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William Sanjaya
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INDONESIA
Jurnal Bahasa Rupa
Published by Prahasta Publisher
ISSN : 25810502     EISSN : 25809997     DOI : prefix 10.31598/jurnalbahasarupa
Core Subject : Art,
Arts
The contents of Bahasa Rupa Journal include scientific ontology, epistemology and axiology of Visual Communication Design (DKV) and Multimedia, which includes: VISUAL COMMUNICATION DESIGN (a) Visual semiotics Iconography Iconology Visual semiotic is a sub-domain of semiotics that analyses the way visual images communicate a message. Studies of meaning evolve from semiotics, a philosophical approach that seeks to interpret messages in terms of signs and patterns of symbolism.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 130 Documents
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Dokumenter sebagai Alternatif Metode Konservasi untuk Nilai Budaya Kecamatan Andir Utami, Lira Anindita; Lionardi, Angelia; Putri, Arum Githa; Apsari, Diani; Wiwaha, Luqman Rusdan
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1439

Abstract

Culture, as a multifaceted entity serves as a mirror reflecting how individuals interact with their surroundings and one another. Andir, a district located in Bandung Region of West Java, Indonesia with its rich tapestry of history and cultural diversity, demands a way to creatively preserve and showcase its cultural dynamic. By choosing documentary filmmaking as an instrument to record and safeguard the essence of cultural diversity of Andir, the authors gained a way to subjective and participatory exploration into the colorful scenes situated in Andir. Several techniques of immersion in the field such as walk-around and treasures mapping is employed in the filmmaking to construct a subjective experience and became a way of participatory learning of Andir’s culture for the people involved in this initiative. Documentary filmmaking emerges as an indispensable tool for recording and safeguarding the essence of Andir’s culture that allows for a more authentic portrayal of the cultural landscape. As a medium, it stands as a pivotal container of conservation through visual storytelling that amplifies the documentation and representation of cultural legacies for the next generation and for the audience. This study highlights the result of mapping the cultural dynamic that can be observed in socio-economic activities, culinary culture, and architecture. These are considered as the cultural assets in which the principles construct the cultural value of tolerance identified in Andir. It is then documented to construct the visual storytelling of documentary and to empower cultural conservation by creative media to raise awareness and foster future collaborative efforts. By showcasing the multifaceted cultural exchanges occurring within Andir in the visual storytelling, it offers a window into the cultural intricacies that define this community while becoming a medium that conserves the cultural scenery of everyday life. The film also captures the "Village of Tolerance", as a government initiative that showcase the general perception of diversity and unity. Documentary filmmaking of Andir is a preservation effort to portray authentically the vibrant cultural mosaic that deserves further dedicated archival endeavours.
Perancangan Ulang Desain Website Mamnich sebagai Media Promosi dan Edukasi UMKM fashion Etnik Krishana Ekka Angela; Taufik Murtono
Jurnal Bahasa Rupa Vol. 7 No. 1 (2023): Bahasa Rupa Desember 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i1.1450

Abstract

Mamnich is a manufacturer who produce and sell various types of fashion with ethnic themes. Mamnich's promotion and transaction processes are mainly carried out through social media, e-commerce, and offline media, with the website being underutilized and having various shortcomings. However, maximizing website usage can provide various benefits, especially in this digital era. Maximizing this usage can be achieved by considering consumer and business owner opinions. Based on interviews with website users, Mamnich's website has various shortcomings in terms of appearance, functionality and ease of access, and content. Meanwhile, the owner expects Mamnich's website to support product promotion and serve as a platform for ethnic fashion education. Therefore, redesigning the Mamnich website is necessary to make it a promotional and educational platform that meets user needs and expectations. This research was conducted using design thinking method which consists of five steps, namely empathize, define, ideate, prototype, and test. Based on user interviews it can be concluded that the new Mamnich website prototype can maximize promotion, education, and meet user needs and desires.
Perancangan Signage & Wayfinding untuK Perpustakaan Nasional Indonesia Helena Calista; Brian Alvin Hananto; Ade Maradhona Shantio Wijaya
Jurnal Bahasa Rupa Vol. 7 No. 1 (2023): Bahasa Rupa Desember 2023
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i1.1471

Abstract

Signage and wayfinding is one of the components of Environmental Graphic Design that is used to help people feel safe and comfortable when navigating, particularly for individuals in heavily crowded locations. The Indonesian Nasional Library (Perpustakaan Nasional Republik Indonesia), recognized as the world's tallest library, comprises 24 floors filled with various services and amenities that cater to the community's interests and consistently attract many visitors. Hence, signage and effective wayfinding are indispensable in accommodating users in their library activities. The framework of this design process is established based on the pyramid method by Chris Calori & David Vanden-Eynden, with additional methods by the execution of conceptual designs, mind mapping, and the formulation of keywords. The authors aspire to contribute a signage and wayfinding design proposal that optimizes usability, resolves navigation challenges, and enhances the user experience at The Indonesian National Library.
DESAIN BUKU CERITA OMPUNG SILAMPONGA UNTUK GENERASI Z MELALUI INSTAGRAM CAROUSEL Muryasari, Desiana; Widarta, Widarta
Jurnal Bahasa Rupa Vol. 8 No. 1 (2024): Jurnal Bahasa Rupa Desember 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v8i1.1495

