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Journal of Business Economics and Management
Published by Global Scients Publisher
ISSN : -     EISSN : 30638968     DOI : https://doi.org/10.62379/jbem
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Business Economics and Management (E-ISSN : 3063-8968) published by Global Sciences Publishers. The Journal of Business Economics and Management provides a forum for Students and Lecturers to explore issues and reflect on quantitative research. Journal of Business Economics and Management is an online journal dedicated to the publication of high quality research that focuses on the implementation of research focused in the fields of Management and Business. The mission of the Journal of Business Economics and Management is to be the leading peer-reviewed interdisciplinary journal to advance theory and practice related to all forms of research especially in Management and Business.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 282 Documents
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Pengaruh Trend FOMO (Fear Of Missing Out ), Konten Marketing Dan Flash Sale Terhadap Minat Beli Pada Tiktok Shop Sale Sundava; Ezizwita
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the Effect of FOMO (Fear Of Missing Out) Trend, Marketing Content and Flash Sale on Purchase Interest in Tiktok Shop. The population in this study were 946 FEB students at Dharma Andalas University, Padang, with sampling using a Raosoft sample size calculator, resulting in a sample of 121 respondents. Data were obtained by distributing questionnaires, then processed and tested using IBM SPSS Statistics 22. From the research conducted, it is known that based on the results of hypothesis testing, 1). FOMO (Fear Of Missing Out) Trend has a significant effect on Purchase Interest, 2). Marketing Content has a significant effect on Purchase Interest, 3). Flash Sale has a significant effect on Purchase Interest, 4) FOMO (Fear Of Missing Out) Trend, Marketing Content and Flash Sale have a significant effect on Purchase Interest. Furthermore, the Purchase Interest variable is influenced by the FOMO (Fear Of Missing Out) Trend, Marketing Content and Flash Sale by 76%, while the remaining 24% is influenced by other variables not included in this study, namely Purchase Decisions, Discounts, Tiktok Affiliates and Live Streaming.
Pengaruh Diskon Dan Ulasan Produk Terhadap Keputusan Pembelian Di Aplikasi Shopee (Studi Kasus Mahasiswa S1 Manajemen Unidha) Prabu Ramadhan; Tiara Turay
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the effect of discounts and product reviews on purchasing decisions in the Shopee app (a case study of undergraduate management students at Unidha). The population in this study was 414 undergraduate management students at Dharma Andalas University, Padang. The sample size was calculated using the Raosoft sample size calculator, resulting in a sample size of 104 respondents. Data were obtained by distributing questionnaires, then processed and tested using IBM SPSS Statistics 22. The results of the hypothesis testing indicate that 1) Discounts have a positive and significant effect on purchasing decisions, 2) Product reviews have a positive and significant effect on purchasing decisions, and 3) Discounts and product reviews have a positive and significant effect on purchasing decisions. Furthermore, discounts and product reviews are 67.6% influenced by purchase decisions, while the remaining 32.4% is influenced by other variables not included in this study.
Pengaruh Brand Image Dan Online Customer Review Terhadap Keputusan Pembelian Produk Skintific (Studi Pada Konsumen Produk Skintific Di Kota Medan) Muhammad Daffa Aqila; Feby Aulia Safrin; Onan Marakali Siregar
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The skincare industry in Indonesia has been rapidly growing along with increasing public awareness of skin health. In a highly competitive market, brand image and online customer reviews are crucial factors that influence consumer purchasing decisions. This study aims to analyze the effect of brand image and online customer reviews on purchasing decisions for Skintific products among consumers in Medan City. This research applies a quantitative associative approach with a purposive sample of 100 male respondents aged ≥17 who had purchased Skintific products after reading online reviews. Data were collected using structured questionnaires and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression, partial test (t), simultaneous test (F), and coefficient of determination (R²). The results indicate that brand image (X1) and online customer reviews (X2) have positive and significant effects on purchasing decisions (Y), both partially and simultaneously. Regression coefficients show B_X1 = 0.670 (t = 4.511; p < 0.001) and B_X2 = 0.540 (t = 5.753; p < 0.001). Correlation R = 0.919 and Adjusted R² = 0.842 indicate that 84.2% of purchasing decision variance is explained by these two variables.
Pengaruh Work Life Balance Dan Reward Terhadap Kepuasaan Kerja Pada PT. Andalas Dolomit Sejahtera Yulan Mardiansyah; Rita Srihasnita Rosali Caniago
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to examine the influence of work-life balance and rewards on job satisfaction at PT. Andalas Dolomit Sejahtera. This study used quantitative methods, collecting data through questionnaires distributed to 60 student respondents.Based on the research results and data analysis using SPSS (Statistical Product and Service Solutions), it shows that: (1) Work-life balance has a positive and significant influence on job satisfaction, (2) rewards have a positive and significant influence on job satisfaction, (3) both work-life balance and rewards have a positive and significant influence on job satisfaction. Simultaneously, these two independent variables have a significant influence on job satisfaction.
Pengaruh Citra Merek dan Inovasi Produk terhadap Keputusan Pembelian Skincare Kahf Luthfy Adhitya Wahyu Ananda; Yenny Del Rosa
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the influence of brand image and product innovation on purchasing decisions of Kahf skincare among students of the Faculty of Economics and Business, Dharma Andalas University. The research method used is quantitative with a total sampling technique involving 157 respondents. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that brand image and product innovation have a positive and significant effect on purchasing decisions. A strong brand image enhances trust and purchase intention, while product innovation drives satisfaction and repurchase intention.
Pengaruh Perilaku Pengguna Pada Keputusan Pembelian Item Virtual Game Roblox Di Itemku.Com Zikri Alif; Yentisna
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This research aims to analyze the Influence of User Behavior on the Purchasing Decision of Virtual Items in Roblox at Itemku.Com. This study employs a quantitative method with data collection through questionnaires distributed to 96 student respondents using purposive sampling techniques. Based on the research results and data analysis using SPSS (Statistical Product and Service Solutions) indicates that: (1) Price Utility has a positive and significant effect on purchasing decisions, (2) Functional Quality has a positive and significant effect on purchasing decisions, (3) Trust has a positive and significant effect on purchasing decisions, (4) Customer Satisfaction has an effect on purchasing decisions, (5) Happiness has a positive and significant effect on purchasing decisions, (6) Price Utility, Functional Quality, Trust, Customer Satisfaction, and Happiness have a positive influence on and significantly affects Purchase Decisions. Simultaneously, all five independent variables have a significant effect on purchasing decisions. These findings indicate that Roblox games on Itemku.com play a role in shaping consumer preferences for purchases in the city of Padang.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Toko Oleh-Oleh Christine Hakim Kota Padang Alvin Novri Weli; Tiara Turay
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the effect of price and service quality on customer satisfaction at Christine Hakim Souvenir Shop in Padang City. This research employs a quantitative approach with a survey method. The population consists of all customers of Christine Hakim Shop, with a sample of 150 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using validity and reliability tests, multiple linear regression, t-test, and F-test. The results indicate that (1) price has a significant effect on customer satisfaction, (2) service quality has a significant effect on customer satisfaction, and (3) price and service quality simultaneously have a significant effect on customer satisfaction. Therefore, it can be concluded that an appropriate pricing strategy and improvement in service quality play an essential role in creating customer satisfaction at Christine Hakim Souvenir Shop in Padang City.
Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Loyalitas Pelanggan Pada Hotel Machudum Kota Padang Agil Windya Zakirman; Fiko Farlis
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the effect of the marketing mix on customer loyalty at the Machudum Hotel in Padang City. The marketing mix studied includes seven elements, namely product, price, place, promotion, people, process, and physical evidence (7P). Customer loyalty is key to maintaining business existence, especially amidst the tight competition in the hotel industry in Padang City. This study uses a quantitative approach with a causal descriptive method. The research sample of 286 respondents was determined using the Slovin formula and selected using a purposive sampling technique, namely customers who have stayed at least twice in the past year at the Machudum Hotel. Data were collected through questionnaires and analyzed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS 4.0.9.1 software. The results showed that all elements of the marketing mix have a positive and significant influence on customer loyalty, both partially and simultaneously. This finding emphasizes the importance of an integrated marketing mix strategy oriented towards customer satisfaction to increase customer loyalty in the hotel sector.
Pengaruh Kualitas Layanan Aplikasi Maxim Terhadap Customer Loyalty Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Kinarya Agung Nograha; Ezizwita
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

