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JEM : Jurnal Equilibrium Manajemen
Published by Universitas Panca Bhakti Pontianak
ISSN : 16935233     EISSN : 24602299     DOI : https://doi.org/10.54035/jem.v10i1
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Jurnal Equilibrium Manajemen adalah jurnal terbitan khusus Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti yang diperuntukkan bagi dosen dan Mahasiswa yang berkepentingan untuk mempublikasi penelitiannya yang bertujuan untuk memberikan kontribusi dalam informasi hasil riset dibidang manajemen. Publikasi Jurnal Equilibrium Manajemen mencakup, tapi tidak terbatas pada: - Area manajemen Fungsional: Keuangan, Pemasaran, Operasi, dan Manajemen Sumber Daya Manusia - Kewiraswastaan - Etika bisnis - Manajemen Pengetahuan dan Organisasi Pembelajaran - Digital Bisnis
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 148 Documents
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Pengaruh Perceived Ease Of Use Terhadap Behavior Intantion Melalui Perceived Enjoyment Sebagai Mediasi Penggunaan Dana E-Wallet di Pontianak Feryanto, Noser; Octaviani, Dina
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 10 No 2 (2024): Vol 10 No 2 (2024): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

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Abstract

Advances in information technology in Indonesia continue to grow, resulting in new innovations in the financial sector. One of these innovations is the electronic payment facility (e-wallet) which is experiencing rapid growth and is the main choice for the people of Indonesia. This study aims to examine the effect of perceived ease of use on behavioral intent through perceived enjoyment in digital payments. The sample used was 120 respondents who were DANA e-wallet users. Which is determined using nonprobability sampling techniques, namely purposive sampling and analyzed using Partial Least Square with the help of WarpPLS Software. The results showed that perceived ease of use had a positive influence on behavioral intent. In addition, perceived ease of use also has a positive effect on perceived enjoyment, and perceived enjoyment also has a positive influence on behavioral intention
Peran Brand Trust sebagai Pemediasi Hubungan Antara Nutrition Label dengan Keputusan Pembelian Mie Instan Lemonilo (Kota Pontianak) Natal, Natalia; Mursalin, Adi
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 10 No 2 (2024): Vol 10 No 2 (2024): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

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Abstract

As more and more people consume instant noodles, companies are competing to create various new flavors of instant noodles to attract consumers to make purchasing decisions. One of these variants is Lemonilo instant noodles, where the Lemonilo instant noodle product is very good to consume for body health. Consumer purchasing decisions will have a big impact on the company if it can maximize brand trust and nutrition labels on purchasing decisions for Lemonilo instant noodles among people in the city of Pontianaka. The method used in this research is a quantitative method where the population is the city of Pontianak and has a sample of 100 respondents from the people of Pontianak city who consume Lemonilo instant noodles. What was determined using a non-probability sampling technique, namely purposive sampling, was analyzed using the Partial Least Square (PLS) technique with the help of WarpPLS software. The results of this research show that nutrition labels have a positive influence on brand trust and nutrition labels also have a positive influence on purchasing decisions. Apart from that, brand trust has a positive influence on purchasing decisions and nutrition labels also have a positive influence on purchasing decisions with brand trust as mediation.
Pengaruh Profitabilitas, Ukuran Perusahaan, Dan Likuiditas Terhadap Nilai Perusahaan Pada Perusahaan Sektor Industri Dasar Dan Kimia Yang Terdaftar Di Bursa Efek Indonesia Yanti Erlina, Maria; Mursalin, Adi
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 10 No 2 (2024): Vol 10 No 2 (2024): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

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Abstract

This research aims to determine whether or not there is an influence of profitability, company size and liquidity on company value in basic industrial and chemical sector companies listed on the Indonesia Stock Exchange from 2018 to 2022. The form of research used in this research is quantitative research. . The sampling method used was the purposive sampling method. Data analysis in this study used the statistical product and service solution (SPSS) version 22 program. Data analysis used in this study consisted of descriptive statistics, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, coefficient of determination test , F test (simultaneous)), and T test (partial).
Analisis Rasio Profitabilitas Pada Pt Astra Agro Lestari Tbk Periode 2020-2024 Satel, Suardi; Yuliana; Maksum
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 11 No 1 (2025): Vol 11 No 1 (2025): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v11i1.564