Abstract

Folk tales that embody local wisdom hold rich cultural and traditional value. However, they are often less appealing to Generation Z. Having grown up in the digital era and being exposed to global culture, Generation Z tends to be more drawn to modern and international content. They spend a significant amount of time in the digital world, particularly on social media. Therefore, social media can serve as an effective strategy for introducing folk tales and local wisdom to Generation Z. This study focuses on designing illustrated stories that both entertain and educate Generation Z about folk tales and local wisdom through a Carousel format on the Instagram platform. Data for this study were collected through observation, interviews, documentation, and literature review. The design methodology employed is Design Thinking, which involves five key stages: empathize, define, ideate, prototype, and test. The outcome of this study is the illustrated story "Ompung Silamponga," presented in portrait format with a size of 1080 x 1350 pixels and consisting of 10 slides. This work successfully conveys folk tales in an educational manner through the visual medium of a Carousel. By leveraging New Media, local wisdom stories can be presented in a more engaging, relevant, and relatable way for Generation Z, enabling them to better appreciate and preserve valuable local wisdom.
MITOS PEZIARAHAN PANTAI SELATAN MELALUI PERSPEKTIF PSEUDO-ETNOFOTOGRAFI Purnomo, Aji Susanto Anom
Jurnal Bahasa Rupa Vol. 7 No. 3 (2024): Jurnal Bahasa Rupa Agustus 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i3.1530

Abstract

The creative process of creating fine-art photographic works so far is considered to have an emphasis on personal artistic expression. This research seeks to present an alternative offer where personal expression and socio-cultural phenomena can be cohesively intertwined and built in the creative process of creating fine-art photographic works. This is answered through the concept of pseudo-ethnophotography. Ethno-photography is an approach in social research that is the trajectory of photographic record and ethnographic narratives. The ethno-photographic method is used to understand society's point of view that gives meaning to a specific cultural phenomenon. Recent developments in the ethnographic approach gave rise to the concept of pseudo-ethnography. The idea arises from a new symptom of artwork creation where an artist descends into a community environment, conducts a brief interview, and then creates artwork from the data obtained. This research then adapts the pseudo-ethnographic approach with an ethno-photography approach to pseudo-ethnophotography. The South Sea entity (Laut Kidul) has a solid and deep-rooted myth for the Javanese. The figure that emerged from the myth is Gusti Kanjeng Ratu Kidul, the ruler of the The South Sea Palace. Parangkusumo Beach is one of the beaches located in the South Sea; Parangkusumo Beach is located in Bantul Regency, Special Region of Yogyakarta. Parangkusumo Beach has a role as a cultural entity that becomes the space of local myths. This myth strengthens the roots of Javanese identity, often known as Kejawen. This research sets out by applying the concept of pseudo-ethnography and adapting it to the pattern of creating photographic art into pseudo-ethnophotography. The stages of research used are literature study, observation, photographic recording, and data analysis. This study aims to offer a point of view that departs from the emic view of the myth of Parangkusumo Beach and its influence on the philosophy of the jawan of pilgrims. This research results in a series of photo works, which are pseudo-ethnophotographic recordings and textual narratives processed from data analysis and personal stories from pilgrims. This research is expected to present an understanding of the Javanese philosophy of the pilgrims who are part of their Javanese identity.
Analisis Penggunaan Lego dalam Pembelajaran Sejarah Perang Kusamba untuk Anak Usia Dini Putra, I Nyoman Agus Suarya; Nugraha, Putu Gede Surya Cipta; Wardani, Ni Wayan
Jurnal Bahasa Rupa Vol. 7 No. 3 (2024): Jurnal Bahasa Rupa Agustus 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i3.1569

Abstract

There is limited research that combines three things, namely, early childhood, technology and local wisdom. Current conventional education requires digital-based technology with all its advantages. Historical knowledge is best instilled as knowledge in early childhood in the age range of 4-6 years. The knowledge taken in this research is knowledge from a hero statue located in Kusamba village in the form of a woman holding a palm leaf named I Dewa Agung Istri Kanya. This research aims as an educational tool. Through the means of animated films, the Lego game is hoped to be able to provide historical education and be able to become a visual attraction in the educational process. The method in this research is a descriptive qualitative method by visualizing illustrations of historical toy stories of heroes that are close to children's tastes. Next, exploration and experimentation were carried out on the work by designing Lego with Balinese characters and clothing and creating the setting at the scene, namely Goa Lawah and Puri Klungkung. The production technique uses stop motion techniques. The process of making an animated film is carried out in three stages, namely pre-production, production, and post-production. Testing was carried out on material experts and media experts as well as parents who educate children aged 4-6 years. The results of 87% of respondents stated that it was suitable as a learning medium. The results of anecdotal notes on a sample of young children showed an increase in knowledge from not yet developing to developing according to expectations.
Komposisi Visual Dalam Membangun Dramatisasi Kekuasaan Pada Lirik Lagu Video Musik “Kamu Anggap Apa” Sanjaya, William
Jurnal Bahasa Rupa Vol. 7 No. 3 (2024): Jurnal Bahasa Rupa Agustus 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i3.1587