The purpose of this study is to determine and analyze the effect of Maxim App Service Quality on Customer Loyalty, with Customer Satisfaction as an intervening variable. The population of this study was Maxim App consumers, whose exact number is unknown. The sample in this study was 130 Maxim App consumers. This study was conducted using a purposive sampling method, which determines the sample based on suitability to certain characteristics and criteria. The data for this study were obtained from questionnaires distributed directly to respondents. The analysis method used was quantitative, using Smart Pls-4. The results show that Service Quality has a positive and significant effect on Customer Satisfaction; Customer Loyalty has a positive and significant effect on Customer Satisfaction; and Service Quality has a negative but insignificant effect on Customer Loyalty on Purchasing Decisions.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian Jasa Aplikasi Gojek Pada Mahasiswa S1 Manajemen Universitas Dharma Andalas Muhammad Khalbi; Nofri Yendra
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to analyze the influence of price and promotion on purchasing decisions for the Gojek app among undergraduate students of Management at Dharma Andalas University. This study used quantitative methods, collecting data through questionnaires distributed to 210 student respondents using a purposive sampling technique. Based on the research results and data analysis using SPSS (Statistical Product and Service Solutions), it was shown that: (1) Price has a positive and significant influence on purchasing decisions, (2) Promotion has a positive and significant influence on purchasing decisions, (3) Price and Promotion have a positive and significant influence on purchasing decisions. Simultaneously, both independent variables have a significant influence on purchasing decisions. These findings indicate that the Gojek app plays a role in shaping consumer preferences through promotion, and price is a primary consideration in purchasing decisions among undergraduate students of Management at Dharma Andalas University, Padang.

Page 23 of 29 | Total Record : 282

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