Abstract

The profitability ratio is a measure of a company's success based on the efficiency of its capital usage. To calculate a company's profitability, financial reports are needed at a specific time. The profitability ratio is necessary to determine the company's ability to generate profits. This research on PT Astra Agro Lestari Tbk pada periode 2020-2024. In this study, the author used a quantitative descriptive research method. The data and sources of data used in this study are secondary data obtained from the official website of PT Astra Agro Lestari Tbk. The quantitative method used in this study is the calculation of gross profit margin, net profit margin, return on assets (ROA), and return on equity (ROE). The results of the analysis show that the gross profit margin, net profit margin, ROA, and ROE are calculated as follows: The analysis of the company’s financial performance over the past five years (2020–2024) highlights significant fluctuations in gross profit margin, net profit margin, ROA, and ROE. The gross profit margin increased from 1.75% in 2020 to 25.26% in 2021, but then decreased significantly in subsequent years before rising again to 27.38% in 2024. The net profit margin and ROA also exhibited an up-and-down trend. The net profit margin reached its lowest point at 2.26% in 2024, while ROA peaked at 6.02% in 2022 before declining. ROE initially declined, then rose to 6.68% in 2023 before declining again.
Pengaruh Influencer Marketing Terhadap Keputusan Pembelian Sepatu Geoff Max Di Kota Pontianak Dengan Customer Perceived Value Sebagai Mediasi Ilpan; Mursalin, Adi; Hendharsa, Angga
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 11 No 1 (2025): Vol 11 No 1 (2025): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v11i1.565

Abstract

This study aims to analyze the influence of Influencer Marketing on purchasing decisions of Geoff Max shoes in Pontianak City with Customer Perceived Value as a mediating variable. Using an associative quantitative method with purposive sampling, this study involved 100 respondents and was analyzed through SEM-PLS 3.0 using SmartPLS. The results show that Influencer Marketing has a significant effect on Purchasing Decisions (p-value 0.004 <0.05) and increases Customer Perceived Value (p-value 0.000 <0.005). Customer Perceived Value also has a positive impact on Purchasing Decisions (p-value 0.000 <0.05) and acts as a mediating variable (p-value 0.000 <0.05). This finding confirms that the success of Influencer Marketing depends not only on popularity, but also on its ability to form positive perceptions of product value, which drives purchasing decisions
Pengaruh Profitabilitas Dan Kebijakan Dividen Terhadap Nilai Perusahaan Property Dan Real Estate Yang Terdaftar Di Bursa Efek Indonesia Periode Tahun 2020-2023 Boris; Zalviwan, Muhammad; Indra Maulana, Uray Andrey
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 11 No 1 (2025): Vol 11 No 1 (2025): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v11i1.566

Abstract

This study analyzes the impact of profitability and dividend policy on the firm value of property and real estate companies listed on the Indonesia Stock Exchange (BEI) for the period 2020-2023. Profitability is measured using Return on Equity (ROE), dividend policy using Dividend Payout Ratio (DPR), and firm value using Price to Book Value (PBV). The study employs a panel data regression method with financial report data from BEI, analyzed using E-Views. The research sample consists of 19 companies that consistently distributed dividends from a total population of 92 companies. The results show that profitability (ROE) has a negative and significant impact on firm value (PBV). Meanwhile, dividend policy (DPR) does not have a significant impact on firm value. However, simultaneously, profitability and dividend policy significantly influence firm value
Fear Of Missing Out Dalam Membentuk Self Control Dan Impulse Buying Pembelian Coffee Shop Viral Di Pontianak Tantri; Octaviani, Dina; Arweni
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 11 No 1 (2025): Vol 11 No 1 (2025): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v11i1.567

Abstract

Coffee Shops in Pontianak are proof that people's interest in coffee is increasing. With unique concepts, diverse flavors, and a comfortable atmosphere, coffee shops in Pontianak have successfully captured the hearts of coffee lovers. This study aims to determine the influence of fear of missing out (FOMO) on self-control and impulse buying in viral coffee shops. The population in this study were people who had previously purchased coffee shops in Pontianak, selected using a purposive sampling method, resulting in a total sample of 100 people. This quantitative study tested hypotheses using SmartPLS3. The results showed that FOMO had a positive effect on purchases of viral coffee shops in Pontianak, self-control had a positive effect on purchases of viral coffee shops in Pontianak, and impulse buying had a positive effect on purchases of viral coffee shops in Pontianak
Pengaruh Influencer Marketing, WOM(Word Of Mouth) Dan Brand Image Terhadap Keputusan Pembelian Di Chatting Café & Dimsum Di Kota Pontianak Ernawati, Reni; Aisyah; Dewi Rawa, Ricola; Febrianawati
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 11 No 1 (2025): Vol 11 No 1 (2025): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v11i1.568

Abstract

This study aims to determine the influence of influencer marketing, word of mouth (WOM), and brand image on purchasing decisions at chatting cafes and dimsum in Pontianak City. This study used a quantitative approach and multiple linear regression analysis using SPSS version 26 software. The sampling technique used accidental sampling with a non-probability sampling method, with a sample size of 170 respondents. The results showed that simultaneously, influencer marketing, word of mouth (WOM), and brand image significantly influenced purchasing decisions. Partially, word of mouth and brand image had a more dominant influence than influencer marketing. These findings indicate that consumer reviews and brand perception play a significant role in driving purchasing decisions at Chat Cafe & Dimsum in Pontianak

Page 15 of 15 | Total Record : 148

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