on the circular economy and sustainability principles is an important key. This study aims to develop a strategic plan for a hypothetical company called SweetWaste, which processes sub-optimal food ingredients into healthy food products with sales value. With a descriptive qualitative approach and using the STP, 4P, SWOT-TOWS, PESTEL, and Ansoff Matrix analysis models, this study formulates a comprehensive strategy to reach young urban consumers who are environmentally conscious. The results of the analysis show that digital education strategies, strengthening local distribution, and diversification of food waste-based products are potential steps to achieve sustainable and competitive growth. These findings provide practical contributions to the development of zero waste food businesses and enrich the literature on strategic management in the context of sustainability.
Peningkatan Sistem Informasi Manajemen Untuk Menerapkan Oprasional Terintegrasi Pada UMKM Jusmawati, Jusmawati; Fahad Hisyam; Dera Andani; Citra Anisa Tika Putri
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 1 No. 4 (2025): April - Juni
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to explain the role of management information systems to implement integrated operations in MSMEs. With integrated data, MSME actors get an overall picture of the performance of which information systems need to be improved. Through this integration system, it also allows MSMEs to connect various buyers by facilitating better collaboration and coordination. The results of the implementation of the management information system (MIS) MSMEs get better operational coordination, centralized data management, accurate analysis reporting, reduced operational costs and increased customer satisfaction

Page 18 of 29 | Total Record : 282

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