Abstract

The music video “Kamu Anggap Apa” narrates the story of a woman who is disregarded by her lover. The visual composition employed in the video effectively constructs a dramatization of power throughout its scenes. This study aims to elucidate the role of visual composition in constructing a dramatization of power within the lyrics of the song, thereby ensuring the proper conveyance of its message. The research methodology employed is qualitative, with purposive sampling employed to select research objects, specifically screenshots, as explanatory materials for the study objects. The study involves a detailed description of the song lyrics and screenshots. Subsequently, a discussion ensues on the application of visual composition in constructing a dramatization of power, which is subsequently correlated with the realization of the song’s message. The research findings reveal diverse applications of visual composition that depict power and a secure environment. These portrayals symbolize the protagonist’s success and liberation in achieving their objectives. The utilization of visual composition facilitates the effective communication of the song’s message to the audience.
Estetika Fotografi Liam's World Karya Erin Lefevre Rahardian, Adinatasya Luthfiyyah; Saleh, Sukmawati
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1642

Abstract

Aesthetics or beauty is found in every photographic work. Apart from the visual aspect, the meaning of a photo is also important in photography aesthetics. Erin Lefevre is a documentary photographer who created a collaborative photo series project with her younger brother who was diagnosed with autism, named Liam. This research examines eight of Erin's photographs from the Liam's World photo series. Qualitative methods and photography aesthetic theory were used in this research. The focus of the analysis lies in the ideational and technical aspects to find the meaning contained in the representation of the daily life of children with autism. The results of the study show that photographers can capture the unique world of autistic children with good visual elements, apart from producing aesthetic work they can also provide in-depth insight into the life experiences of children diagnosed with autism. So, it is hoped that documentary photography will be able to change people's perceptions about autism
Redesain Identitas Visual Pantai Panjang sebagai Media Penjenamaan Pariwisata Pesisir di Kota Bengkulu Martadireja, Sonde
Jurnal Bahasa Rupa Vol. 7 No. 2 (2024): Bahasa Rupa April 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i2.1664

Abstract

Branding is defined as the process of strengthening a product through a brand. Although initialy closely related to economics, branding now extends to various fields and has become one of the key elements in modern communication. This research focuses on redesigning the visual identity of Pantai Panjang in the city of Bengkulu. The goal is unlock more coastal tourism potential of Pantai Panjang through well-planned graphic design, thereby facilitating visual communication to support branding. This research uses a qualitative method with a creative production approach. Data is obtained through observation, interviews, and documentation. The fishbone method is used to analyze the main issues, which is then followed by the SMART method to determine the appropriate redesign decisions. The redesign is based on visual elements and principles. The use of cultural narratives (surat ulu) in typography, natural icons of Bengkulu (rafflesia arnoldi flower), and coastal nature in illustrations are strengthened by the principles of balance, emphasis, and unity. The redesign result include a logo that can be implemented across various communication media. Consistent broadcasting, being up-to-date, and active participation of all related elements will be an effective communication strategy in this branding effort.
Implementasi Prinsip Squash and Stretch dalam Menciptakan Ekspresi Wajah Karakter Animasi Murdasa I Gede Adi Sudi Anggara; Sutarwiyasa, I Ketut; Ariputri, Ni Putu Arliana Fitriya
Jurnal Bahasa Rupa Vol. 7 No. 3 (2024): Jurnal Bahasa Rupa Agustus 2024
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v7i3.1691

Abstract

This study aims to implement the squash & stretch principle through rigging methods to create various facial expressions on the animated character Murdasa. Using a qualitative experimental approach, this research visually observes how the deformation of facial elements, such as eyes, mouth, and eyebrows, generates dynamic and emotional expressions. Squash & stretch techniques were applied to several expressions, including happiness, sadness, anger, surprise, and disappointment. Visual observation revealed that squash conveys pressure and emotional intensity, while stretch emphasizes openness and expansion of expression. This approach provides deep insights into the process of creating facial expressions in animation and produces an expression library sheet that facilitates animators in efficiently creating a wide range of expressions. The findings demonstrate that the squash & stretch principle significantly contributes to the development of lively and emotionally engaging animated characters.

Page 12 of 13 | Total Record : 130

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