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Halal Studies and Society
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anuragaja@apps.ipb.ac.id
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hass@apps.ipb.ac.id
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Directorate Strategic Studies and Academic Reputation, IPB University, Gedung LSI Lantai 1 Jl. Kamper, Kampus IPB Dramaga, Bogor – Indonesia 16680
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Halal Studies and Society
Published by Institut Pertanian Bogor
ISSN : -     EISSN : 3031416X     DOI : https://doi.org/10.29244/hass
Core Subject : Religion, Economy, Science, Agriculture, Social,
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Social Sciences
Halal Studies and Society (HaSS) is a journal of multidisciplinary and communication media as well as a means of ongoing discussion on relevant issues based on Halal specifications. In a global context, the halal issue is no longer limited to Muslims or certain religions. But, it has become a trend related to lifestyle in general. A halal lifestyle includes the consumption of products and services that comply with the principles of Islamic law (shariah). Therefore, Halal Products are not only limited to food and drinks. But it also covers various sectors including education, tourism, cosmetics, medicine, finance, fashion, arts, slaughter and culture. Halal Studies and Society is a premier scholarly publication dedicated to advancing the understanding and exploration of halal related topics, practices, and industry. By making this journal Freely accessible, the aim is to reach a global audience and contribute to the global discourse on halal issues. This journal provides a platform for researchers from different countries to connect, share insights, and disseminate their findings. In addition, this journal aims to encourage the growth and development of the global halal ecosystem, a collaboration between researchers from various backgrounds, and a rich exchange of ideas. The journal covers issues such as including Halal Food and Products, Halal medicine, halal tourism, halal lifestyle, halal education, halal management, and the Halal industry. Articles discussing halal theory and current issues regarding applied halal are also welcome. Halal Studies and Society Research is published in January, May, and September each year, with ten articles per year.
Arjuna Subject : Seni dan Humaniora - Studi Agama
Articles 4 Documents
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Search results for , issue "Vol. 2 No. 2 (2025): May 2025" : 4 Documents clear
Advancing halal agri-food sector: Using technology and innovation for sustainable growth and new opportunities Femdika, Donci Valentitah; Julita, Mardiana; Amara, Satya; Maisarah, Nur Ilya; Sembiring, Indra Refipal
Halal Studies and Society Vol. 2 No. 2 (2025): May 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.2.2.7-10

Abstract

Halal agri food sector is influenced by rapid transformation driven by growing global demand, increased consumer awareness of health and ethical considerations, as well as advances in technology. Therefore, this research aimed to discuss the importance of maintaining halal integrity in food production, processing, and distribution, particularly in the era of Industry 4.0. Key drivers of innovation were explored, including the expanding Muslim population, evolving consumer preferences, and increasing sustainability concerns. The impact of technology such as blockchain, Internet of Things (IoT), and Artificial Intelligence (AI) on enhancing traceability and transparency in halal supply chain was reported. Strategies for future development comprised raising public awareness, integrating halal assurance systems with advanced technology, and strengthening collaboration among governments, industry stakeholders, and certification bodies. Significant challenges were also addressed, including fragmented global halal standards, complex certification processes, and high implementation costs. Halal agri-food sector can achieve sustainable growth and remain competitive in the global market by accepting technological innovation and enhancing cooperation among stakeholders.
The influence of halal labels and marketing mix on purchase decisions for Kopi Kenangan online food delivery in Jabodetabek area, Indonesia Thahira, Hana; Arsyianti, Laily Dwi
Halal Studies and Society Vol. 2 No. 2 (2025): May 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.2.2.11-14

Abstract

Indonesia is increasing its coffee production and consumption rates annually, leading to the proliferation of coffee shops in Jabodetabek and prompting competitors to necessitate online food delivery. Therefore, this research aimed to determine the influence of the halal label and marketing mix comprising product, price, place, and promotion, on online food delivery purchasing decisions for Kopi Kenangan in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) Area, a metropolitan region including satellite cities and major business centers. The analysis used a quantitative method with purposive sampling, including 151 Muslim respondents aged 13–40 years who had purchased Kopi Kenangan products online. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results showed that product and promotion variables significantly influenced purchasing decisions for Kopi Kenangan products. In contrast, the halal label and location showed a positive but insignificant influence, and price exhibited a negative and insignificant influence.
The formulation of halal market concept in Indonesia Marcellina, Aaliya; Arsyianti, Laily Dwi
Halal Studies and Society Vol. 2 No. 2 (2025): May 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.2.2.15-17

Abstract

This study aims to conceptualize halal traditional markets (Pasar Rakyat) in Indonesia as multidimensional socioeconomic systems grounded in Islamic principles. Although halal industry has experienced growth in sectors, such as food, pharmaceuticals, and cosmetics, the governance framework for public markets remains underdeveloped. Using a qualitative exploratory approach, this current study analyzed 54 academic articles published between 2015 and 2025 through thematic coding using NVivo 15 Plus software. The results showed that there were 5 dominant thematic domains centered around the keywords of halal, market, products, Muslim, and Islam, reflecting the intersection of religious values, consumer behavior, institutional regulation, and socio-cultural identity. These indicated that halal market extended beyond product compliance to include ethical transactions, institutional regulations, and cultural representation. Traditional markets, particularly in Indonesia, played a significant role in the daily lives of Muslim communities but were often overlooked in halal development strategies. This study contributes to academic and policy discourse by proposing a more integrated and contextual understanding of halal market that is consistent with religious values and modern economic demands. However, the scope is limited to secondary data and literature analysis, which may not fully capture practical challenges in the field. Future studies are advised to include empirical investigation and stakeholder perspectives to strengthen these insights.
Exploring Key Themes in Halal Tourism Studies: A Systematic Literature Review Approach Lestari, Puput; Hidayah, Risa Nur
Halal Studies and Society Vol. 2 No. 2 (2025): May 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/hass.2.2.18-21

Abstract

Halal tourism has grown rapidly over the past two decades, becoming a strategic pillar of the global industry. The expansion of the Muslim travel market, reaching millions of international arrivals annually, underscores the growing need for destinations, products, and services consistent with Islamic values. Therefore, this study aims to identify major themes and gaps in the halal tourism literature through a Systematic Literature Review (SLR) based on PRISMA guidelines. Using the keyword “halal tourism” in the Scopus database (2014–2025), a total of 659 articles were initially retrieved, with 31 fulfilling the final inclusion criteria after screening for access, language, and relevance. The results showed that Indonesia dominates halal tourism literature (28 articles), with case studies and surveys being the most common methods. Thematically, studies cluster into nine categories, namely Muslim tourist behavior and loyalty, policy and governance, branding and promotion, religious moderation and local wisdom, destination strategies, halal food consumption, technology and digitalization, literacy and social capital, as well as certification. Previous studies have largely focused on tourist behavior, while implementation and certification remain underexplored. In general, halal tourism is a multidimensional field integrating culture, governance, branding, and technology beyond mere compliance with Islamic law. Future studies should focus on practical implementation, certification systems, and digital transformation. Strengthening these areas will enhance competitiveness, ensure inclusivity for Muslim travelers, and support the sustainability of halal tourism as a driver of equitable growth in the global landscape.

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