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JEM : Jurnal Equilibrium Manajemen
Published by Universitas Panca Bhakti Pontianak
ISSN : 16935233     EISSN : 24602299     DOI : https://doi.org/10.54035/jem.v10i1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Jurnal Equilibrium Manajemen adalah jurnal terbitan khusus Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti yang diperuntukkan bagi dosen dan Mahasiswa yang berkepentingan untuk mempublikasi penelitiannya yang bertujuan untuk memberikan kontribusi dalam informasi hasil riset dibidang manajemen. Publikasi Jurnal Equilibrium Manajemen mencakup, tapi tidak terbatas pada: - Area manajemen Fungsional: Keuangan, Pemasaran, Operasi, dan Manajemen Sumber Daya Manusia - Kewiraswastaan - Etika bisnis - Manajemen Pengetahuan dan Organisasi Pembelajaran - Digital Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 153 Documents
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PERBANDINGAN STRATEGI PEMASARAN SKINCARE ANTARA MS GLOW DAN WARDAH DI KOTA PONTIANAK Sheva Anandauri, Dhea Crista; Octaviani, Dina; Ibrahim, Arweni
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 11 No 2 (2025): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v11i2.598

Abstract

This study aims to analyze the differences in skincare marketing strategies between MS Glow and Wardah in Pontianak City. The method used is associative quantitative with purposive sampling technique on 118 respondents, consisting of 59 MS Glow users and 59 Wardah users. Data were analyzed using the Cochran Q Test via SPSS 23. The results of the study showed significant differences in the marketing strategies of the two brands, indicated by the calculated Q value of 43.27 with a significance of 0.000 < 0.05. The average score of Wardah (19.61) is higher than MS Glow (18.86), which confirms that the effectiveness of a marketing strategy is not only determined by the intensity of promotion, but also the suitability of the approach to consumer preferences. These findings are expected to be a reference for local skincare brands in developing more targeted marketing strategies and being able to compete in an increasingly competitive market
Pengaruh Worklife Balance Dan Beban Kerja terhadap Turnover intention Pada Karyawan Mulia Oil Mill (Sism) Basilin olta, Rai Kovin; astaf, Aisyah; Josephine Jesajas, Thea Geneveva
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 11 No 2 (2025): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v11i2.601

Abstract

This study aims to analyze the effect of Work-Life Balance and Workload on Turnover Intention among employees of Mulia Oil Mill (SISM). The research employs a quantitative descriptive approach with a total of 111 respondents. Data were collected through questionnaires using a Likert scale, while data analysis was conducted using multiple linear regression. The findings indicate that Work-Life Balance has a significant effect on Turnover Intention, whereas Workload does not have a significant effect. Simultaneously, Work-Life Balance and Workload influence Turnover Intention with a coefficient of determination (R²) of 0.137, meaning that both variables can only explain 13.7% of the variation in Turnover Intention, while the remaining 86.3% is influenced by other factors beyond this study, such as salary satisfaction, leadership style, and work climate. These findings highlight the need to evaluate Work-Life Balance policies so that they not only provide comfort but also strengthen employees’ emotional attachment. In addition, the company needs to implement more holistic workload management, improve communication, and conduct further research to explore other factors that may affect Turnover Intention.
Perumusan Strategi Mitigasi Risiko UMKM Percetakan Skala Rumahan melalui Analisis IFE, EFE, dan SWOT Albataty, Falaach
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 11 No 2 (2025): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v11i2.604

Abstract

Home‑based micro printing enterprises contribute substantially to local economies yet face various risks including price competition, technology shifts, and supply chain issues. This study analyzes the internal and external conditions of a home‑based printing MSME using a SWOT framework strengthened with IFE and EFE matrices. Findings show an IFE score of 2.98 and an EFE score of 2.76, positioning the enterprise in the grow‑and‑build quadrant. Recommended strategies include service quality enhancement, digital printing adoption, community‑based marketing, and risk mitigation through product diversification and supply management. The study is expected to guide MSMEs in formulating sustainable business strategies.

Page 16 of 16 | Total Record : 153

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